+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Consumer Health in Brazil

  • ID: 2610221
  • Report
  • Region: Brazil
  • 91 pages
  • Euromonitor International
1 of 2
Despite the still challenging economic climate, consumer health continued to record positive current value growth in 2018. When compared with other industries covered by The International, consumer health was one of the few to remain on a positive trajectory during Brazil’s economic crisis. However, Brazilians continued to become more rational with regard to the purchase of many consumer health products, often trading down to generics, which are usually cheaper than branded versions.

The Consumer Health in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
CONSUMER HEALTH IN BRAZIL

List of Contents and Tables
Executive Summary
Consumer Health Continues To Be One of the Few Industries To Record Positive Growth
Generics Gaining Ground in the OTC Category
Leading Companies Continue To Invest in Marketing Activities To Drive Sales
Internet Retailing Continues To Slowly Gain Share
Further Solid Growth Anticipated Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Increased Marketing Investment Remains Key To Maintaining Brand Loyalty
Adult Naproxen the Best Performing Category Over the Review Period
Competitive Landscape
Leading Companies Continue To Invest in Activities To Maintain Their Value Share
Brand Awareness Hampers the Stronger Growth of Generics
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Look Towards More Natural Plant-based Offerings
Competitive Landscape
Natulab Laboratório's Leading Position Down To An Aggressive Pricing Strategy
Category Data
Table 18 Sales of Sleep Aids: Value 2013-2018
Table 19 Sales of Sleep Aids: % Value Growth 2013-2018
Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 22 Forecast Sales of Sleep Aids: Value 2018-2023
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Drier Weather Supports Category Sales in 2018
Paediatric Cough, Cold and Allergy Remedies Likely To Benefit From New Products Targeting A Younger Audience
Competitive Landscape
Ems Gains A Foothold in the Category Through the Acquisition of Multilab
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 26 Sales of Decongestants by Category: Value 2013-2018
Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Cheaper and More Expensive Products Perform Better Than Those in the Mid-priced Segment
Weakening of Various Taboos Provides Opportunities for the Development of New Categories
Competitive Landscape
Bayer Benefits From Introducing A New Dermatologicals Category
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2013-2018
Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 36 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 37 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Switches Still Waiting for Approval From Anvisa
Ibs Treatments Remains the Best Performing Category
Marketing Activities and New Delivery Formats Drive Sales of Antacids
Competitive Landscape
Leading Three Companies Together Continue To Dominate Digestive Remedies
Category Data
Table 38 Sales of Digestive Remedies by Category: Value 2013-2018
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Drier Weather Supports Category Sales
Use of Contact Lenses Driving Sales of Value-added Eye Care
Competitive Landscape
Allergan-lok Produtos Farmacêuticos Continues To Lose Share
Category Data
Table 44 Sales of Eye Care by Category: Value 2013-2018
Table 45 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 46 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 47 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 48 NBO Company Shares of Eye Care: % Value 2014-2018
Table 49 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 50 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 51 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Continue To Look for Solutions To Help Them Quit Smoking
Cigarette Volume Sales Continue To Decline
Competitive Landscape
Johnson & Johnson and GlaxoSmithKline Continue To Dominate Sales
Category Indicators
Table 52 Number of Smokers by Gender 2013-2018
Category Data
Table 53 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 54 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 55 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Novelty Products Continue To Support Sales
Leading Manufacturers Increasingly Focus on Licensed Products
Competitive Landscape
3m Continues To Expand Its Product Portfolio in Brazil
Category Data
Table 60 Sales of Wound Care by Category: Value 2013-2018
Table 61 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Wound Care: % Value 2014-2018
Table 63 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 64 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 65 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
New Regulations Set To Drive New Product Development
Trading Down Trend Continuing To Affect Sales
Health Issues Should Favour Sales of Sports Nutrition Over the Forecast Period
Competitive Landscape
Integralmédica Set To Continue To Invest in New Product Development To Maintain Its Leading Position
Supley Increases Its Footprint With the Acquisition of Probiótica
Category Data
Table 66 Sales of Sports Nutrition by Category: Value 2013-2018
Table 67 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 69 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 70 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 71 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Combination Dietary Supplements Continuing To Drive Sales
Fish Oils/omega Fatty Acids Continues To Perform Well
Competitive Landscape
Sanofi-aventis Farmacêutica Continues To Lead Dietary Supplements Despite Recent Problems for Pharmaton
Herbalife International Continues To Rank A Close Second
Category Data
Table 72 Sales of Dietary Supplements by Category: Value 2013-2018
Table 73 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 74 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 75 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 76 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 77 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 78 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 79 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Poor Dietary Habits Leading To Stronger Sales of Vitamins
Education Remains Key To the Further Development of the Category
Vitamin D Expected To Record Solid Growth Over the Forecast Period
Competitive Landscape
Innovation Continues To Be A Focus for the Leading Manufacturers
Competition Set To Further Intensify Over the Forecast Period
Category Data
Table 80 Sales of Vitamins by Category: Value 2013-2018
Table 81 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 82 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 83 NBO Company Shares of Vitamins: % Value 2014-2018
Table 84 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 85 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Supplement Nutrition Drinks Continuing To Perform Well
Meal Replacement Remains on A Downward Trajectory
Competitive Landscape
Herbalife's Leading Position Threatened by the Rise of Supplement Nutrition Drinks
Manufacturer Interest Increases in Supplement Nutrition Drinks
Category Data
Table 87 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Herbal/traditional Products Benefiting From Changing Consumer Preferences
Herbal/traditional Sleep Aids Expected To Post A Stronger Performance Over the Forecast Period
Competitive Landscape
Herbalife International Continues To Lead the Category
Category Data
Table 93 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 94 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 96 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 97 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 98 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Marketing Investment Continues To Support Sales of Paediatric Products
Sales of Nappy (diaper) Rash Treatments Remain Strong
Competitive Landscape
Hypera Continues To Gain Share in Paediatric Consumer Health
Category Data
Table 99 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 100 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 101 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 102 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 103 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 104 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 105 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll