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Home and Garden in Mexico

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    Report

  • 53 Pages
  • May 2025
  • Region: Mexico
  • Euromonitor International
  • ID: 2622122
Home and garden saw modest current value growth in Mexico in 2024. Key drivers included significant retail investments from major players such as Home Depot and Walmart de México, which expanded operations and improved digital platforms. The booming real estate market, particularly in urban areas such as Mexico City and Monterrey, increased demand for home and garden products.

The Home and Garden in Mexico report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Tech-driven urban gardening and the rise of sustainable tools fuel market growth
  • CBM leads gardening through innovation, while Ames True Temper rises fast on back of distribution strength
  • Growth supported by omnichannel innovation and rising DIY demand
PROSPECTS AND OPPORTUNITIES
  • Gardening set for steady growth, with outdoor living products leading category expansion
  • Smart gardening tools and AR shopping features drive innovation in Mexico’s evolving gardening category
  • Digital innovation anticipated to accelerate growth by making gardening more efficient, sustainable, and accessible
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2019-2024
  • Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 14 Distribution of Gardening by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sofas and beds drive growth in home furnishings as consumers prioritise comfort and multi-functionality
  • El Puerto de Liverpool's success in home furnishings boosted by digital growth and expanded physical presence
  • Homewares and home furnishing stores the largest channel, while e-commerce grows fast
PROSPECTS AND OPPORTUNITIES
  • Kitchen and dining textiles to see steady growth driven by domestic demand and textile industry expansion
  • Younger, urban consumers to drive demand for affordable, versatile home furnishings in Mexico
  • Smart furniture and tech-enhanced products shaping the future of home furnishings in Mexico
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mexico's home improvement market sees demand supported by urbanisation, eco-friendly products, and DIY culture
  • Pinturas Berel's growth in 2024 driven by strategic investments and community engagement
  • Strategic expansion and rising demand for sustainable paints boost growth of leaders in home improvement distribution
PROSPECTS AND OPPORTUNITIES
  • Economic uncertainty and regulatory challenges threaten development of home improvement
  • Smart home technology is redefining renovation priorities as Mexican homeowners seek greater efficiency, security and comfort
  • DIY culture is reshaping Mexico’s home improvement market through personalisation, affordability and tech-friendly solutions
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2019-2024
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising incomes, urban growth, and sustainability trends are driving demand for modern and eco-friendly homewares in Mexico
  • Grupo Vasconia leads with innovation and cost efficiency, while Zara Home gains ground through digital and lifestyle-focused strategies
  • Homewares and home furnishing stores retains leadership through curated offerings, while e-commerce accelerates with tech-driven convenience
PROSPECTS AND OPPORTUNITIES
  • Urban growth and lifestyle changes drive demand for personalised, tech-enabled, and sustainable homewares
  • Digital innovation and rising connectivity anticipated to reshape homewares retail into a more personalised and accessible experience
  • Mexican homeware brands to thrive through design innovation and sustainability over the forecast period
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2019-2024
  • Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 34 Sales of Homewares by Material: % Value 2019-2024
  • Table 35 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 37 Distribution of Homewares by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029