With the immediate threat of the COVID-19 pandemic beginning to subside, Indonesia’s economy saw a strong improvement in GDP growth, from 3.7% in 2021 to 5.3% in 2022. In spite of rising inflation, consumers exhibited signs of optimism, which had a positive effect on household spending.
The analyst's Tissue and Hygiene in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Tissue and Hygiene in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
TISSUE AND HYGIENE IN INDONESIAEXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Growth of urban middle class fuels growth for sanitary products
- Leading players focus on value-added products, with focus on odour control, coolness and eco-friendly options
- Slim, thin and ultra-thin towels see greatest uplift in demand, with pants format gaining traction
- Healthy growth expected, supported by rising penetration in rural areas and a growing sophistication of demand in urban centres
- Slim, thin and ultra-thin towels with wings will lead growth, with a focus on value-added benefits
- Sustainability becomes a priority amid waste concerns
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sales gain momentum in 2022, as urban consumers demand greater convenience
- Disposable pants dominate sales
- Leading players focus on added-value products with skin care properties
- Accelerated growth expected, fuelled by economic recovery and growing demand for convenience amongst busy, urban consumers
- Shift towards value-added, premium products
- Nappy giants are expected to address environmental impact of disposables
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Ageing population continues to be significant driver of growth
- Educational initiatives and wider product availability boost demand
- Little new product development, but marketing efforts continue apace in a bid to broaden appeal
- Dynamic growth expected, thanks to an ageing and more educated population
- Higher unit prices expected, thanks to premiumisation trends
- Moderate/heavy adult incontinence will continue to lead sales
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Baby wipes remain the key driver of growth in 2022, thanks to their accessible prices and convenience benefits
- Higher levels of hygiene awareness, in the aftermath of the pandemic, boost demand for products with antibacterial claims
- Increasing segmentation within baby wipes
- Accelerated growth for wipes during the forecast period
- Convenience will continue to be a key driver of growth
- Baby wipes will benefit from added-value properties
- Table 37 Retail Sales of Wipes by Category: Value 2017-2022
- Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Steady growth, despite producers’ ongoing challenges
- Graha Kerindo Utama retains its lead, having focused on the multifunctional benefits of its products
- Eco-friendly products make headway, while halal certification remains important
- Further growth potential for retail tissue, thanks to relatively low per-capita consumption
- Paper towels will lead growth, thanks to a growing consumer awareness of their multifunctional properties
- Higher rates of usage will lead consumers to become less brand sensitive
- Table 43 Retail Sales of Tissue by Category: Value 2017-2022
- Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Improved performance in 2022, thanks to revival of pre-pandemic lifestyles
- AFH toilet paper continues to dominate sales, thanks to its affordability
- Dynamic performance for AFH adult continence, thanks to rapidly ageing population
- Improving economic conditions will support further growth
- Rising raw material costs will present an ongoing challenge to manufacturers
- Toilet paper and incontinence products will continue to expand
- Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
- Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027