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Home Care in Kazakhstan

  • ID: 2610366
  • Report
  • Region: Kazakhstan
  • 47 pages
  • Euromonitor International
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Gradual development in Kazakhstan’s overall economic conditions, including real GDP growth of almost 4%, increased disposable income and a rising standard of living amongst the population had a positive effect on home care sales in 2018. Within current stability in the country in terms of politics, economics, infrastructure and tourism, consumers feel more confident in spending money to improve the cleanliness and appearance of their homes.

The Home Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN KAZAKHSTAN

List of Contents and Tables
Executive Summary
Several Factors Contribute To Rising Demand for Home Care Products in 2018
Growing Demand for Brands With Natural and Eco Product Positioning in 2018
Fierce Competition Amongst Manufacturers in 2018
Development of Modern Grocery Retailers Supports Development of Home Care
Strengthened Marketing Campaign Will Stimulate Growth of Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Improved Economy Has Positive Impact on Air Care Sales in 2018
Spray/aerosol Air Fresheners Strongly Demanded in 2018
Air Care Is Gradually Becoming Associated With the Lifestyle
Competitive Landscape
Promotions and Special Offers at Stores Are Common in 2018
New Product Developments in 2018
Servarius Strengthens Its Position
Category Data
Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Air Care: % Value 2014-2018
Table 13 LBN Brand Shares of Air Care: % Value 2015-2018
Table 14 Forecast Sales of Air Care by Category: Value 2018-2023
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Multifunctionality and Low Cost of Bleach Are Its Advantage
Health and Wellness Trend Has Negative Influence on Bleach in 2018
Competitive Landscape
New Product Developments in 2018
Weak Marketing Campaigns Seen in 2018
Category Data
Table 16 Sales of Bleach: Value 2013-2018
Table 17 Sales of Bleach: % Value Growth 2013-2018
Table 18 NBO Company Shares of Bleach: % Value 2014-2018
Table 19 LBN Brand Shares of Bleach: % Value 2015-2018
Table 20 Forecast Sales of Bleach: Value 2018-2023
Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Growing Time Deficit Created by Women Joining the Workforce
the Primary Position of Hand Dishwashing in Kazakhstan
Green and Eco Trend Will Advance Dishwashing in Kazakhstan
Competitive Landscape
International Companies Continue To Dominate
Manufacturers Need To Work on Added-value Benefits in Order To Maintain Consumer Demand
Manufacturers Compete by Offering Price-beneficial Pack Sizes, Active Promotions and Discounts
Category Indicators
Table 22 Household Possession of Dishwashers 2013-2018
Category Data
Table 23 Sales of Dishwashing by Category: Value 2013-2018
Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience and Effectiveness Are the Important Criteria
Health Considerations Drive Sales of Home Insecticides in 2018
Rising Living Standards Support Home Insecticides Development
Competitive Landscape
Few New Product Developments, Advertising Or Promotional Activities Seen in 2018
Multinationals Dominate Home Insecticides
Development of Modern Grocery Retailers Will Positively Influence Category
Category Data
Table 29 Sales of Home Insecticides by Category: Value 2013-2018
Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Standard Powder Detergents Remains the Leading Category in 2018
Consumer Awareness Likely To Boost Brands With Eco-product Positioning
Fast Fashion Contributes To the Growing Need in Laundry Care
Competitive Landscape
Economic Improvement Provides Opportunity for Companies To Push Sales of Laundry Aids, Spot and Stain Removers, Fabric Softeners
Strong Competition Results in More Active Promotions, Special Offers and Advertising of Laundry Care
Laundry Care Companies Have Opportunities To Charge High-end Prices
Category Indicators
Table 35 Household Possession of Washing Machines 2013-2018
Category Data
Table 36 Sales of Laundry Care by Category: Value 2013-2018
Table 37 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 38 Sales of Laundry Aids by Category: Value 2013-2018
Table 39 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Detergents by Category: Value 2013-2018
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 43 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 44 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 48 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Disposable Income Drives Growth of Polishes
the Periodical Nature of Polishes Consumption Limits the Category's Growth
Weather Conditions Support Sales of Shoe Polish in Kazakhstan
Competitive Landscape
Modern Retailers Are the Source of New Product Developments and Broader Range of Brands
Opportunity for Private Label Development Over the Forecast Period
Frequent Discounts and Special Offers Abound in 2018
Category Data
Table 50 Sales of Polishes by Category: Value 2013-2018
Table 51 Sales of Polishes by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Polishes: % Value 2014-2018
Table 53 LBN Brand Shares of Polishes: % Value 2015-2018
Table 54 Forecast Sales of Polishes by Category: Value 2018-2023
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Hygiene Standards Contribute To Demand for Surface Care With Antibacterial and Disinfectant Properties
Urban Homes Are Relatively Spacious, Creating Favourable Conditions for Surface Care
Consumers Demand Time-saving Cleaning Solutions
Competitive Landscape
Private Label Development Set To Continue
Manufacturers Focus on Eco-friendly and Natural Products in 2018
New Product Developments in 2018
Category Data
Table 56 Sales of Surface Care by Category: Value 2013-2018
Table 57 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Surface Care: % Value 2014-2018
Table 59 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 60 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 61 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience and Simplicity in Use Are the Most Important Criteria
Urbanisation Is the Driver for Toilet Care Use
Competitive Landscape
New Product Developments in 2018
Tualetniy Utenok and Bref Brands Are Particularly Active in 2018
Private Label Has An Opportunity To Develop Over the Forecast Period
Category Data
Table 62 Sales of Toilet Care by Category: Value 2013-2018
Table 63 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 65 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 66 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 67 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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