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Consumer Health in Malaysia

  • ID: 2595817
  • Report
  • October 2019
  • Region: Malaysia
  • 8 pages
  • Euromonitor International
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Consumer health in Malaysia continues to be driven positively by consumers engaging in self-medication and self-care amid their stressful, time-pressed, modern lifestyles. This sees them addressing digestive issues that arise from busier lives and irregular eating patterns and finding products to hydrate their eyes because of prolonged use of digital screens.

The Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Consumer Health in Malaysia
  • February 2020
List of Contents and Tables
  • Executive Summary
  • Consumers increasingly taking their health into their own hands driving more positive growth in consumer health
  • Consumer health categories face challenges that limit growth
  • New product launches remain vital for players to stay visible and gain share
  • Distribution of consumer health remains predominantly offline
  • Bright outlook for consumer health with the promise of innovative products
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
  • APPENDIX
  • OTC registration and classification
  • VitAM Ins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Topical analgesics/anaesthetic grows fastest due to the products’ popularity among consumers pursuing sports and those avoiding oral formats
  • Herbal/traditional analgesics are popular due to family and cultural influence
  • Demand for combination products continues to increase to help with menstrual pain
  • Competitive Landscape
  • Topical analgesics/anaesthetic players benefit from consumers increasingly seeking external pain relief solutions
  • Private label adult analgesics such as Guardian gain popularity
  • Store-based retailing remains the dominant channel for analgesics
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2014-2019
  • Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Air pollution in Malaysia supports sales of cough, cold and allergy (hay fever) remedies that relieve nasal and related symptoms
  • Herbal/traditional cough remedies are popular due to consumers’ cultural backgrounds and being considered less harsh
  • Cough, cold and allergy (hay fever) remedies faces challenges due to consumers using natural home remedies and a preventive approach to their health
  • Competitive Landscape
  • Local players innovate to maintain visibility amid the dominance of international brands
  • Distribution of cough, cold and allergy (hay fever) remedies remains store-based as consumers buy these products for immediate consumption
  • VitAM Ins and dietary supplements brands positioned to strengthen the immune system pose competition for cough, cold and allergy (hay fever) remedies
  • Category Data
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Dermatological skin care brands limit sales of dermatologicals
  • Dermatologicals which are easier to apply are popular among consumers
  • Popularity of topical germicidals/antiseptics expected to attract more private label ranges
  • Competitive Landscape
  • Local brands maintain a strong value share amid the dominance of international brands
  • Private label ranges of dermatologicals are expected to increase as price plays an important role in consumers’ purchase decisions
  • Distribution of dermatologicals continues to be through offline channels
  • Category Data
  • Table 23 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
  • Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumers seek dietary supplements that suit their busy and active modern lifestyles
  • Beauty tonics continue to boom as consumers seek to improve the appearance of their skin and feel healthier
  • Consumers increasingly include dietary supplements in their health and wellness plans to prevent heart disease and diabetes
  • Competitive Landscape
  • Non-direct selling brands step up to challenge the strength of direct sellers
  • Private label increases and adds to the price competition among non-direct selling brands
  • Internet retailing slowly gains greater presence in the distribution of dietary supplements
  • Category Data
  • Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Malaysian’s stressful and time-pressed lives support strong growth in antacids
  • Consumers demand more convenience in terms of packaging formats
  • VitAM Ins and dietary supplements positioned to strengthen the digestive system pose competition for digestive remedies
  • Competitive Landscape
  • International brands dominate value sales of digestive remedies but there are a larger number of local brands which compete on price
  • Consumers continue to purchase digestive remedies mainly through physical stores but internet retailing has a minor presence for stocking-up purposes
  • Category Data
  • Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Eye care advances with more sophisticated and convenient features
  • Eye health supplements pose competition for eye care in Malaysia
  • Long use of digital screens increases demand for hydrating eye care products
  • Competitive Landscape
  • Both international and local players are successful in eye care although international brands appear to have a stronger physical presence
  • Store-based retailing remains the major channel for eye care as consumers buy it from physical stores when needed
  • Brands focus on a stronger product positioning while private label is yet to emerge
  • Category Data
  • Table 43 Sales of Eye Care by Category: Value 2014-2019
  • Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Cultural background continues to determine demand for herbal/traditional products
  • Herbal/traditional ingredients feature more strongly in vitAM Ins and dietary supplements
  • Some herbal/traditional dietary supplements brands focus on enhancing women’s health
  • Competitive Landscape
  • Brand’s continues to lead herbal/traditional products due to active promotion and constant new product launches
  • Traditional medicine halls continue to lead while consumers’ preference for herbal/traditional products sees distribution expand further to other retail channels
  • Category Data
  • Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Paediatric vitAM Ins and dietary supplements continues to grow strongly and witnesses strong new product launches
  • Significant value growth continues in nappy (diaper) rash treatments as parents are willing to spend on more expensive products necessary for their babies
  • Paediatric OTC categories are not expected to see significant growth
  • Competitive Landscape
  • Demand for local brands increases in paediatric OTC remedies
  • Private label vitAM Ins and dietary supplements surge attracting cost-conscious consumers
  • Brands are launched that target children’s brain health
  • Category Data
  • Table 55 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 56 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 57 Sales of Paediatric VitAM Ins and Dietary Supplements by Type: % Value 2016-2019
  • Table 58 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 59 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 60 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 61 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Prospects
  • Headlines
  • Prospects
  • Malaysians’ more active lifestyle supports sales of sports nutrition
  • On-the-go lifestyle boosts demand for sports nutrition in convenient formats
  • Competitive Landscape
  • Constant new product launches keep General Nutrition Centers in the lead
  • Sports nutrition distribution via internet retailing continues to increase
  • Category Data
  • Table 62 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • VitAM In C and vitAM Ins with a beauty positioning are highly popular
  • MultivitAM Ins achieves good growth as Malaysians consider the products convenient and value for money
  • The drive to reduce sugar intake sees launches of vitAM Ins with sugar free or no sugar added claims
  • Competitive Landscape
  • International and direct selling brands jointly dominate sales of vitAM Ins while competing fiercely with each other and with local brands
  • Private label vitAM Ins ranges gain value share with new launches and competitive prices
  • The distribution of vitAM Ins remains mainly offline but internet retailing is growing
  • Category Data
  • Table 68 Sales of VitAM Ins by Category: Value 2014-2019
  • Table 69 Sales of VitAM Ins by Category: % Value Growth 2014-2019
  • Table 70 Sales of MultivitAM Ins by Positioning: % Value 2014-2019
  • Table 71 NBO Company Shares of VitAM Ins: % Value 2015-2019
  • Table 72 LBN Brand Shares of VitAM Ins: % Value 2016-2019
  • Table 73 Forecast Sales of VitAM Ins by Category: Value 2019-2024
  • Table 74 Forecast Sales of VitAM Ins by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Health concerns due to obesity boost sales of slimming teas and weight loss supplements
  • New flavours are introduced to encourage more consumers to use meal replacement products
  • Healthier lifestyles limit the growth of weight management and wellbeing
  • Competitive Landscape
  • Direct sellers continue to dominate weight management and wellbeing due to convincing marketing and word-of-mouth recommendation
  • New launches with herbal/traditional ingredients prove popular
  • Category Data
  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Sticking plasters/adhesive bandages is the mainstay of wound care in Malaysia
  • Innovation is a key strategic competitive factor in wound care
  • Product diversification keeps brands top of mind
  • Competitive Landscape
  • Leading brands maintain their position through innovative and appealing new products
  • Limited edition products also keep brands in consumers’ minds
  • Consumers are increasingly drawn towards private label wound care which they perceive to be as effective as branded products and of a similar quality
  • Category Data
  • Table 81 Sales of Wound Care by Category: Value 2014-2019
  • Table 82 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 83 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 84 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 85 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 86 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Greater health awareness and the restaurant smoking ban are expected to support continued strong growth in NRT smoking cessation aids
  • Government MQuit initiative is linked to rising sales of NRT smoking cessation aids
  • NRT gum and lozenges remain the most popular formats
  • Competitive Landscape
  • Nicorette continues to dominate a highly concentrated field
  • Advertising in hospitals and clinics benefits brands
  • Store-based retailing continues to dominate sales of NRT smoking cessation aids
  • CATEGORY INDICATORS
  • Table 87 Number of Smokers by Gender 2014-2019
  • Category Data
  • Table 88 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 89 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 90 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 91 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 92 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 93 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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