Consumer Health in Thailand

Report
108 Pages
January 2024
Region: Thailand
Euromonitor International
ID: 2595820

The market for consumer health products in Thailand continued to enjoy healthy growth in current value terms in 2023. This was driven, to a large extent, by the revival of normal pre-pandemic patterns of behaviour, including the return of consumers to their physical workspaces, increasing amounts of travel and more regular contact with family and friends.

The Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN THAILAND

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Analgesics shows dynamic growth, following return to pre-pandemic lifestyles
Revival of international tourism benefits sales of topical analgesics
Players look for new ways to capture consumer interest

PROSPECTS AND OPPORTUNITIES

Healthy growth expected, thanks to growing trend towards self-medication
Players will invest in creative marketing solutions to expand their consumer base
Bricks-and-mortar pharmacies will continue to dominate sales

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Return to pre-pandemic lifestyles boosts demand for cough, cold and allergy (hay fever) remedies
High levels of air pollution trigger respiratory problems
Players invest in new product development as competition intensifies

PROSPECTS AND OPPORTUNITIES

Sales are set to benefit from increase in self-medication, while high levels of air pollution will lead to rise in demand for remedies targeted at respiratory problems
Herbal remedies will gain traction
Digital marketing strategies will serve to increase customer engagement

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Return to busy, stressful lifestyles, combined with tourism revival, fuels demand for digestive remedies
Demand for H2 blockers continues to decline
Players make efforts to target younger consumers

PROSPECTS AND OPPORTUNITIES

Return to busy, stressful lifestyles should increase demand for digestive remedies
Players will focus on new flavours, formats and herbal remedies to attract the attention of consumers
7-11 chain will likely grow in importance

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Resumption of active lifestyles, including travel, boosts demand of dermatological products
Retail networks continue to expand in easily accessible locations
Social media influencers play an increasingly important role in promotion of locally-made dermatological products

PROSPECTS AND OPPORTUNITIES

Demand will continue to grow, as consumers resume their engagement in outdoor and travel activities
Ageing society is likely to positively impact sales
E-commerce will emerge as the new battleground for dermatological players

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Continuous promotion of smoking cessation ensures healthy demand
Rising popularity of e-cigarettes amongst Gen Z consumers impacts demand for NRT products
Physical stores remain the key channel for NRT smoking cessation aids

PROSPECTS AND OPPORTUNITIES

Reduction in smoking population could diminish future growth
New drug from the Government Pharmaceutical Organisation could prove to be a double-edged sword for NRT smoking cessation aids
NRT lozenges are expected to see some development

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN THAILAND2023 DEVELOPMENTSEYE CARE IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Resumption of office routines and ageing population sustain growth momentum for eye care products
Air pollution crisis in Thailand leads to growing incidence of eye-related health issues
Local brands continue to dominate sales, although international players have a growing presence

PROSPECTS AND OPPORTUNITIES

New product development and social media marketing will be key to players gaining a competitive edge
Bricks-and-mortar stores will remain key channel for impulse purchases
Eye health will remain a priority, but growing popularity of dietary supplements could impede sales

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2018-2023
Table 45 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Eye Care: % Value 2019-2023
Table 47 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 48 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Resumption of active lifestyles fuels demand for wound care
Reduced need for stockpiling wound care products, following expansion of pharmacy network
Launch of Tigerplast FLEXIE should help Tigerplast to challenge market leaders

PROSPECTS AND OPPORTUNITIES

Sustained demand for wound care products, thanks to increase in physical activity levels, greater focus on health and hygiene and expansion of pharmacy network
Growing middle class will drive demand for better quality products
Offline sales will continue to dominate on-the-go purchasing behaviour persists

CATEGORY DATA

Table 50 Sales of Wound Care by Category: Value 2018-2023
Table 51 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Wound Care: % Value 2019-2023
Table 53 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 54 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Ongoing health concerns, coupled with new product developments, remain key to growth
Manufacturers invest in omnichannel strategies
Retail landscape for vitamins continues to evolve, in response to changing consumer preferences

PROSPECTS AND OPPORTUNITIES

Players will tap into health needs of specific demographics to harness further growth
Multivitamins will continue to lead growth
More investment expected in digital sales and marketing

CATEGORY DATA

Table 56 Sales of Vitamins by Category: Value 2018-2023
Table 57 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 58 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 59 NBO Company Shares of Vitamins: % Value 2019-2023
Table 60 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 61 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Continued focus on preventative health drives demand
Ageing population presents new opportunities
Supplements targeting gut health gain traction

PROSPECTS AND OPPORTUNITIES

Culture of wellbeing will fuel demand for dietary supplements with stress-relieving attributes
Focus on “beauty from within” could boost sales
E-commerce and direct selling are set to play a bigger role in dietary supplements

CATEGORY DATA

Table 63 Sales of Dietary Supplements by Category: Value 2018-2023
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 65 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 66 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Return to new normal sees consumers striving to shed excess weight
Ageing population stimulates demand for supplement nutritional drinks
Fibre supplements gain traction

PROSPECTS AND OPPORTUNITIES

Aging population to influence demand
Competition expected to intensify as new players continue to enter the market
Hectic lifestyles will encourage growth of e-commerce

CATEGORY DATA

Table 70 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Return of sport and exercise activities and rising influence of social media platforms help to drive interest in sports nutrition
New product development helps fuel consumer demand
Increasing reliance on social media to promote and sell products

PROSPECTS AND OPPORTUNITIES

Burgeoning health and fitness trend bodes well for sports nutrition
Product innovations to continue as players eye expansion opportunities
Sports nutrition likely to face stiff competition from high-protein packaged food and beverages

CATEGORY DATA

Table 76 Sales of Sports Nutrition by Category: Value 2018-2023
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Herbal remedies retain their popularity
Relaxation of regulations leads to wider availability of CBD-based offerings
Suntory remains the clear leader

PROSPECTS AND OPPORTUNITIES

Robust growth expected, thanks to sustained investment in new product launches
Trend towards healthier eating habits, and competition from functional packaged foods could affect demand
Thai government looks set to play key role in promoting the use of local herbal/traditional products

CATEGORY DATA

Table 82 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Paediatric vitamins and dietary supplements leads growth, as competitive landscape becomes increasingly fragmented
Herbal natural ingredients remain popular
Increased focus on healthier alternatives within packaged food industry

PROSPECTS AND OPPORTUNITIES

Growth will likely impacted by declining birth rate but this is likely to be offset by rising demand for premium products, alongside education of the consumer base
Increased focus on healthy eating could limit demand for some paediatric consumer health products
Companies will expand their online presence

CATEGORY DATA

Table 88 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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