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Home Care in Denmark

  • ID: 2622124
  • Report
  • February 2020
  • Region: Denmark
  • 55 pages
  • Euromonitor International
Sustainability was the key theme in both product development and consumer purchase decisions in 2019. Householders in Denmark are increasingly aware of the importance of indoor air quality and are seeking more natural products and ingredients across home care which minimise the usage of harmful chemicals. These concerns were reinforced by significant media coverage on the topic, as well as government campaigns emphasising the need for clean air in the home.

The Home Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List Of Contents And Tables
  • Executive Summary
  • Sustainability A Major Topic In Home Care In 2019, While Price Remains Key
  • Allergy And Asthma Awareness Continues To Improve
  • Consumers Reward Brands Which Care For The Environment
  • Several Manufacturers Place Sustainability At The Heart Of Their New Product Development
  • Natural Claims To Lose Their Usp By The End Of The Forecast Period
  • Market Indicators
  • Table 1 Households 2014-2019
  • Market Data
  • Table 2 Sales Of Home Care By Category: Value 2014-2019
  • Table 3 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 4 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 5 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 6 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 7 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 8 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 9 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Concerns About Unnecessary Chemicals Result In Declines In Multiple Categories
  • Natural Air Care Products Offer A Growth Opportunity
  • Drive Towards Multi-Functionality To Offer Value For Money
  • Competitive Landscape
  • Reckitt Benckiser Nordic Extends Its Lead
  • Private Label Weak In Air Care
  • Poor Outlook Makes The Category Unattractive For New Entrants
  • Category Data
  • Table 11 Sales Of Air Care By Category: Value 2014-2019
  • Table 12 Sales Of Air Care By Category: % Value Growth 2014-2019
  • Table 13 Sales Of Air Care By Fragrance: Value Ranking 2018-2019
  • Table 14 Nbo Company Shares Of Air Care: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Air Care: % Value 2016-2019
  • Table 16 Forecast Sales Of Air Care By Category: Value 2019-2024
  • Table 17 Forecast Sales Of Air Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Bleach Remains Popular Despite Its Poor Prospects
  • Environmental Concerns To Lead To Declines In Usage
  • Consumers Begin To Switch To More Environmentally-Friendly Alternatives
  • Competitive Landscape
  • Colgate-Palmolive Extends Its Lead
  • Strong Share For Private Label
  • No Discernible Innovation In Bleach
  • Category Data
  • Table 18 Sales Of Bleach: Value 2014-2019
  • Table 19 Sales Of Bleach: % Value Growth 2014-2019
  • Table 20 Nbo Company Shares Of Bleach: % Value 2015-2019
  • Table 21 Lbn Brand Shares Of Bleach: % Value 2016-2019
  • Table 22 Forecast Sales Of Bleach: Value 2019-2024
  • Table 23 Forecast Sales Of Bleach: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Brands Increasingly Collaborate With Dishwasher Manufacturers
  • Sustainability A Hot Topic
  • Clear Preference For Automatic Dishwasher Tablets
  • Competitive Landscape
  • Innovation From Fairy
  • Vel Extends Its Lead In Hand Dishwashing
  • Private Label Extends Its Lead
  • Category Indicators
  • Table 24 Household Possession Of Dishwashers 2014-2019
  • Category Data
  • Table 25 Sales Of Dishwashing By Category: Value 2014-2019
  • Table 26 Sales Of Dishwashing By Category: % Value Growth 2014-2019
  • Table 27 Nbo Company Shares Of Dishwashing: % Value 2015-2019
  • Table 28 Lbn Brand Shares Of Dishwashing: % Value 2016-2019
  • Table 29 Forecast Sales Of Dishwashing By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Dishwashing By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumer Desire To Avoid Unnecessary Chemicals Offers An Opportunity For More Natural Ingredients
  • Desire For High Air Quality In The Home To Limit Growth
  • Seasonal And Weather Dependent Sales For Home Insecticides
  • Competitive Landscape
  • Sbm Life Science Remains The Leading Player
  • Ecostyle Increases Its Share
  • Matas Continues To Lose Share
  • Category Data
  • Table 31 Sales Of Home Insecticides By Category: Value 2014-2019
  • Table 32 Sales Of Home Insecticides By Category: % Value Growth 2014-2019
  • Table 33 Sales Of Spray/Aerosol Insecticides By Type: % Value 2014-2019
  • Table 34 Nbo Company Shares Of Home Insecticides: % Value 2015-2019
  • Table 35 Lbn Brand Shares Of Home Insecticides: % Value 2016-2019
  • Table 36 Forecast Sales Of Home Insecticides By Category: Value 2019-2024
  • Table 37 Forecast Sales Of Home Insecticides By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Sustainability A Hot Topic
  • Multi-Functionality Increasingly Important
  • Fabric Softeners Continues To Suffer From Health/Environmental Concerns
  • Competitive Landscape
  • Unilever Danmark Retains Its Strong Lead
  • Vanish Dominates Spot And Stain Removers
  • Good Share For Private Label
  • Category Indicators
  • Table 38 Household Possession Of Washing Machines 2014-2019
  • Category Data
  • Table 39 Sales Of Laundry Care By Category: Value 2014-2019
  • Table 40 Sales Of Laundry Care By Category: % Value Growth 2014-2019
  • Table 41 Sales Of Laundry Aids By Category: Value 2014-2019
  • Table 42 Sales Of Laundry Aids By Category: % Value Growth 2014-2019
  • Table 43 Sales Of Laundry Detergents By Category: Value 2014-2019
  • Table 44 Sales Of Laundry Detergents By Category: % Value Growth 2014-2019
  • Table 45 Nbo Company Shares Of Laundry Care: % Value 2015-2019
  • Table 46 Lbn Brand Shares Of Laundry Care: % Value 2016-2019
  • Table 47 Nbo Company Shares Of Laundry Aids: % Value 2015-2019
  • Table 48 Lbn Brand Shares Of Laundry Aids: % Value 2016-2019
  • Table 49 Nbo Company Shares Of Laundry Detergents: % Value 2015-2019
  • Table 50 Lbn Brand Shares Of Laundry Detergents: % Value 2016-2019
  • Table 51 Forecast Sales Of Laundry Care By Category: Value 2019-2024
  • Table 52 Forecast Sales Of Laundry Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Multi-Functional Home Care Products Increasingly Replace Polishes
  • Changing Interior Designs Hamper The Growth Of Furniture Polish
  • Lack Of Innovation Contributes To The Lacklustre Performance
  • Competitive Landscape
  • Sterling Polish Co Extends Its Lead
  • Weak Product Dynamics Benefit Well-Established Players
  • Weak Presence Of Private Label Not Expected To Change
  • Category Data
  • Table 53 Sales Of Polishes By Category: Value 2014-2019
  • Table 54 Sales Of Polishes By Category: % Value Growth 2014-2019
  • Table 55 Nbo Company Shares Of Polishes: % Value 2015-2019
  • Table 56 Lbn Brand Shares Of Polishes: % Value 2016-2019
  • Table 57 Forecast Sales Of Polishes By Category: Value 2019-2024
  • Table 58 Forecast Sales Of Polishes By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumers Increasingly Demanding More Natural Products
  • Wipes Remains Somewhat Of A Novelty
  • Increasing Preference For Multi-Purpose Cleaners
  • Competitive Landscape
  • Reckitt Benckiser Nordic Continues To Grow Its Share
  • Private Label Strong In Surface Care
  • Category Data
  • Table 59 Sales Of Surface Care By Category: Value 2014-2019
  • Table 60 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 61 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 62 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 63 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 64 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 65 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2015-2019
  • Table 66 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2016-2019
  • Table 67 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 68 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • New Product Launches Claim Greater Efficacy
  • Environmental Concerns Among Consumers Are Increasingly Being Met By Manufacturers
  • Multi-Functionality Promises Value For Money
  • Competitive Landscape
  • Unilever Danmark Remains The Leading Player
  • Eco Clean Nordic Gains Ground With Its Green Products
  • Private Label Increases Its Share In 2019
  • Category Data
  • Table 69 Sales Of Toilet Care By Category: Value 2014-2019
  • Table 70 Sales Of Toilet Care By Category: % Value Growth 2014-2019
  • Table 71 Nbo Company Shares Of Toilet Care: % Value 2015-2019
  • Table 72 Lbn Brand Shares Of Toilet Care: % Value 2016-2019
  • Table 73 Forecast Sales Of Toilet Care By Category: Value 2019-2024
  • Table 74 Forecast Sales Of Toilet Care By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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