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Sportswear in the United Arab Emirates

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    Report

  • 25 Pages
  • February 2026
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2619904
The sportswear market in the United Arab Emirates demonstrated robust growth in 2025, driven by rising participation in sports and fitness activities and the enduring popularity of athleisure and swimwear. The market is characterised by market polarisation, with consumers increasingly turning to either premium and designer brands or low-cost and fast fashion alternatives. To succeed, brands must adapt to local preferences and needs, invest in community engagement, and focus on sustainability.

This Sportswear in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Brands embracing local identity drive challenger growth
  • Sports apparel dominates sales with players focusing on the needs of locals
  • CHART 3 Gym Shark Expands its Range of Modest Sportswear
  • Market polarisation drives growth in premium and budget segments
  • CHART 4 Alo Yoga Enters the United Arab Emirates
WHAT’S NEXT?
  • Brands leveraging community engagement drive sportswear growth
  • Sports apparel set to benefit from health and wellness trend
  • Market polarisation will continue to drive growth in the premium and budget segments
COMPETITIVE LANDSCAPE
  • Nike and adidas maintain lead through strong branding
  • Emerging trends and opportunities
CHANNELS
  • Offline retail dominates sportswear sales through mall culture
  • Retail e-commerce grows rapidly with AI-enhanced platforms
  • No new retail brands or concepts
PRODUCTS
  • Premium brands and local identity drive market growth
  • Local brands challenge global players with unique offerings
  • CHART 5 The Giving Movement Gains Momentum
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Limited-Edition adidas Shoes Inspired by Dubai
  • CHART 9 Luxury Powerhouse Zegna Sees Major Growth Potential in United Arab Emirates
  • CHART 10 AI Models at the Intersection of Technology and Culture
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in United Arab Emirates 2025
  • CHART 13 Key Insights on Consumers in United Arab Emirates 2025
  • CHART 14 Consumer Landscape in United Arab Emirates 2025
APPAREL AND FOOTWEAR IN THE UNITED ARAB EMIRATESEXECUTIVE SUMMARYKEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Luxury brands drive growth with premium offerings
  • Apparel continues to see strong demand
  • Challengers unseat incumbents with localised strategies
WHAT’S NEXT?
  • Wealthy newcomers and tourists drive luxury spending
  • Apparel will remain the largest category with steady growth predicted
  • Digital channels and sustainability set to shape the future of the market
COMPETITIVE LANDSCAPE
  • On brand gains significant share with triple-digit growth
  • New entrants challenge incumbents with localised strategies
CHANNELS
  • Offline retail dominates sales due to a preference for trying before buying
  • Retail e-commerce gains traction as consumers demand convenience
  • Digital channels and sustainability shape the future of retail
PRODUCTS
  • AI models driving innovation in luxury fashion
  • Louis Vuitton launches Dubai pop-up in 2025
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources