Tissue and Hygiene in Italy

  • ID: 2610565
  • Report
  • Region: Italy
  • 49 pages
  • Euromonitor International
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After several years of recession and strong promotional activities from retailers, in 2017 Italian consumers continued to pay great attention to where they purchase products. However, this attention has been switching from looking for the lowest prices to purchasing items which offer the best price/quality ratio. Given the increased availability of tissue and hygiene products both online and offline, consumers can now easily compare prices and find the best deals.

The publisher's Tissue and Hygiene in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In Israel

Executive Summary
Continued Growth In Tissue And Hygiene
Challenges For The Leading Companies
The Competitive Environment
Internet Retailing Is Growing Rapidly
Tissue And Hygiene Is Expected To See Continued Growth Over The Forecast Period

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Headlines

Prospects

Opportunities And Threats In Afh Tissue And Hygiene
The Performance Of Business, Education, Public And Nursing Homes
Performance Of Horeca
Competitive Landscape
The Leading Players In Afh Tissue And Hygiene
Shaniv Paper Products Is Expected To Increase Its Share

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Sales Of Away-From-Home Paper Towels By Type: % Value 2015-2017
Table 22 Sales Of Away-From-Home Wipers By Format Through Business/Industry: % Value 2016-2017
Table 23 Sales Of Away-From-Home Wipers By Format Through Horeca: % Value 2016-2017
Table 24 Sales Of Away-From-Home Wipers By Format Through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales Of Away-From-Home Wipers By Format Through Public: % Value 2016-2017
Table 26 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 27 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 28 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 29 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

Nappies/Diaper/Pants Increases In Volume Terms
Brand Loyalty And Price Competition
Marketing Activity By Leading Players
Competitive Landscape
Kimberly-Clark Israel Continues To Lead Nappies/Diapers/Pants
The Strengthening Of Mid- To Low-Priced Brands
Internet Retailing Is Growing Rapidly

Category Data
Table 30 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 31 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 32 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 35 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Prices Are High, But Are Starting To Decrease
Government Efforts To Encourage Price Competition
The Main Factors Driving Growth In Sanitary Protection
Competitive Landscape
Procter & Gamble Israel Leads Sanitary Protection
Kimberly-Clark Israel Maintains Second Position
Lower-Priced Alternatives Become More Widely Available

Category Data
Table 36 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 37 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 38 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 39 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 40 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 42 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

Sales Of Wipes Continue To Grow, And Specialisation Is Seen
The Development Of Moist Toilet Wipes
Busier Lifestyles Require Quick Cleansing Solutions
Competitive Landscape
Kimberly-Clark Israel Maintains Its Lead
Greater Competition In Home Care Wipes
Internet Retailing Is Growing

Category Data
Table 43 Retail Sales Of Wipes By Category: Value 2012-2017
Table 44 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 45 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 46 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 48 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines

Prospects

Growth In Retail Tissue
Generating Novelty Is A Great Challenge In Retail Tissue
Paper Towels Sees The Fastest Growth
Competitive Landscape
Kimberly-Clark Israel Leads Retail Tissue
Kimberly-Clark Focuses On Promoting High-Priced Products
Economy Brands And Private Label Are Increasing

Category Data
Table 49 Retail Sales Of Tissue By Category: Value 2012-2017
Table 50 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 51 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 52 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 54 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Life Expectancy Keeps Rising
Greater Awareness And Lessening Embarrassment
Light Vs Moderate/Heavy Adult Incontinence
Competitive Landscape
Kimberly-Clark Israel Continues To Lead Retail Adult Incontinence
Internet Retailing Is A Significant Channel, And Continues To Rise Rapidly
Making Incontinence Products More Accessible By Changing Their Negative Image

Category Data
Table 55 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 56 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 57 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 58 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 60 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022

Headlines

Prospects

Welfare Allowance By The National Insurance Institute
Changes In Regulation With Regard To Adult Incontinence Reimbursement
Growth In Reimbursement Adult Incontinence

Category Data
Table 61 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2012-2017
Table 62 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2012-2017
Table 63 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2017-2022
Table 64 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2017-2022
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