Consumer Health in Pakistan

Consumer health sales in Pakistan increased further in 2025, supported by self-medication trends and steady demand for everyday categories, including analgesics, cough and cold remedies, and digestive remedies. Persistent inflation and currency pressures elevated prices, prompting many consumers to shift to generics and small packs. Multinational brands held value in the year through strong equity and distribution, while local firms gained share with affordable alternatives.

The Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.