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RTD Coffee in Nigeria

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    Report

  • 27 Pages
  • December 2025
  • Region: Nigeria
  • Euromonitor International
  • ID: 2597659
RTD coffee recorded strong double-digit growth in 2025 as demand continued to build from a low base, driven largely by growing interest in convenient, energy-providing beverages among young and middle-income urban consumers.

This RTD Coffee in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising interest in convenient, energy-boosting beverages drives strong growth despite economic pressures
INDUSTRY PERFORMANCE
  • A developing coffee culture and preference for creamy formats underpin strong volume growth
  • Lack of segmentation keeps 3-in-1 creamy RTD coffee dominant as innovation remains limited
WHAT’S NEXT?
  • Modern lifestyles, rising coffee awareness and demand for convenient energy support strong forecast growth
  • Innovation centred on flavour variety, café-style formats and functional ingredients will broaden appeal
  • Health-oriented positioning offers opportunity as consumers seek alternatives to sugary drinks
COMPETITIVE LANDSCAPE
  • Nestlé Nigeria maintains overwhelming leadership through brand equity, distribution strength and alignment with local taste preferences
  • Minimal competitive activity leaves Nestlé as the sole meaningful contributor to category expansion
CHANNELS
  • Supermarkets dominate distribution as early adopters gravitate toward modern retail environments
  • Independent small grocers increase share as product awareness grows and convenience becomes more critical
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
  • Soft drinks stabilise as inflation moderates but affordability continues to define consumer behaviour
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Affordability pressures reshape consumption but functional needs continue to influence category preference
  • Manufacturers prioritise pack-size optimisation and distribution reach over high-risk innovation
  • Distribution-led competition intensifies as companies target underserved markets
WHAT’S NEXT?
  • Retail volume sales of soft drinks are set to rise over the forecast period
  • Improving macroeconomic stability will stimulate innovation and expand category breadth
  • Digitalisation will transform distribution efficiency and deepen reach into fragmented retail
COMPETITIVE LANDSCAPE
  • Coca-Cola Nigeria remains the leading company in 2025 due to strong brand equity and widespread distribution
  • Regional value brands drive dynamism through aggressive pricing and expanded market reach
CHANNELS
  • Small local grocers remain the leading distribution channel for soft drinks in 2025
  • Supermarkets emerge as the most dynamic channel despite economic constraints
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Nigeria
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources