Consumer Health in Colombia - Research and Markets

The economy in Colombia began to recover in the second half of 2021, and growth was expected to reach 7.5% by the end of the year and 4.3% in 2022, fuelled by a gradual relaxation of home seclusion measures, increased oil prices and a boost in exports, which registered 64.2% growth in the first trimester of 2022. Even though the economy shows notable signs of recovery, consumers remain cautious with their spending, especially those in the lower-income bracket who are buying less and spending mor...

The Consumer Health in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN COLOMBIA

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Influence of stockpiling in 2022
E-commerce growth slows as consumers return to their old shopping habits
GSK Consumer Healthcare strengthens its lead with new technology

PROSPECTS AND OPPORTUNITIES

The resumption of more active lifestyles supports future demand for analgesics
Sales of generic analgesics to benefit from the adverse, uncertain economic situation
Messaging important for value sales of paediatric analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Climate to maintain demand for cough and cold remedies
Consumers are increasingly focused on herbal-based formulations
Increased consumer awareness of allergy symptoms will continue to drive demand

PROSPECTS AND OPPORTUNITIES

Product development expected to continue, with brands increasing their online marketing activities
Wider consumer base to ensure strong growth of pharyngeal remedies
E-commerce set to register steady growth

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

DIGESTIVE REMEDIES IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Resumption of travelling and socialising benefits sales of motion sick remedies and diarrheal remedies
Strong presence of leading brands makes it hard for smaller players to challenge
E-commerce continues to gain value share

PROSPECTS AND OPPORTUNITIES

Threat of substitution from probiotic supplements over the forecast period
A healthier lifestyle will slow down the growth of digestive remedies
Adverse and uncertain economic situation set to influence consumer choices

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

DERMATOLOGICALS IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Mixed results for categories, although most see sales growth
Price consciousness is evident amongst consumers, leading to trading down
Digital strategies increase despite a stable e-commerce share

PROSPECTS AND OPPORTUNITIES

Topical germicidal/antiseptics will continue to perform well
Good-quality and natural ingredients key trends over the forecast period
Antiparasitics/lice treatments to see growth with the return to school and leisure activities

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

NRT SMOKING CESSATION AIDS IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Adverse and uncertain economic situation influences consumer choices
The stagnant state of the category in terms of product development harms sales
Nicorette maintains its dominance due to its wide availability and good reputation

PROSPECTS AND OPPORTUNITIES

The shift towards healthier lifestyles generally presents both challenges and
opportunities
Consumer interest towards herbal/traditional could include NRT therapies
Smoke-free offerings will continue to record growth over the forecast period

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2017-2022

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

SLEEP AIDS IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Mental health issues to strengthen reliance on sleep aids post pandemic
Herbal/traditional products dominate due to their perceived safety
Low consumer loyalty

PROSPECTS AND OPPORTUNITIES

Sleep aids will continue to see growth due to stress and greater product acceptance
Growing competition from dietary supplements and CBD products
Modern retailers to encourage more consumers to use sleep aids, while e-commerce is also set to strengthen

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027

EYE CARE IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Standard eye care sees growth in 2022
Innovation sets competitors apart
Eye care continues to see a shift in channels in 2022

PROSPECTS AND OPPORTUNITIES

Future demand for allergy eye care
Standard eye care set to be boosted by the ageing population
Growth will be drawn from innovation

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

WOUND CARE IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Adhesive bandages and other wound care products benefit from the easing of pandemic restrictions
Mature category needs innovation to drive value
Tecnoquímicas leads thanks to its wide distribution network

PROSPECTS AND OPPORTUNITIES

First aid kits are perceived to be an unnecessary expense
Players will have to rethink their strategies focusing on sustainability
Added value products and brand differentiation will remain important

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

VITAMINS IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Immunity for the longer term
Fierce competition as landscape matures
Sales of vitamins through e-commerce continue to grow

PROSPECTS AND OPPORTUNITIES

The strengthening of functional medicine set to be crucial to the category’s development
Vitamins combine rather than compete with lifestyle and dietary supplements
Private label non-existent, innovation will be driven by format

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

DIETARY SUPPLEMENTS IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales stagnate after COVID-19 windfall
Protein supplements’ performance hampered by other products
Fish oils/omega fatty acids and probiotics gain popularity

PROSPECTS AND OPPORTUNITIES

Competition from functional foods
Doctors set to provide a boost to demand
Herbal/traditional dietary supplements to see strong growth with improving distribution and rising health-consciousness

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

WEIGHT MANAGEMENT AND WELLBEING IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Colombians prefer lifestyle changes and improved diet over meal replacements
Supplement nutrition drinks and slimming teas remain positive performers in 2022
New players in supplement nutrition

PROSPECTS AND OPPORTUNITIES

E-commerce to continue to grow at a healthy pace, offering ease of purchase and convenience
Supplement nutrition drinks to remain the strongest performer
Poor performance of ‘ineffective’ weight loss supplements

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

SPORTS NUTRITION IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers are embracing local production of sport nutrition
Sharper focus on health and wellness supports sales growth in sports nutrition
Omni-presence strategy continues to expand

PROSPECTS AND OPPORTUNITIES

Brands set to differentiate using ingredients or positioning
Fragmentation expected to continue due to directly imported brands
Energy bars expanding into new channels

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

HERBAL/TRADITIONAL PRODUCTS IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Solid performance of herbal/traditional products due to consumers’ positive perception
Sleep aids return to their normal growth trajectory
Online competition putting pressure on manufacturers

PROSPECTS AND OPPORTUNITIES

Adverse economic situation and curbed consumer spending to present challenges
Search for natural options by parents needs to be capitalised
Increased segmentation as a means of standing out from the crowd

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

PAEDIATRIC CONSUMER HEALTH IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Positive ripple effect on value growth for paediatric cough and cold remedies
Nappy rash treatments returns to decline with waning birth rate and migration to private label
GSK maintains its convincing leadership with its popular, high-quality brands

PROSPECTS AND OPPORTUNITIES

The unfavourable economic scenario likely to continue to put pressure on demand
The rising importance of self-medication and preventative medicine to support sales
Herbal/traditional paediatric vitamins and dietary supplements to gain further popularity

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027