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Tissue and Hygiene in Japan

  • ID: 2598098
  • Report
  • Region: Japan
  • 40 pages
  • Euromonitor International
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The character of the Japanese tissue and hygiene market is being heavily impacted by demographic developments. A falling birth rate and a rapidly ageing population are leading to a contracting consumer base in nappies/diapers/pants and sanitary protection, while significantly bolstering demand in adult incontinence.

The Tissue and Hygiene in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Japan

List of Contents and Tables
Executive Summary
Demographic Developments Significantly Changing Market Environment
Government Response To Demographic and Economic Challenges Affecting Demand
Leading Players Gain Share
Internet Retailing Growing Strongly
Significant Constraints on Growth in Forecast Period
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Ageing Population Driving Growth in Afh Adult Incontinence
Labour Shortage Could Impact Institutional Adult Incontinence Demand
Increase in Inbound Tourism Boosting Sales
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Growth for Retail Adult Incontinence Over the Forecast Period
Consumer Education Encourages Early Swap From Sanitary Protection To Light Adult Incontinence
Adult Incontinence Enjoys Increasing Sales Through E-commerce
Competitive Landscape
Unicharm Strengthens Dominant Position
Sales Concentrating Amongst Leading Players
Significant Barriers To Private Label Development
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Directly Targeting Chinese Consumers Highlights Challenges at Home
Focus on Generating Value
Internet Retailing An Important Distribution Channel
Competitive Landscape
Unicharm Retains Lead
Pampers Benefits From Institutional Presence
Merries the Prime Beneficiary of Chinese Demand
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Pantyliners the Exception in Terms of Decline
Losing Out To Light Incontinence Products
Growing Focus on Added-value
Competitive Landscape
Unicharm Dominates
Procter & Gamble Removes Whisper From the Market
Little Room for Private Label Development
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 45 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 46 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 47 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 48 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 49 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Demographic Developments Having Significant Impact
Hygiene and Convenience Supporting General Purpose Wipes Growth
Rise in Women in the Workforce Boosts Cosmetic Wipes
Competitive Landscape
Kao Dominates Home Care Wipes and Floor Cleaning Systems
Unicharm Leads Personal Wipes
Relatively Strong Private Label Presence
Category Data
Table 50 Retail Sales of Wipes by Category: Value 2013-2018
Table 51 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 53 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 54 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 55 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Focus on Compressed Toilet Rolls
Polarised Demand in Facial Tissues
Convenience Playing Growing Role in Purchasing Decisions and Distribution
Competitive Landscape
Daio Paper Maintains Lead After Key Acquisition
Universal Paper Eyeing the Premium Segment
Growing Focus on Private Label
Category Data
Table 56 Retail Sales of Tissue by Category: Value 2013-2018
Table 57 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 59 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 60 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 61 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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