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Consumer Health in Macedonia

  • ID: 2595816
  • Report
  • Region: Macedonia
  • 69 pages
  • Euromonitor International
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Consumer health continued to perform well in Macedonia in 2018, with all categories registering solid to strong growth thanks to a combination of factors, particularly the growing health and wellness and convenience trends, and in spite of limited personal incomes and low purchasing power. This can be largely attributed to the political crisis in Macedonia subsiding during 2017 with the appointment of a new government.

The Consumer Health in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN MACEDONIA

List of Contents and Tables
Executive Summary
Consumer Health Continues To Record Steady Growth Despite Political Turbulence
Internet Access and Social Media Platforms Support the Growing Self-medication Trend
Consumer Health in Macedonia Dominated by International Manufacturers
Few Channels Sell Consumer Health Products Beyond Chemists/pharmacies
Healthy Growth of Consumer Health Expected To Continue Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Self-medication Trend Grows As Consumers Skip Visits To the Doctor
Systemic Analgesics Continues To Outperform Topical Analgesics/anaesthetic
Growing Popularity of Paediatric Analgesics
Competitive Landscape
Alkaloid Ad Skopje Continues To Dominate Analgesics
Bayer Pharma and Krka Farma the Leading International Manufacturers
Alkaloid's Strong Value Share Helps Domestic Companies To Dominate Analgesics
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Self-medication Trend Remains Strong But A Milder Winter Serves To Slow Sales
Leading OTC Brands Enjoy Strong Visibility
Nasal Decongestant Drops and Sprays the Best Performers in 2018
Competitive Landscape
Krka Farma Remains the Leading Player in Cough, Cold and Allergy (hay Fever) Remedies
Bristol-Myers Squibb Ranks Second
International Manufacturers Dominate the Category
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Fuelled by Growing Demand for Medicated Skin Care
Paediatric Dermatologicals the Best Performing Category in 2018
Stigma Surrounding Some Dermatologicals Fades As Younger Generations Are More Open-minded
Competitive Landscape
Domestic Company Fitopharm Remains the Leading Player
Alkaloid Ad Skopje Ranks Second
Dermatologicals Evenly Split Between Domestic and International Companies
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Modern Lifestyles Cause Digestive Problems
Increased Travel Drives Sales of Diarrhoeal and Motion Sickness Remedies
Paediatric Digestive Remedies An Underdeveloped Category
Competitive Landscape
Krka Farma Remains the Leading Player in Digestive Remedies
Second-ranked Alkaloid Ad Skopje the Only Domestic Company Present
Digestive Remedies Characterised by A High Level of Fragmentation
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience and Self-medication Trends Positively Impact Wound Care Sales
Wound Care Readily Available in Most Retail Outlets
Maturity Set To Limit the Future Growth Potential of Wound Care
Competitive Landscape
Slovenian Company Tosama Continues To Lead Wound Care
German Company Beiersdorf Ranks Second
Wound Care Dominated by International Brands
Category Data
Table 36 Sales of Wound Care by Category: Value 2013-2018
Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Wound Care: % Value 2014-2018
Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Fitness Craze Results in Strong Sales of Sports Protein Powder
Retailers Respond To Increased Demand for Sports Nutrition
Millennials the Most Loyal Purchasers of Sports Nutrition
Competitive Landscape
Ultimate Nutrition Continues To Lead Sports Nutrition
Ironmaxx Nutrition Ranks Second
Vitalia Nikola the Only Domestic Company Present in Sports Nutrition
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2013-2018
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Dietary Supplements Benefiting From A Growing Focus on Health and Wellbeing
Social Media Helps To Improve Consumer Knowledge About Dietary Supplements
More Innovative Delivery Formats Positively Impact Dietary Supplements
Competitive Landscape
Lek Remains the Leading Player in Dietary Supplements
Krüger Ranks A Close Second
High Level of Fragmentation in Dietary Supplements
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2013-2018
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 52 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Vitamins Benefiting From A Greater Focus on Personal Health and Wellbeing
Vitamin E Benefits From A Focus on Beauty and Antioxidants
Different Age Groups Buy Vitamins for Different Reasons
Competitive Landscape
Krka Farma Remains the Leading Player But Continues To Lose Share
Second-ranked Alkaloid Ad Skopje Continues To Steadily Gain Share
Beyond the Leading 10 Companies Vitamins Is Highly Fragmented
Category Data
Table 56 Sales of Vitamins by Category: Value 2013-2018
Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 59 NBO Company Shares of Vitamins: % Value 2014-2018
Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Supported by Consumers Paying Greater Attention To Their Physical Appearance
Obesity A Growing Problem Due To Sedentary Lifestyles
Slimming Teas and Weight Loss Supplements the Best Performers in 2018
Competitive Landscape
Slim Line International Remains the Leading Player
Vitalia Nikola Remains the Leading Domestic Manufacturer
Weight Management and Wellbeing Remains Fragmented and Dominated by Internationals
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Herbal/traditional Products Supported by the Health and Wellness Trend
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Remains the Largest Category
Herbal/traditional Digestive Remedies the Best Performing Category in 2018
Competitive Landscape
Domestic Company Fitopharm Leads Herbal/traditional Products in 2018
Krka Farma Ranks A Very Close Second
Herbal/traditional Products Remains A Fragmented Category
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2013-2018
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Limited Range of Products Prevents Paediatric Consumer Health From Recording A Stronger Performance
Innovation and New Product Development Lead To the Launch of New Formats
Paediatric Dermatologicals the Best Performing Category in 2018
Competitive Landscape
Krka Farma Leads Paediatric Consumer Health in 2018
Takeda Pharmaceutical Ranks Second
Paediatric Consumer Health Remains Fragmented Despite Its Small Size
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
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