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Tissue and Hygiene in Slovakia

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    Report

  • 59 Pages
  • March 2021
  • Region: Slovakia
  • Euromonitor International
  • ID: 2610569
Due to the outbreak of COVID-19 in 2020, tissue and hygiene recorded increased value growth compared to 2019, with the virus having a different impact across product areas. In response to the outbreak of the virus, a lockdown was implemented in Slovakia from 11 March 2020. This led to the stockpiling of essential goods, with consumers wary that the virus would impact supply chains or that they would need to isolate, requiring a supply of goods within the home.

The Tissue and Hygiene in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2028
  • Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025

MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • Stockpiling boosts sales, however, migration to cheaper goods dampens value sales
  • International players continue to lead sales throughout the pandemic
  • Product launches align to comfort and fit, while menstrual cups become rising competition

RECOVERY AND OPPORTUNITIES
  • Growth remains stable, as eco-friendly options shape new product developments
  • The ageing population impacts growth, with a decreasing number of women stifling sales
  • Following a migration to online shopping during 2020, share in e-commerce rises

CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Stockpiling boosts sales, as consumers are keen to have essential items at home
  • Disposable pants drive growth, offering consumers convenience
  • Procter & Gamble leads, while private label holds a significant share

RECOVERY AND OPPORTUNITIES
  • Value sales remain positive as low birth rates challenge volume sales
  • Environmentally-friendly products shape product development over the forecast
  • Opportunity for e-commerce to grow following the outbreak of COVID-19

CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Stockpiling boosts sales, as light adult incontinent products drive growth
  • Knowledge sharing and information about adult incontinence boosts sales
  • Essity retains its lead as product launches focus on light incontinence and pantyliners

RECOVERY AND OPPORTUNITIES
  • Adult incontinence is a common illness in Slovakia, boosting sales
  • The ageing population and growing male audience supports sales over the forecast period
  • Opportunity for private label to gain ground across the forecast period

CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • The outbreak of COVID-19 creates short term difficulties for some consumers
  • Health insurance companies support growth for moderate and heavy incontinence

RECOVERY AND OPPORTUNITIES
  • The ageing population supports growth across the forecast period
  • Preventative measures and surgery challenge future growth for the landscape

CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Stockpiling boosts sales as heightened interest in hygiene drives growth
  • Launches include new items for household cleaning, with greater absorption
  • Procter & Gamble and Beiersdorf Slovakia lead a highly fragmented landscape

RECOVERY AND OPPORTUNITY
  • Positive growth as consumers appreciate hygienic solutions and convenience
  • Eco-friendly options shape product launches across the forecast period
  • Baby wipes dominate sales as moist toilet wipes drive growth

CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Stockpiling and home seclusion boosts growth for retail tissue throughout 2020
  • Paper towels record high levels of growth, benefiting from its multipurpose quality
  • Domestic manufacturer SHP Harmanec leads, while private label has a strong presence

RECOVERY AND OPPORTUNITY
  • Growth remains positive, with the landscape having room for innovation
  • Sales of paper towels drive growth while paper tableware struggles
  • Ongoing innovation and the interest in sustainability shapes the landscape

CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Sales of away-from-home tissue decline as COVID-19 leads to home seclusion
  • Rising hospitalisation boosts growth for away-from-home hygiene
  • Hospitals/healthcare receive a boost while sales through horeca decline

RECOVERY AND OPPORTUNITIES
  • Return to growth from 2022, as the country recovers from the outbreak of COVID-19
  • Ongoing hygiene concerns support growth for AFH tissues
  • A wide variety of uses benefits AFH boxed facial tissues over the coming years

CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
  • Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
  • Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025