+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Consumer Health in Malaysia

  • ID: 2595817
  • Report
  • November 2020
  • Region: Malaysia
  • 103 pages
  • Euromonitor International
The Malaysian Government implemented the Movement Control Order (MCO) from 18 March to 4 May in an effort to contain the spread of the COVID-19 pandemic in the country. There followed the Conditional Movement Control Order (CMCO) – between 4 May and 10 June, and the Recovery Movement Control Order (RMCO) – between 10 June and 31 August. All non-essential stores were closed during the MCO, but pharmacies, supermarkets and hypermarkets remained open.

The Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Consumers stockpile basic analgesics as government implements MCO
  • MCO reduces physical activities, impacting topical analgesics/anaesthetic
  • Smaller players make gains as stockpiling results in shortages
RECOVERY AND OPPORTUNITIES
  • Preventative strategies to continue, convenient and on-the-go formats appealing
  • Combination analgesics set to gain strength, target specific issues
  • Increased physical activity set to boost topical analgesics/anaesthetic
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Pharyngeal preparations and cough remedies boosted by targeting early symptoms
  • New launches take preventative approach, herbal/traditional products gain traction
  • E-commerce remains marginal, but Doctor on Call offers growth potential
RECOVERY AND OPPORTUNITIES
  • Preventative strategies and air quality key to future performance
  • Herbal/traditional products set to gain popularity
  • Increased consumption of vitamins and dietary supplements may impact demand
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Mixed impact from COVID-19 across digestive remedies category
  • Reduced activity as a result of pandemic boosts demand for laxatives
  • E-commerce sees some gains as a result of MCO
RECOVERY AND OPPORTUNITIES
  • Stress to be a key factor in post-pandemic Malaysia
  • Convenient, on-the-go packaging to gain importance
  • Antacids to remain dynamic performer in digestive remedies category
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 has category-specific impact on dermatologicals
  • Category sees mushrooming of local products
  • Bricks and mortar outlets dominate distribution, e-commerce non-existent
RECOVERY AND OPPORTUNITIES
  • COVID-19’s impact to continue post-pandemic
  • More advanced application formats set to gain importance
  • Consumers’ overall approach to health to impact haemorrhoid treatments
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Gum and lozenges particularly benefit as growing number seek to quit
  • E-cigarettes represent competition as “healthier” alternatives to traditional cigarettes
  • International brands dominate, e-commerce sees increased uptake
RECOVERY AND OPPORTUNITIES
  • Demand set to continue over forecast period, fading gradually in the longer term
  • MQuit programme to contribute to weakening demand
  • Gum and lozenges to remain key NRT formats
CATEGORY DATA
  • Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sleep aids strictly controlled in Malaysia
  • Alternative products stifle demand potential
  • Pessimistic outlook for sleep aids
KEY DATA FINDINGS

2020 IMPACT
  • Extended periods using technology increases demand
  • Eye care sees new product developments
  • Eye Mo consolidates lead, bricks and mortar remain preferred outlets
RECOVERY AND OPPORTUNITIES
  • Eye care to see continued demand, new launches and packaging formats expected
  • Eye care supplements represent competition
  • On-the-go formats likely to appeal in post-pandemic environment
CATEGORY DATA
  • Table 42 Sales of Eye Care by Category: Value 2015-2020
  • Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sticking plasters/adhesive bandages most popular as consumers stockpile
  • Private label products gain traction
  • Licensing important to appeal to children
RECOVERY AND OPPORTUNITIES
  • Sticking plasters/adhesive bandages to benefit from increased exercise
  • Advanced product developments and licensing agreements expected
  • On-the-go packaging format likely to appeal
CATEGORY DATA
  • Table 48 Sales of Wound Care by Category: Value 2015-2020
  • Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 spurs demand for immune-boosting vitamins
  • Vitamin D benefits from immune system-boosting claims, private labels gain strength
  • E-commerce appeals for planned purchases of vitamins and dietary supplements
RECOVERY AND OPPORTUNITIES
  • Vitamin C to remain key category component
  • Multivitamins to remain appealing due to convenience and preventative approaches
  • Obese consumers and menopausal women represent strategic targets
CATEGORY DATA
  • Table 54 Sales of Vitamins by Category: Value 2015-2020
  • Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 57 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Immune system-boosting products see growth in COVID-19 Malaysia
  • Specific positioning and new formats attract consumers
  • Value packs and e-commerce gain traction
RECOVERY AND OPPORTUNITIES
  • Preventative health strategies to underpin future performance
  • Beauty tonics to gain strength as some level of post-pandemic normality resumes
  • Obese consumers and menopausal women represent strategic targets
CATEGORY DATA
  • Table 61 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 encourages consumers to lose weight, increasing demand
  • Direct sellers remain dominant in distribution
  • Category sees greater fragmentation
RECOVERY AND OPPORTUNITIES
  • MRP and slimming teas to benefit most as category gains traction
  • New flavours and convenient packaging important factors
  • Products see repositioning, investments into support may prove beneficial
CATEGORY DATA
  • Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Movement Control Order prohibits exercise, leading to slump in demand
  • Sports non-protein products category sees new flavours launched
  • E-commerce significant for distribution of sports nutrition
RECOVERY AND OPPORTUNITIES
  • Category set to recover as sporting activities resume
  • Sports non-protein products may benefit from targeting specific groups
  • Resumption of lifestyles and new launches set to stim growth
CATEGORY DATA
  • Table 74 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • More natural positioning and new launches boost performance
  • Local players make gains in fragmented environment
  • E-commerce limited, but sees some growth
RECOVERY AND OPPORTUNITIES
  • Less potentially harmful formulations to attract growing range of consumers
  • Ayurvedic ingredients set to become increasingly important
  • Women represent significant target group
CATEGORY DATA
  • Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Parents invest in preventative strategies regarding children’s health
  • Paediatric analgesics experience stockpiling as pandemic takes hold
  • Category sees new launches in 2020
RECOVERY AND OPPORTUNITIES
  • Local products set to gain traction as parents invest
  • Private labels to gain as all income segments adopt preventative strategies
  • E-commerce set to remain limited, bundling offers may appeal
CATEGORY DATA
  • Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
Adroll
adroll