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Consumer Health in Vietnam

  • ID: 2610224
  • Report
  • November 2020
  • Region: Vietnam
  • 110 pages
  • Euromonitor International
Overall consumer health is not expected to see a significant difference in its growth rate in 2020 compared with the previous year, with just a marginally higher current value increase. However, the emergence of the COVID-19 virus in the country at the beginning of the year had different impacts on different consumer health categories.

The publisher's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Short-term rise in growth as consumers stockpile acetaminophen
  • Less exercise due to lockdown slows down growth for topical analgesics/anaesthetic
  • Many consumers prefer international brands due to their perceived quality
RECOVERY AND OPPORTUNITIES
  • Slower but still dynamic growth expected in the forecast period
  • Opposite trends for systemic and topical analgesics
  • Stronger growth expected for domestic brands
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Growth rises as consumers stock up in advance of lockdown
  • The widening offering of syrups contributes to growth in cough remedies
  • Consumers believe in the quality of international brands
RECOVERY AND OPPORTUNITIES
  • Higher growth expected than seen in the review period
  • Worsening air quality set to drive growth
  • More herbal/traditional products likely to be seen
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Slowdown seen, as lockdown leads to lower foodservice consumption and less travel
  • Better food hygiene in foodservice also contributes to slowdown
  • Multinationals dominate due to high quality reputation but domestic players push for wider reach
RECOVERY AND OPPORTUNITIES
  • Slowing rate of growth as consumers make better choices and turn to alternatives
  • Stressful lives and the rising population expected to maintain growth
  • Motion sickness remedies set to see a boost from the rise in travel
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Haemorrhoid treatments performs well due to the ageing population
  • Brands use the Vietnam Health Program to raise consumer awareness
  • Local players increase distribution but international players maintain their lead
RECOVERY AND OPPORTUNITIES
  • Maturity is expected to slow the growth rate
  • Haemorrhoid treatments is forecast to buck the trend
  • More people with health insurance set to hamper growth for vaginal antifungals
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Slowdown in volume growth as more consumers consult a doctor
  • Insomnia is an increasing problem, particularly amongst the younger generation
  • Falling share for Sanofi-Aventis as consumers choose herbal/traditional products
RECOVERY AND OPPORTUNITIES
  • Continued growth due to increasingly stressful lives
  • Rising sales despite the competition from other products
  • Local players set to perform well with their offer of herbal/traditional products
CATEGORY DATA
  • Table 35 Sales of Sleep Aids: Value 2015-2020
  • Table 36 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 38 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 39 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 40 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand hampered by less exposure to pollution and allergens
  • Demand increased by social isolation guidelines, with more time spent on screens
  • Rohto-Mentholatum continues to dominate with its trusted Rohto brand
RECOVERY AND OPPORTUNITIES
  • Despite dynamic growth, gradual slowdown in the rate of increase expected
  • Rising rates of pollution set to stimulate growth in allergy eye care
  • Standard eye care set to be boosted by more screen time and older consumers
CATEGORY DATA
  • Table 41 Sales of Eye Care by Category: Value 2015-2020
  • Table 42 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 43 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 44 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 45 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Limited negative impact due to short period of lockdown
  • Only sticking plasters/adhesive bandages has notable sales
  • The strength of multinational brands hampers the entry of local brands
RECOVERY AND OPPORTUNITIES
  • Rising rate of growth as consumers travel and participate in sports
  • Categories other than sticking plasters/adhesive bandages not expected to take off
  • Local players likely to remain unable to compete against the leaders
CATEGORY DATA
  • Table 47 Sales of Wound Care by Category: Value 2015-2020
  • Table 48 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 49 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 50 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 51 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Dynamic increase as COVID-19 leads consumers to try and boost their immunity
  • Vitamin C sees the fastest growth but multivitamins remains the largest category
  • Multinationals continue to lead vitamins due to their reputation for quality
RECOVERY AND OPPORTUNITIES
  • Greater health-consciousness is set to be a longer-term impact of COVID-19
  • Immunity-boosting vitamins forecast to continue to see the strongest performances
  • Ageing population expected to attract more players and increase the competition
CATEGORY DATA
  • Table 53 Sales of Vitamins by Category: Value 2015-2020
  • Table 54 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 55 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 56 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 57 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 58 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Higher growth as consumers try to boost their immunity, particularly the elderly
  • Specific non-herbal/traditional dietary supplements see higher growth
  • Local and multinational players must compete with counterfeit/substandard products
RECOVERY AND OPPORTUNITIES
  • Maintaining health increasingly seen as preferable to treating symptoms
  • Expansion of the consumer base, mainly amongst the older population
  • Entry of more players and stronger competition expected
CATEGORY DATA
  • Table 60 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 61 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 62 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 63 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 64 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 65 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Rising awareness of health and image maintains high growth despite COVID-19
  • Meal replacement sees a slowdown whilst supplement nutrition drinks holds steady
  • Herbalife Vietnam moves closer to the leader, Abbott Vietnam
RECOVERY AND OPPORTUNITIES
  • Despite a slowdown, dynamic growth is expected to continue
  • Overweight consumers look for the quickest solutions for weight loss
  • Supplement nutrition drinks set to rise due to the ageing population and new formats
CATEGORY DATA
  • Table 67 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Slowdown but no decline, due to the short period of gym closures
  • Sports protein powder remains the only category and has wide distribution
  • International brands dominate, with smaller players making their mark
RECOVERY AND OPPORTUNITIES
  • Health, image and higher incomes expected to be factors driving growth
  • Potential for expansion into different categories
  • Herbalife’s entry in sports nutrition could shake up the competitive landscape
CATEGORY DATA
  • Table 73 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 74 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 75 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 76 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 77 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Different impacts across categories, with the biggest category seeing strong growth
  • Ageing population contributes to growth
  • Haugiang Pharmaceutical leads a very fragmented category
RECOVERY AND OPPORTUNITIES
  • Slowing but still strong growth expected in the forecast period
  • Rising population and greater knowledge set to contribute to growth
  • Players may consider developing standard products
CATEGORY DATA
  • Table 79 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increase in the growth rate as consumers stockpile products for their children
  • Paediatric acetaminophen set to maintain the highest sales and growth
  • Despite higher unit prices, international companies maintain their lead
RECOVERY AND OPPORTUNITIES
  • Slowing growth rate but dynamic increases still forecast
  • Falling birth rate set to contribute to slowdown
  • Actions by some local players are expected to encourage consumers to switch
CATEGORY DATA
  • Table 85 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
2020 IMPACT
Note: Product cover images may vary from those shown
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