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Consumer Health in the United Kingdom

  • ID: 2622106
  • Report
  • October 2020
  • Region: United Kingdom
  • 123 pages
  • Euromonitor International
Consumer health in the UK was positively impacted by the emergence of COVID-19 in Q2 2020 due to notable stockpiling behaviour, a focus on preventive health and consumers adjusting to the new normal. The pandemic and the subsequent lockdown measures introduced by the government in an attempt to halt the spread of the virus resulted in a shift in consumers’ priorities from “back-up” to “stock-up” in early 2020.

The Consumer Health in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic generates exponential demand for acetaminophen and leads to shortages within the global supply chain
  • Despite French Authorities warning against using ibuprofen to treat COVID-19 symptoms, adult ibuprofen remains the most sought-after systematic analgesic with high yearly sales overall
  • Reckitt Benckiser to retain lead, but faces challenges from GlaxoSmithKline’s 2019 joint venture with Pfizer
RECOVERY AND OPPORTUNITIES
  • Heightened sensitivity amongst local consumers linked to threat level of virus will support demand for analgesics into 2021 before return to normalisation
  • Topical analgesics/anaesthetic predicted to see stable performance over the forecast period, influenced by demographics and changing routines
  • Distribution channel shifts and the likely ongoing rise of e-commerce
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Younger customers gravitate towards natural remedies and experiential medicine formats until COVID-19 fears drive more standard purchases
  • Preventive health has a new definition following emergence of COVID-19, supporting vitamins and supplements through “just in case” purchases
  • Advertising and combination products hold the key to success in 2020
RECOVERY AND OPPORTUNITIES
  • Seasonal demand and possible second wave of COVID-19 in autumn/winter could support sales in late 2020 but growth set to return to normalisation from 2021/2022
  • Antihistamines and decongestants set to continue to experience growth, addressing both allergies and additional illnesses
  • Strong growth of paediatric cough/cold remedies during 2020 set to wane despite expansion of category
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Ranitidine recalls wipe out H2 blockers for foreseeable future, potentially permanently
  • Probiotics and healthy lifestyles continue to impact digestive remedies, despite peaks in early 2020 due to panic buying following emergence of COVID-19
  • A product for all occasions: Gaviscon, Guardium and Rennie appeal to the masses
RECOVERY AND OPPORTUNITIES
  • Waning interest in digestive remedies predicted for forecast period as consumers increasingly look to health and wellness trends in an effort to take a more preventive approach
  • Despite ongoing declines, motion sickness remedies could be worth the long-term investment
  • Future of laxatives remains gloomy following MHRA review and greater efforts by consumers to improve diet and exercise
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Early stockpiling and precautionary measures against COVID-19 improve overall performance of dermatologicals
  • Antifungals and antipruritics benefit from COVID-19-related lifestyle changes
  • Intense competition amongst leading players but a leaning towards more natural products benefits smaller brands within paediatric segment
RECOVERY AND OPPORTUNITIES
  • Future growth is expected from paediatric dermatologicals, haemorrhoid treatments and antiparasitics/lice treatments
  • Warmer weather in the UK could continue to influence positive demand for a number of dermatologicals over the forecast period
  • Distribution channels shifts could lead to further share gain for e-commerce
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Continuous decline in the number of smokers, exacerbated by concerns over respiratory health relating to COVID-19, supports greater demand for NRT
  • The EVALI scandal impacting e-vapour products at end of 2019 might boost NRT sales
  • Nicorette, Nicotinell and NiQüitin maintain their hold over NRT smoking cessation aids
RECOVERY AND OPPORTUNITIES
  • Weaker performance predicted for NRT smoking cessation aids due to shrinking consumer base
  • Incorporating technology within NRT might be the new way forward
  • Opportunity to target smokers with combined NRT solutions
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Insomnia rates on the rise pre-COVID-19 lead to increasing interest in sleep aids
  • Sleeping challenges exacerbated by pandemic increase interest in alternative health remedies
  • Omega Pharma Ltd leads with a solid Nytol range
RECOVERY AND OPPORTUNITIES
  • Ongoing stressful lifestyles and demographic changes likely to support demand for sleep aids beyond pandemic
  • Sleeps aids to benefit from increasing proof between a good night’s sleep and reduced health issues
  • Consumers are increasingly aware of alternative sleep aids
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2015-2020
  • Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increased screen time during pandemic results in increasing sales of eye drops
  • Early incidence of hay fever in 2020 supports allergy eye care sales
  • Reckitt Benckiser set to strengthen convincing leadership in 2020 due to wide ranging portfolio but Boots private label line attracts increasingly price-sensitive consumers
RECOVERY AND OPPORTUNITIES
  • Lifestyle changes set to continue to support demand for eye care beyond pandemic
  • Increased levels of stress also believed to impact eye health
  • Ageing population will continue to help drive sales of standard eye care
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2015-2020
  • Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 and subsequent lockdown measures pose threat to first aid kits
  • New lifestyles under COVID-19 lead to demand for certain wound care products
  • Convenience and price sensitivity supports strengthening sales of private label within wound care
RECOVERY AND OPPORTUNITIES
  • Demographics likely to maintain fairly steady demand for wound care
  • Tesco paves the way for inclusive sticking plasters and encourages competitors to follow suit
  • Healthier lifestyles and desire to venture outside of the home likely to support demand for wound care going forward
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2015-2020
  • Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Emergence of COVID-19 supports preventive health trend due to greater demand for immune-boosting vitamins
  • Sales of vitamins via e-commerce accelerate during lockdown
  • Product shortages increase alongside a hike in pricing
RECOVERY AND OPPORTUNITIES
  • Proof of efficacy key to growth
  • Pill fatigue to give rise to new formats
  • Economic factors limit spending
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2015-2020
  • Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Immunity-positioned products drive growth in 2020
  • CBD’s strong growth begins to slow
  • Holland & Barrett’s launch meets variety of consumers’ needs in 2020
RECOVERY AND OPPORTUNITIES
  • Mental wellness gives opportunity to dietary supplements moving forward
  • Multiple benefits of probiotics to support growth
  • Vitabiotics’ portfolio and efficacy focus are key to future growth
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • OTC obesity and weight loss supplements to continue losing share
  • Health specialists urge public to take nutrient-dense products to fight the virus
  • Meal replacement driven by Huel, resulting in overall change in leadership for weight management and wellbeing in 2020
RECOVERY AND OPPORTUNITIES
  • Weight gain during lockdown likely to support stronger demand for weight management in early part of forecast period
  • Gradual return to busier lifestyles to support demand for convenient meal replacement shakes
  • E-commerce likely to continue gaining value share within weight management and wellbeing
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Gym closures impact demand for sports nutrition
  • Convenience products impacted differently
  • Dynamic performances by protein/energy bar brands in 2020
RECOVERY AND OPPORTUNITIES
  • Prioritisation of health and mental wellbeing to drive future growth
  • Opportunity in immunity and nootropics
  • Personalisation within sports nutrition may prove too costly in short term for increasingly price-sensitive consumers
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • CBD emerges as key alternative to herbal remedies’ success, quelling sleep and anxiety needs during and post lockdown, although future growth remains uncertain
  • Growth of herbal/traditional cough, cold and allergy (hay fever) remedies slows in comparison to standard products during lockdown
  • Highly fragmented competitive environment with brands addressing rising stress and anxiety levels performing well
RECOVERY AND OPPORTUNITIES
  • Healthy performance predicted for herbal/traditional products over the forecast period
  • Stronger demand for herbal/traditional paediatric dietary supplements to continue throughout 2020 before giving way to slower growth
  • Herbal/traditional tonics will continue to benefit from preventive approach to ageing and immunity
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic consolidates parents spending a premium on their children’s health
  • With COVID-19 and lockdown hampering travel, motion sickness remedies is worst affected category
  • Paediatric consumer health remains dominated by large players but brands with natural positioning predicted to fare well in 2020
RECOVERY AND OPPORTUNITIES
  • Paediatric consumer health set to witness stable growth over early part of forecast period, considering parental preventive measures
  • Herbal/traditional set to outperform standard paediatric vitamins and dietary supplements as parents look for more natural solutions
  • Paediatric dermatologicals will continue to see growth, albeit at slower pace
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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