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Sportswear in Brazil

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    Report

  • 25 Pages
  • January 2026
  • Region: Brazil
  • Euromonitor International
  • ID: 2610416
In 2025, sportswear in Brazil demonstrated resilience, outperforming the broader apparel and footwear market. Growth was driven by strong consumer demand for wellness-oriented lifestyles, athleisure, and functional apparel. The category's value reached BRL36.8 billion, with sports footwear being the largest category with sales of BRL21.5 billion.

This Sportswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales benefit from the growing focus on health and fitness and functional apparel
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Decathlon drives sales through wellness strategies
  • CHART 3 Decathlon Expands Functional and Affordable Sportswear Offering Amid Wellness Boom
  • Track & Field taps into growing trend towards running and yoga
  • CHART 4 Track & Field Expands Premium Sportswear Offering with Wellness-Driven Strategy
  • Market polarisation drives growth in premium and value segments
WHAT’S NEXT?
  • Investment in sustainability and technology will be key to growth as the economy picks up
  • Sports footwear will remain the largest category
  • Running set to drive growth and inform innovation
COMPETITIVE LANDSCAPE
  • Nike and adidas maintain lead through innovation and omnichannel strategies
  • Emerging players and innovation drive market dynamics
  • CHART 5 SOL Sports Launches AI-Powered Customization Platform for Sportswear in Brazil
CHANNELS
  • Omnichannel strategies drive sales in sportswear
  • Retail e-commerce gains ground thanks to its convenience and broad offer
  • Emerging trends and players in sportswear retail
PRODUCTS
  • Sol Sports leans into AI and tech innovation to offer sportswear customisation
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Riachuelo Expands Multi-Category Fashion Offering to Capture Polarised Demand
  • CHART 9 Renner Drives Sales Through AI-powered Omnichannel Strategy
  • CHART 10 Osklen Introduces ASAP Concept and Eco-Conscious Collections
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Brazil 2025
  • CHART 13 Key Insights on Consumers in Brazil 2025
  • CHART 14 Consumer Landscape in Brazil 2025
APPAREL AND FOOTWEAR IN BRAZIL
EXECUTIVE SUMMARY
  • Improving economic scenario supports growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Domestic indicators support discretionary spending
  • Riachuelo expands multi-category fashion to capture demand
  • Renner boosts its sales through an AI-powered omnichannel strategy
WHAT’S NEXT?
  • Renner and Centauro lead omnichannel expansion
  • Sustainability and technology set to drive future growth
  • Polarisation and omnichannel strategies to shape industry
COMPETITIVE LANDSCAPE
  • Leading brands maintain share through omnichannel strategies
  • Market evolution driven by mergers and technological innovation
CHANNELS
  • Retail offline remains dominant despite the growth in e-commerce
  • E-commerce drives growth with AI-powered personalisation and resale platforms
  • Omnichannel strategies and technological innovation shaping the retail environment
PRODUCTS
  • Sustainability shaping product design and material choices
  • Innovative product design drives business growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources