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Consumer Health in Colombia

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    Report

  • 102 Pages
  • September 2022
  • Region: Colombia
  • Euromonitor International
  • ID: 2598289
The economy in Colombia began to recover in the second half of 2021, and growth was expected to reach 7.5% by the end of the year and 4.3% in 2022, fuelled by a gradual relaxation of home seclusion measures, increased oil prices and a boost in exports, which registered 64.2% growth in the first trimester of 2022. Even though the economy shows notable signs of recovery, consumers remain cautious with their spending, especially those in the lower-income bracket who are buying less and spending mor...

The Consumer Health in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN COLOMBIA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Influence of stockpiling in 2022
  • E-commerce growth slows as consumers return to their old shopping habits
  • GSK Consumer Healthcare strengthens its lead with new technology
PROSPECTS AND OPPORTUNITIES
  • The resumption of more active lifestyles supports future demand for analgesics
  • Sales of generic analgesics to benefit from the adverse, uncertain economic situation
  • Messaging important for value sales of paediatric analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2017-2022
  • Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Climate to maintain demand for cough and cold remedies
  • Consumers are increasingly focused on herbal-based formulations
  • Increased consumer awareness of allergy symptoms will continue to drive demand
PROSPECTS AND OPPORTUNITIES
  • Product development expected to continue, with brands increasing their online marketing activities
  • Wider consumer base to ensure strong growth of pharyngeal remedies
  • E-commerce set to register steady growth
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Resumption of travelling and socialising benefits sales of motion sick remedies and diarrheal remedies
  • Strong presence of leading brands makes it hard for smaller players to challenge
  • E-commerce continues to gain value share
PROSPECTS AND OPPORTUNITIES
  • Threat of substitution from probiotic supplements over the forecast period
  • A healthier lifestyle will slow down the growth of digestive remedies
  • Adverse and uncertain economic situation set to influence consumer choices
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Mixed results for categories, although most see sales growth
  • Price consciousness is evident amongst consumers, leading to trading down
  • Digital strategies increase despite a stable e-commerce share
PROSPECTS AND OPPORTUNITIES
  • Topical germicidal/antiseptics will continue to perform well
  • Good-quality and natural ingredients key trends over the forecast period
  • Antiparasitics/lice treatments to see growth with the return to school and leisure activities
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Adverse and uncertain economic situation influences consumer choices
  • The stagnant state of the category in terms of product development harms sales
  • Nicorette maintains its dominance due to its wide availability and good reputation
PROSPECTS AND OPPORTUNITIES
  • The shift towards healthier lifestyles generally presents both challenges and
  • opportunities
  • Consumer interest towards herbal/traditional could include NRT therapies
  • Smoke-free offerings will continue to record growth over the forecast period
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Mental health issues to strengthen reliance on sleep aids post pandemic
  • Herbal/traditional products dominate due to their perceived safety
  • Low consumer loyalty
PROSPECTS AND OPPORTUNITIES
  • Sleep aids will continue to see growth due to stress and greater product acceptance
  • Growing competition from dietary supplements and CBD products
  • Modern retailers to encourage more consumers to use sleep aids, while e-commerce is also set to strengthen
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2017-2022
  • Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
  • Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Standard eye care sees growth in 2022
  • Innovation sets competitors apart
  • Eye care continues to see a shift in channels in 2022
PROSPECTS AND OPPORTUNITIES
  • Future demand for allergy eye care
  • Standard eye care set to be boosted by the ageing population
  • Growth will be drawn from innovation
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2017-2022
  • Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Adhesive bandages and other wound care products benefit from the easing of pandemic restrictions
  • Mature category needs innovation to drive value
  • Tecnoquímicas leads thanks to its wide distribution network
PROSPECTS AND OPPORTUNITIES
  • First aid kits are perceived to be an unnecessary expense
  • Players will have to rethink their strategies focusing on sustainability
  • Added value products and brand differentiation will remain important
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2017-2022
  • Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Immunity for the longer term
  • Fierce competition as landscape matures
  • Sales of vitamins through e-commerce continue to grow
PROSPECTS AND OPPORTUNITIES
  • The strengthening of functional medicine set to be crucial to the category’s development
  • Vitamins combine rather than compete with lifestyle and dietary supplements
  • Private label non-existent, innovation will be driven by format
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2017-2022
  • Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales stagnate after COVID-19 windfall
  • Protein supplements’ performance hampered by other products
  • Fish oils/omega fatty acids and probiotics gain popularity
PROSPECTS AND OPPORTUNITIES
  • Competition from functional foods
  • Doctors set to provide a boost to demand
  • Herbal/traditional dietary supplements to see strong growth with improving distribution and rising health-consciousness
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Colombians prefer lifestyle changes and improved diet over meal replacements
  • Supplement nutrition drinks and slimming teas remain positive performers in 2022
  • New players in supplement nutrition
PROSPECTS AND OPPORTUNITIES
  • E-commerce to continue to grow at a healthy pace, offering ease of purchase and convenience
  • Supplement nutrition drinks to remain the strongest performer
  • Poor performance of ‘ineffective’ weight loss supplements
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers are embracing local production of sport nutrition
  • Sharper focus on health and wellness supports sales growth in sports nutrition
  • Omni-presence strategy continues to expand
PROSPECTS AND OPPORTUNITIES
  • Brands set to differentiate using ingredients or positioning
  • Fragmentation expected to continue due to directly imported brands
  • Energy bars expanding into new channels
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Solid performance of herbal/traditional products due to consumers’ positive perception
  • Sleep aids return to their normal growth trajectory
  • Online competition putting pressure on manufacturers
PROSPECTS AND OPPORTUNITIES
  • Adverse economic situation and curbed consumer spending to present challenges
  • Search for natural options by parents needs to be capitalised
  • Increased segmentation as a means of standing out from the crowd
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN COLOMBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Positive ripple effect on value growth for paediatric cough and cold remedies
  • Nappy rash treatments returns to decline with waning birth rate and migration to private label
  • GSK maintains its convincing leadership with its popular, high-quality brands
PROSPECTS AND OPPORTUNITIES
  • The unfavourable economic scenario likely to continue to put pressure on demand
  • The rising importance of self-medication and preventative medicine to support sales
  • Herbal/traditional paediatric vitamins and dietary supplements to gain further popularity
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027