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Consumer Health in Pakistan

  • ID: 2610223
  • Report
  • Region: Pakistan
  • 64 pages
  • Euromonitor International
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Pakistan’s healthcare infrastructure is expanding rapidly and this is supporting rising consumer awareness of the importance of maintaining a strong focus on health and wellbeing. In addition, consumers are increasingly exposed to information about health and wellbeing through the media and the marketing initiatives of consumer health companies, while the advice of doctors and pharmacists remains an important influence.

The Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN PAKISTAN

List of Contents and Tables
Executive Summary
Urbanisation and Expanding Middle Class Drive Consumer Health Growth
the Government Continues To Regulate Prices Despite Lobbying From Manufacturers
International Manufacturers Dominate Due To Strong Consumer Trust in Foreign Brands
Chemists/pharmacies Remains the Leading Retail Distribution Channel
Vitamins and Dietary Supplements To Be the Major Growth Driver in Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Drap Maintains Tight Control Over Analgesics Pricing
Trend Towards Self-medication Helps Drive Growth of Analgesics
Investment in Marketing and Promotions As Brands Seek To Attract Consumers
Competitive Landscape
International Players Continue To Dominate Sales of Analgesics
Strong Investment in Marketing Remains A Major Feature of Analgesics
Strong Competition and Price Controls Likely To Limit New Product Development
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Incidence of Asthma and Pollen Allergies To Continue Driving Growth
Combination Products To Remain the Most Dynamic Category
Improving Distribution To Boost Sales, Especially in Combination Products
Competitive Landscape
Pgt Healthcare Maintains the Leading Position in Cough, Cold and Allergy Remedies
Cough Remedies Benefits From Rising Demand for Products That Offer Instant Relief
Sales Remain Dominated by Multinational Players With Strong International Brands
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Focus on Beauty and Health To Support Rising Demand for Dermatologicals
Sales in Smaller Categories To Be Fuelled by Higher Awareness and Rising Affluence
Rising Marketing Spend As Brands Seek To Boost Consumer Awareness
Competitive Landscape
Abbott Laboratories Maintains Its Strong Lead in Sales of Dermatologicals
International Players Remain Dominant in Sales of Dermatologicals
Leading Names Demonstrate Understanding of the Importance of Targeting Mothers
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasingly Hectic Lifestyles of Urban Consumers Fuel Growth in Digestive Remedies
Product and Packaging Innovation To Drive Sales Growth in Digestive Remedies
Antacids To Remain the Most Dynamic Category
Competitive Landscape
International Players Continue To Dominate Sales of Digestive Remedies
Risec's Success Shows Investment in Distribution and Promotion Still the Key To Sales
Domestic Players Continue To Focus on Low Prices To Compete With Global Brands
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
International Brands Set To Remain Dominant in Sales of Wound Care
Local Brands Expected To Continue Competing on Price
Sticking Plaster/adhesive Bandages Sales Driven by Functionality
Competitive Landscape
International Brands Remain Dominant in Wound Care
Distributors Set To Increasingly Focus on Widening Distribution To Boost Sales
Domestic Brands Focus on Lower Prices To Attract Consumers
Category Data
Table 36 Sales of Wound Care by Category: Value 2013-2018
Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Wound Care: % Value 2014-2018
Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
the Rise of Fitness Culture To Fuel Growth in Sales of Dietary Supplements
Rising Incidence of Bone and Joint Problems Among Older People Supports Growth
Focus on New Innovative Products To Attract Consumers
Competitive Landscape
Merck Pharmaceuticals Remains the Leading Name in Dietary Supplements
Consumer Trust Focused on Global Brands
Diverse Offering and Wide Distribution Remain the Key To Success in the Category
Category Data
Table 42 Sales of Dietary Supplements by Category: Value 2013-2018
Table 43 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 44 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 45 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 46 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 47 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 48 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Emerging Lifestyle Trends and Rising Focus on Wellness Drive Strong Sales Growth
Nutritionists and Dietitians Continue To Recommend Vitamins, Boosting Sales
A Relatively Narrow Range of Products To Remain Popular Despite New Launches
Competitive Landscape
International Brands Continue To Dominate Sales of Vitamins
Strong Consumer Trust in Foreign Brands Continues To Influence the Category
Focus on Expanding the Consumer Base for Vitamins
Category Data
Table 49 Sales of Vitamins by Category: Value 2013-2018
Table 50 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 51 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 52 NBO Company Shares of Vitamins: % Value 2014-2018
Table 53 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 54 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Focus on Personal Appearance and Personal Grooming Drives Demand
Rising Obesity Likely To Support Growth in Sales of Weight Management and Wellbeing
Companies To Launch New Innovative Products As Marketing Campaigns Remain Key
Competitive Landscape
Getz Pharma Overtakes Highnoon To Assume Leadership of the Category
Weight Management and Wellbeing Remains A Fragmented Category
Maximising Distribution Set To Remain the Key To Success
Category Data
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Trust in Traditional and Herbal Remedies Driving Demand for Packaged Products
Growing Interest in Organic Products Set To Boost Demand in the Category
Rising Health Awareness and Shift To Preventative Medicine To Continue Fuelling Sales
Competitive Landscape
Local Players Continue To Dominate Sales in Herbal/traditional Products
Herbal/traditional Products Remains Fragmented
Global Companies To Invest in Innovation and Marketing in A Bid To Compete
Category Data
Table 62 Sales of Herbal/Traditional Products: Value 2013-2018
Table 63 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 66 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Rising Health Awareness Drives Sales Growth in Paediatric Consumer Health
Poor Living Conditions Likely To Continue Fuelling Demand, Despite Improvements
Rising Prescriptions of Paediatric Vitamins and Dietary Supplements To Spur Growth
Competitive Landscape
International Players Likely To Continue Dominating Sales Over the Forecast Period
Innovative New Products Set To Fuel Demand for Paediatric Consumer Health
Category Data
Table 68 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 70 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 71 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 72 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 73 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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