Tissue and Hygiene in Japan

  • ID: 2598098
  • Report
  • Region: Japan
  • 40 pages
  • Euromonitor International
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Declining sales of nappies/diapers/pants to Chinese consumers continued to limit the growth of the industry, with retail tissue and hygiene recording slower current value growth in 2017 compared to the review period average. This is mainly down to companies starting production of Japanese brands within China, while China is also facing an economic slowdown which has impacted demand.

The publisher's Tissue and Hygiene in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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TISSUE AND HYGIENE IN JAPAN

Executive Summary
Declining Demand From China Impacts Growth
Demographic Shift Impacts the Industry
Unicharm Extends Lead While Daio Paper Benefits From Launch of New Brand
Internet Retailing Benefits From Demand for Convenience and Discretion
Growth in Adult Incontinence and Retail Tissue Projected
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Performance From Tourism Industry in Japan Drives Demand for Away-from-home Tissue
Scarcity of Care Workers at Nursery Homes Concern for Industry
Ageing Population To Continue Influencing Sales of Afh Tissue and Hygiene

Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation Remains Key To Mitigating the Volume Decline
the Increasing Number of Premature Babies Presents A New Area for Growth
Internet Retailing A Key Distribution Channel for Nappies in Japan
Competitive Landscape
Competition Intensifies As the Market Declines
Manufacturers Launch Premium Offerings
Private Label Struggles in Japan With Consumers Focusing on Quality

Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Population Affected by Menstruation Continues To Decline
Rising Number of Females Participating in the Workforce Creates Room for High-end, Functional Products
Category Performance Tied To Economic Growth
Competitive Landscape
Unicharm Retains Lead Through Its Broad Portfolio
Kao Corp Benefits From Focus on Working Women
Demand for Quality Limits Potential for Private Label

Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 38 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 39 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 40 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 41 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 42 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Personal Wipes Should Recover Off the Back of Rising Demand for Convenience
Time-pressed Households Look for Easy Solutions
Internet Retailing Rising in Prominence
Competitive Landscape
Kao Corp Leads With A Broad Portfolio
Unicharm Benefits From Brand Equity
Private Label Retains A Solid Position While Local Brands Dominate

Category Data
Table 44 Retail Sales of Wipes by Category: Value 2012-2017
Table 45 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 47 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 48 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 49 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Stagnant Growth in Number of Households Pushes Manufacturers To Be Innovative
Vacation Rental Services Have Positive Impact on Retail Tissue in Japan
Varied Use for Boxed Facial Tissues in Japan Presents Growth Opportunity
Competitive Landscape
Daio Paper Takes Over the Lead in Retail Tissue in Japan in 2017
Private Label Represents An Area for Growth for Smaller-sized Manufacturers
Competition Divided Within Facial Tissues Based on Use

Category Data
Table 50 Retail Sales of Tissue by Category: Value 2012-2017
Table 51 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 53 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 54 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 55 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Retail Adult Incontinence Performs Well Due To An Ageing Population
Light Adult Incontinence Continues To Drive Category Growth
Unmet Demands of Male Consumers for Light Incontinence Can Be An Area of Growth
Competitive Landscape
Unicharm Dominates
Local Preference for Domestic Brands
Lack of Demand for Private Label

Category Data
Table 56 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 57 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 59 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 60 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 61 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
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