Soft Drinks in Japan

  • ID: 2597987
  • Report
  • Region: Japan
  • 88 pages
  • Euromonitor International
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Overall soft drinks in Japan saw an increase in 2017, despite the slowing of growth in both volume and current value terms due to the ageing population. However, whilst off-trade volume sales increased, on-trade sales declined. The weather is influential in sales of soft drinks in Japan.

The publisher's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Soft Drinks In Japan

Executive Summary
Soft Drinks Increases Despite A Slowdown Due To The Ageing Population
Health Awareness Rises, And Busier Consumers Appreciate Rtd Drinks
Coca-Cola (Japan) Maintains Its Lead In Soft Drinks
New Packaging Designs For Specific Drinking Occasions Are On The Rise
Slow Growth Is Expected Over The Forecast Period

Market Data

Table 1 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2012-2017
Table 2 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2012-2017
Table 3 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2012-2017
Table 4 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2012-2017
Table 5 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: Volume 2017
Table 6 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: % Volume 2017
Table 7 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: Value 2017
Table 8 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: % Value 2017
Table 9 Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2012-2017
Table 10 Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2012-2017
Table 11 Off-Trade Sales Of Soft Drinks By Category: Value 2012-2017
Table 12 Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2012-2017
Table 13 Total Sales Of Soft Drinks By Fountain On-Trade: Volume 2012-2017
Table 14 Total Sales Of Soft Drinks By Fountain On-Trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares Of Total Soft Drinks (Rtd): % Volume 2013-2017
Table 16 LBN Brand Shares Of Total Soft Drinks (Rtd): % Volume 2014-2017
Table 17 NBO Company Shares Of On-Trade Soft Drinks (Rtd): % Volume 2013-2017
Table 18 LBN Brand Shares Of On-Trade Soft Drinks (Rtd): % Volume 2014-2017
Table 19 NBO Company Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2013-2017
Table 20 LBN Brand Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2014-2017
Table 21 NBO Company Shares Of Off-Trade Soft Drinks: % Value 2013-2017
Table 22 LBN Brand Shares Of Off-Trade Soft Drinks: % Value 2014-2017
Table 23 Penetration Of Private Label In Off-Trade Soft Drinks (Rtd) By Category: % Volume 2012-2017
Table 24 Penetration Of Private Label In Off-Trade Soft Drinks By Category: % Value 2012-2017
Table 25 Distribution Of Off-Trade Soft Drinks (As Sold) By Format And Category: % Volume 2017
Table 26 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2017-2022
Table 27 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2017-2022
Table 28 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2017-2022
Table 29 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2017-2022
Table 30 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2017-2022
Table 31 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2017-2022
Table 32 Forecast Off-Trade Sales Of Soft Drinks By Category: Value 2017-2022
Table 33 Forecast Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2017-2022
Table 34 Forecast Total Sales Of Soft Drinks By Fountain On-Trade: Volume 2017-2021
Table 35 Forecast Total Sales Of Soft Drinks By Fountain On-Trade: % Volume Growth 2017-2021
Appendix
Fountain Sales In Japan
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Enjoy Bottled Water As It Is The Healthiest Beverage Offering
Carbonated Bottled Water Is Seen As A Healthier, More Refreshing Alternative To Carbonates
Flavoured Bottled Water Increases Thanks To New Tea Flavoured Offerings
Competitive Landscape
Domestic Brands Are Preferred By Consumers
Suntory Beverage & Food Strengthens Its Lead
The Expected Popularity Of New Launches

Category Data

Table 36 Off-Trade Sales Of Bottled Water By Category: Volume 2012-2017
Table 37 Off-Trade Sales Of Bottled Water By Category: Value 2012-2017
Table 38 Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2012-2017
Table 39 Off-Trade Sales Of Bottled Water By Category: % Value Growth 2012-2017
Table 40 NBO Company Shares Of Off-Trade Bottled Water: % Volume 2013-2017
Table 41 LBN Brand Shares Of Off-Trade Bottled Water: % Volume 2014-2017
Table 42 NBO Company Shares Of Off-Trade Bottled Water: % Value 2013-2017
Table 43 LBN Brand Shares Of Off-Trade Bottled Water: % Value 2014-2017
Table 44 Forecast Off-Trade Sales Of Bottled Water By Category: Volume 2017-2022
Table 45 Forecast Off-Trade Sales Of Bottled Water By Category: Value 2017-2022
Table 46 Forecast Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2017-2022
Table 47 Forecast Off-Trade Sales Of Bottled Water By Category: % Value Growth 2017-2022
Headlines
Prospects
Carbonates Struggles Due To The Weather And Competition From Healthier Beverages
The Leading Player Intensifies Brand Development
Increase In Value Sales Expected Due To Personalisation And Premiumisation
Competitive Landscape
Coca-Cola (Japan) Maintains Its Lead In 2017
Brand Developments By Coca-Cola (Japan)
Asahi Soft Drinks Continues To Lead Non-Cola Carbonates

Category Data

Table 48 Off-Trade Vs On-Trade Sales Of Carbonates: Volume 2012-2017
Table 49 Off-Trade Vs On-Trade Sales Of Carbonates: Value 2012-2017
Table 50 Off-Trade Vs On-Trade Sales Of Carbonates: % Volume Growth 2012-2017
Table 51 Off-Trade Vs On-Trade Sales Of Carbonates: % Value Growth 2012-2017
Table 52 Off-Trade Sales Of Carbonates By Category: Volume 2012-2017
Table 53 Off-Trade Sales Of Carbonates By Category: Value 2012-2017
Table 54 Off-Trade Sales Of Carbonates By Category: % Volume Growth 2012-2017
Table 55 Off-Trade Sales Of Carbonates By Category: % Value Growth 2012-2017
Table 56 Total Sales Of Carbonates By Fountain On-Trade: Volume 2012-2017
Table 57 Total Sales Of Carbonates By Fountain On-Trade: % Volume Growth 2012-2017
Table 58 Leading Flavours For Non-Cola Carbonates: % Volume 2012-2017
Table 59 NBO Company Shares Of Off-Trade Carbonates: % Volume 2013-2017
Table 60 LBN Brand Shares Of Off-Trade Carbonates: % Volume 2014-2017
Table 61 NBO Company Shares Of Off-Trade Carbonates: % Value 2013-2017
Table 62 LBN Brand Shares Of Off-Trade Carbonates: % Value 2014-2017
Table 63 Forecast Off-Trade Sales Of Carbonates By Category: Volume 2017-2022
Table 64 Forecast Off-Trade Sales Of Carbonates By Category: Value 2017-2022
Table 65 Forecast Off-Trade Sales Of Carbonates By Category: % Volume Growth 2017-2022
Table 66 Forecast Off-Trade Sales Of Carbonates By Category: % Value Growth 2017-2022
Table 67 Forecast Total Sales Of Carbonates By Fountain On-Trade: Volume 2017-2021
Table 68 Forecast Total Sales Of Carbonates By Fountain On-Trade: % Volume Growth 2017-2021
Headlines
Prospects
Calpis's Lactobacillus Concentrates Lead Growth In 2017
Vinegar Concentrates Also Contribute To Growth, But Coffee/Tea Concentrates Struggle
Improving The Value-Added Product Portfolio Is Key For The Growth Of Concentrates
Competitive Landscape
The Strong Presence Of Asahi Soft Drinks With Its Calpis Brand

Category Data

Concentrates Conversions
Table 69 Concentrates Conversion Factors For Ready-To-Drink (Rtd) Format
Table 70 Off-Trade Sales Of Concentrates (Rtd) By Category: Volume 2012-2017
Table 71 Off-Trade Sales Of Concentrates (Rtd) By Category: % Volume Growth 2012-2017
Table 72 Off-Trade Sales Of Concentrates By Category: Value 2012-2017
Table 73 Off-Trade Sales Of Concentrates By Category: % Value Growth 2012-2017
Table 74 Leading Flavours For Off-Trade Liquid Concentrates: % Volume 2012-2017
Table 75 Leading Flavours For Off-Trade Powder Concentrates: % Volume 2012-2017
Table 76 NBO Company Shares Of Off-Trade Concentrates (Rtd): % Volume 2013-2017
Table 77 LBN Brand Shares Of Off-Trade Concentrates (Rtd): % Volume 2014-2017
Table 78 NBO Company Shares Of Off-Trade Concentrates: % Value 2013-2017
Table 79 LBN Brand Shares Of Off-Trade Concentrates: % Value 2014-2017
Table 80 NBO Company Shares Of Off-Trade Liquid Concentrates (Rtd): % Volume 2013-2017
Table 81 LBN Brand Shares Of Off-Trade Liquid Concentrates (Rtd): % Volume 2014-2017
Table 82 NBO Company Shares Of Off-Trade Powder Concentrates (Rtd): % Volume 2013-2017
Table 83 LBN Brand Shares Of Off-Trade Powder Concentrates (Rtd): % Volume 2014-2017
Table 84 Forecast Off-Trade Sales Of Concentrates (Rtd) By Category: Volume 2017-2022
Table 85 Forecast Off-Trade Sales Of Concentrates (Rtd) By Category: % Volume Growth 2017-2022
Table 86 Forecast Off-Trade Sales Of Concentrates By Category: Value 2017-2022
Table 87 Forecast Off-Trade Sales Of Concentrates By Category: % Value Growth 2017-2022
Headlines
Prospects
Smoothies Are Popular Amongst Busy, Health-ConscioUS Consumers
Sales Of Tomato Juice Are Revitalised In Japan
Health Aspects Boost Sales
Competitive Landscape
Kagome Maintains Its Lead In Juice
Juice Competes With Other Healthy Beverage Offerings
Popular New Launch From Yasai Seikatsu 100

Category Data

Table 88 Off-Trade Sales Of Juice By Category: Volume 2012-2017
Table 89 Off-Trade Sales Of Juice By Category: Value 2012-2017
Table 90 Off-Trade Sales Of Juice By Category: % Volume Growth 2012-2017
Table 91 Off-Trade Sales Of Juice By Category: % Value Growth 2012-2017
Table 92 Leading Flavours For Off-Trade 100% Juice: % Volume 2012-2017
Table 93 Leading Flavours For Off-Trade Juice Drinks (Up To 24% Juice): % Volume 2012-2017
Table 94 Leading Flavours For Off-Trade Nectars (25-99% Juice): % Volume 2012-2017
Table 95 NBO Company Shares Of Off-Trade Juice: % Volume 2013-2017
Table 96 LBN Brand Shares Of Off-Trade Juice: % Volume 2014-2017
Table 97 NBO Company Shares Of Off-Trade Juice: % Value 2013-2017
Table 98 LBN Brand Shares Of Off-Trade Juice: % Value 2014-2017
Table 99 Forecast Off-Trade Sales Of Juice By Category: Volume 2017-2022
Table 100 Forecast Off-Trade Sales Of Juice By Category: Value 2017-2022
Table 101 Forecast Off-Trade Sales Of Juice By Category: % Volume Growth 2017-2022
Table 102 Forecast Off-Trade Sales Of Juice By Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Continue To Migrate From Rtd Coffee To Fresh Coffee
Innovation With Craft Boss
Packaging Product Developments Set To Boost Sales
Competitive Landscape
Coca-Cola (Japan) Maintains Its Leading Position
Suntory Continues To Grow, Approaching The Leading Player

Category Data

Table 103 Off-Trade Sales Of Rtd Coffee: Volume 2012-2017
Table 104 Off-Trade Sales Of Rtd Coffee: Value 2012-2017
Table 105 Off-Trade Sales Of Rtd Coffee: % Volume Growth 2012-2017
Table 106 Off-Trade Sales Of Rtd Coffee: % Value Growth 2012-2017
Table 107 NBO Company Shares Of Off-Trade Rtd Coffee: % Volume 2013-2017
Table 108 LBN Brand Shares Of Off-Trade Rtd Coffee: % Volume 2014-2017
Table 109 NBO Company Shares Of Off-Trade Rtd Coffee: % Value 2013-2017
Table 110 LBN Brand Shares Of Off-Trade Rtd Coffee: % Value 2014-2017
Table 111 Forecast Off-Trade Sales Of Rtd Coffee: Volume 2017-2022
Table 112 Forecast Off-Trade Sales Of Rtd Coffee: Value 2017-2022
Table 113 Forecast Off-Trade Sales Of Rtd Coffee: % Volume Growth 2017-2022
Table 114 Forecast Off-Trade Sales Of Rtd Coffee: % Value Growth 2017-2022
Headlines
Prospects
Rtd Tea Is A Naturally Healthy Daily Beverage For Japanese Consumers
Health Continues To Be Explored In Rtd Tea
Forecast Growth Supported By Health Demands
Competitive Landscape
Ito En, The Pioneer In Rtd Tea, Maintains Its Lead
Coca-Cola (Japan) And Suntory Beverage & Food Follow
Kirin Beverage Corp Continues To Develop Unique Rtd Tea Brands

Category Data

Table 115 Off-Trade Sales Of Rtd Tea By Category: Volume 2012-2017
Table 116 Off-Trade Sales Of Rtd Tea By Category: Value 2012-2017
Table 117 Off-Trade Sales Of Rtd Tea By Category: % Volume Growth 2012-2017
Table 118 Off-Trade Sales Of Rtd Tea By Category: % Value Growth 2012-2017
Table 119 Leading Flavours For Off-Trade Rtd Tea: % Volume 2012-2017
Table 120 NBO Company Shares Of Off-Trade Rtd Tea: % Volume 2013-2017
Table 121 LBN Brand Shares Of Off-Trade Rtd Tea: % Volume 2014-2017
Table 122 NBO Company Shares Of Off-Trade Rtd Tea: % Value 2013-2017
Table 123 LBN Brand Shares Of Off-Trade Rtd Tea: % Value 2014-2017
Table 124 Forecast Off-Trade Sales Of Rtd Tea By Category: Volume 2017-2022
Table 125 Forecast Off-Trade Sales Of Rtd Tea By Category: Value 2017-2022
Table 126 Forecast Off-Trade Sales Of Rtd Tea By Category: % Volume Growth 2017-2022
Table 127 Forecast Off-Trade Sales Of Rtd Tea By Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks Are Now Consumed By A Wider Consumer Base
Classic Japanese Energy Drinks Brands Remain Popular
A Lack Of Competitors
Competitive Landscape
Classic Domestic Brands Have Revived Sales Of Energy Drinks
Flavour Expansion And Strong Distribution For Monster Energy
The Creation Of An Exciting Image For Red Bull

Category Data

Table 128 Off-Trade Sales Of Energy Drinks: Volume 2012-2017
Table 129 Off-Trade Sales Of Energy Drinks: Value 2012-2017
Table 130 Off-Trade Sales Of Energy Drinks: % Volume Growth 2012-2017
Table 131 Off-Trade Sales Of Energy Drinks: % Value Growth 2012-2017
Table 132 NBO Company Shares Of Off-Trade Energy Drinks: % Volume 2013-2017
Table 133 LBN Brand Shares Of Off-Trade Energy Drinks: % Volume 2014-2017
Table 134 NBO Company Shares Of Off-Trade Energy Drinks: % Value 2013-2017
Table 135 LBN Brand Shares Of Off-Trade Energy Drinks: % Value 2014-2017
Table 136 Forecast Off-Trade Sales Of Energy Drinks: Volume 2017-2022
Table 137 Forecast Off-Trade Sales Of Energy Drinks: Value 2017-2022
Table 138 Forecast Off-Trade Sales Of Energy Drinks: % Volume Growth 2017-2022
Table 139 Forecast Off-Trade Sales Of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Fixed Beliefs About The Consumption Occasions For Sports Drinks Limit Sales
Sports Drinks Also Suffers From Consumers' Rising Awareness Of Health
Coca-Cola (Japan) Addresses The Health Trend With A New Launch
Competitive Landscape
The Leading Manufacturers Struggle With Declining Sales And Unit Prices
Otsuka Holdings Strengthens Promotions Targeting The Younger Generation

Category Data

Table 140 Off-Trade Sales Of Sports Drinks: Volume 2012-2017
Table 141 Off-Trade Sales Of Sports Drinks: Value 2012-2017
Table 142 Off-Trade Sales Of Sports Drinks: % Volume Growth 2012-2017
Table 143 Off-Trade Sales Of Sports Drinks: % Value Growth 2012-2017
Table 144 NBO Company Shares Of Off-Trade Sports Drinks: % Volume 2013-2017
Table 145 LBN Brand Shares Of Off-Trade Sports Drinks: % Volume 2014-2017
Table 146 NBO Company Shares Of Off-Trade Sports Drinks: % Value 2013-2017
Table 147 LBN Brand Shares Of Off-Trade Sports Drinks: % Value 2014-2017
Table 148 Forecast Off-Trade Sales Of Sports Drinks: Volume 2017-2022
Table 149 Forecast Off-Trade Sales Of Sports Drinks: Value 2017-2022
Table 150 Forecast Off-Trade Sales Of Sports Drinks: % Volume Growth 2017-2022
Table 151 Forecast Off-Trade Sales Of Sports Drinks: % Value Growth 2017-2022
Headlines
Prospects
Health Remains The Main Driver Of Growth In Asian Speciality Drinks
Vinegar Drinks Follows Lactobacillus Beverages
The Importance Of Natural Ingredients
Competitive Landscape
Asahi Soft Drinks Maintains Its Lead In Asian Speciality Drinks
The Launch Of An Ffc Line Extension

Category Data

Table 152 Off-Trade Sales Of Asian Speciality Drinks: Volume 2012-2017
Table 153 Off-Trade Sales Of Asian Speciality Drinks: Value 2012-2017
Table 154 Off-Trade Sales Of Asian Speciality Drinks: % Volume Growth 2012-2017
Table 155 Off-Trade Sales Of Asian Speciality Drinks: % Value Growth 2012-2017
Table 156 NBO Company Shares Of Off-Trade Asian Speciality Drinks: % Volume 2013-2017
Table 157 LBN Brand Shares Of Off-Trade Asian Speciality Drinks: % Volume 2014-2017
Table 158 NBO Company Shares Of Off-Trade Asian Speciality Drinks: % Value 2013-2017
Table 159 LBN Brand Shares Of Off-Trade Asian Speciality Drinks: % Value 2014-2017
Table 160 Forecast Off-Trade Sales Of Asian Speciality Drinks: Volume 2017-2022
Table 161 Forecast Off-Trade Sales Of Asian Speciality Drinks: Value 2017-2022
Table 162 Forecast Off-Trade Sales Of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 163 Forecast Off-Trade Sales Of Asian Speciality Drinks: % Value Growth 2017-2022
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