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Home care saw just a minor fall in its retail volume and current value growth rates in 2020 compared with the previous year. However, with the arrival of COVID-19 in the country, different impacts were seen between categories, depending on factors including the effect of lockdowns, their contribution to hygiene and their perceived necessity.
The Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
2020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
2020 IMPACT
2020 IMPACT
2020 IMPACT
2020 IMPACT
2020 IMPACT
- COVID-19 impact on home care
- COVID-19 country impact
- Company response
- Retailing shift
- What next for home care?
- Table 1 Households 2015-2020
- Table 2 Sales of Home Care by Category: Value 2015-2020
- Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
- Table 4 NBO Company Shares of Home Care: % Value 2016-2020
- Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
- Table 6 Distribution of Home Care by Format: % Value 2015-2020
- Table 7 Distribution of Home Care by Format and Category: % Value 2020
- Table 8 Forecast Sales of Home Care by Category: Value 2020-2025
- Table 9 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
- Summary 1 Research Sources
2020 IMPACT
- The focus on hygiene due to COVID-19 strengthens growth
- Innovations in home care disinfectants claim to kill most germs
- Consumers trust branded products for their hygiene needs
- Continued focus on hygiene, although growth set to slow over the forecast period
- Disinfectants and floor cleaners to benefit from changes in consumer behaviour
- E-commerce rises strongly due to COVID-19, although from a low base
- Table 10 Sales of Surface Care by Category: Value 2015-2020
- Table 11 Sales of Surface Care by Category: % Value Growth 2015-2020
- Table 12 NBO Company Shares of Surface Care: % Value 2016-2020
- Table 13 LBN Brand Shares of Surface Care: % Value 2017-2020
- Table 14 Forecast Sales of Surface Care by Category: Value 2020-2025
- Table 15 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
- Consumer downtrading hampers growth, as alternative products are used
- Toilet liquids/foam maintains growth due mainly to its low price
- Increased marketing activity by key players
- Potential for growth remains in toilet care
- Return to dynamism for higher-priced, more convenient formats
- Private label toilet care products are available but will face challenges
- Table 16 Sales of Toilet Care by Category: Value 2015-2020
- Table 17 Sales of Toilet Care by Category: % Value Growth 2015-2020
- Table 18 NBO Company Shares of Toilet Care: % Value 2016-2020
- Table 19 LBN Brand Shares of Toilet Care: % Value 2017-2020
- Table 20 Forecast Sales of Toilet Care by Category: Value 2020-2025
- Table 21 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
2020 IMPACT
- Polishes take a back seat as consumers prioritise essentials
- Shoe polish declines along with lockdowns and falling sales of footwear
- Surface care products are used to substitute polishes
- Shoe polish likely to continue to struggle due to changes in footwear choices
- New materials in the home remove the need for furniture and metal polish
- Growth in floor polish limited by time- and cost-saving for surface care products
- Table 22 Sales of Polishes by Category: Value 2015-2020
- Table 23 Sales of Polishes by Category: % Value Growth 2015-2020
- Table 24 NBO Company Shares of Polishes: % Value 2016-2020
- Table 25 LBN Brand Shares of Polishes: % Value 2017-2020
- Table 26 Forecast Sales of Polishes by Category: Value 2020-2025
- Table 27 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
2020 IMPACT
- As purchases of air care products are discretionary, growth slows dramatically
- Lockdown leads the growth rate of car air fresheners to plummet
- New launches of air sanitisers to meet new demand due to COVID-19
- Return to growth, although some consumers will remain cautious
- Need for fragrance along with sanitisation likely to continue
- Technology could become more prominent in air care, with Godrej AER trailblazing
- Table 28 Sales of Air Care by Category: Value 2015-2020
- Table 29 Sales of Air Care by Category: % Value Growth 2015-2020
- Table 30 Sales of Air Care by Fragrance: Value Ranking 2018-2020
- Table 31 NBO Company Shares of Air Care: % Value 2016-2020
- Table 32 LBN Brand Shares of Air Care: % Value 2017-2020
- Table 33 Forecast Sales of Air Care by Category: Value 2020-2025
- Table 34 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
2020 IMPACT
- Consumers maintain purchases of home insecticides to maintain health
- Use of natural ingredients widespread
- Format-based innovations and new launches
- Consumers might take a while to upgrade to expensive formats
- Competition from fragmented local players
- Focus moving beyond mosquitoes to other insects
- Table 35 Sales of Home Insecticides by Category: Value 2015-2020
- Table 36 Sales of Home Insecticides by Category: % Value Growth 2015-2020
- Table 37 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
- Table 38 NBO Company Shares of Home Insecticides: % Value 2016-2020
- Table 39 LBN Brand Shares of Home Insecticides: % Value 2017-2020
- Table 40 Forecast Sales of Home Insecticides by Category: Value 2020-2025
- Table 41 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
2020 IMPACT
- Slightly slower growth for laundry care as formal clothing is used less
- Consumers rationalise laundry expenditure
- Innovation seen in laundry care, with several new launches
- COVID-19 will continue to hamper premiumisation
- New emerging format – pods from Ariel and Tide
- E-commerce set to continue to grow
- Table 42 Household Possession of Washing Machines 2015-2020
- Table 43 Sales of Laundry Care by Category: Value 2015-2020
- Table 44 Sales of Laundry Care by Category: % Value Growth 2015-2020
- Table 45 Sales of Laundry Aids by Category: Value 2015-2020
- Table 46 Sales of Laundry Aids by Category: % Value Growth 2015-2020
- Table 47 Sales of Laundry Detergents by Category: Value 2015-2020
- Table 48 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
- Table 49 NBO Company Shares of Laundry Care: % Value 2016-2020
- Table 50 LBN Brand Shares of Laundry Care: % Value 2017-2020
- Table 51 NBO Company Shares of Laundry Aids: % Value 2016-2020
- Table 52 LBN Brand Shares of Laundry Aids: % Value 2017-2020
- Table 53 NBO Company Shares of Laundry Detergents: % Value 2016-2020
- Table 54 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
- Table 55 Forecast Sales of Laundry Care by Category: Value 2020-2025
- Table 56 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
2020 IMPACT
- Foodservice closures due to COVID-19 lead to higher at-home consumption
- Automatic dishwashing sees strong growth due to higher sales of dishwashers
- Brands talk about antibacterial and anti-germ properties
- Marginally slower rates of growth moving forward as consumers return to eating out
- Increasing use of natural ingredients as these are trusted by consumers
- More liquid and gel formats in hand dishwashing
- Table 57 Household Possession of Dishwashers 2015-2020
- Table 58 Sales of Dishwashing by Category: Value 2015-2020
- Table 59 Sales of Dishwashing by Category: % Value Growth 2015-2020
- Table 60 NBO Company Shares of Dishwashing: % Value 2016-2020
- Table 61 LBN Brand Shares of Dishwashing: % Value 2017-2020
- Table 62 Forecast Sales of Dishwashing by Category: Value 2020-2025
- Table 63 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
