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Consumer Health in North Macedonia

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    Report

  • 80 Pages
  • October 2025
  • Region: North Macedonia
  • Euromonitor International
  • ID: 2595816
Overall current value growth for consumer health in North Macedonia in 2025 is expected to fall moderately below that recorded in 2024. This is chiefly because the recent spike in inflation has now largely subsided, but the slowdown is also attributable to encroaching maturity and the fact that the country’s population is steadily shrinking due to a combination of declining birth rates and high levels of emigration.

The Consumer Health in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for analgesics picks up in 2025
  • Alkaloid AD Skopje maintains commanding overall lead
  • Distribution still overwhelmingly concentrated in pharmacies
PROSPECTS AND OPPORTUNITIES
  • Steady growth in volume and current value sales predicted for all categories
  • Delivery formats set to be a key area for innovation
  • Use of non-pharmacological interventions for chronic pain may limit growth potential
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Self-medication trend and weather conditions boost sales
  • Krka Farma dooel continues to hold overall lead in 2025
  • Pharmacies remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Overall demand set to remain solid
  • Medicated confectionery expected to show the fastest development
  • Investment in digital marketing activities will continue to increase
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand remains solid as Macedonians become more prone to digestive ailments
  • Krka Farma dooel retains substantial overall lead
  • Pharmacies channel continues to dominate digestive remedies distribution
PROSPECTS AND OPPORTUNITIES
  • Rising incidence of digestive problems will continue to bolster sales
  • Herbal/traditional products expected to make further gains
  • Preventive health trend could temper growth prospects
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing prevalence of skin and hair problems supports robust demand
  • Fitopharm doo continues to lead dermatologicals
  • Pharmacies remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Demographic, lifestyle and environmental factors will continue to buoy sales
  • Topical antifungals set to grow fastest in volume and value terms
  • Threat from dermocosmetics likely to shape innovation
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Favourable demographic and lifestyle trends mitigate impact of population decline
  • Tosama dd remains the outright leader
  • Pharmacies still the most important distribution channel
PROSPECTS AND OPPORTUNITIES
  • Modest but steady growth in volume and current value sales projected
  • Premiumisation and segmentation expected to gain momentum
  • Sustainability set to become a more important point of competition
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2020-2025
  • Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Buoyant demand underpinned by preventive health trend
  • Krka Farma continues to lead vitamins
  • Pharmacies remains the most important distribution channel
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness will continue to boost vitamins consumption
  • Efforts to improve bioavailability of products set to intensify
  • Interest in clean label varieties expected to increase
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2020-2025
  • Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Adoption of preventive health behaviours continues to favour dietary supplements
  • Lek dooel remains the overall leader
  • Distribution still concentrated in the pharmacies channel
PROSPECTS AND OPPORTUNITIES
  • Preventive and therapeutic use of dietary supplements set to continue rising
  • Segmentation expected to become more pronounced
  • Threat posed by healthy eating trend will influence competitive strategies
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concerns about health risks of obesity continue to lift demand
  • Herbalife Nutrition Ltd retains overall lead
  • Pharmacies remains the top distribution channel
PROSPECTS AND OPPORTUNITIES
  • Overall demand expected to increase steadily
  • Slimming teas projected to be the most dynamic category
  • Investment in digital marketing activities set to rise
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing participation in sports and fitness activities continues to boost sales
  • Ultimate Nutrition Inc remains the top player in sports nutrition
  • Health and personal care stores still the leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition retains solid growth prospects
  • Protein/energy bars set to grow fastest in volume and value terms
  • Increasing consumer sophistication will continue to fuel segmentation
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concerns about active pharmaceutical ingredients continue to lift demand
  • Fitopharm doo maintains overall lead in herbal/traditional products
  • Distribution still heavily concentrated in pharmacies
PROSPECTS AND OPPORTUNITIES
  • Healthy volume and value growth rates anticipated for all categories
  • Herbal/traditional dermatologicals expected to be the most dynamic performer
  • Trust in safety and efficacy of herbal/traditional solutions should continue to rise
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising health awareness continues to drive demand
  • Krka Farma dooel retains overall lead
  • Pharmacies still the main distributon channel for paediatric products
PROSPECTS AND OPPORTUNITIES
  • Overall demand set to remain robust
  • Delivery systems likely to be a focal point for innovation
  • Herbal/traditional and clean label products will continue to gain popularity
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030