Tissue and Hygiene in Denmark

  • ID: 2598096
  • Report
  • Region: Denmark
  • 45 pages
  • Euromonitor International
1 of 4
Tissue and hygiene registered value growth in 2017, owing to an improving economic landscape and subsequent lowering of price sensitivity. However, discounting and price promotions remained important. Grocery retailing in Denmark is characterised by a high discounter value share, and the widespread availability and acceptance of private label. Nevertheless, premiumisation, the addressing of sustainability and environmental concerns, as well as the targeting of allergy sensitivities, are facilita...

The publisher's Tissue and Hygiene in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 4
Tissue And Hygiene In Costa Rica

Executive Summary
Economy Products Continue To Gain Ground In Retail Tissue
Top-Of-Mind Brands Lose Ground In Retail Tissue While Consumers Place Greater Importance On Quality In Retail Hygiene
Major Global Players Continue To Lose Ground In Basic Tissue Categories While Opting To Focus On Added-Value Hygiene Products
Private Label Players Address The Rising Popularity Of Basic Toilet Paper In Traditional Grocery Outlets
Global Manufacturers Set To Continue To Invest In Innovation And Differentiation Over The Forecast Period

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2016
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Headlines

Prospects

Channel Sees Little Innovation In 2017
Manufacturers To Increasingly Focus On Afh Hygiene
Competitive Landscape
Global Players Continue To Lead Sales
Manufacturers To Focus On Improving The Quality Perception Of Their Products

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 22 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 23 Sales Of Forecast Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 24 Sales Of Forecast Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

Local Consumers Continue To Opt For More Affordable But Still Well-Known Alternatives
Further Innovation And Segmentation To Drive Sales Over The Forecast Period
Competitive Landscape
Two Major Global Players Account For Three-Quarters Of Overall Value Sales
More Affordable And Generic Options Likely To Continue To Gain Ground Alongside Smaller Regional Players And Private Label

Category Data
Table 25 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 26 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 27 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 30 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Leading Manufacturers Continue To Benefit From Strong Brand Recognition And Consumer Trust
More Brand Manufacturers Likely To Invest In Complementary Personal Hygiene Products Under Their Existing Brands
Competitive Landscape
International Manufacturers Lead Both Volume And Value Sales
Global Players Focus On Innovation As A Strategy To Hamper The Rising Penetration Of More Basic And Lower-Priced Products

Category Data
Table 31 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 32 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 33 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 34 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 35 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 36 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

Consumers Continue To Move Beyond Traditional Baby And Disinfectant Wipes
Further Segmentation And Specialisation Anticipated To Drive Sales Over The Forecast Period
Competitive Landscape
Baby Wipes Continue To Account For The Majority Of Value Sales
Further Specialisation And Private Label Development Expected Over The Forecast Period

Category Data
Table 37 Retail Sales Of Wipes By Category: Value 2012-2017
Table 38 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 39 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 40 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 41 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 42 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Number Of Lower-Priced Products Target Mid-Income Consumers
Major Players Expected To Focus On Generating Value Rather Than Volume Growth
Competitive Landscape
Global Manufacturers Continue To Dominate Sales
Manufacturers To Focus On Offering A Good Price/Quality Ratio

Category Data
Table 43 Retail Sales Of Tissue By Category: Value 2012-2017
Table 44 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 45 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 46 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 47 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 48 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Global Players Continue To Focus On Further Product Segmentation
Further Innovation Should Help To Increase The Penetration Of Adult Incontinence Products
Competitive Landscape
International Manufacturers Dominate The Category
Lower-Priced Products And Private Label Lines Expected To Gain Ground Over The Forecast Period

Category Data
Table 49 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 50 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 51 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 52 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 54 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll