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Consumer Health in South Korea

  • ID: 2598293
  • Report
  • Region: South Korea
  • 99 pages
  • Euromonitor International
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Whilst consumer health continued to see retail current value growth in 2019, this was lower than in the previous three years due to increasing maturity. OTC is still heavily restricted compared with in other developed countries. Most consumers still rely on visiting health professionals, and with national insurance covering most illnesses and Rx prescription medications, consumer health is less developed.

The Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in South Korea

List of Contents and Tables

Executive Summary
Growth Continues, But Slows Due To Increasing Maturity
Product Development Important To Maintain Consumers' Interest
Meeting the Needs of Local Consumers Ensures the Lead of Local Players
Stricter Control on OTC Distribution Than Vitamins and Dietary Supplements
Innovation and the Health Trend Will Ensure Continued Growth Despite Maturity
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 3 Life Expectancy at Birth 2014-2019
Market Data
Table 4 Sales of Consumer Health by Category: Value 2014-2019
Table 5 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 7 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Harsh Environment Positively Affects Demand for Analgesics
Patch Topical Analgesics/anaesthetic Dominates Due To Efficacy
New Products Come in Liquid/gel Format and Tailored To Distribution Channels
Competitive Landscape
Domestic Manufacturers Enjoy A Strong Presence in Analgesics
Slow New Product Development in Analgesics Due To Maturity
Acetaminophen Er Products Face Safety Concerns
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Products Dominate Due To Negative Image of Standard Products
High Reliance on Prescriptions Restrains Growth Potential of OTC Products
Change in Consumer Perception May Favour Sleep Aids in the Forecast Period
Competitive Landscape
Domestic Dominance in Sleep Aids
A Strong Relationship With Chemists/pharmacies Is Important for Growth
Attempts To Take Share From Woo Hwang Chung Sim Won Have Been Unsuccessful
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Fine Dust Stimulates Demand for Nasal Sprays
Harsh Weather Supports Cough, Cold and Allergy (hay Fever) Remedies
High Reliance on Prescribed Medication and Health Insurance Hampers OTC Growth
Competitive Landscape
Local Brands Lead, But International Players Also Perform Well
Promotion by Local and International Brands To Communicate Product Efficacy
Brand Extension Takes Advantage of Growth in Nasal Sprays
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Differences in Performances, With Haemorrhoid Treatments Particularly Suffering
Branding Affects Dermatologicals, With Advertising An Important Factor
Cosmetics Manufacturers and Brands Act As Disruptors, Hampering Growth
Competitive Landscape
Fucidin and Madecassol Lead Dermatologicals With Product and Packaging Innovation
After A Meteoric Rise, Fulcare Sees A Declining Share
Competitive Landscape Shows Little Movement, With No Private Label Presence
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Digestive Remedies Loses Ground As Consumers Seek Alternatives
Laxatives Leads Growth, But Could Face Competition in the Forecast Period
Opportunities for Growth Through Potentially Wider Distribution
Competitive Landscape
Domestic Manufacturers Lead Digestive Remedies
Few New Brand Launches Leads To More Marketing and Advertising
Gaviscon Sees An Ongoing Decline in Its Share Due To Company Boycott
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Air Pollution and Use of Contact Lenses Support Sales
Prescription Demand Holds Back Allergy Eye Care
Trade War With Japan Could Hamper Growth in the Product Range in Eye Care
Competitive Landscape
New Launches Early in the Review Period Grow Rapidly To Take Leading Positions
Trade War Could Lead To Changes in the Competitive Landscape
Few Recent Launches, With A Focus on Building Relationships With Retailers
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Smoking Ban Fails To Boost Sales of Nrt Smoking Cessation Aids
Alternative Methods of Quitting Hamper Growth in Nrt Smoking Cessation Aids
Changing To New Formats Rather Than Giving Up Smoking
Competitive Landscape
High Brand Recognition Ensures Johnson & Johnson's Dominance
Little Activity and No New Entrants in A Small and Unappealing Category
Manufacturers Turn To Other Options Due To Low Sales
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Popularity of Gauze, Tape and Other Wound Care Due To Efficacy
Brands of Sticking Plasters/adhesive Bandages Appeal Through Licensing
Wider Distribution for Wound Care
Competitive Landscape
Medifoam Dominates Due To Its Powerful Positioning
Strong Competition Leads To In-store Promotion
New Launches Sees Different Performances
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
More Active Consumers Unlock Sports Nutrition
Expansion of the Consumer Base
Sports Protein Rtd Has Opportunities for Expansion
Competitive Landscape
Strong Growth for Start-up Ignis and Decline for Herbalife
Consumer Distrust in Local Goods Leads To An Increase in Directly Imported Goods
Players in Protein/energy Bars Appeal With Good Flavour and Texture
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Dietary Supplements Yet To Reach Maturity in South Korea
Focus on Ingredients Set To Gain Importance
Non-store Retailing Continues To Develop Thanks To Wide Variety and Low Prices
Competitive Landscape
Domestic Players and Direct Sellers Lead the Way, With Opportunities for Private Label
Strong Growth for Chong Kun Dang Healthcare Corp Thanks To Probiotic Supplements
Yuhan's New Origin Reflects Global Trends
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Multivitamins Dominates, But Vitamin B Sees Strong Growth
Consumers Are Attracted by Delivery Formats Other Than Tablets
Strong Online and Offline Sales of Vitamins; Challenge From Overseas Sales
Competitive Landscape
Direct Selling Player Amway Leads, But Could Be Challenged by New Entrants
Trade War Could Affect the Shares of Japanese Players
Different Product Variants Under One Brand To Attract Different Consumer Groups
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Supplement Nutrition Drinks Sees Divergence of Product Types and Purposes
Meal Replacement Declines As Consumers Prefer To Eat Well and Take Supplements
Launch of New Formats and Differentiation From Sports Nutrition Stimulates Interest
Competitive Landscape
Local Start-up Tgrn Takes the Lead From International Player Herbalife
New Entrants Aim To Develop Brand Loyalty
Blurred Line Between Meal Replacement and Other Categories Causes Confusion
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Belief in Traditional Chinese Medicine Supports Herbal/traditional Products
More Specific Positioning for Dietary Supplements
Herbal/traditional Combination Supplements Offer Complexity
Competitive Landscape
Frequent Launches Contribute To Increasing Korea Ginseng's Lead
Local Direct Selling Brand Atomy Meets Consumers' Needs
Herbal/traditional Hangover Cures Are Popular, But Will Face Challenges
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Paediatric Vitamins and Dietary Supplements Drives Growth
Health Professionals Affect Growth in Paediatric Vitamins and Dietary Supplements
Product Launches Which Cover Both Adults and Children Could Hamper Growth
Competitive Landscape
Korea Ginseng Remains the Key Player
Vitamins and Dietary Supplements Brands Lead Due To the Strength of This Category
Peer Reviews Inform Purchasing Decisions
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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