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Soft Drinks in Egypt

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    Report

  • 77 Pages
  • December 2023
  • Region: Egypt
  • Euromonitor International
  • ID: 2597986
In 2023, soft drinks witnessed moderate retail volume growth and double-digit current value growth, supported by the continuous rise in prices across most categories. Economic uncertainty has been a key challenge for soft drinks manufacturers and consumers alike, with the inflation rate skyrocketing and the supply of imports falling due to limited access to foreign currency.

The Soft Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN EGYPT
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs Retail
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Egypt
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Prices in carbonates continue to rise
  • Coca-Cola builds retail volume share through brand partnerships and gaming initiatives
  • Coca-Cola launches Coke Studio in Egypt
PROSPECTS AND OPPORTUNITIES
  • Carbonate prices are expected to rise
  • Local carbonates make strides amid hiccups
  • Major players to bring new innovations in product development and marketing
CATEGORY DATA
  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Juice category continues to grow with a shift from nectars to juice drinks
  • Wider product availability of children’s products
  • Juhayna continues to lead the category regardless of price shifts across retail channels
PROSPECTS AND OPPORTUNITIES
  • Healthy growth driven by juice drinks and premiumisation
  • Packaging innovations will drive demand and attract consumers
  • Ongoing shift away from nectars
CATEGORY DATA
  • Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Prices continue to surge in bottled water
  • Nestlé remains leader in bottled water
  • Government fights back against illegal bottled water production
PROSPECTS AND OPPORTUNITIES
  • Price increases to support constant value growth
  • Players to focus on securing production efficiency and distribution
  • Niche categories face uncertainty due to economic challenges
CATEGORY DATA
  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Niche sports drinks category faces volume sales decline
  • Reduced availability of sports drinks
  • Gatorade remains the dominant sports drink brand in Egypt
PROSPECTS AND OPPORTUNITIES
  • Limited prospects for sports drinks
  • Move beyond niche status unlikely in the absence of domestic production
  • Uncertain future for sports drinks within the on-trade
CATEGORY DATA
  • Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of energy drinks skyrocket in off-trade
  • Government warnings raised about energy drinks consumption among young people
  • Coca-Cola launches Fury Energy to compete with Sting
PROSPECTS AND OPPORTUNITIES
  • Dynamic growth ahead for energy drinks
  • Competition to intensify in energy drinks
  • Stronger health narrative and legislation poses challenge for energy drinks
CATEGORY DATA
  • Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumer interest in concentrates is falling
  • Brands begin to leave concentrates
  • Marketing activity decreases in powder concentrates
PROSPECTS AND OPPORTUNITIES
  • Steady growth but challenges lie ahead for concentrates
  • Limited innovation anticipated in concentrates
  • Non-price promotions to attract consumers
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 101 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea remains a niche category in Egypt
  • Lipton holds its strong lead amid new arrivals from local brands
  • Prices of iced tea continue to rise
PROSPECTS AND OPPORTUNITIES
  • RTD tea to grow moderately as it enjoys niche status
  • New local brands to drive sales with more affordable options
  • RTD tea to become a more niche, luxury item
CATEGORY DATA
  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Off-trade volume sales driven by more affluent consumers
  • Starbucks RTD coffee benefits from wider retail availability
  • Nescafé still the outright leader as Starbucks maintains position
PROSPECTS AND OPPORTUNITIES
  • Modest but stable growth in off-trade volume sales projected
  • High prices to curb demand for RTD coffee
  • Brands to drive sales with flavour expansion
CATEGORY DATA
  • Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028