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Sportswear in Malaysia

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    Report

  • 23 Pages
  • February 2026
  • Region: Malaysia
  • Euromonitor International
  • ID: 2622052
The Malaysian sportswear market demonstrated robust growth in 2025, driven by rising disposable income and shifting consumer preferences towards wellness and active lifestyles. With a market size of MYR10.0 billion and a growth rate of 8%, the market is attractive due to its potential for continued expansion.

This Sportswear in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustainability and AI are key to the Malaysian sportswear market in 2025
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Rising disposable and improved consumer confidence contributes to sportswear sales growth
  • Sustainability defines the market in 2025
  • Athlete-centric engagement builds brand credibility and community connection
  • CHART 2 PUMA Launches Athlete-First Sponsorship for Top Malaysian Marathoners
  • Tech advances lead to improved virtual try-on tools and AI-driven sizing
WHAT’S NEXT?
  • Local players expected to leverage national pride and cultural relevance
  • Digital engagement and AI likely to play a bigger role in consumer behaviour
COMPETITIVE LANDSCAPE
  • Nike and adidas maintain their lead through scale, brand equity and innovation
  • New entrant 361° capitalises on cost-conscious fitness enthusiasts
  • CHART 3 361° Opens First Malaysian Stores Expanding Consumer Choice in Performance Sportswear
  • CHART 4 Analyst Insight
CHANNELS
  • Retail e-commerce offers convenience and wider choice of sportswear
  • Omnichannel strategies already redefining sportswear shopping
  • Local players and digital natives to shape future sales
PRODUCTS
  • Sustainable innovations drive product differentiation and consumer engagement
  • CHART 5 Nike Introduces 78% Recycled Materials in Move to Zero Initiative
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 We Rent Fashion Offers Flexible Resale and Rental of Designer Apparel and Footwear
  • CHART 8 Analyst Insight
  • CHART 9 adidas Launches Move For The Planet Campaign to Promote Sustainable Products
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Malaysia 2025
  • CHART 12 Key Insights on Consumers in Malaysia 2025
  • CHART 13 Consumer Landscape in Malaysia 2025
APPAREL AND FOOTWEAR IN MALAYSIA
EXECUTIVE SUMMARY
  • Sustainability, tech innovation and digitisation aid leading brands
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Strong growth due to rising incomes and growing middle class
  • Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
  • Resale and rental begin to change how consumers shop
WHAT’S NEXT?
  • Sustainability and tech innovation to influence design
  • Immersive shopping experiences
COMPETITIVE LANDSCAPE
  • Leading brands maintain their positions through innovation and sustainability
  • Mergers and acquisitions reshape competitive dynamics
  • Emerging players leverage sustainability and inclusivity
CHANNELS
  • Offline retail leads with strong brand presence
  • E-commerce will continue to grow and drive consumer demand
  • Saloman Open Concept Store is one to watch
PRODUCTS
  • Tech-savvy brands drive functional and sustainable designs
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources