+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Consumer Health in North Macedonia

  • ID: 2595816
  • Report
  • Region: Macedonia
  • 77 pages
  • Euromonitor International
1 of 2
As throughout the review period, consumer health continued to see steady current value growth in 2019, with all categories registering solid to strong performances. This was due to a number of factors, but particularly the growing health and wellness and convenience trends. Positive economic and political development also played a major role.

The author's Consumer Health in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Consumer Health in North Macedonia

List of Contents and Tables
Executive Summary
Economic, Political and Social Factors Ensure Growth for Consumer Health
Rising Self-medication Due To More Products and Marketing, Particularly Online
International Manufacturers Dominate, But A Local Player Leads
Gradual Move Away From Chemists/pharmacies Towards More Modern Channels
Continued Healthy Growth, Especially for Non-otc Categories
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Systemic Analgesics Continues To Outperform Topical Analgesics/anaesthetic
Self-medication Trend Grows As Consumers Skip Visits To the Doctor
Sales of Paediatric Analgesics Are Low, But Increase Due To Launches and Advertising
Competitive Landscape
Alkaloid Ad Skopje Improves Its Reputation, Helping Maintain Its Dominance
Increasing Sales But Declining Shares for the Leaders, Due To Strength of Bayer
Slight Move Away From Chemists/pharmacies; Social Networks Remain Unimportant
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Self-medication Trend Remains Strong Due To Costly Doctors' Visits
Better Offer and Marketing Boost Sales of Systemic Antihistamines/allergy Remedies
Combination Products Leads Sales Due To Efficacy and Marketing Support
Competitive Landscape
Strong Penetration and Distribution Maintain Krka Farma's Lead
Leading OTC Brands Enjoy Strong Visibility
Fervex and Strepsils Carry Out Most Advertising and Therefore Continue To Lead
Category Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Open-minded Younger Consumers Reduce Stigma for Some Dermatologicals
Strong Growth for Paediatric Dermatologicals Due To Low Base
Blurring of the Line Between Dermatologicals and Medicated Skin Care Products
Competitive Landscape
Better Performance of Smaller Players Leads To Growing Fragmentation
Dermatologicals Evenly Split Between Domestic and International Companies
Little Marketing Other Than Pos Banners, Except by the Biggest Players
Category Data
Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Busy Lives Lead To Poor Diet and Digestive Problems
Paediatric Digestive Remedies Remains Underdeveloped Due To Parents' Caution
More Outlets Leads To Increasing Distribution Share for Beauty Specialist Retailers
Competitive Landscape
Krka Farma Maintains Its Lead Thanks To Holding Two Top Three Brands
Digestive Remedies Characterised by A High Level of Fragmentation
Second-ranked Alkaloid Ad Skopje Is the Only Domestic Company
Category Data
Table 29 Sales of Digestive Remedies by Category: Value 2014-2019
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
High Distribution Share for Traditional and Modern Grocery Retailers Due To Wide Range
Strong Growth for Sticking Plasters Due To Convenient Treatment of Small Injuries
Positive Impact Expected From Self-medication and More Frequent Launches
Competitive Landscape
Slovenian Company Tosama Continues To Lead Wound Care
"hansaplast" Used As A Generic Name for Sticking Plasters
Wound Care Dominated by International Brands
Category Data
Table 35 Sales of Wound Care by Category: Value 2014-2019
Table 36 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Wound Care: % Value 2015-2019
Table 38 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 39 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellbeing Boosts Growth in Sports Nutrition
Concern Over Protein Products Leads To Rising Popularity of Non-protein Products
Distribution Shares Change Due To the Improving Offer in Chemists/pharmacies
Competitive Landscape
New Launch Contributes To the Rising Share of Leading Player Ultimate Nutrition
Concentrated Competitive Landscape, With Only Three Notable Players
Limited Marketing for Sports Nutrition, Mainly in Gyms and Specialised Press
Category Data
Table 41 Sales of Sports Nutrition by Category: Value 2014-2019
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Dietary Supplements Benefits From A Growing Focus on Health and Wellbeing
Innovative Delivery Formats Positively Impact Dietary Supplements
Social Media Helps Improve Consumer Knowledge About Dietary Supplements
Competitive Landscape
Lek and Krüger Remain the Leaders Due To Well-known Brands and Good Reputations
Increasing Level of Fragmentation in Dietary Supplements
Wider Distribution Leads To Strong Growth for Swanson Health Products
Category Data
Table 47 Sales of Dietary Supplements by Category: Value 2014-2019
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 49 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 50 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Promotion of Vitamins for Skin Health Boosts Sales
Growing Popularity of Vitamin B for Its Many Health Benefits
Different Age Groups Buy Vitamins for Different Reasons
Competitive Landscape
Krka Farma Leads, But Continues To Lose Share To Smaller Brands
Beyond the Top Five Companies Vitamins Is Highly Fragmented
Marketing Tools Now Include Sponsored Web Articles
Category Data
Table 54 Sales of Vitamins by Category: Value 2014-2019
Table 55 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 56 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 57 NBO Company Shares of Vitamins: % Value 2015-2019
Table 58 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 59 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Greater Concern About Appearance Leads To Higher Sales
Obesity A Growing Problem Due To Sedentary Lifestyles
Modern Distribution Channels Become Increasingly Popular
Competitive Landscape
Herbalife Nutrition Sees Strong Growth Due To More Agents and A Wide Product Range
Domestic Manufacturers Hold Strong Positions
Few Television Advertisements Due To High Cost, Leading To A Move To Social Media
Category Data
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness and Natural Trends Support Growth
Herbal/traditional Digestive Remedies Performs Well Due To Improved Offer
Increasing Share for Chemists/pharmacies Bucks the General Trend
Competitive Landscape
Fitopharm Maintains Its Lead, But Suffers From the Competition From Smaller Players
Herbal/traditional Products Becomes Increasingly Fragmented
Advertising Strategies Vary According To Company Size
Category Data
Table 67 Sales of Herbal/Traditional Products: Value 2014-2019
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Continued Growth Despite Limited Product Range
Innovation and New Product Development Could Offer Growth Opportunities
Wider Distribution Leads To Rising Share for Grocery Retailers
Competitive Landscape
Krka Farma Leads Due To Long-standing Presence and Good Reputation
Declines for the Leaders As Competition From Smaller Players Leads To Fragmentation
Paediatric Products Are Promoted Along With Companies' Main Portfolios
Category Data
Table 73 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll