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Tissue and Hygiene in the Czech Republic

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    Report

  • 53 Pages
  • March 2023
  • Region: Czech Republic
  • Euromonitor International
  • ID: 2620087
Increases in both retail and away-from-home value sales in current terms reflect price hikes due to inflation and a return to pre-pandemic levels of activity outside of the home.

The analyst's Tissue and Hygiene in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:

Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN THE CZECH REPUBLIC

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Sanitary protection grows in value despite demographic challenges
  • Multinationals lead, while private labels see growth
  • Retail landscape favours modern, tech-friendly channels in 2022
PROSPECTS AND OPPORTUNITIES
  • Challenges ahead as key consumer base declines in the Czech Republic
  • More eco-friendly products expected to emerge in the coming years
  • E-commerce sales expected to grow over the forecast period
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Volumes sales fall in 2022, as environmental concerns impact demand
  • Added-value developments help boost current value growth in 2022
  • Procter & Gamble retains the lead thanks to its broad portfolio and wide distribution of trusted brands
PROSPECTS AND OPPORTUNITIES
  • Decline expected in nappies/diapers/pants over the forecast period
  • Products with low environmental impact are expected to gain popularity
  • Price conscious consumers are expected to switch between brands in a bid to find the best value for money
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Retail adult incontinence continues to attract consumers among an ageing demographic
  • Local consumers prefer retail adult incontinence products to visiting doctors
  • Essity Czech Republic continues to extend its lead in retail adult incontinence
PROSPECTS AND OPPORTUNITIES
  • Retail adult incontinence set to see further growth in the years ahead
  • Light and moderate/heavy adult incontinence expected to see innovation
  • Hypermarkets set to gain ground thanks to broad range of offerings
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Rising demand for Rx/reimbursement adult incontinence despite consumer reluctance to acknowledge the condition
  • Essity continues to lead the pack with trusted Tena brand
  • Consumer embarrassment remains an obstacle to growth
PROSPECTS AND OPPORTUNITIES
  • Rx/reimbursement adult incontinence to see growing sales as awareness increases
  • Expenditure reduction by health companies may constrain category growth
  • Electronic reimbursement of medical equipment, including adult incontinence products, is expected across the forecast period
CATEGORY DATA
  • Table 57 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
  • Table 58 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
  • Table 59 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
  • Table 60 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Wipes sees current value growth in 2022 as post pandemic hygiene awareness remains strong
  • Green trends continue apace in wipes in the Czech Republic
  • Retail landscape remains fragmented with private label player retaining the lead
PROSPECTS AND OPPORTUNITIES
  • Demand for wipes will be undermined by post-pandemic economic fragility
  • Baby wipes will see volume sales stagnate over forecast period
  • Moist toilet wipes expected to see significant growth thanks to increased activity from manufacturers and retailers
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Retail tissue sees modest volume and strong value growth in 2022
  • Private label products prospering amid price-consciousness
  • Fierce competition in retail tissue in 2022 as players jostle for position
PROSPECTS AND OPPORTUNITIES
  • Category maturity will constrain growth in the years ahead
  • Boxed facial tissues expected increasing in popularity thanks to innovation
  • Private label brands set to retain a strong influence in the years ahead
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Away-from-home tissue records positive sales development as local consumers return to pre-pandemic levels of activity
  • Eco-friendly trends extend to away-from-home products, but fewer products are available
  • Key players continue to lead the category in 2022
PROSPECTS AND OPPORTUNITIES
  • Stable growth likely over the forecast period as consumer behaviour returns to normal
  • Away-from-home hygiene to see demand rise due to ageing population
  • Essity to focus on sustainability of its away-from-home tissue products
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027