Consumer Health in Macedonia

  • ID: 2595816
  • Report
  • Region: Macedonia
  • 69 pages
  • Euromonitor International
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The parliamentary elections in Macedonia provided the basis for a final resolution of the deep political crisis which intensified in 2015 and 2016, negatively impacting the prospects for more significant economic growth and future foreign investment in the country. Disposable personal incomes in Macedonia are among the lowest in Europe and the unemployment rate is among the highest.

The Consumer Health in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN MACEDONIA

List of Contents and Tables
  • Executive Summary
  • Political Crisis Subsides To Revive Prospects for Stable Growth
  • 2017 Value Growth Is Significant But Weaker Than the Review Period Cagr
  • International Companies Dominate in Terms of Presence and Innovation
  • Consumer Health Experiences Diversification in Terms of Distribution
  • Value Growth Is Expected To Remain Significant Despite A Slight Slowdown Overall
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Growing Self-medication Trend Contributes To Solid Value Sales Growth
  • Prices and Professional Advice Are Critical Factors When Purchasing Analgesics
  • Paediatric Analgesics Remains A Highly Underdeveloped Product Area
  • Competitive Landscape
  • Domestic Company Alkaloid Ad Skopje Dominates Analgesics
  • International Companies Are at the Forefront of Innovation Despite the Dominance of A Domestic Player
  • Generics Have Little Impact on OTC Brands in Macedonia
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Rising Incidence of Allergies and Coughs Sustains Volume Demand
  • the Climate Exacerbates the Need for Treatments in 2016/2017
  • Paediatric Cough, Cold and Allergy Remedies Remains Underdeveloped
  • Competitive Landscape
  • Krka Farma Continues To Lead Cough, Cold and Allergy (hay Fever) Remedies
  • International Companies Dominate Cough, Cold and Allergy (hay Fever) Remedies
  • Several Domestic Companies Increase Their Focus on Cough, Cold and Allergy (hay Fever) Remedies
  • Category Data
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Competition Between Beauty and Personal Care Products and Dermatologicals
  • the Self-medication Trend Supports Dermatologicals in the Face of Challenges
  • Social Stigma Continues To Affect Sales of Dermatologicals
  • Competitive Landscape
  • Domestic and International Companies Play Key Roles
  • Domestic Companies Occupy the Leading Positions
  • Category Data
  • Table 24 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Unhealthy Diets Drive the Demand for Indigestion and Heartburn Remedies
  • Increased Travel Boosts the Need for Motion Sickness Remedies
  • Paediatric Digestive Remedies Sees the Highest Value Growth But Remains Highly Underdeveloped
  • Competitive Landscape
  • Few Significant Players in Digestive Remedies
  • International Players Lead A Highly Fragmented Competitive Landscape
  • Category Data
  • Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Self-medication Trend and New Product Development Bode Well for Wound Care
  • Marketing and Advertising Adds Dynamism To Wound Care
  • the Prospects for Wound Care Depend on Innovation
  • Competitive Landscape
  • the Competitive Landscape of Wound Care Is Fragmented in Macedonia
  • International Companies Dominate Wound Care
  • Category Data
  • Table 36 Sales of Wound Care by Category: Value 2012-2017
  • Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Body Building and Fitness Culture Boosts the Demand for Sports Nutrition
  • Emergence of New Specialised Sports Nutrition Shops Drives Awareness and Sales
  • Technology Adds Dynamism To Sports Nutrition
  • Competitive Landscape
  • International Players Dominate Sports Nutrition
  • Manufacturers Use Innovation and Marketing and Advertising To Support Development
  • Category Data
  • Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Demand for Dietary Supplements As Changing Lifestyles Increase Focus on Health and Wellness
  • Increasing Connectivity Also Boosting Dietary Supplements
  • General Health Positioning Drives the Demand for Dietary Supplements
  • Competitive Landscape
  • Dietary Supplements Is Highly Fragmented
  • International Companies Drive Dietary Supplements
  • Major Players Investing in Marketing and Advertising
  • Category Data
  • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growth of Vitamins Is in Line With Health and Wellness Trends
  • Slow Development of Delivery Systems and New Versions
  • Internet Retailing To Continue Developing
  • Competitive Landscape
  • Krka Farma Leads A Quite Fragmented Competitive Landscape
  • International Players Lead the Development of Vitamins in Macedonia
  • Marketing and Advertising Key To Success in A Category With Low Levels of Brand Loyalty
  • Category Data
  • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 56 Sales of Vitamins by Category: Value 2012-2017
  • Table 57 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 58 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 59 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 60 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 61 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health and Wellness Trends Boost Weight Management and Wellbeing in Macedonia
  • Young Consumers Brighten the Outlook
  • Increasingly Connected Consumers Are Increasingly Aware of Weight Management and Wellbeing
  • Competitive Landscape
  • Highly Fragmented Landscape Is Led by Two Internationals
  • Major International and Domestic Players Look To Digital Marketing and Advertising
  • Category Data
  • Table 63 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Locals Favour Herbal/traditional Over Standard Products
  • Herbal/traditional Products Remains Underdeveloped
  • High Growth Potential for Herbal/traditional Products in Macedonia
  • Competitive Landscape
  • Herbal/traditional Products Is Highly Fragmented
  • Domestic Companies Maintain A Solid Presence Despite the Overall Dominance of Internationals
  • Category Data
  • Table 69 Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 70 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  • Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 73 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Paediatric Consumer Health Faces Obstacles To Growth
  • Penetration Remains Low Despite Further Development
  • Conflicting Trends Determine Purchasing Patterns
  • Competitive Landscape
  • A Highly Populated Competitive Landscape
  • Krka Farma Is the Undisputed Leader, But A New Entry Adds Some Dynamism
  • Category Data
  • Table 75 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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