Consumer Health in Malaysia - Research and Markets

Since the outbreak of COVID-19 in 2020 consumers have been increasingly focused on taking preventative health measures with this trend continuing to be seen in 2022. Alongside following a healthier diet and taking more exercise, consumers have also been looking for vitamins and dietary supplements that can boost their immune system.

The Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Analgesics back on track after COVID-19 pandemic related turmoil
Nycomed Latvia holds lead in analgesics but is under pressure from cheaper brands
Ibuprofen leads paediatric analgesics

PROSPECTS AND OPPORTUNITIES

Analgesics value sales to stagnate followed by a decline
Ibuprofen and acetaminophen will remain top of the agenda when self-medicating
Parents are more likely to upgrade to added-value analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Cough, cold and allergy value sales rebound dramatically
Dr Pakalns and Sinupret gain retail value share in 2022
Latvian consumers continue to turn to natural remedies

PROSPECTS AND OPPORTUNITIES

Moderate demand to be sustained by protracted cold and flu season
Some consumers may shift towards natural products
Combination products to remain popular among Latvians

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

DIGESTIVE REMEDIES IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Current value sales in decline as need for digestive remedies reduces
Proton pump inhibitors continue to gain appeal
Local brands gaining popularity

PROSPECTS AND OPPORTUNITIES

Slowdown in value growth anticipated in digestive remedies
Natural products to witness an increase in demand
Healthy eating may hinder demand for digestive remedies

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

DERMATOLOGICALS IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Slowdown in dermatological sales as consumers return to normal lifestyles
Sedentary living reduces somewhat as Latvians resume active lifestyles
Desire for healthy hair helps drive value sales

PROSPECTS AND OPPORTUNITIES

Value sales are to stagnate in the forecast period
Cold sore treatments to grow as social occasions rise
Lessening of social stigma stimulates growth in vaginal antifungals

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

WOUND CARE IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Low growth as wound care sales begin to stabilise
Office footwear creates demand for blister plasters and first aid kits recover
Private label performance continues to improve

PROSPECTS AND OPPORTUNITIES

Post-pandemic wound care sales to see recovery
Elderly population will be key users of wound care
Wound care products with functional benefits and improved performance will help drive value growth

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2017-2022
Table 37 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Wound Care: % Value 2018-2022
Table 39 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 40 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

VITAMINS IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Positive trend continues in vitamins
Consumers expand single vitamins consumption as they become more educated
Multivitamins have kept their position

PROSPECTS AND OPPORTUNITIES

Vitamin D is developing
Vitamin C craze loses steam
Sagitus SIA to gain retail value share

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2017-2022
Table 43 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 44 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 45 NBO Company Shares of Vitamins: % Value 2018-2022
Table 46 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 47 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

DIETARY SUPPLEMENTS IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Dietary supplement value sales gain momentum
Eye health concerns drives demand for supplements
Axellus innovates with new fish jellies boosting the retail share of Allexus

PROSPECTS AND OPPORTUNITIES

Dietary supplements to stagnate as competition from vitamins intensifies
Economic uncertainty may curb demand if inflation persists
Dietary supplements to witness the benefits of channel expansion

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2017-2022
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 51 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 52 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

WEIGHT MANAGEMENT AND WELLBEING IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Positive trend returns to weight management and wellbeing
Dietary weight loss is more common than weight management
Slimming hot beverages to calm the consciousness

PROSPECTS AND OPPORTUNITIES

Weight management and wellbeing to grow marginally
Rising competition from sports nutrition products
Slimming teas will remain popular

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

SPORTS NUTRITION IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Sports nutrition recovers after COVID-19 pandemic
Rising usage occasions spurs demand
Weider Global Nutrition leads an increasingly consolidated category

PROSPECTS AND OPPORTUNITIES

Growing culture of sports activities and health awareness to drive sports nutrition
Non-protein sports products act as an auxiliary to sports protein
Online sales will disrupt sports nutrition category

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

HERBAL/TRADITIONAL PRODUCTS IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Herbal/traditional benefits from renewed demand
Cultural preference for natural products benefits local players
Brands outperform private label in herbal/traditional

PROSPECTS AND OPPORTUNITIES

Limited growth opportunities for this well-established category
Cough, cold and allergy (hay fever) remedies will continue to lead due to high levels of consumer trust
Strong competition from herbal tea

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2017-2022
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027

PAEDIATRIC CONSUMER HEALTH IN LATVIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Paediatric consumer health rebounds as children get back to classrooms
Nurofen is key product in analgesics and cough/cold
International players

PROSPECTS AND OPPORTUNITIES

Prevention of health problems boosts paediatric vitamins and dietary supplements
Demand for natural variations remains strong
Stable demand for nappy (diaper) rash and baby-related products

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027