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Consumer Health in Colombia

  • ID: 2598289
  • Report
  • October 2019
  • Region: Colombia
  • 96 pages
  • Euromonitor International
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Consumer health in Colombia continued to record positive growth in 2019. Real GDP growth increased in 2019, helping boost consumer health current value sales in this year. One major change in the market was that the government increased price controls from 80% to 95% coverage of all the consumer health medicines on sale today, exerting downward pressure on value growth in consumer health. Price controls tend to be used as a political tool every time a new government assumes power in Colombia.

The author's Consumer Health in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Colombia

List of Contents and Tables
Executive Summary
Consumer Health Continues To Grow in 2019
Smuggling Remains A Problem for the Consumer Health Market in Colombia
Gsk Consumer Healthcare the Clear Leader, With Foreign Companies Leading Most Categories
Chemists/pharmacies Still the Leading Distribution Channel
Increasing Awareness of Self-care and An Ageing Population Will Help Drive Sales
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Analgesics Continues Growing Against A Backdrop of Innovation and Dengue
Analgesics Among the Worst-affected Consumer Health Products by Illegal Sales
Aspirin No Longer Recommended To Prevent Heart Attacks in Healthy Adults
Competitive Landscape
Chalver Launches New Multidol 400mg (otc) and 800mg (rx) Products
Branded Products Preferred Despite Attractive Prices of Generics
Foreign Players Lead Analgesics, With Gsk Consumer Healthcare in A Very Strong Position
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Prevalence of Sleep Disorders
Melatonin Benefiting From Media Exposure After Its Switch From Rx To OTC
Growing Preference for Herbal/traditional Sleep Aids
Competitive Landscape
Gsk Consumer Healthcare Leads Sleep Aids
Main Players Advertise Their Natural Ingredients
Proliferation of Melatonin Products After Its Switch
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Cough Remedies Continue Selling Well
Allergies, Changing Weather Conditions and Innovation All Major Influences on Category Performance
Increased Marketing of Allergy Products
Competitive Landscape
Multinationals Have A Strong Presence But Local Player Tecnoquímicas Remains Among the Leaders
Sanofi Runs A Marketing Campaign for Genfar Hedera Helix Through Facebook
Very Limited Presence of Private Label and Generics
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Antifungals and Haemorrhoid Treatments Losing Their Social Stigma?
Increasing Diagnosis of Skin Diseases Offers Growth Potential for Dermatologicals
Venezuelan Immigrants Provide A Major New Consumer Base for Products Like Nappy (diaper) Rash Treatments
Competitive Landscape
Dermatologicals Led by Foreign Companies
Players Increasingly Target Social Media for Their Advertising
Private Label Remains Underdeveloped
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Self-medication Preferred for Non-acute Symptoms
Diarrhoea the Number One Cause of Incapacitation Among Colombians
Heartburn Affects More Than A 10th of the Colombian Population
Competitive Landscape
Antacids Brands Continue To Lead the Way in Digestive Remedies
Rc2's Bisor New Antacid Already Being Used in Dialysis Clinics To Treat Heartburn
Laboratorios Bussie's Treda Brand Continues To Grow in Diarrhoeal Remedies
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Digital Devices, Pollution and Ageing Create A Good Backdrop for Continued Eye Care Growth
Extended Visual Health Entitlements in the Social Security System Should Also Benefit OTC Eye Care
Limited OTC Ingredients for Eye Care
Competitive Landscape
Foreign Players Lead Eye Care, But Domestic Companies Exploit Local Knowledge
Poen Laboratory Launches A New Sodium Hyaluronate Ocular Lubricant Under the Name Top Tear
Baush & Lomb's New Preservision Eye Vitamin and Mineral Supplement for Dry Eye
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Limited Product Range for Nrt Cessation Aids
Although Smoking Prevalence Continues To Fall, the Authorities Are Still Looking for Further Reductions
Vapour Products Gain Relevance
Competitive Landscape
Johnson & Johnson Completely Dominates Nrt Smoking Cessation Aids
Philip Morris Launches Iqos in Colombia
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Wound Care Records Steady Growth
Number of Diabetes Sufferers Provides A Large Consumer Base for Wound Care
Wound Care Leads in New Vending Machine Channel
Competitive Landscape
Tecnoquímicas' Consistent Leadership
Bsn's Wound-cleaning Cutimed Sorbact Dressings Line
Homecenter and 3m in First Aid Kit Alliance
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Colombians Increasingly Engaged With Wellness and Sports
Personal Trainers Can Influence Amateur Athletes' Sports Nutrition Purchases
Informal Products Estimated To Make Up 30% of Sales
Competitive Landscape
Leader Newlab Nutrition Continues To Grow
Direct Selling Accounts for A Major Share of Sports Nutrition Sales
Manufacturers Focus on Specialised Products
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Women Are Heavy Users of Calcium Supplements and Combination Dietary Supplements
Collagen Becoming Increasingly Popular
Probiotic Supplements the Most Dynamic Product Again in 2019
Competitive Landscape
Sanofi A Major Player in Collagen and Probiotics; Herbalife Launches A New Collagen Product
New Players and New Products
Direct Sellers Strong in Dietary Supplements
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Low Penetration Remains An Issue for Vitamins in Colombia
Expected Switch of Vitamin D From Prescription To OTC
Multivitamins Still Dominates Sales
Competitive Landscape
Domestic Players Lead Vitamins
Private Label Remains Negligible in Vitamins
Vortex Laboratory Concentrates on Vitamin D
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Despite Functional New Products Being Launched, Weight Concerns Continue To Drive Sales
Weight Loss Supplements Struggling To Grow
Novaventa A New Multichannel Operator in Weight Management
Competitive Landscape
Leader Hlf Loses Share in Meal Replacement, But Still Dominates This Category
Abbot Laboratories Is the Leading Non-direct Seller
Usana's Reset Programme Should Deliver Results Within Five Days
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Tonics Continues To Negatively Affect Overall Herbal/traditional Products Growth
Invima's Controls See Some Players Quit Herbal/traditional Products
Despite Its Biodiversity, Colombia's Production of Herb-based Products Is Still Limited
Competitive Landscape
Cadbury Adams Colombia Consolidates Its Leadership
Sanofi-aventis Pharma Exits Herbal/traditional Digestive Remedies
Laboratorios Naturfar Offering Free Training in Natural Products and Phytotherapy
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Analgesics Leads Sales in Paediatric Consumer Health
Still Too Many Child Deaths From Preventable Illnesses
Forecast Population Growth Shows the Potential for Paediatric Consumer Health
Competitive Landscape
Gsk Consumer Healthcare Consolidates Its Lead in Paediatric Consumer Health
Laboratorios La Santé Acquires Boehringer Ingelheim's Pharmetique SA
Drugs Being Shipped To Venezuela
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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