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Tissue and Hygiene in Slovakia

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    Report

  • 48 Pages
  • March 2024
  • Region: Slovakia
  • Euromonitor International
  • ID: 2610569
Tissue and hygiene in Slovakia recorded only slight volume growth in 2023, as strong inflationary pressures limited consumer expenditure and prevented an increase in spend year-on-year. Robust price increases in tissue and hygiene ultimately led to healthy current value growth. Promotional activities were employed by manufacturers, focused on educating consumers and explaining the benefits of specific products.

The Tissue and Hygiene in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN SLOVAKIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN SLOVAKIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising prices in menstrual care
  • Standard towels witnessed slight uplift in volume sales
  • Players focus on developing slim/thin/ultra-thin towels
PROSPECTS AND OPPORTUNITIES
  • Low and steady growth in menstrual care
  • Tampons to face volume sales decline
  • Slim/thin/ultra-thin towels to witness further innovation
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN SLOVAKIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales remain under pressure as prices soar
  • Junior nappies/diapers gain appeal despite price rises
  • Consumers switch to affordable private label options
PROSPECTS AND OPPORTUNITIES
  • Moderate decline for nappies/diapers/pants overall
  • On-the-go shopping trend to benefit smaller grocery outlets
  • Consumers to look for more sustainable options
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN SLOVAKIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Upbeat performance in retail adult incontinence
  • Essity promotes new Tena ProSkin line
  • Retail e-commerce channel gains traction
PROSPECTS AND OPPORTUNITIES
  • Stable demand despite competition from Rx/reimbursements
  • Innovation is central to improving performance and meeting consumers’ needs
  • Competing substitutes could offer some threat to category growth
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN SLOVAKIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rx/reimbursement is favoured choice for most incontinence sufferers
  • Sales are dominated by moderate/heavy products
  • Multiple stakeholders work towards driving awareness of adult incontinence
PROSPECTS AND OPPORTUNITIES
  • Steady pace of growth anticipated
  • Product innovation to focus on efficacy and comfort
  • Focus on the prevention of adult incontinence could challenge growth
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN SLOVAKIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Robust demand for wipes overall
  • Baby wipes lead in personal wipes
  • Slovakians rely on all-purpose cleaning wipes
PROSPECTS AND OPPORTUNITIES
  • All-purpose cleaning wipes face moderate growth prospects
  • Baby wipes faces a bright outlook
  • Cosmetic wipes to see downturn in sales
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN SLOVAKIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy performance of toilet paper drives category growth
  • Weak performance in paper tableware and napkins
  • Metsä Tissue AS takes the lead in retail tissue
PROSPECTS AND OPPORTUNITIES
  • Premiumisation will drive appeal of toilet paper and paper towels
  • Consumers to focus on buying the most essential retail tissue products
  • Health and beauty specialists to gain value share
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN SLOVAKIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Away-from-home tissue impacted by economic uncertainty
  • Boxed facial tissues and paper tableware witness uplift in sales
  • Players focus on websites to build awareness, making purchasing easy
PROSPECTS AND OPPORTUNITIES
  • Economic upturn to boost demand for AFH tissue
  • Innovation in boxed facial tissue
  • Ageing population to drive sales of AFH hygiene
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028