Tissue and Hygiene in Hungary

  • ID: 2620085
  • Report
  • Region: Hungary
  • 48 pages
  • Euromonitor International
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The generally improving economic sentiment, resulting in soaring consumer confidence and growing purchasing power, favourably impacted the retail channel in Hungary in 2017. The majority of fast-moving consumer goods continued expanding and this included tissue and hygiene value and volume sales. As demand continued to strengthen, consumers sought higher quality, more convenient goods. Average unit price growth reflects the rising share of the premium segment. With the widening range of private...

The publisher's Tissue and Hygiene in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In Hong Kong, China

Executive Summary
Tissue And Hygiene Records Slightly Slower Current Value Growth In 2017
Adult Incontinence Leads Growth While Nappies/Diapers Show Sluggish Increase
International Players Lead Sales In Tissue And Hygiene
Supermarkets And Health And Beauty Specialists Dominate Distribution
Low Birth Rate And Ageing Population Pose Challenges To Tissue And Hygiene

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Headlines

Prospects

Afh Adult Incontinence Lead Sales Growth In Afh Tissue And Hygiene
Afh Tissue Constrains Growth Of Afh Tissue And Hygiene
Growth Rate Of Afh Paper Towels Expected To Decrease
Competitive Landscape
Kimberly-Clark Dominates Afh Tissue And Hygiene In Hong Kong

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Sales Of Away-From-Home Paper Towels By Type: % Value 2015-2017
Table 22 Sales Of Away-From-Home Wipers By Format Through Business/Industry: % Value 2016-2017
Table 23 Sales Of Away-From-Home Wipers By Format Through Horeca: % Value 2016-2017
Table 24 Sales Of Away-From-Home Wipers By Format Through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 26 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 27 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 28 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

Low Birth Rate Is Double-Edged Sword For Nappies/Diapers/Pants
Demand From Mainland China Decreases In Nappies/Diapers/Pants
Disposable Pants Expected To Register Strongest Value Growth Within Nappies/Diapers/ Pants
Competitive Landscape
International Brands Dominate Nappies/Diapers/Pants In Hong Kong
Japanese Brands Popular In Hong Kong
Manufacturers Claim Their Products Have High Absorbency To Gain Competitiveness

Category Data
Table 29 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 30 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 31 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 34 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Unit Price Projected To Fall Steadily Over Next Five Years
Slim/Thin/Ultra-Thin Towels And Pantyliners Expected To Grow Rapidly
Competitive Landscape
International Brands Dominate Sanitary Protection In Hong Kong
Kimberly-Clark Maintains Leading Position Just Ahead Of Procter & Gamble

Category Data
Table 35 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 36 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 37 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 38 Retail Sales Of Sanitary Towels By Type Of Use: % Value 2012-2017
Table 39 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 40 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 42 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

General Purpose Wipes Expected To Register Strongest Growth Rate
Demand For Small Packs And Multifunctional Wipes Set To Increase
Consumers Trade Up To High-Quality Wipes
Competitive Landscape
Consumers Trade Up From Private Label To Branded Products
Baby Wipes Has Several Large And Diversified Players Competing For Share
Consumers Trade Up To Premium Brand In Intimate Wipes

Category Data
Table 43 Retail Sales Of Wipes By Category: Value 2012-2017
Table 44 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 45 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 46 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 48 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines

Prospects

Retail Tissue Expected To Grow Slowly Over Next Five Years
Toilet Paper Expected To Continually Support Overall Sales Of Retail Tissue
Competitive Landscape
Vinda And Tempo Dominate Most Subcategories In Retail Tissue
Consumers Perceive Little Difference Between Branded And Private Label Retail Tissue

Category Data
Table 49 Retail Sales Of Tissue By Category: Value 2012-2017
Table 50 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 51 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 52 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 54 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Adult Incontinence Projected To Achieve Rapid Growth Over Next Five Years
Appearance Is An Important Factor For Light Adult Incontinence Products
Competitive Landscape
High Quality Is The First Consideration For Adult Incontinence Shoppers
Light Adult Incontinence Is At Early Stage Of Development In Hong Kong
Health And Beauty Specialists The Major Sales Channel In Adult Incontinence

Category Data
Table 55 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 56 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 57 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 58 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 60 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022
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