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Soft Drinks in South Africa

  • ID: 2597988
  • Report
  • Region: Africa, South Africa
  • 78 pages
  • Euromonitor International
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South Africa continued to be challenged by economic constraints during the review period. As the government’s deficit widened, the National treasury opted in February 2018, to increase the value added tax from 14% to 15%. The situation further deteriorated with the country falling into technical recession during the second quarter of the year. In the midst of such conditions, consumers struggled with shrinking disposable incomes.

The Soft Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN SOUTH AFRICA

List of Contents and Tables
Executive Summary
Economic Constraints Continue To Affect Demand for Soft Drinks
Reformulation Takes Place With Sugar Tax Coming Into Effect
Strategic Partnerships Form As Competition Intensifies
Manufacturers Invest in Premiumisation and Flavour Innovation
Improved Performance Expected Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Still Bottled Water Will Continue To Benefit From Widespread Water Crisis
Smaller Players Will Focus on Niche Audience As Competition Intensifies
Carbonated and Flavoured Water To Benefit From Health and Wellness
Competitive Landscape
Panic Over Day Zero Drives Sales in the Western Cape
Thisrti Wins Bet on Interactive Labelling
Aquelle Set To Become A Household Brand in South Africa
Category Data
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Sugar Tax Threshold To Become A New Standard
Innovation To Focus on Premiumisation
Coca-Cola South Africa Will Focus on Strategic Positioning
Competitive Landscape
the Beverage Co Reshapes Competitive Landscape
Coca-Cola South Africa Reviews Packaging Strategy
Chill Beverages Introduces Craft Cola for Premium Spirits
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Manufacturers Are Expected To Shift Towards Higher Dilution Ratio
New Entrants Expected To Target Consumers of Brookes
Liquid Concentrates Will Continue Dominating
Competitive Landscape
Manufacturers Review Strategies As Disposable Incomes Shrink
Bromor Foods Retains Leadership Despite Disruptive Supply
Kraft Foods Leaves Room To Promasidor in Powder Concentrates
Category Data
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Juice Will Struggle To Post Strong Growth Over Forecast Period
Manufacturing Process Is Set To Become Key Differentiation Tool
Demand for Coconut Water Will Continue Declining
Competitive Landscape
Retail Volumes Succumb To Challenging Market Conditions
Clover SA Maintains Leadership in 2018
Rhodes Food Emerges As A Key Player in Reconstituted 100% Juice
Category Data
Table 85 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 86 Off-trade Sales of Juice by Category: Value 2013-2018
Table 87 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 88 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 89 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 90 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 91 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 92 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 94 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 95 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 97 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Rtd Tea To Benefit From Improved Economic Performance
On-trade Increasingly Becoming the Channel of Choice
Unit Price To Remain Relatively Stable
Competitive Landscape
Rtd Tea Declines As Consumers Shift To Cheaper Alternatives
Competition Intensifies Amongst Players
Bos Brands on the Rise
Category Data
Table 100 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 101 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 102 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 103 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 104 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 105 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 106 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 107 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 109 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 110 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Improved Penetration Will Support Sales of Energy Drinks
Reduced Sugar Energy Drinks Will Gain in Popularity
Further Segmentation Expected As Competition Intensifies
Competitive Landscape
Demand for Energy Drinks on the Rise Despite Health Concerns
Red Bull Retains Leadership Despite Challenging Conditions
Smaller Brands Focus on Innovation To Gain Share
Category Data
Table 113 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 114 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 115 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 116 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 117 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 118 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 119 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 120 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 121 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 122 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 123 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 124 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Sport Drinks Posts Steady Growth Despite Economic Constraints
Health and Wellness Will Drive Innovation
Demand for Sport Drinks To Slow Down Over the Forecast Period
Competitive Landscape
Share Remains Consolidated Amongst Leading Players
Monster Reveals Hybrid Range in South Africa
Bos Brands Set To Continue Gaining Momentum
Category Data
Table 125 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 126 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 127 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 128 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 129 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 130 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 133 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 134 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 135 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 136 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Prospects
Note: Product cover images may vary from those shown
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