Consumer Health in Peru

Report
108 Pages
October 2023
Region: Peru
Euromonitor International
ID: 2595818

Consumer health shows variable recovery in 2023, with an ongoing return to the normalisation of sales patterns following the atypical period of the pandemic. Challenges, however, continue, such as the departure of President Castillo's government, in the face of a failed coup in December 2022, bringing paralysis and protests that lasted for months, causing a lack of supply, uncertainty, and the closure of sales channels, especially in southern Peru.

The Consumer Health in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN PERU

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Reduced concern about COVID-19 dampens sales of analgesics
Generics remain relevant for consumers in Peru
GSK’s Panadol maintains its leading place

PROSPECTS AND OPPORTUNITIES

Recovery of economy expected to herald stronger sales for big brands names
Relevance of acetaminophen and ibuprofen means other styles of analgesics need to find their target audiences
Extension of distribution channels for OTC products will support sales

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers’ return to doctors hinders ongoing recovery of OTC antihistamines
Efficiency and speed of action are the most sought-after attributes in cough, cold and allergy remedies
Media attention on other infections leaves behind the common cold and ‘flu

PROSPECTS AND OPPORTUNITIES

Growing cannibalisation by prescription drugs towards the category
Possibility of a warmer winter lowers growth expectations for cough and cold remedies
Pharyngeal preparations set to enjoy ongoing healthy growth

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Extensive rains and heat increase cases of digestive diseases
New line extensions and launches boost the image of digestive remedies
Vitamins and dietary supplements gain prominence over smaller categories of digestive remedies

PROSPECTS AND OPPORTUNITIES

Price-to-quality ratios will continue to be of importance
Brands will continue to use specialised positioning over the forecast period
Return of unhealthy consumption habits provide growth opportunities for brands

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Excessive heat caused by El Niño generates fungal infections in consumers
Bepanthen sees ongoing success thanks to its multiple-use benefits and high brand recognition
Isodine maintains top brand place, even ahead of the popular Bepanthen

PROSPECTS AND OPPORTUNITIES

Prescription products influence trends in highly fragmented category
Dermocosmetics expected to see increasing attention over the forecast period
Greater openness around women's needs will fuel growth for female-centred brands

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN PERU

2023 DEVELOPMENTS

NRT smoking cessation aids is not a notable category in Peru

PROSPECTS AND OPPORTUNITIES

Young Peruvians increasing consumption of e-cigarette vaporisers
Percentage of smokers expected to decrease year on year
Public and private stakeholders reinforce their anti-tobacco campaigns

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023

SLEEP AIDS IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Sleep aids boosted by growing consumer awareness as insomnia remains an issue for many
More+ Sleep gummies maintains top popularity
Informal products remain the largest percentage of brands, although they could pose a health risk to consumers

PROSPECTS AND OPPORTUNITIES

Educating about the need for restful sleep will further boost the growth of the category
Brands have great potential to expand into modern retail channels
Players offering herbal remedies see opportunities ahead

CATEGORY DATA

Table 42 Sales of Sleep Aids: Value 2018-2023
Table 43 Sales of Sleep Aids: % Value Growth 2018-2023
Table 44 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 45 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 46 Forecast Sales of Sleep Aids: Value 2023-2028
Table 47 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Eye care is another winner, but consumers have low brand awareness
Visiver, private label of InRetail Pharma, maintains its lead in eye care
Eye care awareness continues to grow, with different issues seen within adults and children

PROSPECTS AND OPPORTUNITIES

Allergy eye care remains a category with little competition
Vitamins and dietary supplements for the eyes will become more important
Gamers: a target audience with great potential

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2018-2023
Table 49 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Eye Care: % Value 2019-2023
Table 51 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 52 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Wound care benefits from consumers’ return to active, out-of-home lifestyles
Eye-catching brand extensions needed to stand out in a mature category
Pharmacies remains the leading channel for wound care, with other channels showing potential

PROSPECTS AND OPPORTUNITIES

Wound care remains a rather basic category
Targeted-to-audience products will help to boost brand image
Supermarkets will become a more relevant channel over the forecast period

CATEGORY DATA

Table 54 Sales of Wound Care by Category: Value 2018-2023
Table 55 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 56 NBO Company Shares of Wound Care: % Value 2019-2023
Table 57 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 58 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Vitamins return to more normal sales patterns following the atypical pandemic period
Fragmented category with a large number of brands
Multivitamins attract price-sensitive consumers due to their value for money

PROSPECTS AND OPPORTUNITIES

Vitamin B grows in relevance when it comes to meeting the needs of women
Innovation in formats, such as gummies, helps brands to stand out on the shelves
Dietary supplements will continue to pose competition to vitamins

CATEGORY DATA

Table 60 Sales of Vitamins by Category: Value 2018-2023
Table 61 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 62 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 63 NBO Company Shares of Vitamins: % Value 2019-2023
Table 64 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 65 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Dietary supplements enjoys healthy growth, thanks to combination products and probiotics
Specialisations in trending ingredients help to boost sales of combination dietary supplements
Direct sales companies opt for omnichannel strategies in ensure ongoing success

PROSPECTS AND OPPORTUNITIES

Trending herbal products focus on mental wellness
Packaged food brands aim to include healthier attributes in their products, thus posing competition to supplements
Competition set to intensify around pricing and promotions

CATEGORY DATA

Table 67 Sales of Dietary Supplements by Category: Value 2018-2023
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 69 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 70 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Abbot Laboratorios maintains its lead, thanks to the ongoing success of Ensure in supplement nutrition drinks
An overweight population leads to higher risk of diabetes
Consumers are seen to value clean labels in healthy packaged food, in turn influencing weight management trends

PROSPECTS AND OPPORTUNITIES

Rx solutions to treat diabetes reduce growth outlook for weight loss supplements
Social media trends define modern options, leaving traditional methods looking old-fashioned
Weight management and wellbeing products are highly dependent on promotions and offers

CATEGORY DATA

Table 74 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Post-pandemic resumption of sporting activities benefits sports nutrition, but challenges around whey protein supply remain
Social media and word of mouth are now the most influential channels for sports nutrition promotion
Consumers improve their eating habits in a more complex economic context

PROSPECTS AND OPPORTUNITIES

Companies must find new strategies in the face of competition from healthy packaged food
Grams of protein per scoop will be more relevant when choosing a protein powder
Targeting consumer groups is a key strategy for players

CATEGORY DATA

Table 80 Sales of Sports Nutrition by Category: Value 2018-2023
Table 81 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 82 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 83 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 84 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 85 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Strong availability and affordable prices push consumers towards herbal/traditional remedies
New herbal line extensions of digestive remedies boost growth
Popular culture in many regions favours traditional medicine over pharmacology

PROSPECTS AND OPPORTUNITIES

Herbal sleep aids show good scope for growth
Herbal pharyngeal preparations will continue to grow
Trending herbal products focus on mental wellbeing

CATEGORY DATA

Table 86 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Trend for probiotics in dietary supplements influences products for children
Sanofi pulls leading brand Kiddi Pharmaton from the market
Return to face-to-face school classes and out-of-home activities drive growth for OTC brands

PROSPECTS AND OPPORTUNITIES

Innovation in formats expected to continue and boost ongoing growth
Economic uncertainties may suppress potential growth, but will benefit cheaper options
Doctors' recommendations will continue to be key for children’s medicines

CATEGORY DATA

Table 92 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 94 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 95 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 96 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 97 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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