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Soft Drinks in India

  • ID: 2610219
  • Report
  • Region: India
  • 67 pages
  • Euromonitor International
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The soft drinks industry has recovered from the slump the industry faced due to demonetisation and uncertainty over the Goods and Services Tax (GST), which resulted in poor volume sales in 2017. Innovative marketing and new product launches in juice, energy drinks and carbonates drove the increased demand in 2018.

The author's Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Soft Drinks in India

List of Contents and Tables
Executive Summary
Soft Drink Manufacturers Recover, To Report Growth in Volume
Products With Cleaner and Natural Ingredients and Increased Demand for Hydration Drive Growth
Growth of Start-ups and Regional Companies Driven by Product Innovation and New Business Model
New Products Focussed on Pushing Carbonates and Health-based Products
Soft Drinks Industry To Report Steady Growth
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Appendix
Fountain Sales in India
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Sales Grow on the Back of New Product Launches From PepsiCo and Coca-Cola
Bottled Water Adoption Rising in India Due To Apprehension Over Water Supply Quality and Changing Lifestyles
Premium Water Players Focus on Metro Cities Due To Rising Disposable Income and Changing Lifestyles
Competitive Landscape
Bottled Water Arena Is Highly Fragmented With Only Eight Players Having Country-wide Presence
Functional Water To Witness Maximum Product Launches
Category Data
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Carbonates Recovers From Slowdown in 2016 and 2017
Companies Continue To Introduce Carbonates With Real Juice Content
Leading Companies Introduce New Variants and Flavours To Compete With Local Players
Competitive Landscape
Leading Carbonates Companies Report Recovery and Growth; Market Remains Consolidated
Leading Players Use Innovative Marketing Campaigns To Increase Volume Shares
Category Data
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 51 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Consumer Preferences Towards On-the-go Products Are Slowing Growth of Concentrates
Powder Concentrates Offering Functional Benefits Are Likely To Witness Demand Growth
Companies Focus on Launching Concentrates With Fruit Content
Competitive Landscape
Concentrates Is Highly Consolidated With Top Three Players Accounting for Nearly Two Thirds of Volume Sales
Category Data
Concentrates Conversions
Table 60 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 61 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 62 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 63 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 64 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 65 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 66 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Juice Continues To Report Strong Growth Driven by Value-added Juice Drinks
Juice With High Functional Value, Added Benefits Report Growth Through Subscriptions
Manufacturers Focus on Offering Local Flavours, Superfruit Ingredients and Coconut Water
Competitive Landscape
Landscape Continues To Be Consolidated Despite Fall in Dabur's Shares
Mango Generates the Most Sales, Prompting New Offers
Raw Pressery Reports Strong Growth Driven by Health-conscious Consumers
Category Data
Table 79 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 80 Off-trade Sales of Juice by Category: Value 2013-2018
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 83 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 84 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 85 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 86 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 87 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 88 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 89 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 90 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 91 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 92 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 93 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Rtd Tea Gradually Gaining Acceptance and Is Expected To Grow in Future
Health Benefits and Natural Product Image To Boost Sales of Rtd Tea
Competitive Landscape
Unilever Continues To Dominate the Category, But New Players Are Entering
Coca-Cola and Tata Beverages Introduce New Products and Flavours
Category Data
Table 94 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 95 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 96 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 97 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 98 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Lifestyle and Positive Perceptions Are Likely To Increase Demand for Energy Drinks in India
Low-priced Energy Drinks Likely To Boost Demand in the Indian Market
Transparent Government Policies Will Encourage Companies To Enter the Competition
Competitive Landscape
Red Bull Is the Clear Leader, But Competition From Other Players Is Intensifying
Category Data
Table 107 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 108 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 109 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 110 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 113 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 114 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 115 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 116 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 117 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 118 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Rising Awareness and Availability To Spur Demand for Sports Drinks in India
Consumers Need To Be Educated To Differentiate Between Sports Drinks and Hydration Beverages
Availability Increases in Small and Independent Grocers
Competitive Landscape
Sports Drinks Landscape Is Highly Consolidated, With PepsiCo in the Lead
Category Data
Table 119 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 120 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 121 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 122 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 125 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 126 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 127 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 128 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 129 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 130 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Prospects
Note: Product cover images may vary from those shown
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