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Home and Garden in Mexico

  • ID: 2622122
  • Report
  • May 2020
  • Region: Mexico
  • 41 pages
  • Euromonitor International
The positive performance in the construction industry in 2018, with many residential projects being developed, helped home and garden to record growth in this year. More residential complexes, ie houses and apartments, continued to appear in the most important cities in the country like Guadalajara, Queretaro, Monterrey, Puebla or San Luis Potosi. This helped to increase sales within home improvement, gardening, homewares and furniture.

The Home and Garden in Mexico report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Home and Garden in Mexico

List of Content and Tables

Executive Summary
  • Home and garden continues to grow
  • Residential developments tending towards smaller homes
  • Home and garden specialist retailers dominate sales
  • Online sales continue to grow, albeit from a small base
  • Further growth expected in home and garden
Market Data
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

Coronavirus (COVID-19)

Definitions

Sources
Summary 1 Research Sources

Headlines

Prospects
  • Do it for me very common in Mexico
  • Home improvement and gardening stores dominates, but online sales growing
  • Increasing use of vertical gardens
Competitive Landscape
  • International brands lead gardening equipment
  • Local players more prominent in horticulture
  • Husqvarna the only brand present in robotic lawn mowers
Category Data
Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

Headlines

Prospects
  • Residential construction boosts home furnishings performance
  • E-commerce continues to grow, but physical stores still dominate sales
  • Retailers attract consumers with exhibitions and promotions
Competitive Landscape
  • Ikea enters the Mexican market
  • Emma mattresses now available in Mexico
  • Weber-Stephen launches its SmokeFire product in Mexico
Category Data
Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

Headlines

Prospects
  • Home improvement continues growing despite the difficult environment
  • Consumers want design and durability
  • Home improvement and gardening stores channel still dominates sales
Competitive Landscape
  • Water-saving technology to the fore in sanitaryware
  • Comex picks up national award for its Vinimex total high-performance paint
  • Innovative products in decorative paint
Category Data
Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Headlines

Prospects
  • Healthy eating habits helping to drive homewares sales
  • Growing demand for sustainable products
  • Busier consumer lifestyles increasing use of homewares
Competitive Landscape
  • Players launching eco-friendly food storage products
  • Cinsa launches Healthy Cooking product line
  • Vasconia and Ekco launch new stove-top cookware
Category Data
Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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