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Consumer Health in South Korea

  • ID: 2598293
  • Report
  • October 2021
  • Region: South Korea
  • 117 Pages
  • Euromonitor International
Overall consumer health was able to maintain current value growth despite COVID-19 in 2020, and this is expected to continue in 2021. However, whilst some categories have been negatively affected by the pandemic, others have maintained growth or even seen improvements in their growth rates.

This Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY

  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

ANALGESICS IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Adult acetaminophen is dynamic, but shortages are evident
  • OTC analgesics takes share from Rx products
  • Players in topical analgesics expand marketing to focus on more usage occasions

PROSPECTS AND OPPORTUNITIES

  • Topical analgesics/anaesthetic set to drive growth
  • Some return to Rx products will not prevent growth
  • Marketing and packaging changes to highlight post-vaccine efficacy

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2016-2021
  • Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Fewer visits to doctors and fear of infection maintain growth despite fewer illnesses
  • Domestic players launch new formats to compete
  • Lotte sees a share decline and Whituben changes ownership

PROSPECTS AND OPPORTUNITIES

  • Cough remedies and medicated confectionery set to see dynamic growth
  • Return to prescription medication will hamper growth
  • Worsening environmental conditions to drive growth in allergy-related products

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Laxatives and antacids see growth due to unhealthier eating habits and less exercise
  • Lack of travel and school closures negatively impact individual categories
  • Domestic brands dominate, but international brands gain share

PROSPECTS AND OPPORTUNITIES

  • Demand for laxatives set to continue to rise
  • Herbal digestive enzymes set to gain share
  • Indigestion and heartburn remedies set to perform well, except paediatric products

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Overall decline due both to COVID-19 and competition from outside the category
  • Growth in hair loss treatments hampered by competition from hair care
  • Topical germicidals/ antiseptics dominated by two strong players

PROSPECTS AND OPPORTUNITIES

  • Stronger competition from beauty and personal care set to hamper growth
  • Multipurpose products set to see the best performances
  • Lack of competition will stifle growth, but opportunities for private label

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Decline related to lack of trust rather than COVID-19
  • Quit smoking campaigns have some effect, but consumers turn to alternatives
  • Stable shares for the leading two players

PROSPECTS AND OPPORTUNITIES

  • Continued decline as consumers are concerned about addiction and side-effects
  • New formats to try and attract consumers
  • Alternative methods of quitting and smoking will hamper growth

CATEGORY INDICATORS

  • Table 36 Number of Smokers by Gender 2016-2021

CATEGORY DATA

  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Growth is maintained due to the stress and anxiety caused by COVID-19
  • Competition from products within and outside consumer health hampers growth
  • Domestic player leads, but the share of “others” grows

PROSPECTS AND OPPORTUNITIES

  • Solid growth, as consumers understand the importance of good sleep
  • Challenge from more natural and Rx solutions
  • Herbal products will continue to lead, but standard products set to gain traction

CATEGORY DATA

  • Table 43 Sales of Sleep Aids: Value 2016-2021
  • Table 44 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 46 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 47 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 48 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Standard eye care sees marginal recovery, but is hampered by time spent indoors
  • Allergy eye care remains small as most people use Rx products
  • Eye care is dominated by imports

PROSPECTS AND OPPORTUNITIES

  • Growth set to accelerate as COVID-19 passes and pollution worsens
  • Individual packaging will appeal to consumers with greater hygiene
  • Entry of new brands likely to contribute to growth

CATEGORY DATA

  • Table 49 Sales of Eye Care by Category: Value 2016-2021
  • Table 50 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 52 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 53 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Mask-wearing maintains growth despite fewer injuries from outdoor activities
  • Players interested in the high growth category of gauze, tape and other wound care
  • Traditional brands lose popularity in sticking plasters/adhesive bandages

PROSPECTS AND OPPORTUNITIES

  • Solid growth as outdoor activities return, and mask-wearing continues
  • Gauze, tape and other wound care will continue to drive sales and growth
  • Wide distribution will continue to drive growth in wound care

CATEGORY DATA

  • Table 55 Sales of Wound Care by Category: Value 2016-2021
  • Table 56 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 58 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 59 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Consumers’ search for immunity maintains high growth
  • Single vitamins drives growth, with vitamin C’s immune benefits remaining important
  • The importance of direct sellers declines as share of smaller players rises

PROSPECTS AND OPPORTUNITIES

  • Solid growth set to continue as health and wellbeing are increasing concerns
  • Rising distribution via e-commerce as consumers seek more options
  • Different formats to drive growth, although challenge from injectable vitamins

CATEGORY DATA

  • Table 61 Sales of Vitamins by Category: Value 2016-2021
  • Table 62 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 63 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 64 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 65 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 66 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Consumers take a preventative approach, driving sales of probiotic supplements
  • Protein supplements performs well, encouraging new launches
  • Korea Ginseng maintains its lead despite loss of duty free sales

PROSPECTS AND OPPORTUNITIES

  • Solid but slowing growth moving forward
  • New brands, and potentially new products
  • Opportunities for private label, but Korea Ginseng Corp will not be challenged

CATEGORY DATA

  • Table 68 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 69 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Solid growth maintained despite poorer performances for quick-fix categories
  • Meal replacement drives growth as these products are not only purchased by dieters
  • Direct selling players perform well thanks to active marketing

PROSPECTS AND OPPORTUNITIES

  • Continued growth for meal replacement, although slimming teas will decline
  • Expanding the consumer group for supplement nutrition drinks to maintain growth
  • Non-store retailing set to continue to grow

CATEGORY DATA

  • Table 94 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Dynamic growth continues as consumers aim to achieve a good body shape
  • Protein/energy bars drives growth for convenience and taste reasons
  • International players lead due to concern over quality of local products

PROSPECTS AND OPPORTUNITIES

  • Strongest growth for the most convenient sports nutrition formats
  • Competition from protein products outside of sports nutrition
  • Environmental awareness to drive rising demand for plant-based products

CATEGORY DATA

  • Table 75 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 76 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 77 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 78 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 79 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Tonics and cough, cold and allergy remedies negatively affected by COVID-19
  • COVID-19 anxiety and stress maintain growth in sleep aids and digestive remedies
  • Ginseng’s ability to boost the immune system increases sales of relevant players

PROSPECTS AND OPPORTUNITIES

  • Belief in Traditional Chinese Medicine will support sales of herbal/traditional options
  • Tonics set to rebound, but cough, cold and allergy remedies likely to struggle
  • Immune support will continue to drive growth in dietary supplements

CATEGORY DATA

  • Table 81 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Paediatric vitamins and dietary supplements continues to see solid growth
  • Less social contact hampers growth in some OTC categories
  • Loss of duty free sales leads Korea Ginseng Corp to see a share decline

PROSPECTS AND OPPORTUNITIES

  • Growth set to continue as parents are willing to spend on their children
  • Growth for paediatric vitamins and dietary supplements due to preventative health
  • OTC categories will take time to rebound due to new consumer habits

CATEGORY DATA

  • Table 87 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown