According to the General Authority of Statistics, Saudi Arabia’s annual inflation rate rose to a 14-month high of 3% in August 2022. Food and beverages were the foremost drivers of inflation, due to their relatively high significance. There was also a small rise in household utilities, including gas and other fuels.
The publisher's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN SAUDI ARABIAEXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 1 Households 2017-2022
- Table 2 Sales of Home Care by Category: Value 2017-2022
- Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 4 NBO Company Shares of Home Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 7 Distribution of Home Care by Format: % Value 2017-2022
- Table 8 Distribution of Home Care by Format and Category: % Value 2022
- Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Standard powder detergents benefits from attractive pricing as demand for laundry care continues to stabilise in 2022
- New packaging innovations stir up interest in concentrated liquid detergents
- Specialist laundry care products retain their appeal among locals
- Demand set to favour concentrated laundry detergents
- Investment in new product development and e-commerce should pay dividends for laundry care players
- Saudi Arabia looking towards a more sustainable future
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2017-2022
- Table 12 Sales of Laundry Care by Category: Value 2017-2022
- Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 14 Sales of Laundry Aids by Category: Value 2017-2022
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Hand dishwashing continues to benefit from significant investments in new product development
- Consumers show a growing interest in the convenience of automatic dishwashing tablets
- Fairy at the top of the tree while e-commerce continues to flourish
- A bright future predicted for automatic dishwashing
- New product development and innovation set to play a key role with local players eyeing opportunities
- Automatic dishwashing likely to attract greater investment from local players
- CATEGORY INDICATORS
- Table 68 Household Possession of Dishwashers 2017-2022
- Table 69 Sales of Dishwashing by Category: Value 2017-2022
- Table 70 Sales of Dishwashing by Category: % Value Growth 2017-2022
- Table 71 NBO Company Shares of Dishwashing: % Value 2018-2022
- Table 72 LBN Brand Shares of Dishwashing: % Value 2019-2022
- Table 73 Forecast Sales of Dishwashing by Category: Value 2022-2027
- Table 74 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Lingering influence of COVID-19 continues to drive demand for surface care
- Multi-purpose cleaners continues to benefit from the value and convenience offered by these products
- Brands continue to make bold claims to win over consumers with Dettol leading the pack
- Price competition should help fuel demand for surface care
- Opportunities for local players and private label to gain a stronger foothold in surface care
- Increased consumer awareness around thorough hygiene routines likely to help maintain strong demand for surface care
- Table 26 Sales of Surface Care by Category: Value 2017-2022
- Table 27 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
- Table 29 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
- Table 30 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 31 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 32 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
- Table 33 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
- Table 34 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 35 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sales stabilise after the dynamism of 2020, but bleach remains a staple of many homes in 2022
- Bleach retains a loyal consumer base thanks to its disinfectant properties and low price
- Clorox remains the go-to name in bleach
- Competition set to increase from other home care products, but low prices should help to sustain demand
- Players could look to add value through scented and non-chlorine bleach
- Bleach under the spotlight as consumers focus on health and the environment
- Table 36 Sales of Bleach: Value 2017-2022
- Table 37 Sales of Bleach: % Value Growth 2017-2022
- Table 38 NBO Company Shares of Bleach: % Value 2018-2022
- Table 39 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 40 Forecast Sales of Bleach: Value 2022-2027
- Table 41 Forecast Sales of Bleach: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand for toilet care remains stable in 2022 as consumers focus on good hygiene
- Toilet care benefits from investment in new product development
- Harpic cleaning up with wide range of effective toilet care products
- Competition set to intensify with more local players expected to enter the market
- Innovation and new product development could be key to standing out as demand for toilet care grows
- Promotional deals could be key to expanding the audience for toilet care
- Table 42 Sales of Toilet Care by Category: Value 2017-2022
- Table 43 Sales of Toilet Care by Category: % Value Growth 2017-2022
- Table 44 NBO Company Shares of Toilet Care: % Value 2018-2022
- Table 45 LBN Brand Shares of Toilet Care: % Value 2019-2022
- Table 46 Forecast Sales of Toilet Care by Category: Value 2022-2027
- Table 47 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Polishes continues to recover from the impact of COVID-19 on sales
- Price promotions remain a key strategy in driving sales
- Floor polish returns to growth but faces mounting competition from multi-purpose products
- Flexible work arrangements taking the shine off shoe polish
- Lack of innovation could put a dampener on sales
- Floor polish under pressure as consumers shift to multipurpose floor cleaners
- Table 48 Sales of Polishes by Category: Value 2017-2022
- Table 49 Sales of Polishes by Category: % Value Growth 2017-2022
- Table 50 NBO Company Shares of Polishes: % Value 2018-2022
- Table 51 LBN Brand Shares of Polishes: % Value 2019-2022
- Table 52 Forecast Sales of Polishes by Category: Value 2022-2027
- Table 53 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Air care continues to see a slow recovery in 2022
- International brands continue to dominate as new product development remains key
- Affordability and availability the cornerstones of the popularity of spray/aerosol air fresheners
- Air care seen to have a bright future with further investment expected
- Consumers expected to shift towards products with a more natural image
- International brands set to retain dominance, but local players could present growing competition
- Table 54 Sales of Air Care by Category: Value 2017-2022
- Table 55 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 56 Sales of Air Care by Fragrance: Value Ranking 2020-2022
- Table 57 NBO Company Shares of Air Care: % Value 2018-2022
- Table 58 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 59 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 60 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
- HOME INSECTICIDES IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand remains high as insect populations grow
- Fast-acting, odour-free and affordable products remain the most popular
- Raid and Pif Paf remain the clear leaders as players look to expand their offer
- Strong market potential could encourage investment, but global players likely to retain their dominance
- Innovation expected to focus on more natural and eco-friendly options
- Consumers will continue to turn to spray/aerosol insecticides to see off unwanted visitors
- Table 61 Sales of Home Insecticides by Category: Value 2017-2022
- Table 62 Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Table 63 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
- Table 64 NBO Company Shares of Home Insecticides: % Value 2018-2022
- Table 65 LBN Brand Shares of Home Insecticides: % Value 2019-2022
- Table 66 Forecast Sales of Home Insecticides by Category: Value 2022-2027
- Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
