While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling inflation, partly caused by the energy crisis stemming from the war in Ukraine, led to a dismal economic picture. In addition, catastrophic floods left hundreds of thousands in need of emergency aid.
The Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER HEALTH IN PAKISTANEXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 2 Life Expectancy at Birth 2017-2022
- Table 3 Sales of Consumer Health by Category: Value 2017-2022
- Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
DEFINITIONS
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Moderate constant value growth in spite of spiralling inflation
- Multinational brands retain leadership
- Dipyrone and diclofenac remain most popular analgesics in terms of volume sales
- Population growth supports volume growth over forecast period
- Pharmacies will continue to lead among retail channels
- Improved health literacy among consumers will support growth of analgesics over the forecast period
- Table 11 Sales of Analgesics by Category: Value 2017-2022
- Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
- Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
- Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
- Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
- Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Double-digit constant value growth in spite of spiralling inflation
- Procter & Gamble maintains its lead in 2022
- Health and personal care stores still dominate distribution
- Promising outlook over forecast period
- Status quo remains over forecast period
- Opportunity for growth beyond cough syrups
- Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
- Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
- Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Double-digit constant value growth in spite of spiralling inflation
- No change in status quo in 2022
- Digestive enzymes lose value share to traditional herbal remedies
- Moderate constant value growth over forecast period
- Ageing population will drive growth for digestive remedies
- Potential for growth for antacids
- Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
- Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
- Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
- Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
- Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
- Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Double-digit constant value growth in spite of spiralling inflation
- Selsun medicated shampoo gives Abbott the lead
- Skin conditions on the increase due to poor living conditions
- Moderate growth over forecast period
- Blurring of lines between dermatologicals and aesthetic skin procedures
- Topical germicidals/antiseptics best performer over forecast period
- Table 29 Sales of Dermatologicals by Category: Value 2017-2022
- Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
- Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
- Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
- Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
- Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Moderate constant value growth in spite of spiralling inflation
- Uniferoz continues to dominate wound care in 2022
- Gauze continues to account for most value sales within wound care
- Moderate constant value growth over forecast period
- Innovation needed to stand out from competition
- Innovative therapies may prove lucrative over long term
- Table 35 Sales of Wound Care by Category: Value 2017-2022
- Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
- Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
- Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
- Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
- Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Vitamins star performer of consumer health in 2022
- International brands continue to dominate in vitamins
- Healthcare professionals exert key influence
- Healthy constant value growth over forecast period
- Multivitamins outperform single vitamins
- Vitamin A continues to underperform
- Table 41 Sales of Vitamins by Category: Value 2017-2022
- Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Double-digit constant value growth in spite of spiralling inflation
- Merck holds a strong lead
- Increased government focus on nutrition highlights importance of dietary supplements
- Promising outlook over forecast period
- Paediatric dietary supplements offer considerable room for growth
- Age-related health issues boost demand for dietary supplements
- Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
- Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
- Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
- Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
- Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
- Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
- Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Double-digit constant value growth in spite of spiralling inflation
- Getz Pharma retains the lead in weight management and wellbeing in 2022
- Increase in obesity presents opportunities
- Positive outlook over forecast period
- Domestic companies expected to target less affluent consumers
- Emerging competition from products such as protein bars
- Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
- Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
- Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
- Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
- Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
- Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
PROSPECTS AND OPPORTUNITIES
HERBAL/TRADITIONAL PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Double-digit constant value growth in spite of spiralling inflation
- Local players benefit from long-standing traditions
- Informal sector continues to dampen value sales
- Government intervention drives value sales of branded products.
- Collaboration with Traditional Chinese Medicine could boost the sector
- Increased segmentation over forecast period
- Table 61 Sales of Herbal/Traditional Products: Value 2017-2022
- Table 62 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
- Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
- Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
- Table 65 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
- Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Double-digit constant value growth in spite of spiralling inflation
- Foreign multinationals benefit from consumer trust
- High birth rate and rising health awareness support growth
- Moderate growth over forecast period, though affordability remains an issue
- Lack of paediatric consumer health products continues to limit development
- Players focus on child-friendly design
- Table 67 Sales of Paediatric Consumer Health by Category: Value 2017-2022
- Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
- Table 69 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
- Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
- Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
