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Tissue and Hygiene in Russia

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    Report

  • 61 Pages
  • March 2021
  • Region: Russia
  • Euromonitor International
  • ID: 2610568
Due to the outbreak of COVID-19 in Russia in 2020, the government implemented a lockdown which started in March 2020 and ended in May. The lockdown period required closing facilities such as schools, leisure locations, offices, and non-essential shops. Foodservice venues were also required to close their dine-in experiences, with many turning to takeaway and deliveries to continue taking in revenue.

The Tissue and Hygiene in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN RUSSIA
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • CHART 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Demand remains for sanitary protection, being an essential item for many women
  • Consumers switch from high-priced products and brands throughout 2020
  • A wide product portfolio helps Procter & Gamble increase its share during COVID-19
RECOVERY AND OPPORTUNITIES
  • The economic recession shapes the sanitary protection landscape
  • Tampons post recovery as consumers appreciate ease and convenience
  • Economic and demographic trends limit volume growth across the forecast period
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
NAPPIES/DIAPERS/PANTS IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Home seclusion leads to more nappy changes as children spend less time in day care
  • Standard nappies/diapers record the weakest decline, offering the widest variety and price-points
  • Multinational giants lead; however, private label improves its share on the landscape
RECOVERY AND OPPERTUNITIES
  • Volume growth declines as the economic recessions and low birth rate stifles sales
  • Price-sensitivity impacts choices across the forecast period, benefiting private label
  • Falling birth rates and the rise of e-commerce shapes the landscape
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
RETAIL ADULT INCONTINENCE IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Value growth is positive, while volume growth continues to decline in 2020
  • Moderate/heavy adult incontinence performs better than light adult incontinence
  • Price promotions used by Bella Vostok increases the players share in 2020
RECOVERY AND OPPORTUNITIES
  • Budget restrictions due to economic difficulties continue to stifle growth
  • Consumers continue to trust moderate/heavy adult incontinence products more than lighter options
  • The Rx/reimbursement programme for incontinence products stifles growth
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
RX/REIMBURSEMENT ADULT INCONTINENCE IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Rx/reimbursement adult incontinence is impacted by the lockdown and ongoing restrictions
  • COVID-19 dampens government funding for Rx/reimbursement adult incontinence
RECOVERY AND OPPORTUNITIES
  • Slow growth across the forecast period, aided by ongoing price-sensitivity
  • Hoops to jump through to access funding, dampens growth
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025
WIPES IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Stockpiling and the focus on health boosts sales of wipes during COVID-19
  • Lack of on-the-go use and social occasions negative impacts volume growth of certain wipes
  • Low prices and reasonable quality help local players and private label to succeed
  • RECOVERY AND OPPORTUNITIES
  • Growth declines following the uplift in 2020, returning to positive levels in 2022
  • Demographic trends challenge growth across the coming years
  • Growth seen for all purpose wipes due to their multi-purpose nature
CATEGORY DATA
  • Table 59 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 60 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 61 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 62 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 63 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 64 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
RETAIL TISSUE IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Stockpiling behaviour and working from home boosts growth for retail tissue
  • Paper tableware and paper towels fail to record an uplift in growth
  • Essity maintains its lead, but private label continues to rise
RECOVERY AND OPPORTUNITIES
  • Growth reduces in 2021 as demand returns to normal following the outbreak of COVID-19
  • Growth is driven by toilet paper, which has still not reached saturation
  • Smaller product areas record differing growth rates across the coming years
CATEGORY DATA
  • Table 42 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 43 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 45 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 46 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
AWAY-FROM-HOME TISSUE AND HYGIENE IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Volume growth declines as COVID-19 impacts everyday life in Russia
  • Players reduce AFH tissue costs while investing in antibacterial gel and wipes
  • Takeaway and delivery services boost growth for AFH tissue and paper towels
RECOVERY AND OPPORTUNITIES
  • Restrictions hamper sales during 2021, with volume recovery set for 2022
  • Toilet paper sales remain key, boosting growth across the forecast period
  • A decline in state funding leads to a negative performance for AFH incontinence
CATEGORY DATA
  • Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 50 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
  • Table 51 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 52 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 53 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 54 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
  • Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 57 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025