Consumer Health in Thailand

  • ID: 2595820
  • Report
  • Region: Thailand
  • 89 pages
  • Euromonitor International
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Although recording slower value growth, consumer health is being driven by self-medication and the wellness trend among Thai consumers. Busy urbanised lifestyles require products that improve consumers’ health and immune systems. Health issues are prioritised; consumers are looking for preventive measures rather than for treatments. They also require medicines to alleviate their ailments, allowing them to resume their daily routines in a short period of time.

Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why purchase this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN THAILAND

October 2017

List of Contents and Tables

Executive Summary
Overall Consumer Health Records Positive Albeit Slower Growth
Inbound Tourists Drive Consumer Health Sales
International Players Continue To Rule Consumer Health Landscape
Store-based Channel Leads Whilst Internet Retailing Gains Higher Visibility
Consumers Take More Proactive Approach To Healthcare
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Topical Analgesics Experiences High Growth Due To Active Lifestyles and Rapid Urbanisation
Tourism Aids Growth of Analgesics
Sales of Analgesics Being Driven by Self-medication and Consumer Familiarity
Competitive Landscape
Taisho Pharmaceutical Co Ltd Leads Topical Analgesics/anaesthetic
Thai Nakorn Patana Co Ltd Gains Ground With An Array of Brands
Greater Presence of Private Label
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Prospects
Calming and Sleeping Products Will Remain Negligible in Thailand
Headlines
Prospects
Coughs and Colds Among Thais Increasingly Common With Erratic Weather
Global Warming Will Continue To Support Category Over the Forecast Period
Nasal Sprays, Antihistamines/allergy Remedies and Inhalant Decongestants Grow Due To Rising Allergies From Air Pollution
Competitive Landscape
Mondelez International (thailand) Co Ltd Remains As Leading Player
Leading Players Are Likely To Be Active in Launching New Product Development for Greater Dynamism
Marketing Important Strategy To Support Sales
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
the Presence of Aesthetic Clinics Hampers Growth of Dermatologicals
Sophisticated Consumer Requirements Will Drive Category Performance
Sporting Activities Support Usage of Dermatologicals
Competitive Landscape
International Players Remain As Category Leaders
New Innovations With Novel Formulas and Delivery Formats
Aggressive Marketing Campaign for Mundipharma Pharmaceuticals
Category Data
Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Unsuitable Dietary Habits of Thai Consumers Are Expected To Support Growth of Antacids
H2 Blockers Remain Less Visible
Diarrhoeal Remedies Regarded As Household Essentials Due To Regular Stomach Upsets
Competitive Landscape
Local Company Boss Pharmacare Holds Leading Position in This Fragmented Landscape
International Brands Like Gaviscon Occupy Significant Shelf Space
Gaviscon Offered in Single-serve Sachets As Its Prices Are Comparatively High
Category Data
Table 33 Sales of Digestive Remedies by Category: Value 2012-2017
Table 34 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 36 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 37 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Digitalisation Will Be Huge Trend Motivating Eye Care Sales
Demand for Allergy Eye Care Is Expected To Be Driven by Rapid Urbanisation and Air Pollution
Repeat Purchases of Eye Care Becoming More Common, With Allergy Eye Care Seen As More Effective
Competitive Landscape
Local Players Hold Strong Shares Within Eye Care
Small Size of Eye Care Does Not Lead To Strong Marketing Investment
Penetration of Imported Brands Across Eye Care
Category Data
Table 39 Sales of Eye Care by Category: Value 2012-2017
Table 40 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 41 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 42 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 43 NBO Company Shares of Eye Care: % Value 2013-2017
Table 44 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 45 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Penetration of E-cigarettes Will Impede Nrt Smoking Cessations Aids
Nrt Smoking Cessations Aids Will Be Lacking in New Developments
Government Offers Alternative Support
Competitive Landscape
Low Competition Evident in Nrt Smoking Cessation Aids
Nrt Smoking Cessation Aids Not Expected To See Significant Changes in the Competitive Landscape
Number of Smokers Will Continue To Fall
Category Indicators
Table 47 Number of Smokers by Gender 2012-2017
Category Data
Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 50 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Sporting Lifestyle Continues To Benefit Wound Care
High Penetration of Wound Care May Be An Obstacle To Future Volume Growth
Product Development Is Expected To Provide A Boost To Value Growth of Wound Care
Competitive Landscape
International Players Actively Drive Sales Through Product Development
Private Label Brand Boots Strengthens Its Competitive Advantage
Private Label's Lower Prices Will Result in More Intense Prices From Branded Players
Category Data
Table 55 Sales of Wound Care by Category: Value 2012-2017
Table 56 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Wound Care: % Value 2013-2017
Table 58 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 59 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Sports Nutrition Boosted by Thais Leading Healthier Lifestyles and Frequenting Gyms
New Brands and Product Variety Expected
Greater Product Penetration Will Be Witnessed Via Internet Retailing
Competitive Landscape
Gnc by Ssup Total Wellness Co Ltd Increases Online Marketing
Social Media and the Age of the Celebrity Positively Influence Sports Nutrition
Attractiveness of Category With Room for Growth Is Likely To Attract New Competitors
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2012-2017
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Tonics Players Drive Dietary Supplements Overall and Cater To A Wider Group of Consumers
Premiumisation Trend Also Expected Within Tonics
Value for Money and Convenience Are Key Consumer Demands for Dietary Supplements
Competitive Landscape
Local Players Record Further Positive Value Sale in Tonics
Cerebos Continues To Utilise Celebrity Endorsement
Dietary Supplements Full of Small Local Brands Gaining Share From Big Players
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 67 Sales of Dietary Supplements by Category: Value 2012-2017
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 69 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 70 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 71 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Number of Thais Will Opt for Preventive Approach for Healthy Living
Brands Could Leverage Bundle Pricing Strategies To Boost Sales
Vitamins As "health Gifts"
Competitive Landscape
Amway (thailand) Ltd Continues To Account for Leading Share
International Players Hold the Lion's Share of Vitamins
Product Origins
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 75 Sales of Vitamins by Category: Value 2012-2017
Table 76 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 77 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 78 NBO Company Shares of Vitamins: % Value 2013-2017
Table 79 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 80 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Obesity Continues To Be A Major Public Health Issue in Thailand
Social Media Aids Greater Awareness of Weight Management
Scepticism of Weight Management Could Hamper Growth
Competitive Landscape
Both International and Local Players Create A Tough Competitive Landscape in Dynamic Weight Management and Wellbeing
Supplement Nutrition Drinks Less Dynamic Than Meal Replacement and Weight Loss Supplements
Internet Retailing, Social Media and Celebrities Employed by Local Brands
Category Data
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Herbal/traditional Products Perceived As Having Fewer Side Effects
Tonics Once Again Offers Strong Contribution
Asian Wisdom Meets Modern Aliments With High Level of Product Penetration Across Category
Competitive Landscape
Local Brands Dominate Herbal/traditional Products
Product Research and Development Will Be the Highlight
Asian Wisdom Given Forum for Discussion
Category Data
Table 88 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Low Birth Rate Is Expected To Hamper Demand for Paediatric Consumer Health
Parents Will Continue To Invest in Their Children
Immune-boosting Vitamins Will Continue To Dominate
Competitive Landscape
GlaxoSmithKline (thailand) Ltd Strengthens Its Leading Position in Paediatric Consumer Health
Aggressive Marketing Strategies Aimed at Knowledgeable Parents
New Product Launches Fuel Interest in Paediatric Consumer Health
Category Data
Table 94 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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