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Tissue and Hygiene in South Korea

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    Report

  • 49 Pages
  • March 2024
  • Region: South Korea
  • Euromonitor International
  • ID: 2622101
Tissue and hygiene navigated a complex landscape in South Korea in 2023, shaped by key macro variables. Inflation, which was a global phenomenon, strongly impacted the industry. Rising raw materials costs squeezed profit margins and forced manufacturers to pass on price increases to consumers. With this being a key issue, even after COVID-19 the demand for some tissue and hygiene products had yet to recover as expected in 2023.

The Tissue and Hygiene in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Innovative alternatives are transforming the landscape of menstrual care
  • Sustainable packaging and the greening of menstrual care
  • The rising influence of retail e-commerce in South Korea
PROSPECTS AND OPPORTUNITIES
  • Tech-driven innovations set to reshape the future of menstrual care
  • Embracing convenience, hygiene, and personalisation
  • Sustainability and comfort in the modern era
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Premiumisation amidst demographic shifts
  • Revolution in nappies/diapers/pants, with the emergence of smart products
  • Beyond crisis: Sustaining the subscription trend in a post-pandemic era
PROSPECTS AND OPPORTUNITIES
  • Tech innovations by established giants, and the entrance of SMEs
  • Navigating demographic challenges: The outlook for nappies/diapers/pants in South Korea
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ageing population drives growth in retail adult incontinence in South Korea
  • Technological advances are transforming retail adult incontinence
  • Competition heightens as Geumbi expands in the market
PROSPECTS AND OPPORTUNITIES
  • The emerging potential of light adult incontinence
  • The need for conversations around incontinence to minimise the stigma
  • Product advances may lead to expansion of the consumer base
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sustainable surge: The rising tide of eco-friendly wipes
  • Cost-effectiveness still key to success
PROSPECTS AND OPPORTUNITIES
  • Opportunity lies in eco-friendly innovation
  • Integration of wipes in beauty and personal care routines
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth trajectory for retail tissue in South Korea post-COVID-19
  • The e-commerce revolution and its impact on consumer behaviour
PROSPECTS AND OPPORTUNITIES
  • The evolving trend of eco-friendly and customisable tissue products
  • Resilience amidst inflationary pressure: Increased indoor living
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The impact of inflation and changing consumer habits
  • Concern about the use of disposable items in AFH outlets limits growth
PROSPECTS AND OPPORTUNITIES
  • Cloud of inflation is likely to remain
  • Price competitiveness will remain key to success
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028