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Home care in Austria posted solid current value growth in 2017, outperforming the review period average. While air care and home insecticides continued to be the fastest growing categories, bleach and polishes remained on a downward trajectory, registering negative and flat value performances, respectively. While air care profited from an increasing consumer tendency to want to create a pleasant atmosphere at home, home insecticides benefited from favourable weather conditions.
The Home Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Home Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN AUSTRIA
List of Contents and Tables
List of Contents and Tables
- Executive Summary
- Overall Good Performance From Home Care in 2017
- Concentration and Convenience Continue To Characterise Home Care in Austria
- Multinationals Dominate Home Care While Private Label Maintains Its Share
- Convenience and Fragrance the Key Trends in New Product Development
- Home Care Anticipated To Continue To Perform Well
- Market Indicators
- Table 1 Households 2012-2017
- Market Data
- Table 2 Sales of Home Care by Category: Value 2012-2017
- Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
- Table 4 NBO Company Shares of Home Care: % Value 2013-2017
- Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
- Table 7 Distribution of Home Care by Format: % Value 2012-2017
- Table 8 Distribution of Home Care by Format and Category: % Value 2017
- Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Demand Increases for Natural and Calming Scents
- Candle Air Fresheners Seen As the Healthiest Choice
- Product Design Playing An Increasingly Important Role
- Competitive Landscape
- Key Players Turn To Social Media To Promote Their Products
- Private Label Players Look To Expand Their Air Care Ranges
- Category Data
- Table 11 Sales of Air Care by Category: Value 2012-2017
- Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
- Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
- Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
- Table 15 NBO Company Shares of Air Care: % Value 2013-2017
- Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
- Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
- Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Bleach Continues To Suffer From A Poor Image
- Bleach Gradually Being Replaced by Home Care Disinfectants
- Competitive Landscape
- Manufacturers Seek To Give Their Brand Websites A More Modern Image
- No Major Investment in Bleach Expected From the Leading Producers
- Category Data
- Table 19 Sales of Bleach: Value 2012-2017
- Table 20 Sales of Bleach: % Value Growth 2012-2017
- Table 21 NBO Company Shares of Bleach: % Value 2013-2017
- Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
- Table 23 Forecast Sales of Bleach: Value 2017-2022
- Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
- Headlines
- Prospects
- More Eco-friendly Brands Emerge
- Consumers Starting To Opt for Better Cleaning Results Over Convenience
- Competitive Landscape
- Large Global Players Focus on Promotional Activities While Domestic Manufacturers Highlight Their Eco-friendly Credentials and Austrian Roots
- Private Label Benefits From Lower Prices and A Focus on Eco-friendly Products
- Category Indicators
- Table 25 Household Possession of Dishwashers 2012-2017
- Category Data
- Table 26 Sales of Dishwashing by Category: Value 2012-2017
- Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
- Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
- Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
- Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
- Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Category Benefits From Favourable Weather Conditions in 2017
- Electric and Spray/aerosol Insecticides Perceived As the Most Effective
- Home Insecticides Starting To Be Influenced by Rising Ethical Awareness
- Competitive Landscape
- Domestic Manufacturer Joh Alex Niernsee Continues To Dominate Sales
- Manufacturers Seek To Increasingly Focus on New Product Development
- Category Data
- Table 32 Sales of Home Insecticides by Category: Value 2012-2017
- Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
- Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
- Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
- Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
- Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
- Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Convenience and Freshness Continue To Drive Sales of Laundry Care
- New Scent Boosters Emerge
- Category Indicators
- Table 39 Household Possession of Washing Machines 2012-2017
- Competitive Landscape
- Large Global Producers Continue To Dominate Laundry Care
- Erdal the Best Performing Eco-friendly Producer
- Private Label To Remain A Force To Be Reckoned With
- Category Data
- Table 40 Sales of Laundry Care by Category: Value 2012-2017
- Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
- Table 42 Sales of Laundry Aids by Category: Value 2012-2017
- Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
- Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
- Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
- Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
- Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
- Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
- Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
- Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
- Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
- Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
- Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Polishes Suffering From A Lack of Convenience
- Surface Care Products Increasingly Replacing Polishes
- Competitive Landscape
- Foreign Companies Lead Sales
- Manufacturers Move Away From Polishes
- Category Data
- Table 54 Sales of Polishes by Category: Value 2012-2017
- Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
- Table 56 NBO Company Shares of Polishes: % Value 2013-2017
- Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
- Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
- Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Austrians Increasingly Attaching Greater Importance To Cleaning and Hygiene
- Natural and Eco-friendly Products Perform Well
- More Affluent Austrians May Hire Cleaners
- Competitive Landscape
- Large Companies Continue To Push New Product Launches To Defend Their Share
- Private Label Puts Further Pressure on Brand Manufacturers
- New Launches in Surface Care
- Category Data
- Table 60 Sales of Surface Care by Category: Value 2012-2017
- Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
- Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
- Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
- Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
- Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
- Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
- Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
- Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
- Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Increasing Demand for Convenience
- Consumers Also Demand Better Designs and Pleasant Scents
- Competitive Landscape
- Large Global Players Lead the Category
- Growing Competition From Private Label
- Category Data
- Table 70 Sales of Toilet Care by Category: Value 2012-2017
- Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
- Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
- Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
- Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
- Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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