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Tissue and Hygiene in Hungary

  • ID: 2620085
  • Report
  • Region: Hungary
  • 51 pages
  • Euromonitor International
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The Hungarian economy continued to perform well in 2018. The government is implementing measures to reduce unemployment and increase wages, resulting in growing incomes and increasing consumer spending power. Consumer confidence is at its highest for a decade, while the improving economic sentiment is a key factor in the expansion of retail tissue and hygiene, with value and volume growth spanning the majority of categories in 2018.

The Tissue and Hygiene in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Hungary

List of Contents and Tables
Executive Summary
Strong Growth As the Hungarian Economy Performs Well
Convenient, High-quality Products and the Search for Comfort Drive Growth
International Brands Lead, Competition From Private Label Increases
Affordable Quality Private Label Options Gain Share
Positive Outlook As Growth Trends Set To Continue
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Living Standards Continue To Rise, While Economic Growth Allows Businesses and Institutions To Spend More on Afh Tissue
High Price Increases Expected To Threaten Quality and Volume in Afh
Innovation and Product Development in Dispensers Set Trends
Competitive Landscape
Distributors Play A Key Role in Afh Tissue
New Entrant Sees Opportunity As Afh Tissue Continues To Expand
Increasing Unit Prices Generate Demand for Budget Products, Threatening Quality
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Media Campaigns Support Growing Awareness, Widening the User Base
Personalisation A Growing Trend
Better Absorption in Sanitary Protection - A Potential Alternative To Light Incontinence
Competitive Landscape
Leading Companies and Brands: Their Presence and Strategies
Private Label Reaches Price-sensitive Customers
Rx/reimbursement Adult Incontinence To Contribute To the Growth of Retail Adult Incontinence
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Government Programmes Support Families Pledging To Have More Children
Frequency of Usage of Nappies/diapers Slows As Technology Improves
Disposable Pants To Grow As Economic and Lifestyle Changes Influence Consumer Habits
Competitive Landscape
International Brands Lead
Private Label by Discounters and Hypermarket Chains Gains Ground by Offering Affordable Quality
Online Presence Becoming Key for Baby Products
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Comfort and Security Attract Buyers, Lifestyle Changes Drive Innovation
Increasing Demand for Personalised, Specialist Products
Major Discounting Days Attract Huge Crowds and Generate High Volume Sales
Competitive Landscape
International Companies Lead With Strong Advertising and Innovation of Their Premium Brands
Demand for Quality and Consumer Trust and Loyalty Benefit High-quality Brands,
Internet Retailing Boosted As More Drugstores Open Online Stores
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Expanding Demand for Convenient Home Care Solutions To Continue To Generate Dynamic Growth
High Share of Private Label Suppresses Unit Price Growth Whilst Benefiting Volume Growth
Consumers Prefer Multi-purpose Products
Competitive Landscape
Power Brands Continue To Lead Wipes in Terms of Value Sales
Growing Competition Between Brands and Private Label
Larger Packaging Sizes and Special Offers Have A Key Role
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Strengthening Spending Power Helps Drive Continued Growth
Multi-use Paper Towels Take Share From Napkins
Premiumisation in Retail Tissue Continues, Although the Number of Layers Reaches Its Limit
Competitive Landscape
Domestic Manufacturing With International Owners Determines Retail Tissue
Channels Relatively Stable, With A Shift Towards Drugstores and Discounters
Innovation Helps Drive Growth in Retail Tissue
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2013-2018
Table 56 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 58 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 59 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Headlines
Prospects
the Government Plans To Increase the Healthcare Budget
Rx/reimbursement Adult Incontinence Is Limited in Time and Scope and Therefore Not A Threat To Retail Sales
Product Offering Through Rx/reimbursement Becomes More Developed and Personalised
Category Data
Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Note: Product cover images may vary from those shown
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