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Tissue and Hygiene in Belgium

  • ID: 2610563
  • Report
  • Region: Belgium
  • 44 pages
  • Euromonitor International
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Tissue and hygiene recorded a marginal retail value decline in 2018. Indeed, given that penetration rates are already optimal for most tissue and hygiene products, manufacturers and retailers used price promotions to protect or regain their shares. Average unit prices therefore declined in most categories. In retail tissue unit prices stagnated, while in hygiene, in addition to competition between players, lower taxes on sanitary protection had a negative impact on retail value sales.

The Tissue and Hygiene in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Belgium

List of Contents and Tables
Executive Summary
Tissue and Hygiene Under Pressure
Premiumisation As A Competitive Tool
Leading Brands Often Lag Behind Private Label
Distribution Channels Expanding
Challenging Outlook for Tissue and Hygiene
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Afh Adult Incontinence Records Rapid Growth
Increasing Presence of Private Homes for the Elderly
Away-from-home Tissue in Decline
Competitive Landscape
Afh Adult Incontinence Attracts Investment and New Players
Wholesalers Are Active
Eco-friendly Afh Adult Incontinence Has Potential
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Ageing Population Supports Growth
Media Discuss Adult Incontinence
Innovation Towards Greater Convenience
Competitive Landscape
Concentrated Competitive Landscape
Private Label Remains Strong
Channel Diversification for Stronger Growth
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Demographics and Innovation Lead To Lower Demand
Switch To Disposable Pants
Ecology An Opportunity for Nappies/diapers/pants
Competitive Landscape
Pampers Implements Aggressive Promotions
Huggies Suffers From the Strong Promotions for Pampers
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Sanitary Protection Has Little Opportunity for Retail Volume Growth
Women Often Use Pantyliners Initially for Mild Incontinence
Ecology An Opportunity for Sanitary Protection
Competitive Landscape
A Strong Leader, A Strong Challenger
...and Private Label
Innovation As Value Creation
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 45 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 46 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 47 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 48 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 49 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
A Lack of Innovation and Promotion Hinders Growth
Moist Toilet Wipes Less Popular
Going Green Could Boost Wipes
Competitive Landscape
Procter & Gamble Benelux Leads
Kimberly-Clark Belgium Suffers A Setback
Essity Performs Well in Moist Toilet Wipes, While Private Label Suffers From Product Withdrawals
Category Data
Table 50 Retail Sales of Wipes by Category: Value 2013-2018
Table 51 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 53 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 54 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 55 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Retail Tissue Under Pressure
Paper Towels and Boxed Facial Tissues Opportunities
Green Is Not Yet A Priority
Competitive Landscape
Private Label Leads
Brands Have Limited Share
Innovation To Create Value
Category Data
Table 56 Retail Sales of Tissue by Category: Value 2013-2018
Table 57 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 59 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 60 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 61 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Receive An Allocation for Adult Incontinence, Not Reimbursement
Allocation Likely To Increase
Category Data
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 63 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 65 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Note: Product cover images may vary from those shown
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