Home Care in Kazakhstan

  • ID: 2610366
  • Report
  • Region: Kazakhstan
  • 48 pages
  • Euromonitor International
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In 2017, home care posted growth in both volume and current value terms in Kazakhstan. There were several factors that supported home care sales in 2017. Firstly, an improvement in the economic situation in Kazakhstan, characterised by real GDP growth of almost 3%. The improving economy contributed to rising living standards and a gradual increase in the disposable incomes of the population, especially in urban areas. Secondly, growing urbanisation in Kazakhstan had a positive impact on consumer...

The publisher's Home Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Home Care In KazakhstanFebruary 2018

List Of Contents And Tables

Executive Summary

Home Care Generates Growth In Both Volume And Current Value Terms In 2017
Innovation And Technological Advancement Force The Emergence Of New Product Developments
International Companies Dominate Home Care
Traditional Grocery Retailers Still Lead
Continuous Development Of Home Care In Kazakhstan Over The Forecast Period
Market Indicators
Table 1 Households 2012-2017

Market Data

Table 2 Sales Of Home Care By Category: Value 2012-2017
Table 3 Sales Of Home Care By Category: % Value Growth 2012-2017
Table 4 Nbo Company Shares Of Home Care: % Value 2013-2017
Table 5 Lbn Brand Shares Of Home Care: % Value 2014-2017
Table 6 Distribution Of Home Care By Format: % Value 2012-2017
Table 7 Distribution Of Home Care By Format And Category: % Value 2017
Table 8 Forecast Sales Of Home Care By Category: Value 2017-2022
Table 9 Forecast Sales Of Home Care By Category: % Value Growth 2017-2022
Sources

Summary 1 Research Sources

Headlines

Prospects

The Development Of Niche Categories
Modern Grocery Retailers To Influence Sales
Air Care As Products For Removing Unpleasant Smells
Competitive Landscape
The Importance Of Discounting And Special Offers
Prices Need To Be Affordable
Innovations And New Product Developments

Category Data

Table 10 Sales Of Air Care By Category: Value 2012-2017
Table 11 Sales Of Air Care By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Air Care: % Value 2013-2017
Table 13 Lbn Brand Shares Of Air Care: % Value 2014-2017
Table 14 Forecast Sales Of Air Care By Category: Value 2017-2022
Table 15 Forecast Sales Of Air Care By Category: % Value Growth 2017-2022
Headlines

Prospects

Widening Portfolio Of Bleach
Competition From Laundry Care And Surface Care
Small Pouches Of Bleach
Competitive Landscape
Competition Between Domestic And International Companies
Multinationals Will Continue To Lead
Weak In Terms Of Marketing Campaigns

Category Data

Table 16 Sales Of Bleach: Value 2012-2017
Table 17 Sales Of Bleach: % Value Growth 2012-2017
Table 18 Nbo Company Shares Of Bleach: % Value 2013-2017
Table 19 Lbn Brand Shares Of Bleach: % Value 2014-2017
Table 20 Forecast Sales Of Bleach: Value 2017-2022
Table 21 Forecast Sales Of Bleach: % Value Growth 2017-2022
Headlines

Prospects

Dishwashing Is An Integral Part Of Daily Routine
Growth In The Penetration Rate Of Dishwashing Machines
Competition From Bar Soap And Baking Soda
Competitive Landscape
Strong Dominance Of International Players
Active Marketing Campaigns
New Product Developments
Category Indicators
Table 22 Household Possession Of Dishwashers 2012-2017

Category Data

Table 23 Sales Of Dishwashing By Category: Value 2012-2017
Table 24 Sales Of Dishwashing By Category: % Value Growth 2012-2017
Table 25 Nbo Company Shares Of Dishwashing: % Value 2013-2017
Table 26 Lbn Brand Shares Of Dishwashing: % Value 2014-2017
Table 27 Forecast Sales Of Dishwashing By Category: Value 2017-2022
Table 28 Forecast Sales Of Dishwashing By Category: % Value Growth 2017-2022
Headlines

Prospects

Home Insecticides Are Seasonal Products
Traditional Methods That Substitute Home Insecticides
Older Consumers Prefer Traditional Methods
Competitive Landscape
The Dominance Of International Players
New Product Developments
Discounting Pushes Sales Of Home Insecticides

Category Data

Table 29 Sales Of Home Insecticides By Category: Value 2012-2017
Table 30 Sales Of Home Insecticides By Category: % Value Growth 2012-2017
Table 31 Nbo Company Shares Of Home Insecticides: % Value 2013-2017
Table 32 Lbn Brand Shares Of Home Insecticides: % Value 2014-2017
Table 33 Forecast Sales Of Home Insecticides By Category: Value 2017-2022
Table 34 Forecast Sales Of Home Insecticides By Category: % Value Growth 2017-2022
Headlines

Prospects

Increasing Living Standards And A Rising Number Of Women Joining The Workforce
Switching Towards A New Format
Growth Of Eco-Friendly Products
Competitive Landscape
Strong Activity From Manufacturers
New Product Developments
The Dominance Of Economy And Standard-Priced Brands
Category Indicators
Table 35 Household Possession Of Washing Machines 2012-2017

Category Data

Table 36 Sales Of Laundry Care By Category: Value 2012-2017
Table 37 Sales Of Laundry Care By Category: % Value Growth 2012-2017
Table 38 Sales Of Laundry Aids By Category: Value 2012-2017
Table 39 Sales Of Laundry Aids By Category: % Value Growth 2012-2017
Table 40 Sales Of Laundry Detergents By Category: Value 2012-2017
Table 41 Sales Of Laundry Detergents By Category: % Value Growth 2012-2017
Table 42 Nbo Company Shares Of Laundry Care: % Value 2013-2017
Table 43 Lbn Brand Shares Of Laundry Care: % Value 2014-2017
Table 44 Nbo Company Shares Of Laundry Aids: % Value 2013-2017
Table 45 Lbn Brand Shares Of Laundry Aids: % Value 2014-2017
Table 46 Nbo Company Shares Of Laundry Detergents: % Value 2013-2017
Table 47 Lbn Brand Shares Of Laundry Detergents: % Value 2014-2017
Table 48 Forecast Sales Of Laundry Care By Category: Value 2017-2022
Table 49 Forecast Sales Of Laundry Care By Category: % Value Growth 2017-2022
Headlines

Prospects

Drivers Of Development
Strongest Demand For Shoe Polish
The Potential Of Metal Polish
Competitive Landscape
New Product Developments
New Players Expected
Discounting To Fuel Sales Of Polishes

Category Data

Table 50 Sales Of Polishes By Category: Value 2012-2017
Table 51 Sales Of Polishes By Category: % Value Growth 2012-2017
Table 52 Nbo Company Shares Of Polishes: % Value 2013-2017
Table 53 Lbn Brand Shares Of Polishes: % Value 2014-2017
Table 54 Forecast Sales Of Polishes By Category: Value 2017-2022
Table 55 Forecast Sales Of Polishes By Category: % Value Growth 2017-2022
Headlines

Prospects

Environmental Issues Push Demand For Surface Care
Fragrances Help Attract Consumers
Contribution Of Modern Lifestyles
Competitive Landscape
Product Focus From Manufacturers
New Product Developments
Opportunity Within Private Label

Category Data

Table 56 Sales Of Surface Care By Category: Value 2012-2017
Table 57 Sales Of Surface Care By Category: % Value Growth 2012-2017
Table 58 Nbo Company Shares Of Surface Care: % Value 2013-2017
Table 59 Lbn Brand Shares Of Surface Care: % Value 2014-2017
Table 60 Forecast Sales Of Surface Care By Category: Value 2017-2022
Table 61 Forecast Sales Of Surface Care By Category: % Value Growth 2017-2022
Headlines

Prospects

Toilet Liquids/Foam Products Continue To Be Popular
Increasing Living Standards Contribute To Growing Demand For Toilet Care
Penetration Of Flush Toilets To Increase
Competitive Landscape
The Dominance Of International Players
New Product Developments
Promotions Push Toilet Care Sales

Category Data

Table 62 Sales Of Toilet Care By Category: Value 2012-2017
Table 63 Sales Of Toilet Care By Category: % Value Growth 2012-2017
Table 64 Nbo Company Shares Of Toilet Care: % Value 2013-2017
Table 65 Lbn Brand Shares Of Toilet Care: % Value 2014-2017
Table 66 Forecast Sales Of Toilet Care By Category: Value 2017-2022
Table 67 Forecast Sales Of Toilet Care By Category: % Value Growth 2017-2022
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