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Home Care in Cameroon

  • ID: 2620094
  • Report
  • Region: Cameroon
  • 41 pages
  • Euromonitor International
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The growth of home care in Cameroon remained strong in 2018. This was owing to the growing size of the Cameroonian population, which resulted in increasing demand for home care products. Other contributory factors included the entry of domestic players in modern retail channels, improving product quality, the willingness of consumers to trade up from unpackaged products, and improvements in the modern retail channel.

The Home Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN CAMEROON

List of Contents and Tables
Executive Summary
Home Care Continues To Show Strong Growth in 2018
the Changing Distribution Landscape Is Positive for Home Care
Competitive Environment Is Dominated by International Brands
Open Markets Remain the Major Distribution Channel
Home Care Has Very Good Prospects
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Witnesses Faster Current Value Growth in 2018
Consumers Trade Up From Gel To Other Formats of Air Fresheners
Rapid Growth of Car Imports Boosts Growth of Car Air Fresheners
Competitive Landscape
Modern Retail Channels Reinforce the Consumer Preference for International Brands
the Category Will Continue To Be Led by Multinationals
Unit Prices Will Continue To Rise and Hamper Growth in Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Will Grow Thanks To Multifunctional Use in Home Care
Lack of Product Development Will Impair Growth
Bleach Will Post Continued Growth As A Multipurpose Product
Competitive Landscape
International Brands Dominate Dishwashing
Open Markets Remain the Major Distribution Channel
Bleach Has Good Prospects
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Consumers Show Little Interest in Automatic Dishwashing
Lower Income Consumers Prefer Bar Detergents
Higher Priced Dishwashing Options Will Only Appeal To High Income Earners
Competitive Landscape
Leading Players Positioned Mostly Hand Dishwashing Products
International Brands Dominate Dishwashing
Local Manufacturers To Enter the Category
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
High Rates of Mortality From Malaria Among Children Below Five Drives Sales
Growth in Insecticide Coils Is Slowing
Electric Formats Will Grow As Cheaper Brands Enter the Market
Competitive Landscape
Domestic Players Remain Competitive in Home Insecticides
Modern Retail Channels Reinforce the Visibility of International Brands
Lack of New Product Development Will Hamper Growth
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Bar Soap Remains An Affordable and Reliable Product
Favourable Pricing Drives Demand for Economy Brands
Modern Retailing Experience Will Maintain Strong Demand for Laundry Care Products
Competitive Landscape
Domestic Players Increase Presence in Bar and Powder Detergents
New Product Launches Based Mostly on Smaller Pack Sizes
Players Focus on Ensuring Visibility Through Distribution Channels
Category Indicators
Table 36 Household Possession of Washing Machines 2013-2018
Category Data
Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 47 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Price Competition Among Economy and Standard Brands
Growth of Furniture Polish To Slow Down
New Housing Designs and Innovation Will Not Favour Polishes
Competitive Landscape
Kiwi Remains the Leading Brand of Shoe Polish in Value Terms
International Players Will Continue To Record A Strong Performance
Players Demonstrate A Low Level of Innovation
Category Data
Table 49 Sales of Polishes by Category: Value 2013-2018
Table 50 Sales of Polishes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Polishes: % Value 2014-2018
Table 52 LBN Brand Shares of Polishes: % Value 2015-2018
Table 53 Forecast Sales of Polishes by Category: Value 2018-2023
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Recent Retail Landscape Changes Boost Surface Care
Consumers Trade Up From Powder Detergents To Surface Care Products
Fragrance, and Convenience Will Be Considerable Selling Points
Competitive Landscape
International Brands Remain Dominant in the Category in 2018
Leading Players Offer Mostly Standard Surface Care Products
Value Sales Set To Keep Growing Over the Forecast Period
Category Data
Table 55 Sales of Surface Care by Category: Value 2013-2018
Table 56 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Surface Care: % Value 2014-2018
Table 58 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 59 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Consumer Awareness As Distribution Channels Increase
Promotions of Alternative Products Hamper Growth
Toilet Liquids and Rim Blocks Dominate Overall Sales in Toilet Care
Competitive Landscape
Procter & Gamble Co and Unilever Take the Lead in Toilet Care
Competitive Prices Drive Growth
Smaller Pack Sizes To Appeal To Lower- and Middle-income Groups
Category Data
Table 61 Sales of Toilet Care by Category: Value 2013-2018
Table 62 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 64 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 65 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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