Consumer Health in Spain - Research and Markets

Retail constant value sales (2022 prices) of consumer health declined for the first time in a decade during 2022. Demand for OTC, particularly analgesics was weakened by the waning threat of COVID-19: The bulk of the local population was fully vaccinated by the end of 2021, with many receiving additional booster shots in 2022. Meanwhile, the ending of compulsory mask wearing in most public spaces (except public transport and healthcare settings) weighed on demand for dermatologicals. Meanwhile,...

The Consumer Health in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN SPAIN

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Reduced COVID-19 threat weighs on demand

Dexketoprofen launched in OTC

Wide adoption of telemedicine shifts demand for analgesics from OTC to Rx

PROSPECTS AND OPPORTUNITIES

Uncertain economic situation likely to boost demand for OTC offerings
Regulatory change likely to depress pricing of OTC generics
Non-chemical offerings will proliferate

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

COVID-19 continues to weigh on demand
Pandemic leads local consumers to pay more attention to respiratory health
E-commerce now a mainstream distribution channel

PROSPECTS AND OPPORTUNITIES

Post-pandemic era will see modest recovery in demand for cough and cold remedies
Inflationary environment will give generics ample room for growth
Revival in inbound tourism will support rebound in demand for allergy remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

DIGESTIVE REMEDIES IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Easing of COVID-19 restrictions boosts demand-but only to an extent
Increased consumer focus on health and wellness undermining demand for digestive remedies
Increased travel boosts demand for motion sickness and diarrheal remedies

PROSPECTS AND OPPORTUNITIES

Elevated inflation will make consumers more price sensitive
Age segmentation will be explored
Revival in inbound tourism will support recovery in demand

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

DERMATOLOGICALS IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Continued widespread use of face masks supports demand
Easing of pandemic measures in schools boosts demand for antiparasitic/lice treatments
Shift towards naturalness a threat to dermatologicals demand

PROSPECTS AND OPPORTUNITIES

Inflation is likely to make consumers more price sensitive
High housing costs may thwart government efforts to boost fertility rates
Competition from beauty and personal care offerings will intensify

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

NRT SMOKING CESSATION AIDS IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Availability of subsidised NRT smoking cessation aids weighs on OTC demand
Smoking prevalence remains elevated
Nicorette remains dominant

PROSPECTS AND OPPORTUNITIES

Elevated inflation will make consumers more price sensitive
Products containing herbal/traditional ingredients will proliferate
Teenagers are showing less interest in smoking

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2017-2022

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

SLEEP AIDS IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic boom in demand begins to ease
Pace of new product launches accelerates
Competition from natural offerings and dietary supplements is intensifying

PROSPECTS AND OPPORTUNITIES

Chronic insomnia may become increasingly commonplace
New formats will be explored
Rx sleep aids will increasingly threaten OTC brands

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027

EYE CARE IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

COVID-19 continues to support demand for eye care
Online distribution continues to expand
Demographic shift boosting demand

PROSPECTS AND OPPORTUNITIES

Competition from Dietary supplements
Competition from dietary supplements and herbal/traditional offerings will intensify
The emerging threat of private label

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

WOUND CARE IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Economic factors weigh on demand
High heels make a comeback as pandemic restrictions are eased
Return to the great outdoors supports demand

PROSPECTS AND OPPORTUNITIES

Heightened price sensitivity will continue to boost demand for both private label and e-commerce
Demographic trends will have a mixed impact on demand
As home and hybrid working become the norm, the click of high heels will become less familiar

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

VITAMINS IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Immune system benefits remain a key selling point
Increased adoption of restrictive diets boosts demand for vitamins
Direct selling continues to dwarf e-commerce

PROSPECTS AND OPPORTUNITIES

Consumer interest in vitamins will deepen in spite of the waning pandemic threat
Rising prices will make both private label and e-commerce more attractive
An ageing population will be a significant growth opportunity

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

DIETARY SUPPLEMENTS IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic boost to sales begins to peter out
Beauty comes from within
Smaller players benefit from the shift towards e-commerce

PROSPECTS AND OPPORTUNITIES

Consumer interest in health and wellness will continue to deepen
An ageing population will be a key growth driver
A growing vegetarian and vegan population bodes well for supplements demand

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

WEIGHT MANAGEMENT AND WELLBEING IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic boom begins to run out of steam
Body positive movement negatively effects demand
Heighted consumer focus on naturalness bodes ill for weight management

PROSPECTS AND OPPORTUNITIES

Rising obesity rate will support demand growth
Elevated inflation will make consumers more price sensitive
Positioning products as complementary to the latest diets will be crucial

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

SPORTS NUTRITION IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Mainstream appeal of protein/energy bars sees them overtake sports protein powder in the midst of the pandemic
Increased competition from packaged food
Running boom boosts demand

PROSPECTS AND OPPORTUNITIES

Heightened interest in health and wellness is likely to outlast the pandemic
Sports nutrition can cannibalise weight management but packaged food will be a growing threat
Distribution will broaden

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

HERBAL/TRADITIONAL PRODUCTS IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Shift towards naturalness boosts consumer interest in herbal/traditional offerings
In spite of the waning of the pandemic, herbal/traditional sleep aids remain the top performer
Manufacturers boost their investment in marketing

PROSPECTS AND OPPORTUNITIES

Elevated inflationary pressure could weigh on growth
The pace of new product development will remain robust
Self-medication and preventative healthcare will continue to grow in popularity

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

PAEDIATRIC CONSUMER HEALTH IN SPAINKEY DATA FINDINGS

2022 DEVELOPMENTS

Declining birth rate drags down demand
Pandemic measures limit transmission of colds and flus
Heightened interest in preventative healthcare boosts demand for paediatric vitamins

PROSPECTS AND OPPORTUNITIES

A significant rebound in the birth rate is unlikely
New product development will be limited
Self-medication trend could boost demand

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027