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Home Care in Ireland

  • ID: 2610365
  • Report
  • February 2020
  • Region: Ireland
  • 6 pages
  • Euromonitor International
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Ireland enjoyed a mini economic boom at the end of the review period. The country’s healthy economic performance fostered higher consumer disposable incomes and reduced household indebtedness. More consumers took advantage of their improved economic wellbeing to buy better quality, specialised and more technologically advanced products. This demand fed into an increasing focus on health and safety and the environment.

The author's Home Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Executive Summary
  • Socioeconomic Changes And The Environment Shape Demand Trends In Home Care
“Less Is More” Continues To Dictate The Development Of Laundry Care And Dishwashing
  • Good Price/Quality Ratios Support Retail Value Share Growth For Private Label
  • Environmental And Health Factors Direct New Product Development
  • Value Over Volume Growth As Novelties And Innovation Raise Input Costs And Prices
  • Market Indicators
  • Table 1 Households 2014-2019
  • Market Data
  • Table 2 Sales Of Home Care By Category: Value 2014-2019
  • Table 3 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 4 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 5 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 6 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 7 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 8 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 9 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • New Scents And Premium Presentations Add Value To Candle Air Fresheners
  • Health And Ecological Factors Shape The Demand For Air Care
  • Preference For Sampling Fragrance In Person Limits Internet Retailing’S Share
  • Competitive Landscape
  • Yankee Candle Co Leverages Strong Scented Candle Trend To Remain The Clear Leader
  • Private Label Retailers Entice Consumers With Strong Price/Quality Ratios
  • Multinationals Look To Sustainability To Resist Growing Local Competition
  • Category Data
  • Table 11 Sales Of Air Care By Category: Value 2014-2019
  • Table 12 Sales Of Air Care By Category: % Value Growth 2014-2019
  • Table 13 Sales Of Air Care By Fragrance: Value Ranking 2018-2019
  • Table 14 Nbo Company Shares Of Air Care: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Air Care: % Value 2016-2019
  • Table 16 Forecast Sales Of Air Care By Category: Value 2019-2024
  • Table 17 Forecast Sales Of Air Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Health And Environmental Concerns Continue To Shape Attitudes To And Use Of Bleach
  • Bleach Remains Popular Despite Ongoing Search For Less Harmful Substitutes
  • Value Sales Set To Grow As Rising Operational Costs Exert Upward Pressure On Unit Prices
  • Competitive Landscape
  • Wide Store Coverage And Low Prices Boost Private Label Retailers’ Value Shares
  • Players Communicate Environmental Credentials To Gain The Attention Of Consumers
  • Ecological And Health Focus Takes In Safer And Recyclable Packaging
  • Category Data
  • Table 18 Sales Of Bleach: Value 2014-2019
  • Table 19 Sales Of Bleach: % Value Growth 2014-2019
  • Table 20 Nbo Company Shares Of Bleach: % Value 2015-2019
  • Table 21 Lbn Brand Shares Of Bleach: % Value 2016-2019
  • Table 22 Forecast Sales Of Bleach: Value 2019-2024
  • Table 23 Forecast Sales Of Bleach: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Housing Developments Favour Automatic Dishwashers And Sales Of Related Products
  • Convenience And Effectiveness Foster Preference For Tablets
  • Increasingly Hectic Lifestyles Reduce Time And Energy For Hand Dishwashing
  • Competitive Landscape
  • Leading Players Leverage Sustainability To Remain Competitive
  • Brand Loyalty And A Focus On Sustainability And Pricing Maintain Finish’S Clear Lead
  • Compatibility Between E-Commerce And Automatic Dishwashing Spurs Online Sales
  • Category Indicators
  • Table 24 Household Possession Of Dishwashers 2014-2019
  • Category Data
  • Table 25 Sales Of Dishwashing By Category: Value 2014-2019
  • Table 26 Sales Of Dishwashing By Category: % Value Growth 2014-2019
  • Table 27 Nbo Company Shares Of Dishwashing: % Value 2015-2019
  • Table 28 Lbn Brand Shares Of Dishwashing: % Value 2016-2019
  • Table 29 Forecast Sales Of Dishwashing By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Dishwashing By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Environmental Concerns Restrict Growth Potential For Home Insecticides
  • Warm Summers And Growth Of Irish Economy Stimulate Value Growth
  • Higher Disposable Incomes Boost Call For Environmentally-Friendly Electric Options
  • Competitive Landscape
  • Price Deals And Multi-Purpose Functionality Spur Demand For Private Label
  • Pest Specialists Leverage Expertise And Brand Recognition To Occupy Leading Positions
  • New Electric And Reduced Chemical Options Fit With Health And Environmental Trends
  • Category Data
  • Table 31 Sales Of Home Insecticides By Category: Value 2014-2019
  • Table 32 Sales Of Home Insecticides By Category: % Value Growth 2014-2019
  • Table 33 Sales Of Spray/Aerosol Insecticides By Type: % Value 2014-2019
  • Table 34 Nbo Company Shares Of Home Insecticides: % Value 2015-2019
  • Table 35 Lbn Brand Shares Of Home Insecticides: % Value 2016-2019
  • Table 36 Forecast Sales Of Home Insecticides By Category: Value 2019-2024
  • Table 37 Forecast Sales Of Home Insecticides By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Environmentally-Friendly Focus Fosters Use Of Concentrated Products With Fewer Chemicals
  • Economic Growth And Hectic Lifestyles Boost The Demand For Washing Machines
  • Lifestyle And Technology Trends Reduce The Need For Hand Wash Detergents
  • Competitive Landscape
  • Players Collaborate To Lower Wash Temperatures And Reduce Carbon Footprint
  • Sensory And Sustainability Products Cater To Key Consumer Demand Trends
  • Wide Distribution And Good Price/Quality Ratios Strengthen Private Label Presence
  • Category Indicators
  • Table 38 Household Possession Of Washing Machines 2014-2019
  • Category Data
  • Table 39 Sales Of Laundry Care By Category: Value 2014-2019
  • Table 40 Sales Of Laundry Care By Category: % Value Growth 2014-2019
  • Table 41 Sales Of Laundry Aids By Category: Value 2014-2019
  • Table 42 Sales Of Laundry Aids By Category: % Value Growth 2014-2019
  • Table 43 Sales Of Laundry Detergents By Category: Value 2014-2019
  • Table 44 Sales Of Laundry Detergents By Category: % Value Growth 2014-2019
  • Table 45 Nbo Company Shares Of Laundry Care: % Value 2015-2019
  • Table 46 Lbn Brand Shares Of Laundry Care: % Value 2016-2019
  • Table 47 Nbo Company Shares Of Laundry Aids: % Value 2015-2019
  • Table 48 Lbn Brand Shares Of Laundry Aids: % Value 2016-2019
  • Table 49 Nbo Company Shares Of Laundry Detergents: % Value 2015-2019
  • Table 50 Lbn Brand Shares Of Laundry Detergents: % Value 2016-2019
  • Table 51 Forecast Sales Of Laundry Care By Category: Value 2019-2024
  • Table 52 Forecast Sales Of Laundry Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Modern Flooring In New Builds And Older Homes Reduce The Need For Floor Polish
  • Move Away From Traditional Materials Hits The Demand For Furniture Polish
  • Relaxed Dress Codes In Schools And Workplaces Undermine Call For Shoe Polish
  • Competitive Landscape
  • Outlet Expansion And Strong Pricing Strategies Boost Private Label Retailers
  • Allegro Holdings Leads With Wide Offer Of Trusted Sc Johnson & Son Brands
  • Loyalty To Irish Offerings Underpins Punch’S Leading Brand Position
  • Category Data
  • Table 53 Sales Of Polishes By Category: Value 2014-2019
  • Table 54 Sales Of Polishes By Category: % Value Growth 2014-2019
  • Table 55 Nbo Company Shares Of Polishes: % Value 2015-2019
  • Table 56 Lbn Brand Shares Of Polishes: % Value 2016-2019
  • Table 57 Forecast Sales Of Polishes By Category: Value 2019-2024
  • Table 58 Forecast Sales Of Polishes By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Cash-Rich Consumers Outsource Time-Consuming Household Tasks To Professionals
  • Balance Between Effectiveness And Ecological Impact When Purchasing Surface Care
  • Environmental Concerns Inform Decline In Impregnated Wet Wipes
  • Competitive Landscape
  • Good Price/Quality Reputation And Wide Distribution See Private Label Gain Ground
  • Wider Assortments And Convenience Entice Surface Care Consumers Online
  • Players May Look Beyond Improving Existing Products To Innovation To Overcome Maturity
  • Category Data
  • Table 59 Sales Of Surface Care By Category: Value 2014-2019
  • Table 60 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 61 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 62 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 63 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 64 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 65 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2015-2019
  • Table 66 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2016-2019
  • Table 67 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 68 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Outsourcing Of Housework Favours Value For Money Bulk Purchases By Professional Firms
  • Irish Water’S Toilet Upgrade Programme Aims To Reduce Need For Toilet Care Products
  • Bleach Remains A Popular Low-Priced Substitute For Specialist Products
  • Competitive Landscape
  • Consumers Prefer Established And Trusted Names In Toilet Care
  • Private Label Benefits From Demand For Economy Products With Fewer Chemicals
  • New Product And Fragrance Launches Aim To Revive Itbs
  • Category Data
  • Table 69 Sales Of Toilet Care By Category: Value 2014-2019
  • Table 70 Sales Of Toilet Care By Category: % Value Growth 2014-2019
  • Table 71 Nbo Company Shares Of Toilet Care: % Value 2015-2019
  • Table 72 Lbn Brand Shares Of Toilet Care: % Value 2016-2019
  • Table 73 Forecast Sales Of Toilet Care By Category: Value 2019-2024
  • Table 74 Forecast Sales Of Toilet Care By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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