+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Consumer Health in Belarus

  • ID: 2610220
  • Report
  • Region: Belarus
  • 81 pages
  • Euromonitor International
1 of 2
Consumer health in Belarus continued to record strong single-digit value growth in 2019, driven by the most dynamic categories, such as sports nutrition. Growing consumer-awareness, increasing gym membership and the healthy lifestyle trend resulted in strong growth for this category.

The author's Consumer Health in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Consumer Health in Belarus

List of Contents and Tables
Executive Summary
Belarusian Lifestyle Changes Boost Consumer Health
the Belarusian Government Remains A Strong Influence in Consumer Health's Performance
the Government Encourages A More Even Playing Field, While Price-sensitivity Remains Rife
Chemists/pharmacies Remains the Go-to Channel, While Non-drug Categories Make Inroads in Modern Grocery Retailers
Domestic Generic Options Will Remain Popular Amid Strong Price-sensitivity
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC to Rx: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Analgesics Relies on Price Increases for Value Growth
Self-treatment Is High Though Product-awareness Is Low
Local and Inexpensive Products Will Benefit From Price-cautious Consumers
Competitive Landscape
Domestic Analgesics Have the Edge
Achieving A Regular Store Presence Is Key Amid Heated Competition
Saturation Makes Further Significant Product Launches Unlikely
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Environmental and Lifestyle Factors Push Sales Growth
Belarusians Look for A Quicker Recovery
Consumers Prefer To Self-medicate, Supported by Advertising and Product Availability
Competitive Landscape
Strong Presence and Affordable Price Are Key for Success
TV Advertising Is Seasonally Primed
New Product Developments Are Led by Local Players
Category Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Greater Consciousness of One's Appearance Boosts Sales
Rapid Relief Is the Target, With Advertisements Influential in Self-treatment
Unhealthy Lifestyles Prompt Further Demand for Dermatologicals
Competitive Landscape
Some Category Concentration Is Evident Among the Leaders
Frugality Among Consumers Persists, With Local Generics Benefiting
Rising Disposable Incomes Could Negate Competition From Cheaper Goods
Category Data
Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Population, Dietary and Work Factors All Favour Sales Growth
Consumers' Hectic Schedules Fuel Demand for Digestive Remedies
Lifestyle Improvements Could Reduce Demand for Digestive Remedies
Competitive Landscape
Signs of Consolidation Among the Leading Players
Intense Competition Demands Significant Advertising
Cheap Local Alternatives Grow in Abundance
Category Data
Table 29 Sales of Digestive Remedies by Category: Value 2014-2019
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Wound Care Recovers Further in 2019, Buoyed by A Richer Variety
First Aid Kits Are Reliant on Car-related Sales
Spring and Summer Are When Wound Care Gets the Biggest Cut
Competitive Landscape
Good Distribution and Product Variety Are Yielding Growth for Importers
Price Is Still Consumers' Main Priority for Wound Care
Modern Grocery Retailers Also Has Wound Care Covered
Category Data
Table 35 Sales of Wound Care by Category: Value 2014-2019
Table 36 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Wound Care: % Value 2015-2019
Table 38 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 39 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Better Consumer Understanding Gives Sales A Sporting Chance
More Belarusians Are Actively Seeking To Be Healthier and Fitter
Modern Retail Channels Extend Distribution, But There Are Challenges To Growth
Competitive Landscape
Cost-conscious Consumers Opt More for the Lower-priced Versions
Competition Remains High, With Retailers Trying To Keep Sports Nutrition Affordable
Distribution Improves for Sports Non-protein Products, While Players Innovate
Category Data
Table 41 Sales of Sports Nutrition by Category: Value 2014-2019
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Frugal Consumers Prioritise the Essentials, Leaving Dietary Supplements Off the List
Rising Awareness Does Not Seem Enough To Offset Continued Decline
Sales Are Limited by Narrow Distribution, Small Promotion and Healthier Diets
Competitive Landscape
Foreign Players Generate the Most Sales, Led by An Active Oriflame
Direct Selling Gains Share From Chemists/pharmacies
Non-herbal/traditional Dietary Supplements Grow Thanks To Their Specific Benefits
Category Data
Table 47 Sales of Dietary Supplements by Category: Value 2014-2019
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 49 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 50 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Highly Priced and Considered Non-essential, Vitamins Is A Category in Decline
Multivitamins Outperform Single Vitamins Thanks To Greater Consumer-awareness
Sales Are Hindered by Lack of Education
Competitive Landscape
Competition Strengthens in Multivitamins
Companies Are Trying Harder To Squeeze Value From Vitamins
Economising Sees Belarusian Trade Down To Cheaper Vitamins
Category Data
Table 54 Sales of Vitamins by Category: Value 2014-2019
Table 55 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 56 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 57 NBO Company Shares of Vitamins: % Value 2015-2019
Table 58 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 59 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Self-conscious Belarusians Are Fuelling Sales
the Category's Convenience Fits Well With Hectic Schedules
Unhealthy Lifestyles Make the Products An Attractive Solution - in the Short Term
Competitive Landscape
International Players Dominate A Fairly Expensive Category
Interesting Innovation Enriches the Category
Alternative Products Pose A Threat To Sales
Category Data
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Positive Image Stimulates High Sales Growth
for Now, Standard Remedies Are Generally Preferred for Their Faster Effects
While Distribution Is Limited by Law, the Health Trend Is Favouring Sales
Competitive Landscape
Foreign Products Are Commanding the Higher Value Shares
Competition To Heat Up Between Herbal/traditional Products and Standard Medicine
Cheaper Varieties Are on the Rise As Consumer Frugality Remains
Category Data
Table 67 Sales of Herbal/Traditional Products: Value 2014-2019
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Treating Children's Coughs and Colds Is the Main Sales Generator, But the Low Birth Rate Is A Concern
Physicians Play A Key Role in Sales
Free Medicine for Infants Hampers the Category
Competitive Landscape
Sales Are Led by Foreign Companies in A Small Category
Parents Are More Likely To Pay for the Best in Paediatric Consumer Health
A Narrow Scope of Offerings Leads Parents To Rely on Non-child-specific Medicine
Category Data
Table 73 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll