Soft Drinks in Brazil

  • ID: 2619914
  • Report
  • Region: Brazil
  • 81 pages
  • Euromonitor International
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After a volume sales peak in 2014 because of the World Cup, soft drinks sales reached a low point in 2016 but already showed some signs of recovery in 2017. This was as a consequence of Brazilians changing their consumption habits, enabling them to accommodate their preferred products within their budgets, even if that requires some concessions. Trading down, reducing purchase frequency and the pursuit of economic pack sizes are some of the initiatives taken by consumers.

The Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN BRAZIL

List of Contents and Tables
  • Executive Summary
  • Although Still in Decline, Soft Drinks Volume Sales Show Recovery
  • At-home Consumption Benefits Off-trade Volume Sales
  • Small and Regional Players Emerge and Consolidate
  • Players Return To New Product Launches
  • Expected Industry Recovery Will Not Lead To Irrational Expenditure
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Brazil
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Growth Is Driven by Still Bottled Water
  • Carbonated Bottled Water Is Seen As An Alternative for Carbonates
  • Brazilians Still Purchase Bottled Water Out of Necessity
  • Competitive Landscape
  • Fragmentation Characterises Bottled Water in Brazil
  • Differentiation Still Tends To Rely on Visual Aspects
  • Grupo Edson De Queiróz Retains the Gbo Lead With Very Traditional Brands
  • Category Data
  • Table 36 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 37 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Slight Recovery Predicted by the End of the Forecast Period
  • Despite Reinvention Attempts, the Health Trend Remains A Threat
  • Non-cola Carbonates More Resilient Over the Next Five Years
  • Competitive Landscape
  • Coca-Cola Indústrias Remains the Leading Player and Trendsetter
  • Cia Brasileira De Bebidas Ranks Second But Is Strong in Non-cola Carbonates
  • Small/regional Players Continue To Suffer From Aggressive Promotion
  • Category Data
  • Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 52 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 53 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
  • Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • After A Brief Volume Recovery, Concentrates Stagnates
  • Unit Prices Attract Consumers But Struggle To Retain Them
  • Healthy Positioning Has Mixed Success
  • Competitive Landscape
  • Mondelez Brasil Maintains Lead With Its Tang Brand
  • Although Still Niche Initiatives, New Concepts Appear
  • Small and Regional Players Struggle To Maintain A Presence
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 71 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
  • Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
  • Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • 100% Juice Remains Resilient Despite Economic Crisis
  • Coconut Waters Recovery Damaged by "natural" Sales of the Beverage
  • Nectars Continues To Lose Ground To Other Products
  • Competitive Landscape
  • Natural One Grows Fast and Leverages Its Success in 100% Juice
  • Sucos Del Valle Do Brasil Ranks First and Focuses on Innovation
  • Small/regional Players Gain Ground
  • Category Data
  • Table 87 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 88 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 90 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rtd Coffee Struggles To Maintain Sales
  • Unclear Positioning Increases Competition With Other Products
  • Competitive Landscape
  • 3 Corações Confirms Itself As the Dominant Player
  • Category Data
  • Table 102 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 103 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Despite the Economic Crisis, Rtd Tea Shows Consistent Growth
  • Investment in New Solutions Keeps Coming
  • Concentrates Pose A Threat To Rtd Tea
  • Competitive Landscape
  • Leão Junior Remains the Leading Player
  • Premiumisation Is Set To Continue
  • Fragmented Retail Landscape Makes Space for Entrants
  • Category Data
  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Energy Drinks Continues To Decline Due To Indulgence Perception
  • On-trade Channel Underperforms Off-trade Sales
  • Flavour Diversification Is A Key Innovation Strategy
  • Competitive Landscape
  • Red Bull Increases Relevance During the Economic Crisis
  • New Players Bet on Recovery and Enter Energy Drinks
  • Energy Drinks Faces Indirect Competition for the Functional Claim
  • Category Data
  • Table 127 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 128 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 129 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 130 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 131 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 133 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 134 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 135 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 136 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 137 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 138 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Unfavourable Economic Situation Negatively Impacts Sports Drinks
  • Other Beverages Continue To Conquer Ground Previously Occupied by Sports Drinks
  • Scepticism Over Global Sports Events To Boost Category Sales
  • Competitive Landscape
  • Cia Brasileira De Bebidas Remains the Absolute Leader
  • Local Players Withdraw From Sports Drinks
  • Specialist Sports Players Might Contribute To Category's Reinvention
  • Category Data
  • Table 139 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 140 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Prospects
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