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Sportswear in Singapore

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    Report

  • 23 Pages
  • February 2026
  • Region: Singapore
  • Euromonitor International
  • ID: 2619902
The sportswear market in Singapore demonstrated strong growth in 2025, with an 8% increase in total retail value to SGD1.4 billion, driven by consumer demand for performance-driven apparel and rising health and fitness awareness - despite a slowdown in the economy. This growth rate is comparable to other countries in the Asia Pacific region, indicating a strong regional trend towards health and wellness.

This Sportswear in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong sportswear market growth driven by rising health awareness
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Stable household spending supports robust sportswear market growth
  • AI led tools drive engagement in Singapore retail stores
  • CHART 2 Skechers Singapore Launches “Luna” AI Assistant for Personalised Shopping
  • Inclusivity expands options for underserved consumer segments
  • CHART 3 GlOWco Expands Sportswear Line with Modest Performance Apparel
WHAT’S NEXT?
  • Health awareness drives steady growth in sportswear consumption
  • Popularity of running as a fitness activity boosts demand for high-performance sports shoes
COMPETITIVE LANDSCAPE
  • Global giants maintain lead via extensive networks and brand recognition
  • Local players entering market with minimalist designs that appeals to range of consumers
  • CHART 4 Analyst Insight
CHANNELS
  • Strength of offline sales reflects mall-centric shopping culture
  • E-commerce growth driven by convenience and competitive pricing
  • Lululemon concept store blends commerce with lifestyle services
  • CHART 5 Lululemon Concept Store Blends Retail with Lifestyle Services
PRODUCTS
  • ZODA enters market with smart apparel featuring personalised workouts
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Zalora Expands Pre-Loved Fashion in 2025 With Second-hand Luxury Section
  • CHART 8 Uniqlo Touchpoint Store at Velocity Offers Online-to-Offline Shopping Experience
  • CHART 9 Analyst Insight
  • CHART 10 Zalora’s AI Chatbot Transforms Singapore E-Commerce with Personalised Support
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Singapore 2025
  • CHART 13 Key Insights on Consumers in Singapore 2025
  • CHART 14 Consumer Landscape in Singapore 2025
APPAREL AND FOOTWEAR IN SINGAPORE
EXECUTIVE SUMMARY
  • Rising incomes and circular fashion drive market resilience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising incomes and AI innovation fuel market resilience
  • E-commerce and sustainability innovations fuel footwear growth
  • Circular fashion takes centre stage, driven by resale, rental, and sustainable practices
WHAT’S NEXT?
  • Sustainability becomes a core consumer expectation
  • Technology reshapes the market with AI and virtual try-ons
  • Polarisation seen as premium and value segments outpace the mid-market, driven by resale, luxury, and e-commerce trends
COMPETITIVE LANDSCAPE
  • Uniqlo maintains leadership through affordability and versatile product offerings
  • Rock Daisy launches natural fibre workwear for professionals
  • Pop-ups and limited editions strengthen emerging brands competitive landscape
CHANNELS
  • Specialty stores supported by immersive in-store experiences and omnichannel strategies
  • E-commerce growth driven by convenience, social media, and exclusive offerings
  • Zalora and Thryft capture eco-conscious consumers through authenticated resale
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources