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Consumer Health in South Korea

  • ID: 2598293
  • Report
  • November 2020
  • Region: South Korea
  • 122 pages
  • Euromonitor International
The outbreak of COVID-19 in South Korea is not predicted to increase growth in 2020, with value growth of 3% expected for the year, compared to value growth of 5% recorded in 2019. As South Korea did not have an enforced lockdown, sales were not impacted by high levels of stockpiling that was seen in other countries

The publisher's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 encourages sales of cold remedies, with prescription numbers declining, boosting value growth for OTC products
  • Heightened hygiene and falling allergy rates lead to lower value growth for antihistamines/allergy remedies (systemic) and nasal sprays
  • Lotte Confectionery maintains the top spot as local brands lead, while Whituben is acquired by Celltrion
RECOVERY AND OPPORTUNITIES
  • Stable growth over the forecast period, driven by antihistamines/allergy remedies and pharyngeal preparations
  • Nasal sprays leads growth over the forecast period, with harsh weather and rising allergies supporting sales
  • The harsh weather supports growth; however, high reliance on prescribed medication and health insurance hampers OTC growth
CATEGORY DATA
  • Table 11 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 14 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 15 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Dermatologicals records a value decline, however, COVID-19 is not the only reason for lower sales in 2020
  • COVID-19 leads to a deeper decline for antiparasitics/lice (head and body) treatments, as schools close, impacting the spread of these conditions
  • Domestic players lead, as Dong Wha Pharmaceutical Industrial retains the top spot with Fucidin Ointment
RECOVERY AND OPPORTUNITIES
  • Following a decline in 2020, growth is set to recover over the forecast period, driven by nappy (diaper) rash treatments and topical germicidals/antiseptics
  • Cosmetics manufacturers and products will stifle growth and sales for dermatologists across the forecast period
  • Stagnation and lack of new brand presence is set to stifle growth for dermatologicals across the forecast period
CATEGORY DATA
  • Table 17 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 18 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 20 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 21 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 22 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 23 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 has little impact on sales, with a value decline driven by fear that NRT smoking cessation aids are addictive
  • Public campaigns encourage smokers to quit; however, they do not lead to higher sales in NRT smoking cessation aids
  • A lack of activity on the competitive landscape limits growth, as Johnson & Johnson retains its lead
RECOVERY AND OPPERTUNITIES
  • NRT smoking cessation aids record a further decline, despite government efforts that encourage consumers to quit smoking
  • Alternative methods of quitting smoking hamper growth in NRT smoking cessation aids
  • Changing to new formats rather than giving up smoking impacts growth for the landscape
CATEGORY INDICATORS
  • Table 24 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 25 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 26 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 27 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 28 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 29 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 30 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Stress and anxiety caused by COVID-19 supports value growth; however, competition from outside the landscape is challenging sales
  • Rx prescription sleep aids continue to stifle growth for OTC products, viewed by many as being more effective
  • Domestic players lead, and the share of others grows as pharmacies support sales of sleep aids during the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
  • Growth is set to remain steady across the forecast period, as consumers rely on sleep aids to support their health and wellbeing
  • Herbal/traditional products lead sales, aligning to the growing health and wellness trend, boosted by the outbreak of COVID-19
  • Changes in consumers perceptions may favour sleep aids over the forecast period, supporting sales
CATEGORY DATA
  • Table 31 Sales of Sleep Aids: Value 2015-2020
  • Table 32 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 33 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 34 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 35 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 36 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 increases screen use, supporting sales of eye care products, which are mainly driven by air pollution and the use of contact lenses
  • Consumers spend more time indoors, reducing the demand for allergy eye care, as prescriptions continue to dampen growth
  • Refresh continues to lead the landscape, as JW Pharmaceutical Corp and Kukje Pharm Co Ltd launch new offerings
RECOVERY AND OPPORTUNITIES
  • Steady growth across the forecast period, however, allergy eye care will remain challenged by prescription solutions
  • Air pollution and contact lenses will drive growth and support sales across the forecast period
  • New launches lead to growth, as players not only focus on marketing but positionings within stores
CATEGORY DATA
  • Table 37 Sales of Eye Care by Category: Value 2015-2020
  • Table 38 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 40 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 41 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Wearing masks for long periods encourages the use of wound care, to protect the face from sores
  • Despite e-commerce having room to grow, consumers preference pharmacies during the outbreak of COVID-19
  • Medifoam retain its lead, while new launches find a place on the landscape
RECOVERY AND OPPORTUNITIES
  • No impact from the COVID-19 virus across the forecast period, as gauze, tape and other wound care leads growth
  • Brands of sticking plasters/adhesive bandages will look to appeal to consumers through packaging and licensing strategies
  • A rise in active lifestyles will support ongoing growth in wound care, boosted by the health and wellness trend
CATEGORY DATA
  • Table 43 Sales of Wound Care by Category: Value 2015-2020
  • Table 44 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 46 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 47 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales of vitamins increase as consumers reach for products to boost the immune system during the outbreak of COVID-19
  • CRS activities ran throughout the first half of 2020, boosting players reputations during the outbreak of COVID-19
  • Direct sellers lead the landscape, as new products launch in response to the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
  • Growth is set to increase across the forecast period, as the health and wellness trend, boosted by the outbreak of COVID-19, continues to drive sales
  • Potential for vitamin D to grow across the forecast period, benefiting from the focus given to the vitamin during the outbreak of COVID-19
  • Different delivery formats will boost growth; however, injectable vitamins will challenge sales across the forecast period
CATEGORY DATA
  • Table 49 Sales of Vitamins by Category: Value 2015-2020
  • Table 50 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 51 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 52 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 53 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 54 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Dietary supplements record positive growth as consumers reach for items to support the immune system, during the outbreak of COVID-19
  • Probiotic supplements boost growth; however, a lack of evening activities dampens sales of tonics
  • Domestic manufacturers and e-commerce players lead, while a regulation change allows players to offer personalised products
RECOVERY AND OPPORTUNITIES
  • Growth is set to remain positive across the forecast period, boosted by the growing popularity of probiotic supplements
  • Following the outbreak of COVID-19, there is an opportunity for echinacea on the vitamins and dietary landscape
  • A focus on ingredients is set to gain importance across the forecast period, shaping consumer purchasing behaviours
CATEGORY DATA
  • Table 56 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 57 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 58 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 59 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 60 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 61 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 leads to a decline in exercise, with some consumers relying on meal replacement products as a solution to weight gain
  • Weight loss supplements and slimming tea are declining; however, older consumers buy supplement nutrition drinks to help against the COVID-19 virus
  • Players launch products and social media strategies to support consumers during the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
  • Weight management and wellbeing records ongoing steady growth across the forecast period, driven by supplement nutrition drinks
  • The negative reputation of weight loss supplements will stifle growth for the products across the forecast period
  • Meal replacement struggles to record positive value growth over the forecast period, with consumers preferring to eat well and take supplements
CATEGORY DATA
  • Table 63 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Value growth is stifled by the outbreak of COVID-19, as fewer people engage in gym activities, reducing their need for sports nutrition
  • COVID-19 heightens sales of protein-based products; however, packaged food players become competition for sports nutrition
  • Orion Corp leads, as Herbalife continues to lose share, facing growing competition from e-commerce players
RECOVERY AND OPPORTUNITIES
  • Growth is set to remain positive across the forecast period; however, levels are not set to match those seen before COVID-19
  • Following the outbreak of COVID-19 and the heightened interest in protein and health, protein/energy bars have a huge opportunity for growth
  • E-commerce is set to expand across the forecast period; however, competition from TV home shopping is set to challenge its share
CATEGORY DATA
  • Table 69 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 70 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 71 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 72 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 73 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Herbal/traditional tonics decline as consumers socialise less, while sleep aids record steady sales from increased stress and anxieties
  • The increased interest in healthy immune systems supports sales of herbal/traditional dietary supplements during 2020
  • Korea Ginseng Corp retains its lead, as players focus on new launches and CRS activities throughout the COVID-19 crisis
RECOVERY AND OPPORTUNITIES
  • Growth is set to rise, boosted by the increasing interest in health and wellness following the outbreak of COVID-19
  • Herbal/traditional tonics recover after the initial outbreak of COVID-19, while sales of sleep aids remain steady during the economic recession
  • Belief in Traditional Chinese Medicine and the growing trend for natural products supports sales of herbal/traditional options
CATEGORY DATA
  • Table 75 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 76 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 78 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 79 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 80 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Growth for paediatric consumer health rises, as parents invest in vitamins and dietary supplements during the outbreak of COVID-19
  • Growth for OTC paediatric products declines, as a lack of socialising leads to fewer illnesses among children
  • Korea Ginseng Corp retains its lead, as sales of ginseng increase, boosted by its link to supporting the immune system
RECOVERY AND OPPORTUNITIES
  • Following heightened growth in 2020, value growth will be positive across the forecast period; however, it will not reach the same levels as during COVID-19
  • Health professionals positively impact growth in paediatric vitamins and dietary supplements
  • Product launches for both adults and children hamper sales; however, players focus on developing products in demand, boosting growth
CATEGORY DATA
  • Table 81 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 82 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 83 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 84 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 85 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 86 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 87 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • The outbreak of COVID-19 encourages sales of analgesics, with positive results for aspirin
  • Less visits to the doctor leads to a decline in Rx prescriptions of analgesics, boosting sales for OTC options
  • The outbreak of COVID-19 leads to a strong performance for Tylenol and Advil, while domestic players focus on specific-needs to boost sales
RECOVERY AND OPPORTUNITIES
  • Sales recover as value growth remains steady across the forecast period, boosted by consumers growing knowledge of OTC analgesics
  • Topical analgesics/anaesthetic recovers in 2021, before recording high growth across the forecast period
  • Slow product development will stifle growth over the forecast period, as the landscape faces maturity
CATEGORY DATA
  • Table 88 Sales of Analgesics by Category: Value 2015-2020
  • Table 89 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 91 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 92 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 93 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Digestive remedies sees a short-lived spike in sales; however, the wide availability of goods means that consumers have no need to stockpile
  • COVID-19 restrictions lead to a decline in sales for both motion sickness remedies and paediatric products
  • Lack of travel positively impacts sales of Cabagin, while domestic players retain key positions in digestive remedies
RECOVERY AND OPPORTUNITIES
  • Growth recovers in 2021 as children return to schools, boosting sales of paediatric products
  • Laxatives leads value growth; however, the growing health and wellness trend, boosted by the outbreak of COVID-19, is a threat to sales
  • Herbal/traditional digestive remedies lose ground as consumers increasingly seek alternatives
CATEGORY DATA
  • Table 94 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 95 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 96 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 97 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 98 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 99 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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