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Home Care in India

  • ID: 2610255
  • Report
  • February 2021
  • Region: India
  • 57 pages
  • Euromonitor International
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Home care saw just a minor fall in its retail volume and current value growth rates in 2020 compared with the previous year. However, with the arrival of COVID-19 in the country, different impacts were seen between categories, depending on factors including the effect of lockdowns, their contribution to hygiene and their perceived necessity.

The Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
  • Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Households 2015-2020
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Distribution of Home Care by Format: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format and Category: % Value 2020
  • Table 8 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Slightly slower growth for laundry care as formal clothing is used less
  • Consumers rationalise laundry expenditure
  • Innovation seen in laundry care, with several new launches
RECOVERY AND OPPORTUNITIES
  • COVID-19 will continue to hamper premiumisation
  • New emerging format – pods from Ariel and Tide
  • E-commerce set to continue to grow
CATEGORY INDICATORS
  • Table 10 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
  • Table 11 Sales of Laundry Care by Category: Value 2015-2020
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 13 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 15 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Foodservice closures due to COVID-19 lead to higher at-home consumption
  • Automatic dishwashing sees strong growth due to higher sales of dishwashers
  • Brands talk about antibacterial and anti-germ properties
RECOVERY AND OPPORTUNITIES
  • Marginally slower rates of growth moving forward as consumers return to eating out
  • Increasing use of natural ingredients as these are trusted by consumers
  • More liquid and gel formats in hand dishwashing
CATEGORY INDICATORS
  • Table 25 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 26 Sales of Dishwashing by Category: Value 2015-2020
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • The focus on hygiene due to COVID-19 strengthens growth
  • Innovations in home care disinfectants claim to kill most germs
  • Consumers trust branded products for their hygiene needs
RECOVERY AND OPPORTUNITIES
  • Continued focus on hygiene, although growth set to slow over the forecast period
  • Disinfectants and floor cleaners to benefit from changes in consumer behaviour
  • E-commerce rises strongly due to COVID-19, although from a low base
CATEGORY DATA
  • Table 32 Sales of Surface Care by Category: Value 2015-2020
  • Table 33 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 35 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 36 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

KEY DATA FINDINGS

2020 IMPACT
  • Consumer downtrading hampers growth, as alternative products are used
  • Toilet liquids/foam maintains growth due mainly to its low price
  • Increased marketing activity by key players
RECOVERY AND OPPORTUNITIES
  • Potential for growth remains in toilet care
  • Return to dynamism for higher-priced, more convenient formats
  • Private label toilet care products are available but will face challenges
CATEGORY DATA
  • Table 38 Sales of Toilet Care by Category: Value 2015-2020
  • Table 39 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 41 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 42 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 43 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Polishes take a back seat as consumers prioritise essentials
  • Shoe polish declines along with lockdowns and falling sales of footwear
  • Surface care products are used to substitute polishes
RECOVERY AND OPPORTUNITIES
  • Shoe polish likely to continue to struggle due to changes in footwear choices
  • New materials in the home remove the need for furniture and metal polish
  • Growth in floor polish limited by time- and cost-saving for surface care products
CATEGORY DATA
  • Table 44 Sales of Polishes by Category: Value 2015-2020
  • Table 45 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 47 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 48 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 49 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • As purchases of air care products are discretionary, growth slows dramatically
  • Lockdown leads the growth rate of car air fresheners to plummet
  • New launches of air sanitisers to meet new demand due to COVID-19
RECOVERY AND OPPORTUNITIES
  • Return to growth, although some consumers will remain cautious
  • Need for fragrance along with sanitisation likely to continue
  • Technology could become more prominent in air care, with Godrej AER trailblazing
CATEGORY DATA
  • Table 50 Sales of Air Care by Category: Value 2015-2020
  • Table 51 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 52 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 53 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 54 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 55 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 56 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Consumers maintain purchases of home insecticides to maintain health
  • Use of natural ingredients widespread
  • Format-based innovations and new launches
RECOVERY AND OPPORTUNITIES
  • Consumers might take a while to upgrade to expensive formats
  • Competition from fragmented local players
  • Focus moving beyond mosquitoes to other insects
CATEGORY DATA
  • Table 57 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 58 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 59 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 60 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 61 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 62 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 63 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
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