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While home care in Saudi Arabia recorded robust growth in total current value sales in 2018, demand in many categories was hampered by challenging economic conditions. Expatriate workers and their families continued to leave the Kingdom in large numbers due to the dependent levy. Introduced in 2017 as part of a wider campaign to promote the “Saudisation” of the economy by increasing employment among Saudi nationals, this levy increased in 2018, and further hikes are expected over 2019-2020.
The Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN SAUDI ARABIA
List of Contents and Tables
Executive Summary
Economic Reforms Result in Mixed Performance for Saudi Home Care Market
Increased Focus on Value for Money Spurs Interest in More Advanced Products
Price-based Promotions Are A Key Driver of Demand in 2018
Local Brands and Private Label Gain Ground in Home Care
Forecast Period Outlook for Home Care Is Broadly Favourable
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Trading Down Trend Is Particularly Visible in Air Care in 2018
Spray/aerosol Air Fresheners Sees the Launch of More Exotic Fragrances
Car and Candle Air Fresheners Set To Perform Well Over the Forecast Period
Competitive Landscape
Air Wick Remains the Top Brand in Air Care
Glade Finishes A Close Second in 2018
Demand for Private Label Products and Local Brands Increases
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Remains A Popular Choice Due To Its Versatility and Affordable Price
Bleach Producers Use Promotions To Cushion Impact of Price Hikes
Lack of Innovation Will Continue To Hinder Competitiveness of Bleach
Competitive Landscape
Private Label Panda Continues To Gain Ground in 2018
Clorox Remains the Dominant Brand in Bleach
Local Brand Quneex Registers A Strong Performance in 2018
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Domination of Hand Dishwashing Remains Unchallenged
Demand for Automatic Dishwashing Products Set To Continue Rising
Tablets Still the Most Popular Choice in Automatic Dishwashing
Competitive Landscape
Fairy Remains the Leading Dishwashing Brand in 2018
Increased Price Sensitivity Boosts Demand for Local Brands and Private Label
Supermarkets and Hypermarkets Remain the Top Distribution Channels
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Awareness Campaigns Boost Demand for Home Insecticides
Electric Insecticides Is the Most Dynamic Category in 2018
Climate Change and Public Health Measures May Restrict Demand Towards 2023
Competitive Landscape
Raid Continues To Lead Home Insecticides
International Brands Remain Dominant
Private Label B&d Leads Insecticide Baits
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Promotions and New Employment Opportunities Boost Demand Within Laundry Care
Concentrated Products Increasingly Favoured in Laundry Detergents
Average Unit Prices Increase Across Laundry Care As Vat Is Applied
Competitive Landscape
Procter & Gamble Continues To Lead in 2018
Local Brands and Private Label Gain Ground in Laundry Care
Top International Brands Lead the Way in Terms of Innovation
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Design Trends and Dust Pollution Boost Demand for Furniture and Floor Polish
Shoe Polish Benefits From High Personal Grooming Standards Among Saudis
Lack of Innovation Could Pose Challenges for Polishes
Competitive Landscape
Kiwi and Pledge Are the Overall Leaders in Polishes in 2018
Smac Continues To Lead Metal Polish
Private Label Panda Gains Ground Thanks To Its Competitive Price Positioning
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Public Health Awareness Campaigns Boost Demand in Surface Care
Multi-purpose Cleaners Gain Popularity As Households Seek To Save Money
Local Brands and Private Label Make Gains As Unit Prices Rise
Competitive Landscape
Arabian Trading Supplies Maintains Its Strong Lead in 2018
International Brands Dominate But Local Competitors Gain Ground
Supermarkets and Hypermarkets Remain the Leading Distribution Channels
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Liquids/foam Products Remain the Most Popular Type
Rising Hygiene Standards Will Continue To Boost Demand in Toilet Care
Vat Drives Up Unit Prices for Toilet Care Products
Competitive Landscape
Harpic Remains the Clear Leader in Toilet Care
Private Label Panda Registers Another Strong Performance
Supermarkets and Hypermarkets Continue To Lead Toilet Care Distribution
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
List of Contents and Tables
Executive Summary
Economic Reforms Result in Mixed Performance for Saudi Home Care Market
Increased Focus on Value for Money Spurs Interest in More Advanced Products
Price-based Promotions Are A Key Driver of Demand in 2018
Local Brands and Private Label Gain Ground in Home Care
Forecast Period Outlook for Home Care Is Broadly Favourable
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Trading Down Trend Is Particularly Visible in Air Care in 2018
Spray/aerosol Air Fresheners Sees the Launch of More Exotic Fragrances
Car and Candle Air Fresheners Set To Perform Well Over the Forecast Period
Competitive Landscape
Air Wick Remains the Top Brand in Air Care
Glade Finishes A Close Second in 2018
Demand for Private Label Products and Local Brands Increases
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Remains A Popular Choice Due To Its Versatility and Affordable Price
Bleach Producers Use Promotions To Cushion Impact of Price Hikes
Lack of Innovation Will Continue To Hinder Competitiveness of Bleach
Competitive Landscape
Private Label Panda Continues To Gain Ground in 2018
Clorox Remains the Dominant Brand in Bleach
Local Brand Quneex Registers A Strong Performance in 2018
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Domination of Hand Dishwashing Remains Unchallenged
Demand for Automatic Dishwashing Products Set To Continue Rising
Tablets Still the Most Popular Choice in Automatic Dishwashing
Competitive Landscape
Fairy Remains the Leading Dishwashing Brand in 2018
Increased Price Sensitivity Boosts Demand for Local Brands and Private Label
Supermarkets and Hypermarkets Remain the Top Distribution Channels
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Awareness Campaigns Boost Demand for Home Insecticides
Electric Insecticides Is the Most Dynamic Category in 2018
Climate Change and Public Health Measures May Restrict Demand Towards 2023
Competitive Landscape
Raid Continues To Lead Home Insecticides
International Brands Remain Dominant
Private Label B&d Leads Insecticide Baits
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Promotions and New Employment Opportunities Boost Demand Within Laundry Care
Concentrated Products Increasingly Favoured in Laundry Detergents
Average Unit Prices Increase Across Laundry Care As Vat Is Applied
Competitive Landscape
Procter & Gamble Continues To Lead in 2018
Local Brands and Private Label Gain Ground in Laundry Care
Top International Brands Lead the Way in Terms of Innovation
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Design Trends and Dust Pollution Boost Demand for Furniture and Floor Polish
Shoe Polish Benefits From High Personal Grooming Standards Among Saudis
Lack of Innovation Could Pose Challenges for Polishes
Competitive Landscape
Kiwi and Pledge Are the Overall Leaders in Polishes in 2018
Smac Continues To Lead Metal Polish
Private Label Panda Gains Ground Thanks To Its Competitive Price Positioning
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Public Health Awareness Campaigns Boost Demand in Surface Care
Multi-purpose Cleaners Gain Popularity As Households Seek To Save Money
Local Brands and Private Label Make Gains As Unit Prices Rise
Competitive Landscape
Arabian Trading Supplies Maintains Its Strong Lead in 2018
International Brands Dominate But Local Competitors Gain Ground
Supermarkets and Hypermarkets Remain the Leading Distribution Channels
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Liquids/foam Products Remain the Most Popular Type
Rising Hygiene Standards Will Continue To Boost Demand in Toilet Care
Vat Drives Up Unit Prices for Toilet Care Products
Competitive Landscape
Harpic Remains the Clear Leader in Toilet Care
Private Label Panda Registers Another Strong Performance
Supermarkets and Hypermarkets Continue To Lead Toilet Care Distribution
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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