Soft drinks in Romania experienced a mixed performance in 2025 as inflationary pressure, VAT increases and broader austerity measures continued to impact household budgets. Despite this challenging economic backdrop, off-trade volume sales edged upwards overall, supported by comparatively resilient categories such as bottled water, juice and sports drinks.
This Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks performance shaped by affordability pressures and shifting lifestyle preferences
INDUSTRY PERFORMANCE
- Health-aligned beverages outperform as consumers reassess value and functionality
- Deposit-Return System reshapes packaging dynamics and encourages operational efficiencies
WHAT’S NEXT?
- Soft drinks demand set to rise gradually despite economic constraints
- E-commerce acceleration driven by convenience, automation and omnichannel expansion
- Technological investment to strengthen domestic production and supply chain resilience
COMPETITIVE LANDSCAPE
- Coca-Cola HBC Romania maintains leadership through scale, visibility and operational investment
- Emerging beverage brands gain momentum as they diversify portfolios and leverage lifestyle trends
CHANNELS
- Hypermarkets consolidate leadership through scale, assortment and value-led strategies
- E-commerce emerges as the fastest-growing channel as omnichannel players scale logistics
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
- Fountain sales in Romania
SOURCES
- Summary 1 Research Sources
2025 DEVELOPMENTS
- Carbonates struggle as price inflation, sugar taxation and health-driven substitution reshape demand
INDUSTRY PERFORMANCE
- Health perceptions, sugar taxation and value concerns accelerate the decline of traditional carbonates
- Tonic water and mixers gain momentum as cocktail culture and premium drinking rituals expand
WHAT’S NEXT?
- Carbonates set to continue declining as consumers pivot towards healthier and more natural soft drinks
- Sustainability, packaging innovation and manufacturing modernisation reshape future market dynamics
- Health concerns prompt functional repositioning and experimentation with reduced sugar and prebiotic formulations
COMPETITIVE LANDSCAPE
- Coca-Cola HBC Romania reinforces leadership through innovation, localisation and experiential branding
- Merlins Beverages accelerates growth as Pop Cola positions itself as a local, natural and ethical alternative
CHANNELS
- Small local grocers and modern grocery retailers maintain strong carbonates presence through accessibility and assortment breadth
- E-commerce gains momentum as consumers seek convenience, wide assortments and competitive pricing
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
2025 DEVELOPMENTS
- Juice benefits from health-driven substitution, value strategies and innovation despite economic headwinds
INDUSTRY PERFORMANCE
- Health positioning and aggressive discounting underpin growth in a strained economic climate
- Not-from-concentrate juices gain momentum as consumers increasingly favour natural and functional options
WHAT’S NEXT?
- Juice set to expand as health and wellness trends strengthen and sugar taxation reshapes category dynamics
- The competitive landscape will intensify as local and digital-first players expand through innovation and agile distribution
- Sustainability and eco-friendly manufacturing will shape future product and operational strategies
COMPETITIVE LANDSCAPE
- Tymbark-Maspex Romania strengthens its leadership through innovation, portfolio depth and youth-oriented marketing
- Rauch Romania accelerates growth through strong value positioning and expanding category presence
CHANNELS
- Hypermarkets retain category leadership through strong assortments, value formats and in-store innovation
- E-commerce gains relevance as direct-to-consumer brands and omnichannel retailers strengthen their digital capabilities
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Bottled water strengthens its position as health concerns, climate pressures and sustainability habits reshape demand
INDUSTRY PERFORMANCE
- Bottled water sees continued growth as safety perceptions, wellness trends and extreme weather amplify consumer reliance on packaged hydration
- Functional water emerges as a key growth engine as consumers embrace added-value hydration
WHAT’S NEXT?
- Category growth set to continue as natural resources, climate pressures and shifting consumption habits sustain strong bottled water demand
- Technological advancement to accelerate as producers invest in automation, capacity expansion and efficiency upgrades
- Sustainability and changing consumption norms to influence bottled water choices across retail and foodservice
COMPETITIVE LANDSCAPE
- Romaqua Group consolidates leadership through brand strength, heritage and widespread market presence
- OSHEE leads dynamic performance as multifunctional hydration gains traction
CHANNELS
- Small local grocers retain leadership, supported by coverage advantages and habitual purchasing patterns
- E-commerce continues to build momentum as logistics efficiencies and consumer convenience fuel adoption
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Active lifestyles, product diversification and health-driven choices underpin the steady growth of sports drinks
INDUSTRY PERFORMANCE
- Health consciousness and an expanding sports culture drive category growth despite economic pressures
- Reduced sugar sports drinks lead growth as wellness priorities reshape consumption
WHAT’S NEXT?
- Sports drinks expected to continue expanding as awareness, education and product availability increase
- Technological developments, digitalisation and social media engagement to shape market evolution
- Sustainability and health concerns to guide product reformulation and packaging choices
COMPETITIVE LANDSCAPE
- Quadrant-Amroq Beverages consolidates leadership through brand recognition and extensive distribution
- Decathlon strengthens its momentum as sports participation and private label credibility accelerate growth
CHANNELS
- Hypermarkets maintain leadership as consumers seek convenience, assortment and value
- E-commerce grows rapidly as convenience, expanded assortment and rapid delivery attract active consumers
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Regulatory pressures, negative health perceptions and rising prices weigh heavily on category performance
INDUSTRY PERFORMANCE
- Regulation and shifting health attitudes drive a notable decline in category demand
- Reduced sugar energy drinks outperform as consumers seek lighter, more permissible functionality
WHAT’S NEXT?
- Category expected to gradually recover as cocktail culture expands and adult consumption stabilises
- Digital engagement, co-branding partnerships and manufacturing innovation to shape category strategies
- Regulation and health perceptions to limit future potential while encouraging recipe optimisation
COMPETITIVE LANDSCAPE
- Hell Energy strengthens leadership through innovation, distribution depth and functional upgrades
- Monster Beverage Corp remains the most dynamic player through bold marketing and strong consumer engagement
CHANNELS
- Small local grocers retain leadership due to proximity, impulse purchasing and rural coverage
- E-commerce expands rapidly as consumers embrace convenience and bulk purchasing
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Affordability concerns and shifting consumption habits shape a modest but stabilising category performance
INDUSTRY PERFORMANCE
- Economic pressures reinforce the relevance of concentrates but category perception still limits broader adoption
- Powder concentrates outperform due to specialised sports formats and rising fitness engagement
COMPETITIVE LANDSCAPE
- Laurul SA strengthens leadership through heritage positioning and portfolio expansion into cocktail-centric syrups
- Decathlon SA continues to outpace competitors through strong demand for sports powders and expanding nationwide presence
CHANNELS
- Hypermarkets retain dominance due to assortment breadth, competitive pricing and private label expansion
- E-commerce accelerates as consumers embrace convenience, locker networks and flexible delivery options
WHAT’S NEXT?
- Category set for slight growth as sports powders expand and natural syrups gain traction
- Modernisation of production and logistics to improve efficiency as e-commerce gains further importance
- Health and wellness trends to shape premiumisation and encourage bio and natural formulations
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Health-driven migration from carbonates boosts RTD tea, but economic pressures temper overall momentum
INDUSTRY PERFORMANCE
- Health perceptions strengthen demand, though rising prices limit the full potential of category growth
- Reduced sugar RTD tea outperforms amid growing health consciousness and favourable price positioning
WHAT’S NEXT?
- Rising health and ethical expectations will propel steady growth and more premium RTD tea offerings
- Sustainability and automation set to reshape manufacturing, packaging and supply chains
- Strong demand for natural, sustainable and eco-friendly RTD tea to shape future category innovation
COMPETITIVE LANDSCAPE
- Coca-Cola HBC Romania SRL consolidates leadership through strong brand equity and innovations in reduced sugar RTD tea
- Hell Energy SRL expands rapidly as Xixo gains distribution and awareness in a growing market
CHANNELS
- Small local grocers lead due to convenience, impulse purchases and strong rural penetration
- E-commerce accelerates as mobile shopping, rapid delivery and locker networks reshape buying behaviour
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Premiumisation, coffee culture expansion and mobility-driven consumption stimulate strong category growth
INDUSTRY PERFORMANCE
- Shifting consumer habits and premium expectations underpin strong uptake of RTD coffee
WHAT’S NEXT?
- Dynamic lifestyles and sustained demand for convenience to drive continued category expansion
- Digitalisation, e-commerce expansion and social media engagement to shape competitive dynamics
- Sustainability and ethical sourcing to guide purchasing decisions and innovation priorities
COMPETITIVE LANDSCAPE
- Starbucks Corp consolidates leadership through strong brand equity, premium positioning and wide distribution
- 5 to go Concept SRL emerges as the fastest-growing player through brand popularity and strategic diversification
CHANNELS
- Hypermarkets lead sales due to breadth of assortment, strong pricing and private label expansion
- E-commerce accelerates as consumers embrace convenience, rapid delivery and diversified product portfolios
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

