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Home care in India continued to record stable current value growth in 2018. Indian consumers are increasingly becoming aware of the importance of hygiene, are searching for convenience owing to their busy lifestyles and at the same time are also looking for cost-effective, value-for-money products.
The Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN INDIA
List of Contents and Tables
Executive Summary
Sustained Growth for Home Care in India
Premiumisation and Product Penetration As Key Themes in 2018
Home Care in India Remains Consolidated Despite Competition From Private Label
Introduction of Products With Superior Cleaning Properties and Simple Packaging
Increased Awareness of Home Hygiene To Promote Further Growth in Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Posts Healthy Growth With Fragrance Being Associated With Cleanliness
Standard of Living Determines Purchasing Decisions for Car Fresheners
Bathroom Air Fresheners Continues To Enjoy Popularity Amid New Product Developments
Competitive Landscape
Dabur India Launches New Product and Maximises Marketing Efforts
Urbanisation Aids Popularity of Modern Retailers Distributing Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Specific Products Boost Overall Sales
Automatic Dishwashing Confined To Attracting Niche Consumer Base
Liquid and Refill Pouches Are Becoming Popular in Liquid Dishwashing
Competitive Landscape
Category Leader Hindustan Unilever Pushes for Premiumisation
Jyothy Laboratories Reinforces Brands With New Campaign Initiatives
Category Indicators
Table 18 Household Possession of Dishwashers 2013-2018
Category Data
Table 19 Sales of Dishwashing by Category: Value 2013-2018
Table 20 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 22 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 23 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 24 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Spray/aerosol Insecticides Records Fastest Growth, Followed by Electric Insecticides
Mosquito Menace Is Significant Problem in India
Demand for Insecticide Coils Slows Down
Competitive Landscape
Godrej Consumer Products Strengthens Leadership
Godrej Consumer Products Partners With Government To Eliminate Malaria by 2030
New Product Development and Aggressive Pricing Characterises Competition
Category Data
Table 25 Sales of Home Insecticides by Category: Value 2013-2018
Table 26 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 27 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 28 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 29 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 30 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 31 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Fabric Softeners Is Part of Laundry Care Regime in Urban Households
Expansion in Modern Retailing Supports Growth of Laundry Care
Urbanisation and Changing Lifestyles To Aid Growth Over Forecast Period
Competitive Landscape
Hindustan Unilever Strengthens Its Position by Driving Premiumisation
Domestic Companies Offer Tough Competition To International Players
Category Indicators
Table 32 Household Possession of Washing Machines 2013-2018
Category Data
Table 33 Sales of Laundry Care by Category: Value 2013-2018
Table 34 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 35 Sales of Laundry Aids by Category: Value 2013-2018
Table 36 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 37 Sales of Laundry Detergents by Category: Value 2013-2018
Table 38 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 40 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 41 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 42 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 43 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 45 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 46 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Availability of Substitutes and Low Demand Results in Lacklustre Outlook
Preference for Low Maintenance Furniture To Slow Growth of Furniture Polish
Competitive Landscape
Reckitt Benckiser Retains Dominance of Polishes
SC Johnson Products Pvt Ltd Is Other Notable Player in Polishes
Category Data
Table 47 Sales of Polishes by Category: Value 2013-2018
Table 48 Sales of Polishes by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Polishes: % Value 2014-2018
Table 50 LBN Brand Shares of Polishes: % Value 2015-2018
Table 51 Forecast Sales of Polishes by Category: Value 2018-2023
Table 52 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Care Disinfectants Becomes Regular Choice for Consumers
Ease of Use and Multiple Benefits Support Demand for Multi-purpose Cleaners
Grocery Retailers Retains Lead With Traditional Grocery Retailers Gaining Share
Competitive Landscape
Dettol and Lizol Continue To Strengthen Reckitt Benckiser's Lead
Competition in Surface Care Is Quite Consolidated
Category Data
Table 53 Sales of Surface Care by Category: Value 2013-2018
Table 54 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Surface Care: % Value 2014-2018
Table 56 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 57 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 58 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Low-income Consumers Hold the Key To Toilet Care's Penetration
Convenience Is Expected To Drive Popularity of In-cistern Devices and Itbs
Toilet Liquids/foam Remains Most Popular Toilet Care Product
Competitive Landscape
Hindustan Unilever Proactively Engages in Toilet Care
Reckitt Benckiser Reinforces Commitment To Providing Universal Access To Sanitation Through New Campaign
Category Data
Table 59 Sales of Toilet Care by Category: Value 2013-2018
Table 60 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 62 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 63 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 64 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
List of Contents and Tables
Executive Summary
Sustained Growth for Home Care in India
Premiumisation and Product Penetration As Key Themes in 2018
Home Care in India Remains Consolidated Despite Competition From Private Label
Introduction of Products With Superior Cleaning Properties and Simple Packaging
Increased Awareness of Home Hygiene To Promote Further Growth in Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Posts Healthy Growth With Fragrance Being Associated With Cleanliness
Standard of Living Determines Purchasing Decisions for Car Fresheners
Bathroom Air Fresheners Continues To Enjoy Popularity Amid New Product Developments
Competitive Landscape
Dabur India Launches New Product and Maximises Marketing Efforts
Urbanisation Aids Popularity of Modern Retailers Distributing Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Specific Products Boost Overall Sales
Automatic Dishwashing Confined To Attracting Niche Consumer Base
Liquid and Refill Pouches Are Becoming Popular in Liquid Dishwashing
Competitive Landscape
Category Leader Hindustan Unilever Pushes for Premiumisation
Jyothy Laboratories Reinforces Brands With New Campaign Initiatives
Category Indicators
Table 18 Household Possession of Dishwashers 2013-2018
Category Data
Table 19 Sales of Dishwashing by Category: Value 2013-2018
Table 20 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 22 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 23 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 24 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Spray/aerosol Insecticides Records Fastest Growth, Followed by Electric Insecticides
Mosquito Menace Is Significant Problem in India
Demand for Insecticide Coils Slows Down
Competitive Landscape
Godrej Consumer Products Strengthens Leadership
Godrej Consumer Products Partners With Government To Eliminate Malaria by 2030
New Product Development and Aggressive Pricing Characterises Competition
Category Data
Table 25 Sales of Home Insecticides by Category: Value 2013-2018
Table 26 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 27 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 28 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 29 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 30 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 31 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Fabric Softeners Is Part of Laundry Care Regime in Urban Households
Expansion in Modern Retailing Supports Growth of Laundry Care
Urbanisation and Changing Lifestyles To Aid Growth Over Forecast Period
Competitive Landscape
Hindustan Unilever Strengthens Its Position by Driving Premiumisation
Domestic Companies Offer Tough Competition To International Players
Category Indicators
Table 32 Household Possession of Washing Machines 2013-2018
Category Data
Table 33 Sales of Laundry Care by Category: Value 2013-2018
Table 34 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 35 Sales of Laundry Aids by Category: Value 2013-2018
Table 36 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 37 Sales of Laundry Detergents by Category: Value 2013-2018
Table 38 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 40 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 41 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 42 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 43 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 45 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 46 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Availability of Substitutes and Low Demand Results in Lacklustre Outlook
Preference for Low Maintenance Furniture To Slow Growth of Furniture Polish
Competitive Landscape
Reckitt Benckiser Retains Dominance of Polishes
SC Johnson Products Pvt Ltd Is Other Notable Player in Polishes
Category Data
Table 47 Sales of Polishes by Category: Value 2013-2018
Table 48 Sales of Polishes by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Polishes: % Value 2014-2018
Table 50 LBN Brand Shares of Polishes: % Value 2015-2018
Table 51 Forecast Sales of Polishes by Category: Value 2018-2023
Table 52 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Care Disinfectants Becomes Regular Choice for Consumers
Ease of Use and Multiple Benefits Support Demand for Multi-purpose Cleaners
Grocery Retailers Retains Lead With Traditional Grocery Retailers Gaining Share
Competitive Landscape
Dettol and Lizol Continue To Strengthen Reckitt Benckiser's Lead
Competition in Surface Care Is Quite Consolidated
Category Data
Table 53 Sales of Surface Care by Category: Value 2013-2018
Table 54 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Surface Care: % Value 2014-2018
Table 56 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 57 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 58 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Low-income Consumers Hold the Key To Toilet Care's Penetration
Convenience Is Expected To Drive Popularity of In-cistern Devices and Itbs
Toilet Liquids/foam Remains Most Popular Toilet Care Product
Competitive Landscape
Hindustan Unilever Proactively Engages in Toilet Care
Reckitt Benckiser Reinforces Commitment To Providing Universal Access To Sanitation Through New Campaign
Category Data
Table 59 Sales of Toilet Care by Category: Value 2013-2018
Table 60 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 62 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 63 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 64 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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