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Luxury Goods in Thailand

  • ID: 2597728
  • Report
  • Region: Thailand
  • 71 pages
  • Euromonitor International
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Overall, luxury goods performed well in Thailand in 2018. Consumers perceive that luxury brands offer high value through heritage and exclusivity. Demand remains strong, with millennials representing a key group of consumers. They tend to have high purchasing power and be less conventional in terms of style and preference.

The Luxury Goods in Thailand report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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LUXURY GOODS IN THAILAND

List of Contents and Tables
Executive Summary
Luxury Goods Posts Positive Sales Performance
Tourists Continue To Push Sales of Luxury Goods
Highly Fragmented Landscape Is Full of International Brands
Physical Store Development and Online Retailing Add Colour
A Challenging Outlook for Luxury Goods
Market Data
Table 1 Sales of Luxury Goods by Category: Value 2013-2018
Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Government Campaigns To Boost Tourism
Growth Opportunities Lead To Renovation and New Hotels
Luxury Hotels Benefit From Thailand's Natural Attractions and Lifestyle Trends
Competitive Landscape
Central Plaza Hotel Leads the Way
Dusit Thani Leverages on Thai Heritage and Culture
Intercontinental Hotels Group Targets Tourism Areas
Category Data
Table 9 Sales in Luxury Hotels: Value 2013-2018
Table 10 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 11 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 12 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 13 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 14 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 15 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023
Headlines
Prospects
"sin Tax" Hikes Affect Demand
Internet Retailing To Expand But Remain Small
Foodservice Threatens Retail Sales
Competitive Landscape
Pernod Ricard Uses Csr and Music Marketing
Female-orientated New Product Launch in Thailand
Diageo Moët Hennessy (thailand) Makes Plans for the New "sin Tax"
Category Data
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Set To Be Driven by New Products and Services
Market Factors and Players Set To Shape Category Performance
New Options To Widen the Demand for Luxury Cars
Competitive Landscape
Mercedes-benz Is the Leading Brand
Bmw Adjusts Its Offer To Suit Customers
Sports and Suv Luxury Cars Gain Ground
Category Data
Table 23 Sales of Luxury Cars: Value 2013-2018
Table 24 Sales of Luxury Cars: % Value Growth 2013-2018
Table 25 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 26 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 27 Forecast Sales of Luxury Cars: Value 2018-2023
Table 28 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Headlines
Prospects
"revolution" in the Delivery of Luxury Brands
Luxury Brands Dump Prices To Undercut Private Importers
Second-hand Alternatives and Duty Free Shopping Hinders Performance
Competitive Landscape
LVMH Moët Hennessy Louis Vuitton Leads Personal Luxury
Kering's Classic Brands Keep It Among the Leaders
International Brands Dominate A Highly Fragmented Competitive Landscape
Category Data
Table 29 Sales of Personal Luxury by Category: Value 2013-2018
Table 30 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 32 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 33 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Prepurchase Behaviour Is More Sophisticated
Millennials Represent A Key Target Audience
Individualism and Luxury Athleisure Spur the Demand for Limited Collections
Competitive Landscape
LVMH Moët Hennessy Louis Vuitton Leads Designer Apparel and Footwear
Brands and Retailers Cooperate To Push Sales
the Competitive Landscape Remains Highly Fragmented
Category Data
Table 35 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 38 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 39 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 40 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Less Inclined To Purchase Luxury Eyewear
Promotional Campaigns Attract Consumers
Ageing Society and Digitised Lifestyles Support the Demand for Luxury Eyewear
Competitive Landscape
Luxottica Wholesale (thailand) Is the Clear Leader
Oakley Is A Trendy Option in Luxury Sunglasses
Competition Intensifies As Brand Variety Emerges
Category Data
Table 42 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 43 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 45 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 46 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 47 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 48 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Costume Jewellery Is Perceived As An Affordable Premium Option
Luxury Jewellery Benefits From Social Occasions
Custom-made Jewellery Offers A Way in
Competitive Landscape
Swarovski Thailand Leads Luxury Jewellery
Cartier Uses Strong Marketing To Lure Consumers
Pandora Differentiates Through Classic and Customised Items
Category Data
Table 49 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 53 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
New Launches Add Dynamism To Luxury Leather Goods
Marketing Campaigns Aim To Add Value
New Boutiques for Luxury Leather Goods
Competitive Landscape
International Brands Dominate A Fragmented Category
Brands Market Though Social Media
Counterfeit Products and Second-hand Items Threaten Sales
Category Data
Table 56 Sales of Luxury Leather Goods: Value 2013-2018
Table 57 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 60 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 61 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Headlines
Prospects
the Exit of Vertu Leads To A Drastic Decline in Sales
Luxury Smartphones Enter the Fray
High-value Gadgets Set To Gain Traction
Competitive Landscape
the Exit of the Absolute Luxury Brand Vertu Damages the Category
Brand Collaboration Offers Some Respite
Category Data
Table 63 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 64 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 66 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 67 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 68 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023
Headlines
Prospects
Product Supply Shortage Strategy Aims To Create Desire
Watch Specialist Retailers Look To the Pop-up Store Format
Watch Exhibitions Create Interest in Luxury Timepieces
Competitive Landscape
Rolex Is Top-of-mind
New Launches Contribute To Healthy Demand
Luxury Smartwatches Add Colour
Category Data
Table 70 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 71 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 73 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 74 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 75 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 76 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Writing Instruments and Stationery Remains Niche
Competition From Non-luxury Brands Intensifies
Calligraphy Boosts Usage
Competitive Landscape
Montblanc International Dominates
Non-luxury Brands Appear on the Horizon
Category Data
Table 77 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 78 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 79 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 80 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 81 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Member Exclusivity Is A Powerful Tool
New Products To Act As A Magnet for Consumers
Online Channel Intensifies the Distribution Landscape
Competitive Landscape
Elca (thailand) Leads A Fragmented Category
Brands Shift Towards Multibrand Beauty Stores
Category Data
Table 84 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 85 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 87 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 88 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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