Consumer Health in Vietnam - Research and Markets

Description Table of
Contents

In 2021, as several cities and provinces continue to be subject to lockdown and social distancing measures, large numbers of people are buying medicines for storage purposes due to ongoing fears of further long periods of home seclusion. Vitamin and dietary supplements, analgesics and cough, cold, and allergy (hay fever) remedies are categories that are seeing particularly strong growth rates in both value and volume sales.

The publisher's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:

Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
COVID-19 pandemic lifts demand for vitamin and dietary supplements, analgesics and cough remedies
International players characterise the consumer health market in 2021
Chemists/pharmacies remains a significant channel for consumer health, while e-commerce achieves strong growth
Consumer health achieves healthy growth over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Ongoing presence of COVID-19 boosts demand for analgesics
Local companies focus on penetrating chemists/pharmacies channel
Paediatric analgesics witnesses the fastest growth rate in value sales

PROSPECTS AND OPPORTUNITIES

Slower growth pace of analgesics due to market maturity and larger vaccinated population
Increasingly competitive landscape in analgesics
Positive performance of topical analgesics/anaesthetic as consumers resume normal activities

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Cough, cold and allergy (hay fever) remedies performs well during the pandemic
Further developments in medicated confectionery in 2021
International companies remain the most popular led by GSK Consumer Healthcare

PROSPECTS AND OPPORTUNITIES

Ongoing growth for cough, cold and allergy remedies despite market maturity and a larger vaccinated population
Ongoing popularity of herbal/traditional products over the forecast period
A gradual improvement in demand for paediatric cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Social distancing measures due to ongoing presence of COVID-19 in the country limits the growth rate of digestive remedies in 2021
Digestive remedies led by Beaufour-Ipsen International becomes increasingly competitive
Digestive remedies suffers growing competition from probiotic supplements

PROSPECTS AND OPPORTUNITIES

Digestive remedies is expected to recover gradually in the future.
Stressful and busier lifestyle contribute to the growth of digestive remedies
Local companies focus on herbal/traditional digestive remedies

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Sales growth of dermatologicals remains relatively unaffected from the ongoing presence and surge of the virus in the country in 2021
Foreign players retain the lead and a strong combined share of category sales
The Vietnam Health Programme provides opportunities for industry players to advertise their products

PROSPECTS AND OPPORTUNITIES

Category maturity limits the growth rate of dermatologicals over the forecast period
Local brands struggle within dermatologicals
Haemorrhoid treatments is forecast to buck the trend

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN VIETNAM

2021 DEVELOPMENTS

Sales of NRT smoking cessation aids remain negligible in Vietnam

PROSPECTS AND OPPORTUNITIES

Stressful and busier lifestyles increase the number of smokers

SLEEP AIDS IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Use of sleep aids subject to strict regulation in Vietnam
Herbal/traditional sleep aids benefit from increasing popularity
Growing uptake of dietary supplements limits growth of sleep aids

PROSPECTS AND OPPORTUNITIES

Sleep aids grows well over the forecast period despite strict regulation
Category offers plenty of scope for new players to make an entrance
Rising sales despite competition from other product categories

CATEGORY DATA

Table 35 Sales of Sleep Aids: Value 2016-2021
Table 36 Sales of Sleep Aids: % Value Growth 2016-2021
Table 37 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 38 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 39 Forecast Sales of Sleep Aids: Value 2021-2026
Table 40 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Eye care grows healthily during the COVID-19 pandemic although allergy eye care experiences slowdown as more time is spent at home
Rohto-Mentholatum Vietnam maintains its outright lead while there is a growing presence of more sophisticated standard eye care products
International companies continue to lead the market.

PROSPECTS AND OPPORTUNITIES

Blurry and dry eyes boost demand for eye care over the forecast period
Tougher conditions for eye care over the forecast period
Rising rates of pollution stimulate growth in allergy eye care

CATEGORY DATA

Table 41 Sales of Eye Care by Category: Value 2016-2021
Table 42 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Eye Care: % Value 2017-2021
Table 44 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 45 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 pandemic negatively affects the value growth of wound care
Sticking plasters/adhesive bandages accounts for the largest share of wound care
Urgo Healthcare Products continues to lead in wound care

PROSPECTS AND OPPORTUNITIES

Gradual recovery for wound care over the forecast period as restrictions ease
International brands remain prevalent in wound care
Categories other than sticking plasters/adhesive bandages not expected to take off

CATEGORY DATA

Table 47 Sales of Wound Care by Category: Value 2016-2021
Table 48 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Wound Care: % Value 2017-2021
Table 50 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 51 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 stimulates demand for vitamins in 2021, while sales remain strongest in chemists/pharmacies channel
Vitamins experiences shortages at the onset of the pandemic which are quickly alleviated as the virus comes under greater control
Vitamin C is promoted during the COVID-19 pandemic via a number of channels, including government health initiatives

PROSPECTS AND OPPORTUNITIES

Slower growth pace of vitamins due to category maturity and larger vaccinated population
Growing demand for sophisticated products limits growth of vitamins
Vitamin C and E gain more attention from consumers

CATEGORY DATA

Table 53 Sales of Vitamins by Category: Value 2016-2021
Table 54 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 55 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 56 NBO Company Shares of Vitamins: % Value 2017-2021
Table 57 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 58 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Ageing population lifts the demand for dietary supplements
Herbal/traditional dietary supplements characterise the category although the strongest growth is seen in non-herbal/traditional dietary supplements
Stricter regulation process covering advertising and launch of dietary supplements

PROSPECTS AND OPPORTUNITIES

Market maturity limits the growth rate of dietary supplements
Tougher competitive landscape over the forecast period
International companies retain the lead while the government clamps down on counterfeit and substandard herbal/traditional dietary supplements

CATEGORY DATA

Table 60 Sales of Dietary Supplements by Category: Value 2016-2021
Table 61 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 62 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 63 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 64 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 65 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Higher awareness of getting fit boosts demand for weight management and wellbeing
Strong but slowing growth for meal replacement in 2021
Herbalife Vietnam moves closer to the leader, Abbott Vietnam

PROSPECTS AND OPPORTUNITIES

Weight management and wellbeing performs well in the wake of the pandemic
Busier lifestyles lift the demand of weight management and supplement nutrition drinks over the forecast period
More new entrepreneurs and small companies enter the fray

CATEGORY DATA

Table 67 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Regional COVID-19 restrictions dampen growth of sports nutrition in 2021
E-commerce contributes to the growth of sports nutrition
International brands characterise the category in 2021

PROSPECTS AND OPPORTUNITIES

Greater focus on health and appearance in the wake of the pandemic boosts sales of sports nutrition
Mass vaccination stimulates demand for sport nutrition as consumers feel safe resuming their normal lifestyles
Vietnam a promising market for new players to enter, while Herbalife reinforces its strong lead

CATEGORY DATA

Table 73 Sales of Sports Nutrition by Category: Value 2016-2021
Table 74 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 75 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 76 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 77 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

Herbal/traditional products continue to garner attention during the ongoing pandemic in 2021
Herbal/traditional products category remains highly fragmented while distribution is mainly characterised by health and beauty specialist retailers
Herbal/traditional cough, cold and allergy (hay fever) remedies records the fastest value growth in 2021

PROSPECTS AND OPPORTUNITIES

Market maturity limits the growth rate of herbal/traditional products in consumer health
Herbal/traditional dietary supplements retains highest share of sales over the forecast period
Players consider developing standard products

CATEGORY DATA

Table 79 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN VIETNAMKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 pandemic lifts demand for paediatric consumer health as does growing online access
Higher demand for paediatric vitamins and dietary supplements and paediatric acetaminophen
International companies maintain their lead, despite being present with higher priced products than local counterparts

PROSPECTS AND OPPORTUNITIES

Growth rates return to pre-pandemic rates over the forecast period for paediatric consumer health as COVID-19 comes under control
Falling birth rate hampers the category while rising disposable incomes enable parents to spend more on fewer children
Industry players develop new formats and flavours to boost and maintain consumer interest in the category

CATEGORY DATA

Table 85 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026

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