Tissue and Hygiene in Austria

  • ID: 2610562
  • Report
  • Region: Austria
  • 47 pages
  • Euromonitor International
1 of 4
The Austrian economy showed signs of continuing recovery in 2017. Improvements were seen in numerous macroeconomic indicators, such as the level of construction and sales through the horeca channel, as well as in consumer confidence. Although an already highly saturated market, economic improvement boosted sales of tissue and hygiene products, as in 2017 both retail and away-from-home tissue and hygiene outperformed the performances recorded the previous year.

The publisher's Tissue and Hygiene in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 4
Tissue And Hygiene In Austria

Executive Summary
A Good Year For Tissue And Hygiene, Despite Maturity
Private Label Plays A Strong Role, As Price Is A Major Selling Point
Essity Leads Tissue And Hygiene With A Broad Portfolio Of Popular Brands
Grocery Retailers Remains The Leading Distribution Channel
Growing Demand Will Not Necessarily Translate Into Equivalent Value Growth

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 NBO Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Favourable Conditions Ahead
Several Categories Stand Out
Smoking Ban Suddenly In Doubt
Competitive Landscape
The Leading Players In The Competitive Landscape
Little Change Expected
The Leaders Drive Innovation

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Sales Of Away-From-Home Paper Towels By Type: % Value 2015-2017
Table 22 Sales Of Away-From-Home Wipers By Format Through Business/Industry: % Value 2016-2017
Table 23 Sales Of Away-From-Home Wipers By Format Through Horeca: % Value 2016-2017
Table 24 Sales Of Away-From-Home Wipers By Format Through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales Of Away-From-Home Wipers By Format Through Public: % Value 2016-2017
Table 26 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 27 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 28 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 29 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines
Prospects
Growth Is Set To Continue
Increasing Interest In Reusable Alternatives
Changes In Consumption Habits
Competitive Landscape
Procter & Gamble Continues To Dominate
Pampers Synonymous With Nappies/Diapers
Green Brands Do Not Seem To Appeal

Category Data
Table 30 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 31 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 32 NBO Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 35 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines
Prospects
Saturation Leaves Little Potential For Growth
A Variety Of Factors Could Have An Impact
Reusable Alternatives Are No Real Threat
Competitive Landscape
Johnson & Johnson Maintains Its Lead
Innovation Remains Rare In Sanitary Protection
Green Brands Have Potential As Consumer Awareness Rises

Category Data
Table 36 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 37 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 38 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 39 NBO Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 42 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines
Prospects
Solid Growth Expected To Continue
Personal Wipes Outperforms Home Care Wipes
Little Movement Expected In Distribution
Competitive Landscape
Procter & Gamble Leads With A Lean But Powerful Brand Portfolio
Private Label Is Expected To Keep Performing Well
Manufacturers Invest In Innovation

Category Data
Table 43 Retail Sales Of Wipes By Category: Value 2012-2017
Table 44 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 45 NBO Company Shares Of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares Of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 48 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines
Prospects
Solid Outlook
Individual Categories Have Different Projections
Price Campaigns Shape Retail Tissue
Competitive Landscape
Essity Leads Retail Tissue
The Continued Growth Of Private Label
Manufacturers Invest In Innovation

Category Data
Table 49 Retail Sales Of Tissue By Category: Value 2012-2017
Table 50 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 51 NBO Company Shares Of Retail Tissue: % Value 2013-2017
Table 52 LBN Brand Shares Of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 54 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines
Prospects
Plenty Of Untapped Potential
Demographics Should Ensure Growth
Different Products For Various Needs
Competitive Landscape
The Competition Is Getting Tougher
Manufacturers Invest In Innovation
Price Pressure Expected To Prevail

Category Data
Table 55 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 56 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 57 NBO Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 60 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022

Headlines
Prospects
Easy Access To Adult Incontinence Products On Prescription
Rx/Reimbursement Adult Incontinence Has Less Growth Potential Than Retail Adult Incontinence
High Concentration Expected To Prevail

Category Data
Table 61 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2012-2017
Table 62 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2012-2017
Table 63 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2017-2022
Table 64 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll