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Consumer Health in Thailand

  • ID: 2595820
  • Report
  • November 2020
  • Region: Thailand
  • 117 pages
  • Euromonitor International
2020 is not expected to be a good year for consumer health in Thailand, with a strong current value decline expected, after seeing strong growth in all other years of the review period. At the beginning of the year the country was already suffering from a soft economic environment, as well as other factors, including droughts, high household debt, unemployment and a slowdown in tourism.

The Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Systemic analgesics maintains growth, although at a slower rate
  • Topical analgesics/anaesthetic suffers from a lack of tourists and less exercise
  • Company performances depend on their key categories
RECOVERY AND OPPORTUNITIES
  • Slow return to previous rates of growth
  • Several factors expected to contribute to the return to growth
  • New product launches likely from players aiming to maintain growth
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Fewer coughs, colds and allergies, but some consumers stock up in case
  • New product developments contribute to growth
  • High sales of medicated confectionery maintain Mondelez International’s lead
RECOVERY AND OPPORTUNITIES
  • Pollution set to lead to strong demand for antihistamines/allergy remedies
  • Attempts at product differentiation to continue in inhalant decongestants
  • Continued rise in demand for herbal/traditional products
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home-cooked meals and smaller portions reduce demand in several categories
  • Share growth for local store-based retailers, as well as e-commerce
  • Both local and international brands are popular
RECOVERY AND OPPORTUNITIES
  • Growth forecast as digestive problems set to return after COVID-19 due to busy lives
  • Antacids and proton pump inhibitors expected to perform well
  • Rising demand expected for herbal/traditional products
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Opposing forces resulting from COVID-19 lead to a slowdown in growth
  • Competition for dermatologicals from beauty and personal care
  • International brands lead, but local brands are popular for their competitive prices
RECOVERY AND OPPORTUNITIES
  • Less essential products likely to be slow to return to growth
  • Antipruritics and topical germicidals/antiseptics set to remain dynamic
  • Alternatives outside of dermatologicals could hamper growth
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Price-consciousness hampers growth despite greater health risks from COVID-19
  • Strength of NRT gum used depends on the number of cigarettes smoked
  • NRT smoking cessation aids has a very consolidated competitive landscape
RECOVERY AND OPPORTUNITIES
  • Limited but sustained growth as tobacco tax rises set to continue
  • Wide availability and convenience set to maintain the lead of NRT gum
  • Health Promotion Foundation encourages the use of NRT gum
CATEGORY INDICATORS
  • Table 36 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
2020 IMPACT

KEY DATA FINDINGS

2020 IMPACT
  • Lockdown contributes to a slower but still positive performance
  • With little product innovation or marketing, brand image attracts consumers
  • Increasing consolidation as branding is important in eye care
RECOVERY AND OPPORTUNITIES
  • Growth expected, but slower than in the review period
  • Demographic and lifestyles factors set to maintain growth
  • Consumers value advice from a pharmacist, hampering growth in e-commerce
CATEGORY DATA
  • Table 43 Sales of Eye Care by Category: Value 2015-2020
  • Table 44 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 46 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 47 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Minor slowdown in growth during lockdown, but this should be temporary
  • Sales via e-commerce double, but its distribution share remains low
  • Well-known brands lead, but consumers are becoming more price-conscious
RECOVERY AND OPPORTUNITIES
  • Growth expected as people will continue to sustain injuries at home
  • Higher growth expected for sticking plasters/adhesive bandages
  • Differentiation will be important in the forecast period
CATEGORY DATA
  • Table 49 Sales of Wound Care by Category: Value 2015-2020
  • Table 50 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 53 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Proactive purchases increase the growth rate for vitamins
  • New launches in paediatric vitamins and vitamin C contribute to growth
  • Multinationals continue to hold the top two positions
RECOVERY AND OPPORTUNITIES
  • Continued strong growth as consumers take a proactive approach to health
  • More brands and digital content expected to attract consumers
  • Segmentation and personalisation set to increase in vitamins
CATEGORY DATA
  • Table 55 Sales of Vitamins by Category: Value 2015-2020
  • Table 56 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 57 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 58 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 59 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 60 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Varied performances, with immunity-boosting products especially popular
  • More targeted products are available which segment the market
  • International players lead, but local players are expanding
RECOVERY AND OPPORTUNITIES
  • Strong growth set to be maintained as consumers look to boost their immunity
  • A proactive approach to health will support growth
  • Innovation will be needed to address the challenge from packaged food and drinks
CATEGORY DATA
  • Table 62 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 63 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 64 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 66 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 67 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Continued slowdown in growth as priorities lay elsewhere
  • Channel switching as brands invest in home shopping and e-commerce
  • Consumers move towards well-known brands for reasons of safety and efficacy
RECOVERY AND OPPORTUNITIES
  • Growth expected, although at a slower rate due to challenges
  • Higher growth for supplement nutrition drinks as the consumer base widens
  • Slimming teas set to continue its volume decline
CATEGORY DATA
  • Table 69 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Significant decline as consumers participate less in sport and are price-conscious
  • Strong move towards e-commerce and more use of promotions
  • Players use celebrity endorsement and CSR to raise awareness
RECOVERY AND OPPORTUNITIES
  • Slow return to growth, but opportunities will still abound
  • Stronger competition expected as more players see the potential
  • Men are the key users of sports nutrition, but players also now target women
CATEGORY DATA
  • Table 75 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 76 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 78 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 79 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Strong decline for herbal/traditional tonics due to COVID-19
  • Growth for herbal/traditional dietary supplements, with misinformation playing a part
  • Company performances depend on the categories in which they have a presence
RECOVERY AND OPPORTUNITIES
  • Slow return to growth due to herbal/traditional tonics
  • Consumers will be more proactive in their approach to health
  • Investment in the development of new products, including hemp and CBD products
CATEGORY DATA
  • Table 81 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Parents are more willing to self-medicate to avoid risk contracting COVID-19
  • Immunity-boosting vitamins and dietary supplements for prevention
  • GSK Consumer Healthcare extends its lead due to its reputation and accessibility
RECOVERY AND OPPORTUNITIES
  • Dynamic growth as parents prioritise their children’s health
  • Preventative products likely to remain popular
  • The launch of more child-specific products is expected, including premium products
CATEGORY DATA
  • Table 87 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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