Soft drinks in Egypt has faced difficult trading conditions in 2022, with production and distribution costs rising sharply and purchasing power among local consumers falling due to the dramatic and prolonged spike in inflation fuelled by the global recovery from the pandemic, the depreciation of the pound and the wider geopolitical consequences of Russia’s invasion of Ukraine.
The Soft Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN EGYPTDISCLAIMERCARBONATES IN EGYPTKEY DATA FINDINGSJUICE IN EGYPTKEY DATA FINDINGSBOTTLED WATER IN EGYPTKEY DATA FINDINGSSPORTS DRINKS IN EGYPTKEY DATA FINDINGSENERGY DRINKS IN EGYPTKEY DATA FINDINGSCONCENTRATES IN EGYPTKEY DATA FINDINGSRTD TEA IN EGYPTKEY DATA FINDINGSRTD COFFEE IN EGYPTKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
- Fountain sales in Egypt
SOURCES
- Summary 1 Research Sources
2022 DEVELOPMENTS
- Coca-Cola HBC competes acquisition of Coca-Cola Egypt
- Cross-promotions and celebrity endorsements prominent in marketing strategies
- Leading players continue working to reduce their environmental footprint
PROSPECTS AND OPPORTUNITIES
- Shrinkflation expected to become more widespread as cost pressures persist
- Potential for smaller players with more affordable brands to make gains
- E-commerce penetration in carbonates set to continue rising
CATEGORY DATA
- Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
- Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
- Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
- Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
- Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
2022 DEVELOPMENTS
- Off-trade juice consumption remains stable despite price increases
- Soudancoro begins domestic production of Suntop at new facility in Port Said
- Producers seek to attract consumers with new packaging and label designs
PROSPECTS AND OPPORTUNITIES
- Rising health awareness will continue to boost juice consumption
- Need to mitigate cost increases likely to prompt strategic changes
- Price competition expected to intensify
CATEGORY DATA
- Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Sparkling flavoured bottled water continues to gain popularity among Egyptians
- Nestlé Pure Life marks 20th anniversary in Egypt with prize competition
- High inflation and supply problems weaken demand for imported brands
PROSPECTS AND OPPORTUNITIES
- Price hikes expected to temper growth in off-trade volume sales
- New launches should stimulate greater interest in sparkling flavoured bottle water
- Competitive landscape set to remain highly consolidated
CATEGORY DATA
- Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- High inflation weakens already niche appeal of sports drinks
- New import regulations result in product shortages
- Gatorade remains the dominant sports drink brand in Egypt
PROSPECTS AND OPPORTUNITIES
- Demand set to remain subdued throughout the forecast period
- Rising health awareness could help to broaden appeal of sports drinks
- Move beyond niche status unlikely in the absence of domestic production
CATEGORY DATA
- Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
- Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
- Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
- Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
- Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
- Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
- Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Price stability and busier lifestyles buoy demand for energy drinks
- Launch of new flavours helps to maintain consumer interest
- Marketing battle between Red Bull and Sting intensifies
PROSPECTS AND OPPORTUNITIES
- Egypt’s youthful population bodes well for energy drinks
- Innovation likely to focus on new flavours and healthier ingredients
- Red Bull set to face growing challenge from cheaper brands
CATEGORY DATA
- Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
- Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Off-trade volume sales return to growth as inflationary pressures bite
- Rising health-consciousness continues to erode appeal of concentrates
- Tang and Vitrac remain Egypt’s most popular concentrates brands
PROSPECTS AND OPPORTUNITIES
- Maturity and health concerns set to subdue volume sales growth
- Liquid concentrates expected to be the fastest developing category
- More health-oriented launches likely but innovation will remain limited overall
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
- Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 101 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
- Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
- Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Increasing perception of RTD tea as a healthier choice boosts demand
- RTD tea remains a niche category in Egypt
- Lipton continues to dominate despite growing threat from local brands
PROSPECTS AND OPPORTUNITIES
- RTD tea will continue to benefit from comparatively healthy image
- Further gains likely for more reasonably priced domestic brands
- Producers expected to increase advertising on social media platforms
CATEGORY DATA
- Table 114 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 115 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
- Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- RTD coffee shows improved performance in off-trade volume terms
- High prices and limited availability continue to restrict demand
- Nescafé still the outright leader as Starbucks gains ground
PROSPECTS AND OPPORTUNITIES
- Modest but stable growth in off-trade volume sales projected
- Domestic producers unlikely to enter RTD coffee
- Starbucks expected to make further gains
CATEGORY DATA
- Table 127 Off-trade Sales of RTD Coffee: Volume 2017-2022
- Table 128 Off-trade Sales of RTD Coffee: Value 2017-2022
- Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
- Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
- Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
- Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
- Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
- Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
- Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
- Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027