+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Consumer Health in Vietnam

  • PDF Icon

    Report

  • 105 Pages
  • October 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 2610224
Retail value sales of consumer health are expected to rise in current terms in Vietnam in 2025. During the year, the consumer health market has shown a solid and steady performance, although growth has slowed due to several structural changes. Enhanced national health insurance has improved access and affordability, encouraging more people to seek timely treatment and preventive care.

The Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Analgesics records a second year of slow growth in 2025, as some consumers access products via other channels
  • GlaxoSmithKline Consumer Healthcare Vietnam (GSK) leads due to proven brand efficacy
  • Pharmacies remains the dominant distribution channel due to trusted advice
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for analgesics over the forecast period despite some challenges
  • Digital innovation and retail digitalisation to support forecast growth
  • New pharmacy law paves the way for growth in analgesics in Vietnam
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Seasonal flu supports growth in 2025
  • GlaxoSmithKline Consumer Healthcare Vietnam Co Ltd leads the category
  • Pharmacies dominates distribution
PROSPECTS AND OPPORTUNITIES
  • Pharyngeal preparations set to experience robust growth during the forecast years
  • The development of retail e-commerce expands consumer base
  • Natural health solutions thrive amid Vietnam’s urban pollution crisis
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Digestive remedies set for positive growth in 2025
  • United International Pharma Co Ltd retains its leading position
  • Pharmacies dominates digestive remedies distribution
PROSPECTS AND OPPORTUNITIES
  • Shift in lifestyle will support the performance of digestive remedies
  • Digital innovation transforms access to digestive health products in Vietnam
  • Gut health awakens new wellness era in Vietnam
CATEGORY DATA
  • Table 81 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 82 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 83 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 84 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 85 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 86 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for dermatologicals
  • Janssen-Cilag Ltd leads dermatologicals
  • Pharmacies remains dominant
PROSPECTS AND OPPORTUNITIES
  • Rapid growth expected in dermatologicals
  • Digital innovation transforms access to dermatologicals in Vietnam
  • Bayer Vietnam aims to provide support to build greener and healthier future
CATEGORY DATA
  • Table 24 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 29 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN VIETNAM2025 DEVELOPMENTS
CATEGORY INDICATORS
  • Table 31 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 32 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 33 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 34 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 35 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 36 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 37 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for sleep aids
  • Central Pharmaceutical Joint Stock Company No 2 leads the market
  • Pharmacies channel dominates sales
PROSPECTS AND OPPORTUNITIES
  • Sleep aids to continue its strong growth in the forecast years
  • Vietnam’s sleep aids industry advances through innovation and quality
  • Wellness trends drive demand for natural sleep aids in Vietnam
CATEGORY DATA
  • Table 38 Sales of Sleep Aids: Value 2020-2025
  • Table 39 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 42 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 43 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Eye care maintains strong performance
  • Rohto-Mentholatum Vietnam Co Ltd remains the leader in eye care
  • Distribution continues to rely heavily on pharmacies
PROSPECTS AND OPPORTUNITIES
  • Eye care in Vietnam expected to see continued growth
  • Product innovation to be seen in the forecast period
  • Rohto Mentholatum Vietnam engaing in partnerships and community programmes
CATEGORY DATA
  • Table 44 Sales of Eye Care by Category: Value 2020-2025
  • Table 45 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 47 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 48 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable peformance from wound care in 2025
  • Urgo Healthcare Products (Thailand) Ltd retains its leading position
  • Pharmacies remains top distribution channel
PROSPECTS AND OPPORTUNITIES
  • Wound care forecast to achieve stronger growth
  • Advanced wound care innovations support sustainable healthcare in Vietnam
  • Urgo Healthcare Products (Thailand) Ltd will remain the leading company in wound care sustainability efforts in Vietnam
CATEGORY DATA
  • Table 50 Sales of Wound Care by Category: Value 2020-2025
  • Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Expansion supported by rising health and wellness trend
  • Bayer Vietnam Ltd leads the category thanks to the popularity of Berroca
  • Retail e-commerce the fastest growing channel for vitamins in Vietnam
PROSPECTS AND OPPORTUNITIES
  • Vietnam’s vitamins market forecast to maintain strong growth
  • E-commerce and innovation drive growth in vitamins
  • Direct sellers remain important in vitamins as Herbalife Vietnam and Amway Vietnam continue their sustainable activities
CATEGORY DATA
  • Table 87 Sales of Vitamins by Category: Value 2020-2025
  • Table 88 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 89 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 90 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 91 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 92 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 93 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dietary supplements faces challenges as Vietnam battles counterfeit products in 2025
  • Herbalife Vietnam LLC leads the market
  • Pharmacies to stay out in front
PROSPECTS AND OPPORTUNITIES
  • The dietary supplements market in Vietnam will maintain a continuous strong performance in the forecast period
  • Dietary supplement innovations bring convenience and targeted benefits in Vietnam
  • Vietnam strengthens fight against counterfeit dietary supplements through government and retail partnerships
CATEGORY DATA
  • Table 56 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 57 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 58 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 59 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 60 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 61 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable category performance
  • Herbalife Vietnam leads weight management and wellbeing
  • Direct selling leads distribution
PROSPECTS AND OPPORTUNITIES
  • Weight management and wellbeing in Vietnam are projected to deliver a stronger performance
  • Leading players will lead product innovation
  • Direct sellers like Herbalife Vietnam and Amway Vietnam playing pivotal roles in advancing sustainable development
CATEGORY DATA
  • Table 94 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong growth for sports nutrition in Vietnam in 2025
  • Herbalife Vietnam LLC leads the sports nutrition market
  • Direct selling loses place as the leading channel
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition in Vietnam is expected to improve steadily in the coming years
  • Sports nutrition market set to welcome more imported international brands
  • Health and wellness trend supports growth
CATEGORY DATA
  • Table 63 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 64 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 65 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 66 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 67 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 68 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal and traditional products continued to perform strongly
  • Herbalife Vietnam LLC maintains its leadership in highly fragmented category
  • Pharmacies leads category distribution, but rival channels continue to grow
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products set to record a strong performance
  • Vietnamese pharmaceutical leaders innovate, combining tradition with technology
  • Sustainable growth and community wellness drive Vietnam’s herbal and direct selling markets
CATEGORY DATA
  • Table 69 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 70 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 73 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 74 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN VIETNAMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Paediatric consumer health in Vietnam continues to post good results
  • UPSA, Laboratoires works to reinforce its leadership in paediatric consumer health
  • Pharmacies leads, while retail e-commerce gains in popularity
PROSPECTS AND OPPORTUNITIES
  • Paediatric consumer health market is expected to see significant, but more stable growth
  • Rising demand fuels innovation in paediatric vitamins and dietary supplements in Vietnam
  • Paediatric consumer health reflects growing wellness awareness and rising demand for early care in Vietnam
CATEGORY DATA
  • Table 75 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 77 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 78 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030