Home Care in Cameroon

  • ID: 2620094
  • Report
  • Region: Cameroon
  • 31 pages
  • Euromonitor International
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The demand for home care continued to rise in 2017. The main growth factors were increasing product availability through modern retailing and a corresponding rise in consumer awareness. There is a growing focus on hygiene in urban areas and widening distribution through modern retailing outlets. These trends, allied to stronger competition and local players’ more global outlook, resulted in higher sales of home care products.

The Home Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN CAMEROON

List of Contents and Tables
  • Executive Summary
  • Growing Product Availability and Consumer Awareness Drive Value Sales
  • Domestic Players Continue To Push Powder Detergents
  • International Players Lead Home Care Overall
  • Supermarkets Grows Market Presence and Strengthens Domestic Brands
  • Faster Value Sales Growth Is Expected Over the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Spray/aerosol Air Fresheners Dominates Air Care
  • Car Air Refreshers Set To Grow in the Forecast Period
  • Unit Prices Continue To Rise
  • Competitive Landscape
  • Air Care Is Driven by Multinationals
  • Modern Grocery Retailers Set To Influence Sales
  • Lack of New Product Development Is Likely To Hamper Growth
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach Continues To Benefit From High Consumer Awareness
  • Bleach Draws Nearer To Maturity Despite Low Unit Prices
  • Value Sales Expected To Benefit From Population Growth
  • Competitive Landscape
  • International Brands Maintain High Visibility
  • Low New Product Development May Impair Growth Potential
  • Bleach Is Set To Benefit From Multifunctional Use
  • Category Data
  • Table 17 Sales of Bleach: Value 2012-2017
  • Table 18 Sales of Bleach: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 21 Forecast Sales of Bleach: Value 2017-2022
  • Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Hand Dishwashing Dominates
  • Dishwashing Sales Are Hampered by the Success of Bar Detergents
  • Slower Value Growth Is Anticipated Over the Forecast Period
  • Competitive Landscape
  • International Brands Lead the Way
  • Growing Presence of Domestic Brands
  • Private Label Develops in Line With Hand Dishwashing
  • Category Indicators
  • Table 23 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 24 Sales of Dishwashing by Category: Value 2012-2017
  • Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Tropical Climate and the Environment Drive Home Insecticides
  • Spray/aerosol Insecticides Dominates Sales
  • Electric Format Is Set To Emerge As Cheaper Brands Enter the Fray
  • Competitive Landscape
  • Domestic Player Sopicam Posts Strong Performance
  • International Players Continue To Lead the Way
  • Stable Value Growth Expected Over the Forecast Period
  • Category Data
  • Table 30 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Value Sales Benefit From Urbanisation
  • Strong Development of Powder Detergents
  • Laundry Care Is Set To Remain A Key Performer
  • Competitive Landscape
  • Domestic Players Continue To Dominate Bar Detergents
  • Economy and Standard Players See Fast Sales Development
  • Interest in Modern Solutions Is Expected To Increase
  • Category Indicators
  • Table 36 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 37 Sales of Laundry Care by Category: Value 2012-2017
  • Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 39 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 45 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 46 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 47 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
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