Home Care in Vietnam

  • ID: 2610369
  • Report
  • Region: Vietnam
  • 50 pages
  • Euromonitor International
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Thanks to the recovering economy, Vietnamese consumers' income levels increased steadily over the review period, and this trend is expected to continue in the forecast period. As well as greater purchasing power, higher living standards and rising awareness regarding health have also played vital roles in driving demand for high quality home care products.

The Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN VIETNAM

List of Contents and Tables
  • Executive Summary
  • Home Care Sees Steady Growth in 2017 Due To Increasing Incomes
  • Internet Retailing Is Showing Potential
  • Major International Players Dominate the Home Care Market
  • Product Developments Are Affected by Concerns About Health Issues
  • the Home Care Market Is Predicted To Register Stable Growth in the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Rising Awareness of the Harmful Effects of Air Care Products Has A Negative Impact
  • Increasing Affordability of Cars Leads To Healthy Growth in Car Air Fresheners
  • Air Care Products Face Strong Competition From Herbal Essential Oil Diffusers
  • Competitive Landscape
  • SC Johnson & Son Vietnam Co Ltd Holds the Leading Position
  • International Players Dominates Air Care
  • Local Players Are Reluctant To Invest in Air Care
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 14 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 15 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 16 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Number of Office Workers Boosts Demand for Bleach
  • Bleach Faces Strong Competition From Laundry Care Products
  • Consumers Mainly Choose Products Based on Scent and Effectiveness
  • Competitive Landscape
  • My Hao Cosmetics Holds the Leading Position in the Category
  • the Category Sees Little Marketing Activity
  • Distribution Network Is the Key Factor To Stay Competitive
  • Category Data
  • Table 18 Sales of Bleach: Value 2012-2017
  • Table 19 Sales of Bleach: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 21 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 22 Forecast Sales of Bleach: Value 2017-2022
  • Table 23 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increased Health Awareness Boosts Demand for Less Harmful Products
  • Price Sensitivity Continues To Be An Influential Factor
  • the Presence of Internet Retailing Remains Negligible in the Country
  • Competitive Landscape
  • Unilever Vietnam International Co Ltd's Sunlight Remains the Leading Brand
  • Competition on Price Remains Intense
  • Local Players Seek New Ways To Survive in the Tough Competition
  • Category Indicators
  • Table 24 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 25 Sales of Dishwashing by Category: Value 2012-2017
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 27 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rural Areas Have Become the Main Target for Players in the Category
  • Sales of Home Insecticides Fluctuate According To the Season
  • Consumers Lean for Less Harmful Home Insecticides Products
  • Competitive Landscape
  • Fumakilla Vietnam Pte Ltd Ltd Holds the Largest Category Share
  • Players in the Category Are Competing Fiercely for Category Share
  • International Players Dominate the Category
  • Category Data
  • Table 31 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Laundry Detergent Continues To Lead Laundry Care
  • Social Media Is the Main Battlefield for Fabric Softener Products
  • Consumer Behaviour Influenced by Issues Related To Cost and Heath
  • Competitive Landscape
  • Unilever Remains the Leader in Laundry Care
  • Major Players With Substantial Resources Dominate the Category
  • Local Players Focus on Low-income Segment and Exports
  • Category Indicators
  • Table 38 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 39 Sales of Laundry Care by Category: Value 2012-2017
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 41 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 43 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 45 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 46 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 47 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 49 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 50 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 51 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasing Number of White Collar Workers Drives Sales of Shoe Polishes
  • Healthy Growth in Wood Furnishings Boosts Demand for Furniture Polish
  • Sales of Polishes Are Still Seasonal
  • Competitive Landscape
  • SC Johnson & Son Vietnam Co Ltd Is the Leader in Polishes
  • the Category Remains Inactive With No Noticeable Marketing Efforts
  • There Are Many Unbranded Chinese Products in the Polish Category
  • Category Data
  • Table 53 Sales of Polishes by Category: Value 2012-2017
  • Table 54 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 55 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 56 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 57 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Improved Living Standards Drive Demand for Surface Care
  • Concentrated Products See Considerable Interest Among Consumers
  • More Consumers in Urban Areas Start Purchasing Surface Care Products Online
  • Competitive Landscape
  • Unilever Vietnam International Co Ltd Leads the Category
  • New International Players Are Attempting To Use Mergers and Acquisitions To Quickly Enter the Category
  • Distribution Networks Play A Vital Role in Increasing Category Presence and Sales
  • Category Data
  • Table 59 Sales of Surface Care by Category: Value 2012-2017
  • Table 60 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Higher Living Standards Have Greatly Boosted Sales of Toilet Care
  • Environmentally Friendly Products Become More Attractive To Consumers
  • Modern Retailers Have Become More Popular for Toilet Care Distribution
  • Competitive Landscape
  • SC Johnson & Son Inc Leads the Category
  • Key Players in the Category Are Targeting Women As the Main Consumers
  • the "go Local" Trend Has Affected Both Foreign and Local Players
  • Category Data
  • Table 65 Sales of Toilet Care by Category: Value 2012-2017
  • Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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