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Hot Drinks in Serbia

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    Report

  • 37 Pages
  • January 2026
  • Region: Serbia
  • Euromonitor International
  • ID: 2610213
Retail value sales of hot drinks maintained positive growth in Serbia in 2025, albeit at a lower rate of value growth than seen in the recent review period. Meanwhile, although still in a sub-decimal negative figure, volume growth is slightly improved upon the previous year.

This Hot Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Price-sensitive consumers seek discounts and promotions midst high prices for coffee and cocoa
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation seen, with elements of premiumisation continuing
  • Sustainability continues to rise as a key trend, affecting packaging formats
  • Convenience and demand for on-the-go consumption boost interest in hot drinks pods
WHAT’S NEXT?
  • Retail volume sales of hot drinks expected to return to sub-decimal growth, although competition from foodservice may rise
  • Price sensitivity will continue to affect consumer behaviour, benefitting budget brands and private label
  • Health and wellness trends, premiumisation, and personalisation will inspire new product developments
COMPETITIVE LANDSCAPE
  • Atlantic Grupa (GBO) benefits from popular selection of coffee brands with strong distribution across the country
  • Krüger enjoys dynamic growth to take first brand place in instant tea
CHANNELS
  • Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of products and brands
  • Discounters benefit from a growing number of stores, while e-commerce continues to emerge
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
COFFEE IN SERBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Coffee sales influenced by consumers trading down midst high unit prices
INDUSTRY PERFORMANCE
  • Consumers seek discounts and special offers to maintain consumption
  • Coffee pods attract urban consumers, with aluminium variants meeting sustainability trends
WHAT’S NEXT?
  • Ongoing positive sales for coffee, although competition will continue from foodservice
  • Health and wellness and sustainability trends will inspire new product developments
  • While price sensitivity drives budget sales, producers likely to give their core brands a premium image
COMPETITIVE LANDSCAPE
  • Atlantic Grupa (GBO) benefits from popular selection of coffee brands with strong distribution across the country
  • Leading players and private label see healthy growth
CHANNELS
  • Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of coffee products and brands
  • Discounters benefit from a growing number of stores, while e-commerce continues to emerge
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTSTEA IN SERBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales of tea maintain low positive growth, while volume sales remain in a slump
INDUSTRY PERFORMANCE
  • Sales of tea continue to be challenged by seasonal demand, while more emergent categories support growth
  • Strong cultural tradition and health trends support the growth of herbal teas
WHAT’S NEXT?
  • Stronger sales of tea will continue to be challenged over the forecast period
  • Innovation expected in functional teas, with global trends likely to gradually influence further developments
  • Brand competition will remain price-focussed over the forecast period
COMPETITIVE LANDSCAPE
  • Fructus maintains lead as the strongest brand across black, fruit/herbal, and green tea
  • Krüger enjoys dynamic growth to take first brand place in instant tea
CHANNELS
  • Small local grocers continue to benefit from consumer demand for quick and frequent shopping trips
  • Retail e-commerce continues to emerge from a low base
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 37 Retail Sales of Tea by Category: Value 2020-2025
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSOTHER HOT DRINKS IN SERBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks shows a resilient performance
INDUSTRY PERFORMANCE
  • Demand supported by consumers seeking to lower their caffeine intake
  • Value sales of chocolate-based flavoured powder drinks supported by high prices of cocoa
WHAT’S NEXT?
  • Positive sales will continue for other hot drinks, supported by demand for affordable indulgence and low-caffeine options
  • Limited competition in other hot drinks expected to impact potentially stronger volume growth
  • Health and wellness trends support demand for functional other hot drinks
COMPETITIVE LANDSCAPE
  • Franck dd benefits from offering two options in other plant-based hot drinks
  • La Festa Chocolatta benefits from offering single-serve formats in addition to its larger package size
CHANNELS
  • Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of products and strong promotions
  • Discounters benefit from a growing number of stores, while e-commerce continues to emerge
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS