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Tissue and Hygiene in Thailand

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    Report

  • 51 Pages
  • March 2023
  • Region: Thailand
  • Euromonitor International
  • ID: 2610570
While many retail tissue and hygiene categories, including sanitary protection and toilet paper, continued to experience solid demand in 2022 due to being considered basic essentials, current value sales recorded double-digit growth. This was driven by the high inflation rate in Thailand and the impact on average unit prices from rising oil prices, influencing transportation costs and therefore the final cost to consumers.

The analyst's Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN THAILAND

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Controlled prices of essential sanitary protection in Thailand ensure consistent demand
  • Sustainability concerns drive demand for alternative solutions
  • Unicharm retains convincing leadership with wide product portfolio and innovation
PROSPECTS AND OPPORTUNITIES
  • Further strong demand with players focusing on comfort, efficacy and odour control
  • Alternative solutions to traditional sanitary protection likely to gain further ground
  • Sustainable options to be explored by producers to reduce environmental impact
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Overall demand continues to be driven by disposable pants as birth rate further declines
  • Rising unit prices encourage consumers to move online or wait for attractive sales promotions
  • Highly consolidated competitive landscape dominated by Unicharm
PROSPECTS AND OPPORTUNITIES
  • Further fall in birth rate will encourage producers to consider expanding and upgrading portfolios
  • Disposable pants will drive overall category growth in Thailand
  • Sustainable trend likely to encourage further exploration of organic and natural materials
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Ongoing strong retail volume growth driven by increasingly ageing society
  • Light adult continence continues to gain ground in Thailand
  • Dominant player DSG International continues to gain share
PROSPECTS AND OPPORTUNITIES
  • Further strong growth for category due to expanding target audience
  • Light incontinence to become most popular, attracting younger and more mobile consumers as awareness continues to grow
  • Increasing use of organic products
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Category continues to be driven by baby wipes and general purpose wipes
  • Innovation within wipes to offer parents cooling solution to address fever
  • Unicharm and Lison Vision retain comfortable leadership of wipes
PROSPECTS AND OPPORTUNITIES
  • Solid demand for wipes in the coming years, as urban consumers value convenience and versatility
  • Sustainability concerns to encourage further innovation and development
  • Wipes likely to remain underdeveloped in Thailand with limited opportunities for segmentation
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Solid demand for multipurpose toilet paper, but urban consumers continue to purchase paper towels for kitchen use
  • Further positive for facial tissues offering versatility
  • Kimberly-Clark remains clear leader in consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Positive performance predicted, primarily driven by toilet paper
  • Sustainability concerns offer growth potential for recycled retail tissue
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Further growth momentum for AFH adult incontinence in 2022
  • Reopening of Thailand and return of tourism positively impact demand for away-from-home tissue in 2022
  • Major retail players also dominate the AFH competitive environment
PROSPECTS AND OPPORTUNITIES
  • Strong growth momentum for AFH adult incontinence driven by ageing society
  • Strong recovery for away-from-home tissue in line with boost to inbound tourism and general mobility among local population
  • Government aims to add value to local tourism industry
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027