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Consumer Health in Peru

  • ID: 2595818
  • Report
  • November 2020
  • Region: Peru
  • 106 pages
  • Euromonitor International
COVID-19 will boost demand for consumer health products in 2020, with slightly higher current value growth expected as a result. As news about the virus emerged in the Peru, with the first case hitting the country in March 2020, consumers began panic-buying, causing sales of a range of products related to the virus to increase.

The publisher's Consumer Health in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Headaches for suppliers of ibuprofen in 2020, as consumers avoid these products over COVID-19 fears
  • Panadol continues to lead in analgesics in 2020, with Kitadol also seeing strong growth
  • Analgesics continues to be helped by high levels of self-medication in 2020
RECOVERY AND OPPORTUNITIES
  • Brand loyalty will be increasingly important into forecast period
  • Branded players will fight back against strengthening private label
  • Changes for generic analgesics expected into forecast period
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 impacts cough, cold and allergy products in 2020, due to lockdown restrictions
  • Halls still the leading brand in 2020, with wide portfolio and strong promotional activity
  • Bayer boosts sales due to COVID-19 fears
RECOVERY AND OPPORTUNITIES
  • Private label could be a threat, backed by the Intercorp Retail Group
  • High levels of self-medication in cough, cold and allergy products expected into forecast period
  • Allergies will affect around half of Peruvians by 2050, though government looks to combat respiratory problems
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown measures boost sales of laxative products
  • GSK’s Sal de Andrews leads digestive remedies
  • Tea products show potential as digestive remedies in 2020
RECOVERY AND OPPORTUNITIES
  • Sales of digestive remedies products may vary by region into the forecast period
  • Natural/herbal products expected to see growth in coming years
  • Government committed to dealing with stomach diseases and disorders
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 lockdown reduces demand for dermatological products in 2020 as consumers stay at home
  • ABL Pharma Peru continues to lead dermatologicals in 2020, while Farmindustria and Genomma Lab also perform well
  • Healthy growth recorded by generics in topical antifungals in 2020
RECOVERY AND OPPORTUNITIES
  • Dermatological products with natural ingredients expected to see increase in popularity into forecast period
  • High temperatures see proliferation of insects and higher levels of fungal infections
  • Despite players’ investments in advertising, pharmacists’ advice at point of sale can still be key
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • NRT smoking cessation aids continues to decline in Peru in 2020
  • GSK Consumer Healthcare remains the only player present in NRT smoking cessation aids
  • E-cigarettes an increasingly popular way to cut down on smoking
RECOVERY AND OPPORTUNITIES
  • Higher smoking rates and possible new laws on tobacco product advertising could help NRT smoking cessation aids into forecast period
  • E-cigarettes will remain a major competitor into the forecast period
  • Social media a possible means of spreading the word about NRT smoking cessation aids?
CATEGORY DATA
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 stress causes slew of sleep problems, boosting sleep aid sales in 2020
  • Corporación Arion, Alegia Corp and Inkanatural lead very fragmented sleep aids
  • Popularity boost for Just and Wawasana as companies focus on herbal remedies
RECOVERY AND OPPORTUNITIES
  • Demand for natural products means herbal/traditional products will continue dominate sleep aids into forecast period
  • Sleep aid sales will continue to be dominated by small players into forecast period
  • Daily stress and digital devices cause insomnia and will drive need for sleep aids going forward, despite increasing turn to therapy
CATEGORY DATA
  • Table 43 Sales of Sleep Aids: Value 2015-2020
  • Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 lockdown boosts sales of eye care products in 2020 as screen time increases
  • Strict regulations in eye care in Peru limits growth in 2020
  • Leading player Johnson & Johnson’s brand Visine increases its value share
RECOVERY AND OPPORTUNITIES
  • Limited opportunity for allergy eye care sales to see strong growth into forecast period
  • Increasing marketing in eye care could provide an opportunity in coming years
  • Eye care demand will continue to be boosted by exposure to computers and mobiles
CATEGORY DATA
  • Table 49 Sales of Eye Care by Category: Value 2015-2020
  • Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 likely to dampen demand for wound care, as consumers stay at home
  • Distribuidora Continental 6, 3M Perú and Beiersdorf remain the main players in 2020
  • Plasters useful for avoiding blisters caused by certain types of footwear
RECOVERY AND OPPORTUNITIES
  • Despite maturity and lack of major innovation, wound care will continue to grow into forecast period
  • Sticking plasters/adhesive bandages slightly more dynamic than gauze, tape and other wound care
  • Players likely to remain reluctant to invest in advertising campaigns
CATEGORY DATA
  • Table 55 Sales of Wound Care by Category: Value 2015-2020
  • Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 increases interest in vitamins in 2020
  • Bayer leads vitamins in Peru in 2020, while imports dominate sales
  • Multivitamins keep top position in Peru, attracting consumers with their ease of use
RECOVERY AND OPPORTUNITIES
  • New innovations expected to increase interest in vitamins into forecast period
  • Branded players are expected to face increasing competition from private label and generic products
  • Consumers will seek assurances over safety and effectiveness, while increasing temperatures drive demand in coming years
CATEGORY DATA
  • Table 61 Sales of Vitamins by Category: Value 2015-2020
  • Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 boosts sales of dietary supplements in 2020, particularly lower cost products
  • Collagen represents an opportunity to grow in 2020
  • Vitador launches new heart and joint products and looks to capitalise on InRetail distribution
RECOVERY AND OPPORTUNITIES
  • Pharmaceutical Chemical College warns about possible removal of contraindications and warnings on product labelling
  • Direct sellers Omnilife and Herbalife will continue to lead dietary supplements
  • Peru will continue pushing the use of maca into the forecast period
CATEGORY DATA
  • Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • FuXion looking to collagen-based beauty powders and benefits from strong online presence in 2020
  • Herbalife using influencers to attract consumers in 2020
  • Abbott Laboratorios remains the major player in weight management and wellbeing
RECOVERY AND OPPORTUNITIES
  • Weight management could be a key tool in the fight against obesity into forecast period
  • Government’s octagon food warning labels will continue to enjoy success into the forecast period
  • Direct selling will remain a major contributor to weight management and wellbeing sales in coming years
CATEGORY DATA
  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 lockdown reduces demand for sports nutrition products, though the most serious athletes continue training
  • Magnus the leading brand and Lab Nutrition the leading player in 2020, while Gloria disrupts sports protein RTD
  • Increasing levels of internet retailing in sports nutrition in 2020
RECOVERY AND OPPORTUNITIES
  • Vegan products will become more widely available into forecast period, along with more personalised products
  • Companies will look to raise awareness of the benefits of their products to a wider audience into forecast period
  • Potential for sports nutrition as consumers increasingly turn to healthy lifestyles and more exercise
CATEGORY DATA
  • Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 boosts demand for preventative herbal/traditional products, though key distribution channels will be impacted
  • International brands will lead an extremely fragmented landscape in 2020
  • Local brands also going down the direct selling route in 2020
RECOVERY AND OPPORTUNITIES
  • Internet sales could provide opportunities for smaller and local players to distribute their products into forecast period
  • Consumers are traditionally comfortable with natural products, but health trends will provide a further boost
  • Peruvian ingredients represent an opportunity for companies into the forecast period
CATEGORY DATA
  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 limits sales through some distribution channels, though increase in sales of paediatric cough/cold remedies and vitamins maintains strong growth
  • Recognised and well-established brands continue to lead in paediatric consumer health in 2020
  • Players find it hard to adapt their products for paediatric consumer health in 2020
RECOVERY AND OPPORTUNITIES
  • Government looking to reduce anaemia levels among Peruvian children in coming years
  • Aggressive advertising expected to boost sales of paediatric products into forecast period
  • Vitador plans to promote its collagen products in paediatric consumer health
CATEGORY DATA
  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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