The Malaysian Government implemented the Movement Control Order (MCO) from 18 March to 4 May in an effort to contain the spread of the COVID-19 pandemic in the country. There followed the Conditional Movement Control Order (CMCO) – between 4 May and 10 June, and the Recovery Movement Control Order (RMCO) – between 10 June and 31 August. All non-essential stores were closed during the MCO, but pharmacies, supermarkets and hypermarkets remained open.
The Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
2020 IMPACT
2020 IMPACT
2020 IMPACT
2020 IMPACT
2020 IMPACT
2020 IMPACT
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- COVID-19 impact on consumer health
- COVID-19 country impact
- Company response
- Retailing shift
- What next for consumer health?
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
- Table 2 Life Expectancy at Birth 2015-2020
- Table 3 Sales of Consumer Health by Category: Value 2015-2020
- Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
- Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
- Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
- Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
- Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
- Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
- Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
2020 IMPACT
- Consumers stockpile basic analgesics as government implements MCO
- MCO reduces physical activities, impacting topical analgesics/anaesthetic
- Smaller players make gains as stockpiling results in shortages
- Preventative strategies to continue, convenient and on-the-go formats appealing
- Combination analgesics set to gain strength, target specific issues
- Increased physical activity set to boost topical analgesics/anaesthetic
- Table 11 Sales of Analgesics by Category: Value 2015-2020
- Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
- Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
- Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
- Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
- Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
2020 IMPACT
- Pharyngeal preparations and cough remedies boosted by targeting early symptoms
- New launches take preventative approach, herbal/traditional products gain traction
- E-commerce remains marginal, but Doctor on Call offers growth potential
- Preventative strategies and air quality key to future performance
- Herbal/traditional products set to gain popularity
- Increased consumption of vitamins and dietary supplements may impact demand
- Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
- Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
- Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
- Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
2020 IMPACT
- Mixed impact from COVID-19 across digestive remedies category
- Reduced activity as a result of pandemic boosts demand for laxatives
- E-commerce sees some gains as a result of MCO
- Stress to be a key factor in post-pandemic Malaysia
- Convenient, on-the-go packaging to gain importance
- Antacids to remain dynamic performer in digestive remedies category
- Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
- Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
- Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
- Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
- Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
- Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
2020 IMPACT
- COVID-19 has category-specific impact on dermatologicals
- Category sees mushrooming of local products
- Bricks and mortar outlets dominate distribution, e-commerce non-existent
- COVID-19’s impact to continue post-pandemic
- More advanced application formats set to gain importance
- Consumers’ overall approach to health to impact haemorrhoid treatments
- Table 29 Sales of Dermatologicals by Category: Value 2015-2020
- Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
- Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
- Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
- Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
2020 IMPACT
- Gum and lozenges particularly benefit as growing number seek to quit
- E-cigarettes represent competition as “healthier” alternatives to traditional cigarettes
- International brands dominate, e-commerce sees increased uptake
- Demand set to continue over forecast period, fading gradually in the longer term
- MQuit programme to contribute to weakening demand
- Gum and lozenges to remain key NRT formats
- Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
- Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
- Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
- Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
- Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
- Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
2020 IMPACT
- Sleep aids strictly controlled in Malaysia
- Alternative products stifle demand potential
- Pessimistic outlook for sleep aids
2020 IMPACT
- Extended periods using technology increases demand
- Eye care sees new product developments
- Eye Mo consolidates lead, bricks and mortar remain preferred outlets
- Eye care to see continued demand, new launches and packaging formats expected
- Eye care supplements represent competition
- On-the-go formats likely to appeal in post-pandemic environment
- Table 42 Sales of Eye Care by Category: Value 2015-2020
- Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020
- Table 44 NBO Company Shares of Eye Care: % Value 2016-2020
- Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020
- Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025
- Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
2020 IMPACT
- Sticking plasters/adhesive bandages most popular as consumers stockpile
- Private label products gain traction
- Licensing important to appeal to children
- Sticking plasters/adhesive bandages to benefit from increased exercise
- Advanced product developments and licensing agreements expected
- On-the-go packaging format likely to appeal
- Table 48 Sales of Wound Care by Category: Value 2015-2020
- Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020
- Table 50 NBO Company Shares of Wound Care: % Value 2016-2020
- Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020
- Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025
- Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
2020 IMPACT
- COVID-19 spurs demand for immune-boosting vitamins
- Vitamin D benefits from immune system-boosting claims, private labels gain strength
- E-commerce appeals for planned purchases of vitamins and dietary supplements
- Vitamin C to remain key category component
- Multivitamins to remain appealing due to convenience and preventative approaches
- Obese consumers and menopausal women represent strategic targets
- Table 54 Sales of Vitamins by Category: Value 2015-2020
- Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020
- Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020
- Table 57 NBO Company Shares of Vitamins: % Value 2016-2020
- Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020
- Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025
- Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
2020 IMPACT
- Immune system-boosting products see growth in COVID-19 Malaysia
- Specific positioning and new formats attract consumers
- Value packs and e-commerce gain traction
- Preventative health strategies to underpin future performance
- Beauty tonics to gain strength as some level of post-pandemic normality resumes
- Obese consumers and menopausal women represent strategic targets
- Table 61 Sales of Dietary Supplements by Category: Value 2015-2020
- Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
- Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020
- Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020
- Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
- Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
- Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
2020 IMPACT
- COVID-19 encourages consumers to lose weight, increasing demand
- Direct sellers remain dominant in distribution
- Category sees greater fragmentation
- MRP and slimming teas to benefit most as category gains traction
- New flavours and convenient packaging important factors
- Products see repositioning, investments into support may prove beneficial
- Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
- Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
- Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
- Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
- Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
- Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
2020 IMPACT
- Movement Control Order prohibits exercise, leading to slump in demand
- Sports non-protein products category sees new flavours launched
- E-commerce significant for distribution of sports nutrition
- Category set to recover as sporting activities resume
- Sports non-protein products may benefit from targeting specific groups
- Resumption of lifestyles and new launches set to stim growth
- Table 74 Sales of Sports Nutrition by Category: Value 2015-2020
- Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
- Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020
- Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
- Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
- Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
2020 IMPACT
- More natural positioning and new launches boost performance
- Local players make gains in fragmented environment
- E-commerce limited, but sees some growth
- Less potentially harmful formulations to attract growing range of consumers
- Ayurvedic ingredients set to become increasingly important
- Women represent significant target group
- Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020
- Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
- Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
- Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
- Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
- Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
2020 IMPACT
- Parents invest in preventative strategies regarding children’s health
- Paediatric analgesics experience stockpiling as pandemic takes hold
- Category sees new launches in 2020
- Local products set to gain traction as parents invest
- Private labels to gain as all income segments adopt preventative strategies
- E-commerce set to remain limited, bundling offers may appeal
- Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020
- Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
- Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
- Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
- Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
- Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
- Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
