Consumer Health in Vietnam

Report
101 Pages
September 2023
Region: Vietnam
Euromonitor International
ID: 2610224

Current value sales of consumer health in Vietnam continue to record strong growth in line with the rising trend of health and wellness in the country. Post-pandemic, the majority of Vietnamese consumers are taking greater care of their health, and have a tendency to seek trusted OTC products to treat mild symptoms or common illnesses at an early stage before they worsen.

The analyst's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN VIETNAM

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for analgesics remains strong as flu cases increase
The fast expansion of chained pharmacies supports retail sales of analgesics
Higher level of physical activity in Vietnam boosts demand for topical analgesics/anaesthetic

PROSPECTS AND OPPORTUNITIES

Positive outlook for analgesics but maturity will encourage players to develop products offering differentiation
Ageing and professional demographics likely to drive future sales of analgesics but paediatric segment also offers further promise
Distribution via retail e-commerce likely to remain negligible despite rapid development of this channel in Vietnam

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Increase in cases of influenza drives strong growth of cough, cold and allergy (hay fever) remedies
Herbal/traditional cough, cold and allergy (hay fever) remedies continue to attract consumers’ interest
Increase in air pollution supports demand for medicated confectionery

PROSPECTS AND OPPORTUNITIES

Further demand for cough, cold and allergy (hay fever) remedies set to be driven by climate change and air pollution
Rising competition from alternatives likely to hinder stronger potential growth
Spray format expected to gain stronger presence in category

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Digestive remedies continues to record strong performance in line with rising consumer awareness of importance of digestive health
Increasing activities outside of home contribute to strong growth of antacids
Sales of herbal/traditional digestive remedies continue to grow

PROSPECTS AND OPPORTUNITIES

Increasingly stressful lifestyles support future demand for digestive remedies
Probiotic supplements and probiotic yoghurt offer competition to category
Local players to increasingly focus on herbal/traditional remedies to differentiate from international competitors

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Positive performance in 2023 amid post-pandemic recovery and lifestyle changes
Haemorrhoid treatments records most dynamic growth in 2023 with potential for another strong performance over forecast period
Alternative solutions restrain stronger growth for medicated shampoos and vaginal antifungals

PROSPECTS AND OPPORTUNITIES

Dermatologicals set to perform well over forecast period, supported by lifestyle choices and air pollution
Advanced innovation in dermocosmetics could offer competition to antipruritics
International players to retain stronger competitive positions compared to local players

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN VIETNAM

2023 DEVELOPMENTS

NRT Smoking cessation aids remains unregulated niche

PROSPECTS AND OPPORTUNITIES

Limited prospects for significant sales

SLEEP AIDS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Further demand for sleep aids drive by elevated levels of stress and faster-paced lifestyles in 2023
Many Vietnamese consumers prefer herbal/traditional sleep aids due to perceptions of safety and fewer side effects
Limited product innovation from category players

PROSPECTS AND OPPORTUNITIES

Sleep aids expected to record stable performance over the forecast period
Greater incidence of sleep disorders will support future demand for sleep aids
Sleep aids likely to face challenges from alternative solutions

CATEGORY DATA

Table 35 Sales of Sleep Aids: Value 2018-2023
Table 36 Sales of Sleep Aids: % Value Growth 2018-2023
Table 37 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 38 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 39 Forecast Sales of Sleep Aids: Value 2023-2028
Table 40 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Stronger demand for allergy eye care driven by pollution in Vietnam
Increasing demand for standard eye care supported by greater exposure to digital devices
Rohto-Mentholatum Vietnam continues to dominate eye care

PROSPECTS AND OPPORTUNITIES

Positive performance for eye care expected over forecast period as lifestyle and environmental factors remain relevant in Vietnam
Potential opportunity to target children and teenagers
Competitive landscape likely to remain stable

CATEGORY DATA

Table 41 Sales of Eye Care by Category: Value 2018-2023
Table 42 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Eye Care: % Value 2019-2023
Table 44 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 45 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Wound care sees rising demand in line with health and wellness trend
Use of wound care in Vietnam remains limited to sticking plasters/adhesive bandages in 2023
Key players focus on expanding distribution to enhance their presence

PROSPECTS AND OPPORTUNITIES

Greater mobility outside of the home set to support growth of wound care
Local players unlikely to strongly compete with multinationals
Retail e-commerce is set to retain negligible share in wound care distribution

CATEGORY DATA

Table 47 Sales of Wound Care by Category: Value 2018-2023
Table 48 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Wound Care: % Value 2019-2023
Table 50 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 51 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Vitamins continues to record stable performance in 2023 in line rising health and wellness trend
Vitamin E is most dynamic performer in 2023 as consumers adopt “beauty from within” approach
Key players increasingly leverage social media platforms to strengthen brand awareness

PROSPECTS AND OPPORTUNITIES

Positive outlook supported by preventive health trend in Vietnam
Paediatric vitamins creates opportunities for further penetration
Rapid development of chained pharmacies set to support future growth of vitamins

CATEGORY DATA

Table 53 Sales of Vitamins by Category: Value 2018-2023
Table 54 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 55 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 56 NBO Company Shares of Vitamins: % Value 2019-2023
Table 57 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 58 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Dietary supplements continues to record solid performance in 2023
Product innovation with a rising focus on diabetes
Non-store channels gradually gain share from store-based options

PROSPECTS AND OPPORTUNITIES

Rising consumer awareness of health and wellness to support future growth of dietary supplements
Potential market for mental wellbeing dietary supplements
Many Vietnamese consumers will continue to prefer herbal/traditional products

CATEGORY DATA

Table 60 Sales of Dietary Supplements by Category: Value 2018-2023
Table 61 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 62 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 63 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 64 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 65 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for weight management and wellbeing continues to rise as body image increasingly important to local consumers
Slimming teas remains most dynamic performer in 2023
Natural ingredients continue to attract local consumers’ interest

PROSPECTS AND OPPORTUNITIES

Further demand over forecast period as consumers search for convenient options to control weight
Direct selling expected to lead product innovation
Chained pharmacies to help support healthy growth of weight management and wellbeing

CATEGORY DATA

Table 67 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Increasing demand for sports nutrition in line with greater participation in exercise
Sports nutrition remains small category in local consumer health industry
Lower presence of local players in sports nutrition

PROSPECTS AND OPPORTUNITIES

Increase in physical activity in Vietnam to support further demand for sports nutrition
Sports nutrition set to expand with increasingly sophisticated products
Non store-based channels expected to dominate distribution of sports nutrition

CATEGORY DATA

Table 73 Sales of Sports Nutrition by Category: Value 2018-2023
Table 74 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 75 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 76 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 77 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Strong performance in 2023 in line with local preference for herbal/traditional products
Herbal/traditional cough, cold, and allergy (hay fever) remedies records most dynamic value growth
Increase in television advertising by category players

PROSPECTS AND OPPORTUNITIES

Local trust in traditional medicine to drive future category sales
Increasing prevalence of colds and flu projected to benefit herbal/traditional cough, cold and allergy (hay fever) remedies
Stable demand for herbal/traditional dietary supplements as part of preventive health

CATEGORY DATA

Table 79 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Paediatric consumer health continues to record strong performance
Increasing cases of flu boost demand for paediatric cough/cold remedies
Online platforms invest in greater engagement to boost sales of paediatric consumer health

PROSPECTS AND OPPORTUNITIES

Positive outlook for paediatric consumer health despite lower birth rate
Greater time outside and at school will boost demand for paediatric cough/cold remedies
Rising consumer interest in paediatric vitamins and dietary supplements

CATEGORY DATA

Table 85 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 87 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 88 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 89 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 90 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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