Tissue and Hygiene in Turkey

  • ID: 2610571
  • Report
  • Region: Turkey
  • 48 pages
  • Euromonitor International
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The gradual depreciation of the Turkish lira against the euro and the US dollar from 2014 brought about a significant increase in the cost burden for tissue and hygiene producers in Turkey over review period, given that to a large extent the industry imports its input, including raw materials and energy. As this caused a sharp decline in their profitability, tissue and hygiene manufacturers were forced to raise prices in 2017 in order to maintain profitability at a certain level, and this, along...

The publisher's Tissue and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In Tunisia

Executive Summary
Tissue And Hygiene Continues To Post Dynamic Growth
Tissue And Hygiene In Tunisia Benefits From Modern Lifestyles
Domestic Companies Maintain A Strong Positioning
Modern Channels Make Efforts To Attract More Consumers
Growth In Tissue And Hygiene Is Set To Continue In The Forecast Period

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2016
Table 16 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Headlines

Prospects

Away-From-Home Sales Supported By Modern Lifestyles
Afh Paper Towels And Afh Adult Incontinence To Register The Strongest Value Growth Over The Forecast Period
Away-From-Home Tissue And Hygiene Expected To Record Healthy Growth Over The Forecast Period
Competitive Landscape
Sancella Leads Away-From-Home Tissue And Hygiene
The Absence Of Private Label Products Within Away-From-Home Tissue And Hygiene
Domestic Brands Still Lead Within Away-From-Home Tissue And Hygiene In Tunisia

Category Data
Table 18 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 20 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 21 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 22 Sales Of Forecast Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 23 Sales Of Forecast Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Awareness In Rural Areas Will Boost Demand For Nappies/Diapers/Pants
Standard Nappies/Diapers Continues Its Dominance Within Nappies/Diapers/Pants
Healthy Growth Expected Within Nappies/Diapers/Pants Over The Forecast Period
Competitive Landscape
Nappies/Diapers/Pants Dominated By Sah
Private Label Such As Auchan Starts To Be Trusted By Tunisian Consumers
The Important Role Of Social Media In Nappies/Diapers Advertising

Category Data
Table 24 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 25 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 26 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 27 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 28 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 29 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Pantyliners Expected To Register The Highest Volume Cagr Over The Forecast Period
Alternatives Such As Cloth And Cotton Wool May Present A Challenge
Sanitary Protection Expected To Register Healthy Growth Over The Forecast Period
Competitive Landscape
Société D'articles Hygiéniques Sarl (Sah) Still Dominates Sanitary Protection In Tunisia
Sancella Sees A Good Performance In 2017
Advertising Through Social Media - A New Strategy Used By Manufacturers

Category Data
Table 30 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 31 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 32 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 33 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 34 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 35 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

Increase In Awareness Supports Wipes
Unit Prices Represent A Major Threat To Forecast Growth
Sales Still Largely Driven By Baby Wipes
Competitive Landscape
Société D'articles Hygiéniques Sarl (Sah) Dominates Wipes In Tunisia
Wipes In Tunisia Is Still Dominated By Domestic Brands
The Leading Companies Expect To Focus On Promotions To Sustain Their Sales

Category Data
Table 36 Retail Sales Of Wipes By Category: Value 2012-2017
Table 37 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 38 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 39 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 40 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 41 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines

Prospects

Tunisian Consumers Expected To Keep Looking For The Lowest-Cost Retail Tissue
Toilet Paper To Remain The Largest Category Of Retail Tissue
Healthy Growth Expected Over The Forecast Period
Competitive Landscape
Société D'articles Hygiéniques Sarl (Sah) Dominates Retail Tissue In Tunisia
Domestic Manufacturers Continue To Dominate Retail Tissue In Tunisia
Manufacturers Expected To Focus On Distribution And Innovation Over The Forecast Period

Category Data
Table 42 Retail Sales Of Tissue By Category: Value 2012-2017
Table 43 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 44 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 45 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 47 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Demand For Adult Incontinence Expected To Increase
A Shift Away From Cloths Towards Incontinence Products Is Expected
Adult Incontinence Expected To Record Healthy Value And Volume Cagrs
Competitive Landscape
Société D'articles Hygiéniques Sarl (Sah) Continues To Dominate Sales Of Adult Incontinence In Tunisia
Sancella Performs Well Within Adult Incontinence
Advertising Still Absent Within Adult Incontinence In Tunisia

Category Data
Table 48 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 49 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 50 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 51 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 52 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 53 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022
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