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Tissue and Hygiene in Indonesia

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    Report

  • 50 Pages
  • March 2023
  • Region: Indonesia
  • Euromonitor International
  • ID: 2622100
With the immediate threat of the COVID-19 pandemic beginning to subside, Indonesia’s economy saw a strong improvement in GDP growth, from 3.7% in 2021 to 5.3% in 2022. In spite of rising inflation, consumers exhibited signs of optimism, which had a positive effect on household spending.

The analyst's Tissue and Hygiene in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN INDONESIA

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Growth of urban middle class fuels growth for sanitary products
  • Leading players focus on value-added products, with focus on odour control, coolness and eco-friendly options
  • Slim, thin and ultra-thin towels see greatest uplift in demand, with pants format gaining traction
PROSPECTS AND OPPORTUNITIES
  • Healthy growth expected, supported by rising penetration in rural areas and a growing sophistication of demand in urban centres
  • Slim, thin and ultra-thin towels with wings will lead growth, with a focus on value-added benefits
  • Sustainability becomes a priority amid waste concerns
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Sales gain momentum in 2022, as urban consumers demand greater convenience
  • Disposable pants dominate sales
  • Leading players focus on added-value products with skin care properties
PROSPECTS AND OPPORTUNITIES
  • Accelerated growth expected, fuelled by economic recovery and growing demand for convenience amongst busy, urban consumers
  • Shift towards value-added, premium products
  • Nappy giants are expected to address environmental impact of disposables
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Ageing population continues to be significant driver of growth
  • Educational initiatives and wider product availability boost demand
  • Little new product development, but marketing efforts continue apace in a bid to broaden appeal
PROSPECTS AND OPPORTUNITIES
  • Dynamic growth expected, thanks to an ageing and more educated population
  • Higher unit prices expected, thanks to premiumisation trends
  • Moderate/heavy adult incontinence will continue to lead sales
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Baby wipes remain the key driver of growth in 2022, thanks to their accessible prices and convenience benefits
  • Higher levels of hygiene awareness, in the aftermath of the pandemic, boost demand for products with antibacterial claims
  • Increasing segmentation within baby wipes
PROSPECTS AND OPPORTUNITIES
  • Accelerated growth for wipes during the forecast period
  • Convenience will continue to be a key driver of growth
  • Baby wipes will benefit from added-value properties
CATEGORY DATA
  • Table 37 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Steady growth, despite producers’ ongoing challenges
  • Graha Kerindo Utama retains its lead, having focused on the multifunctional benefits of its products
  • Eco-friendly products make headway, while halal certification remains important
PROSPECTS AND OPPORTUNITIES
  • Further growth potential for retail tissue, thanks to relatively low per-capita consumption
  • Paper towels will lead growth, thanks to a growing consumer awareness of their multifunctional properties
  • Higher rates of usage will lead consumers to become less brand sensitive
CATEGORY DATA
  • Table 43 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Improved performance in 2022, thanks to revival of pre-pandemic lifestyles
  • AFH toilet paper continues to dominate sales, thanks to its affordability
  • Dynamic performance for AFH adult continence, thanks to rapidly ageing population
PROSPECTS AND OPPORTUNITIES
  • Improving economic conditions will support further growth
  • Rising raw material costs will present an ongoing challenge to manufacturers
  • Toilet paper and incontinence products will continue to expand
CATEGORY DATA
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027