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Home Care in Saudi Arabia

  • ID: 2622125
  • Report
  • February 2022
  • Region: Saudi Arabia
  • 69 Pages
  • Euromonitor International
The country’s Saudisation programme has been building momentum since its inception in 2018, with the aim being to increase the number of local workers in businesses. The programme has been accelerated in response to COVID-19 with the government keen to get more locals into work due to the economic pressures created by the pandemic. Saudisation in the private sector rose by almost a quarter in 2021, with the aim being to create 213,000 jobs for Saudis.

The Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

HOME CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
  • CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format: % Value 2016-2021
  • Table 8 Distribution of Home Care by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth stabilises as COVID-19 measures ease but demand remains strong
  • Price rises and economic pressures impact sales in 2021
  • Importance of thobes and abayas in Saudi Arabia supporting demand for specialised laundry care products
PROSPECTS AND OPPORTUNITIES
  • Concentrated laundry detergents set for further gains
  • Greater product variety and availability through e-commerce key things to look out for in laundry care
  • Sustainability and Saudisation in focus for Saudi Arabia
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2016-2021
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 14 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Hand dishwashing remains dominant with a keen focus on antibacterial products
  • Automatic dishwashing winning friends thanks to the promise of greater convenience and as a way to save water
  • Competitive landscape remains dominated by multinational brands
PROSPECTS AND OPPORTUNITIES
  • More homes expected to purchase dishwashers
  • The entry of private label and local players could help to make automatic dishwashing more affordable
  • Competition set to intensify as new players enter the market
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2016-2021
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers unwilling to compromise when it comes to surface care due to increased hygiene concerns
  • Multi-purpose cleaners rise to the top but task-specific products continue to build a wider audience
  • Dettol retains the lead as players add COVID-19 labels to boost demand
PROSPECTS AND OPPORTUNITIES
  • Investment in new product development and innovation on the cards
  • Increasing competition expected to put downward pressure on prices
  • Local brands could find favour with more competitive prices
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2016-2021
  • Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
  • Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for bleach softens in 2021 as panic buying subsides
  • Clorox retains its dominant position with scented bleach adding value to an established and loyal consumer base
  • Prices stabilise after sharp decline in 2020
PROSPECTS AND OPPORTUNITIES
  • Bleach expected to suffer from unhealthy image
  • Bleach expected to suffer from the inclusion of bleach in other home care products
  • Little room for innovation with bleach facing a bleak outlook
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2016-2021
  • Table 44 Sales of Bleach: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 47 Forecast Sales of Bleach: Value 2021-2026
  • Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 fears continue to fuel demand for toilet care in 2021
  • Toilet care benefits from healthy competition between the leading players and regular new product development
  • Harpic leads but competition intensifies thanks to active new product development and promotions
PROSPECTS AND OPPORTUNITIES
  • Promotional activity set to play a key role in driving demand for toilet care
  • Competition expected to heat up with local players eyeing new opportunities
  • Renewed demand set to encourage investment in new product development and innovation
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2016-2021
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales of polishes pick up in 2021 as life begins slow return to normality
  • Polishes hindered by shift in flooring preferences
  • Players use price discounting and promotions to put a shine on a difficult situation
PROSPECTS AND OPPORTUNITIES
  • Flexible work arrangements expected to hinder the recovery of shoe polish
  • Polishes in danger of stagnation as other home care products pose a growing threat
  • Floor polish facing growing threat from floor cleaners
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2016-2021
  • Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Air care on the path to recovery as Saudi Arabia’s economy picks up in 2021
  • Glade benefits from the launch of new 3-in-1 product with virucidal claims
  • Spray/aerosol air fresheners remains at the heart of air care
PROSPECTS AND OPPORTUNITIES
  • The future looks bright for air care with e-commerce offering room for expansion
  • New product development expected to focus on innovative fragrances and new hygiene claims
  • Incense sticks and candle air fresheners set to benefit from traditional image
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2016-2021
  • Table 62 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 63 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 64 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 65 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 66 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Home seclusion helps support growth in home insecticides
  • Raid leads the way as players use price discounting to drive sales
  • Odour-free and dual-purpose products most appealing
PROSPECTS AND OPPORTUNITIES
  • Spray/aerosol insecticides expected to benefit from strong marketing and promotions
  • Private label and local players face several obstacles in their efforts to win share
  • New product development and innovation could help to shake up the category
CATEGORY DATA
  • Table 67 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 68 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
  • Table 70 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 71 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 72 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown