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Home Care in India

  • ID: 2610255
  • Report
  • March 2022
  • Region: India
  • 58 Pages
  • Euromonitor International
The Indian economy was recovering well following the impact of 2020’s lockdown. However, it faced a roadblock once again in the first half of 2021 due to a second wave of COVID-19 infections. Although this was devastating and caused intermittent lockdowns, there was a lower number of cases in the subsequent months due to the rollout of the country’s vaccination programme to citizens over 18 years of age, which also helped to improve consumer sentiment.

This 'Home Care in India market' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
  • CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Distribution of Home Care by Format: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format and Category: % Value 2021
  • Table 8 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Laundry care sees recovery of value sales in 2021
  • Claims that echo with consumer needs evident in laundry care
  • Increasing number of players launch digital-first products such as laundry pods, targeting niche base
PROSPECTS AND OPPORTUNITIES
  • Laundry care in India is poised for growth due to demographic factors
  • Gradual shift towards sustainability and green labels
  • E-commerce continues to expand with quick commerce and D2C platforms
CATEGORY INDICATORS
  • Table 10 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 11 Sales of Laundry Care by Category: Value 2016-2021
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 13 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 15 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Prolonged at-home consumption supports strong growth in 2021
  • Hand dishwashing remains dominant in India
  • Brands attempt to connect with consumers in highly competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Increasing mobility and access to foodservice to marginally impact dishwashing’s growth
  • Automatic dishwashing to remain limited during forecast period
  • Claims to remain important post-pandemic
CATEGORY INDICATORS
  • Table 25 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 26 Sales of Dishwashing by Category: Value 2016-2021
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 28 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Further focus on hygiene in 2021 supports growth of surface care
  • Interest in known brands continues to increase
  • Hygiene and sustainability claims are prominent in surface care
PROSPECTS AND OPPORTUNITIES
  • Product prices to have slow value growth of surface care
  • Standard floor cleaners set to be strongest performer
  • Limited interest in task-specific products to continue over forecast period
CATEGORY DATA
  • Table 32 Sales of Surface Care by Category: Value 2016-2021
  • Table 33 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 34 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 35 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 36 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN INDIA2021 DEVELOPMENTSTOILET CARE IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong growth in 2021 driven by prolonged at-home consumption
  • Toilet liquids/foam is preferred format in Indian households
  • Domex, the challenger brand, engages in comparative advertising
PROSPECTS AND OPPORTUNITIES
  • Favourable macroeconomic factors to support growth over forecast period
  • Price consciousness to support private label and local brands
  • Demand for convenience to aid recovery of premium formats
CATEGORY DATA
  • Table 38 Sales of Toilet Care by Category: Value 2016-2021
  • Table 39 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 41 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 42 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 43 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Polishes remains impacted by home seclusion in 2021
  • Well-established multinational brands lead polishes in India
PROSPECTS AND OPPORTUNITIES
  • Positive but undynamic growth predicted for polishes due to lifestyle changes
  • Further competition likely over forecast period
CATEGORY DATA
  • Table 44 Sales of Polishes by Category: Value 2016-2021
  • Table 45 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 47 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 48 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 49 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Despite improving demand, air care remains impacted due to its discretionary nature
  • Companies try to push sales by focusing on functionality
  • National companies lead air care with different formats and price points
PROSPECTS AND OPPORTUNITIES
  • Move towards normalisation to support air care over forecast period
  • Greater interest from consumers looking to create more pleasant home environment
  • Sustainability and clean labels likely to be prominent
CATEGORY DATA
  • Table 50 Sales of Air Care by Category: Value 2016-2021
  • Table 51 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 52 Sales of Air Care by Fragrance: Value Ranking 2019-2021
  • Table 53 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 54 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 55 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 56 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Electric home insecticides is largest value category and fastest growing
  • Seasonality and disease prevalence have impact on home insecticides
  • Threat of vector-borne diseases such as dengue supports sales
PROSPECTS AND OPPORTUNITIES
  • Favourable growth drivers support home insecticides over forecast period
  • Increasing innovations to compete with illegal incense sticks
  • Home insecticides sees greater move towards sustainability
CATEGORY DATA
  • Table 57 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 58 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 59 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
  • Table 60 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 61 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 62 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 63 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown