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Soft Drinks in South Korea

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    Report

  • 106 Pages
  • November 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 2619933
In 2025, soft drinks in South Korea experienced static off-trade volumes, but significant polarisation. Health-driven, functional, and zero sugar options saw robust growth, while traditional categories like juice and concentrates declined, reflecting heightened consumer awareness of wellness. Inflation spurred a shift towards private label and varied pack sizes, demanding compelling health or lifestyle benefits from premium brands.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Health trends and channel shifts are reshaping soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health trends drive polarisation amidst static volumes
  • Inflation fuels shift to private label and varied pack sizes
  • Health-conscious consumers fuel premiumisation in soft drinks
  • Soft drinks embraces cultural trends for growth in South Korea
WHAT’S NEXT?
  • Health awareness and regulation to reshape soft drinks in South Korea
  • Players will move towards premiumisation, eco-packaging, and digital channels
COMPETITIVE LANDSCAPE
  • Lotte Chilsung and Coca-Cola Drive Innovation and Health Trends
  • Character-led innovation drives dynamic growth for Paldo
CHANNELS
  • Convenience stores is an important distribution channel due to on-the-go appeal
  • Retail e-commerce platforms are driving efficiency and value in soft drinks
  • Foodservice sees steady but sluggish recovery towards pre-pandemic levels
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in South Korea
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, innovation, and shifting dynamics in carbonates
INDUSTRY PERFORMANCE
  • South Korea's "slow ageing" trend fuels growth for reduced sugar carbonates
  • Flavour innovation seen alongside zero calorie expansion in carbonates
WHAT’S NEXT?
  • Taste and health concerns expected to shape carbonates in South Korea
  • Lotte Chilsung aims to ensure transparency, inclusivity and trust through Food QR
  • Paldo's Pororo Tok achieves certification for its children's carbonates
COMPETITIVE LANDSCAPE
  • Lotte Chilsung's strategic diversification narrows gap with Coca-Cola
  • Flavour innovation from Hite Jinro helps drive growth for tonic water in South Korea
CHANNELS
  • Convenience stores extends its lead in carbonates in 2025
  • Coca-Cola's 'Red Ribbon' campaign elevates foodservice engagement
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERJUICE IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health trend and demographic shifts reshape juice in Korea
INDUSTRY PERFORMANCE
  • Juice faces headwinds as consumers move away from sugar in all forms
  • Natural nutrients and vegetable juices cushion decline in juice
WHAT’S NEXT?
  • More players in juice expected to navigate decline with functional innovation
  • Kim's Club watermelon juice redefines freshness and convenience in juice in Korea
  • A debate is brewing over sweeteners in zero sugar children’s juices in South Korea
COMPETITIVE LANDSCAPE
  • Lotte Chilsung innovates with low sugar juices for health-conscious consumers
  • Paldo sees robust growth as brands innovate for young consumers in South Korea
CHANNELS
  • Subscription models ensure retail e-commerce extends its distribution lead
  • The enduring importance of convenience stores for sales of juice in South Korea
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBOTTLED WATER IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Flavour, convenience, and sustainability evident in bottled water in South Korea
INDUSTRY PERFORMANCE
  • Online convenience and demographics ensure resilience for bottled water
  • Flavoured and carbonated bottled water lead growth
WHAT’S NEXT?
  • Health, premiumisation, and sustainability will be evident in bottled water
  • Strategies such as transparency and online partnerships to drive brand loyalty
  • Sustainable packaging takes centre stage in bottled water in South Korea
COMPETITIVE LANDSCAPE
  • Kwang Dong Pharm maintains lead of bottled water and extends brand rights
  • Digital advances and flavour innovation drive dynamic growth for Woongjin Food
  • Private label is reshaping bottled water with value and convenience
CHANNELS
  • Convenience and cost-effectiveness drive growth for retail e-commerce
  • Busy lives mean convenience stores and vending are popular for on-the-go purchases
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSPORTS DRINKS IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth for sports drinks due to fitness trends and heatwaves
INDUSTRY PERFORMANCE
  • Robust growth for sports drinks in South Korea amidst evolving fitness trends
  • The challenge of balancing functionality and health in sports drinks
WHAT’S NEXT?
  • Tapping new demographics in sports drinks likely to contribute to growth
  • Blurring of categories, but innovation and collaborations set to drive growth
  • The rise of sugar-free and natural formulations in sports drinks
COMPETITIVE LANDSCAPE
  • Pocari Sweat’s share challenged by competition from companies and other formats
  • Lotte Group's new 2% DBH launch adapts to health-focused consumers
CHANNELS
  • Convenience stores cements its leadership in sports drinks due to on-the-go demand
  • Digital channels reshape South Korea's sports drinks distribution landscape
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERENERGY DRINKS IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Diversification of consumers, channels, and offerings in energy drinks
INDUSTRY PERFORMANCE
  • Energy drinks adapts to broader appeal and diverse consumption occasions
  • Reduced sugar energy drinks reshapes consumption but regular still dominates
WHAT’S NEXT?
  • Health consciousness will continue to reshape energy drinks in South Korea
  • Affordability and authenticity will be important, as seen from the success of Eolbaksa
  • Diversifying energy drinks to cater to consumers’ evolving lifestyles
COMPETITIVE LANDSCAPE
  • Leading brands are shaping energy drinks through innovation and diversification
  • Lotte Chilsung innovates with Hot 6 The Pro, blending energy and protein
CHANNELS
  • Convenience stores dominates energy drinks due to impulse and accessibility
  • The growing influence of retail e-commerce in energy drinks in South Korea
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCONCENTRATES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Navigating the shift to RTD products through innovation and e-commerce
INDUSTRY PERFORMANCE
  • Concentrates faces challenges from ready-to-drink alternatives in South Korea
  • Liquid concentrates sees the better performance in 2025 thanks to apple cider vinegar beverages
WHAT’S NEXT?
  • Navigating decline with healthier variants and customisation
  • Players will continue to adapt as traditional kombucha faces challenges
  • Brands innovate traditional favourites for health-conscious Koreans
COMPETITIVE LANDSCAPE
  • Key strategies for top concentrates brands in South Korea
  • Teazen faces double-digit volume decline amidst shifting consumer preferences
CHANNELS
  • Hypermarkets dominates concentrates through value and strategic placement
  • Retail e-commerce is reshaping new product launches in concentrates
  • Concentrates conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD TEA IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health and wellness trends and differentiation shape RTD tea in South Korea
INDUSTRY PERFORMANCE
  • RTD tea gains momentum as a wellness-driven beverage choice in South Korea
  • Functional RTD teas reshape South Korea's soft drinks landscape
WHAT’S NEXT?
  • Steady growth to be driven by innovation and health trends
  • RTD tea brands to capitalise on different tea bases and the wellness trend
  • Differentiation will be key to success in RTD tea in South Korea
COMPETITIVE LANDSCAPE
  • Lotte Chilsung maintains its lead, but Dongwon benefits from aggressive promotion
  • Oi Ocha attracts younger consumers by incorporating matcha-based variants
CHANNELS
  • Convenience stores reigns supreme in RTD tea distribution
  • Online retail reshapes RTD tea distribution and innovation in South Korea
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD COFFEE IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD coffee adapts to new consumer demands and dynamics
INDUSTRY PERFORMANCE
  • RTD coffee faces decline amidst category fatigue and rising costs
  • RTD coffee brands adapt to consumer demand in South Korea
WHAT’S NEXT?
  • Despite forecast volume decline, premiumisation and decaffeination may offer hope
  • More players will adapt to MZ generation's demand for health and design
  • More players in RTD coffee likely to embrace sustainable innovation
COMPETITIVE LANDSCAPE
  • Lotte leads RTD coffee amidst fierce competition for MZ consumers
  • How major franchised coffee brands are reshaping RTD coffee in South Korea
CHANNELS
  • Convenience stores elevate quality and choice in RTD coffee in South Korea
  • E-commerce is key for innovation and brand building in RTD coffee
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERASIAN SPECIALITY DRINKS IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • K-culture, zero sugar, and digital shifts drive modest growth
INDUSTRY PERFORMANCE
  • K-culture and zero sugar fuel modest growth in Asian speciality drinks
  • “Loconomy” trend drives innovation in Asian speciality drinks
WHAT’S NEXT?
  • Navigating low growth with innovations that appeal to younger consumers
  • Rice-based beverages could tap into health and wellness trends for growth
  • Healthy ageing and traditional tastes could spell success for Asian speciality drinks
COMPETITIVE LANDSCAPE
  • Lotte and Woongjin adapt to health trends in Asian specialty drinks
  • JungKwanJang leads growth in Asian specialty drinks due to health and heritage
CHANNELS
  • Hypermarkets remains key for sales of Asian specialty drinks due to accessibility
  • JungKwanJang's digital strategy amidst e-commerce boom and inflation
CATEGORY DATA
  • Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
  • Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
  • Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
  • Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
  • Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
  • Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
  • Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
  • Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
  • Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
  • Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
  • Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER